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Repositioning of KURKURE

Presented By: Nazia Saher

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COMPANY PROFILE

Kurkure is the product ofFrito-Lays but it was introduced in Pakistan by

PepsiCo on 1st September, 2006. It is produced by PepsiCo at plot no.413 Sunder Estate Rewind Road

Lahore

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Beating the competetors

Kurkures existing Flavor.

1. Masala Magic

2. Red chilli Jhatka

3. Podeena Masti

Kurkures new Flavor.

Limoo masala

Chaat masti

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SEGMENTATION

DEMOGRAPHICSEGMENTATION:

Age

Income Occupation

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PSYCHOGRAPHICSEGMENTATION

life style,

tastes,

and personal values

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TARGETMARKETCUSTOMER

Children

And youth

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PROMOTION

Channel

Billboards

Brochures

TVC

ommercials Event sponsoring

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Usage

Daily basis:

At lunch

Dinner

Anytime, anywhere

Servings:

With Chaat

With tea

With Raita

With drinks Occasions:

Parties and celebrations

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Competitor Analysis:

Mr. Chips Secondary Competitors

Veezo Direct Competitor.

Kurleez Primary Competitor

Pringels Indirect Competitors

Popcorn Indirect Competitors

Lays Primary Competitor

Slanty Primary Competitor.

Nimko Secondary Competitors

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