Re share & diskusi why player leaves
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Transcript of Re share & diskusi why player leaves
RESHARE & DISKUSI
WHY PLAYERS LEAVE
R I Z A L S A P U T R A O F D E VAU LT T E A M
FACT:ON THE F IRST 30 DAYS 95% OF PL AYERS ARE LEAVESQ U E S T I O N I S : W H Y ?
• Aesthetics will always be relevant on your game, but it’s not a scalable problem to solve• So, what are the reason?
– Customer Interviews– Developer Surveys– Player Study– RUM (Real User Matrix)
FROM CUSTOMER REVIEWS
•What come up from player & developer?• Players are leaving because of friction• Friction is not the main problem, but it’s a scalable problem
Friction noun [U] (DISAGREEMENT)disagreement or unfriendliness caused by people having different opinions
PLAYER SAID THINGS LIKE THIS:
“The game is too hard!”“My friends leave the game!”
“The game is too long to load!”
“The updates are too frequently!”
“Please give more update, it’s not enough!”
CASUAL MOBILE F2PMAJOR TRENDS
1ST MAJOR TRENDCASUAL• The idea of creating a game that can appeal on casual
audience.• Casual is growing and spreading through all platform.• Inside a large game also have a casual game inside of it.
2ND MAJOR TRENDMOBILE• Represent 37% of market in
term of revenue (despite the fact that 10 years ago was tiny)• Is a major trend of game
industry at present time
3RD MAJOR TRENDFREE 2 PLAY• Overwhelming
revenue from games come from F2P games
CASUAL MOBILE F2PMAJOR TRENDS
• Reduction Difficulty Friction• Some player would
be so pull off the difficulty
• Reducing difficulty friction at least at the very beginning is the key reason why is this party industry is grown
• Illumination of Place Friction• Play at anytime &
anywhere• No need to wait• (It’s not about
artstyle or 8-bit)
• Delay of Payment Friction• How do you get
someone to the store and pay money• How do make
someone pay money at the very beginning
THESE TRENDS ARE ALL ABOUT FRICTIONN O T A N E SS E N T I A L S R E A S O N
“HOW HARMFUL IS THE FRICTION?”
“HOW AVOIDABLE IS IT?”
QUESTION IN MIND:
FRICTION DIAGRAM
Harmful
UnavoidableAvoidable
Beneficial
FRICTION DIAGRAM
Harmful
UnavoidableAvoidable
Beneficial
Difficulty Payment!
HardwareBad UX
FRICTION DIAGRAM
Harmful
UnavoidableAvoidable
Beneficial
Balance Hide / Delay
Accept / TrickEliminate
“WHERE’S YOUR FRICTION?”“WHERE IS IT ON YOUR GAME THAT CAN BE
FIXED?”
QUESTION IN MIND:
REMEMBER: ITS NOT ABOUT ESSENTIALS
OK.. THANK YOU!
P L E A S E B E H A P P Y. YO U A R E T H E B E S T.