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Re: Invitation to participate in the Act-Belong-Commit campaign

Thank you for your interest in the positive mental health promotion campaign ‘Act-Belong-Commit’.

The Frankston Mornington Peninsula Primary Care Partnership (FMPPCP) is keen to partner with you to

improve attendance, participation, membership and volunteerism in community groups, activities and

events, and help to build a stronger, more resilient community.

What is the Act-Belong-Commit campaign?

Act Belong Commit is a community-based health promotion campaign that encourages people to take action

to improve their mental health and wellbeing. This evidence-based campaign was developed primarily from

research undertaken by Curtin University into people’s perceptions of mental health and the behaviours

they believed protected and promoted good mental health. The FMPPCP has partnered with Curtin

University (Mentally Healthy WA) to implement the campaign through health services, local governments

and not-for-profit groups across the Frankston and Mornington Peninsula municipalities.

Act – Keep mentally, physically and socially active: take a walk, do a crossword, go out dancing…

Belong – Join a community group and participate in community activities. Join a book club, take a cooking

class, be more involved in groups you are already a member of…

Commit – Take up a cause, help a neighbour, volunteer, learn something new, set yourself a challenge…

The campaign uses a variety of social marketing and community development strategies to encourage

community members to be more mentally, physically and socially active, to join local clubs and organisations

and to make civic commitments, while simultaneously encouraging community organisations to work

collaboratively to promote their activities.

In essence, Act Belong Commit aims to:

1. Raise awareness about the types of activities that promote positive mental health and wellbeing

2. Encourage people to participate in these activities

3. Encourage community groups and organisations to work together to provide opportunities for people

to participate in mentally healthy activities

There is substantial evidence that being active, having a sense of belonging, and having a purpose in

life all contribute to happiness and good mental health.

Positive Action for Mental Health- for Everyone

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What are the benefits of becoming an Act-Belong-Commit partner?

Community and organisational benefits include:

Increasing people’s understanding of mental health, their awareness of their own mental health,

and their desire to be more proactive about their own and others’ mental health.

Increasing people’s participation in individual and community activities

Building the capacity of community groups and services to provide opportunities for mentally

healthy activities

Increasing and strengthening a sense of community connectedness

Shifting perceptions of mental health to encompass wellbeing, and destigmatising mental illness

Strengthening connections between organisations with common or complementary goals

Fostering partnerships between government, non-government organisations and community

groups to create a more cohesive community and service system

Assisting communities to reduce the long-term outcomes of mental health problems including

depression, suicide, alcohol and drug abuse and juvenile delinquency.

How can I get involved?

FMPPCP is seeking organisations whose values fit with the Act-Belong-Commit ethos. We are keen to

partner with community groups and organisations to raise awareness of the activities that promote good

mental health and increase participation in community activities across the Frankston and Mornington

Peninsula region.

Community groups that sign-up as a campaign can receive:

Resources and merchandise to promote the mentally healthy message in their communities

Training and support from the FMPPCP Act Belong Commit Coordinator

Further support and opportunities for information sharing through the local Act Belong Commit

Working Group

How can I find out more information?

If you have any further queries, please do not hesitate to contact the FMPPCP Act Belong Commit

Coordinator on 0428 968 177 or email tmacris@phcn.vic.gov.au or check out the WA website

www.actbelongcommit.org.au

We look forward to hearing from you.

Kind Regards,

Troy Macris

Act Belong Commit Coordinator

Frankston Mornington Peninsula Primary Care Partnership

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How can agencies use Act Belong Commit to enhance their existing services?

You can use it as a social marketing campaign by:

Displaying the logo. This helps to raise brand awareness,

communicate a unified vision for mental health promotion in the

local area, and shift perceptions of mental health to encompass

wellbeing.

Examples: Displaying A-B-C posters in reception areas, waiting

rooms and community settings; setting up banners and

distributing merchandise at events; embedding the logo in email

signatures; and linking to www.actbelongcommit.org.au on your

agency’s website and elsewhere.

Distributing fact sheets and brochures, to increase people’s understanding of

mental health and to offer practical strategies to help them to be more proactive about their

own mental health.

Examples: Adding A-B-C information materials to welcome packs for new clients; showbags for

events; making available at reception, including as part of care plans, etc.

Advertising the core messages behind the

campaign, to raise community awareness about

mentally healthy activities.

Examples: Setting up A-B-C stalls at service expos;

running A-B-C print adverts in agency newsletters

and the local paper; running radio adverts on free to

air radio like 3RPP, etc.

Left: “Celebrate

Mental Health Walk”

in Cheltenham 2010,

to launch the

Kingston Bayside

Act Belong Commit

campaign.

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It can also be used a community development initiative through:

Building the capacity of groups to be more inclusive and accessible, and promote the

A-B-C message to other group members, family, friends and the broader community.

Examples: Setting up a buddy system for welcoming/orientating new group members; making

group activities easier for people to access and participate in; explaining to members the

messages behind the campaign; etc.

Developing staff knowledge and skills

around mental health promotion, and how workers can use

Act Belong Commit to promote mentally healthy activities to

their target groups.

Examples: Staff PDs on the campaign philosophy, evidence

base and applications for use; giving A-B-C presentations at

professional network meetings, forums and conferences.

It’s also a great way to promote your service innovation and partnership work!

Building partnerships with other agencies, which can help you strengthen

professional relationships; share learnings and resources, address common service priorities;

and work together on joint activities and events that promote a unified vision 4 mental health.

Examples: Running joint service expos, fun runs, sausage sizzles, music events, art exhibitions.

Aligning your services with the 3 Act Belong Commit

domains, and ensuring that programs are socially inclusive where

possible.

Examples: Conducting internal audits of existing services;

cobranding current programs that fit in with A-B-C activities;

identifying gaps and developing new programs to target

disengaged groups.

Embedding Act Belong Commit in organisational values, plans and policies, so that

mental health promotion and social inclusion continue to be service priorities.

Examples: Using the research/evaluation data to justify EFT for mental health promotion work.

You can do as little or as much as you wish, depending on your agency’s capacity and needs. The great thing about Act Belong Commit is that lot of the work has already been done in

developing and testing the campaign resources. So you can hit the ground running!

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OK! I am interested in becoming an Act Belong Commit partner, so how does it

work?

FMPPCP is seeking organisations whose values fit with the Act-Belong-Commit ethos. We are keen to

partner with community groups and organisations to raise awareness of the activities that promote good

mental health and increase participation in community activities across the Frankston and Mornington

Peninsula region.

What does FMPPCP offer partners?

Community groups that sign-up to the FMPPCP Act Belong Commit

campaign can receive:

Promotional resources and merchandise. We have a whole range of ready-made fact sheets,

brochures, posters, merchandise, logos and advertising templates, PPT presentations and

research articles which will be provided to partners in a hardcopy kit and electronically on CD!

Training and guidance from the Frankston Mornington Peninsula Act Belong Commit Coordinator,

to equip you with the skills and ‘know how’ to get your campaign up and running!

Networking and information sharing opportunities through the Frankston Mornington Peninsula

Act Belong Commit Working Group. This group has been set up for local partners to meet on a

regular basis, to share updates about their campaigns, support each other on troubleshooting

issues and work together on A-B-C partnership projects and events.

What does FMPPCP require from partners?

Successful partnerships involve give and take! So to help give your campaign the best opportunity to

succeed we ask that the following requirements be met as part of our partnership agreement:

Submit 6 monthly reports on your Act Belong Commit activities to the FMPPCP. This supports

Curtin University in its ongoing program evaluation, research and development. Full details about

the reporting requirements are provided on page 13.

A Great Partnership!

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A key contact is appointed in your agency, who is responsible for submitting your 6-monthly

reports.

To formalise your agreement with the FMPCP, we also require that you complete the Act Belong

Commit Partnering Agreement form. This document is included on page 7.

If you wish to order printed resources and/or merchandise, we also require you to complete the

Resource Ordering Excel Template (a picture of this template is included on page 10).

What else should I consider?

Before signing up, we recommend that you consider the following planning issues:

How do you intend to use the campaign in your organisation? It may help to brainstorm ideas

with other staff members or speak with key contacts from organisations that are already running

the campaign. What did they do and how did they achieve their goals? What were the challenges?

A special planning template is also included on page 11 to assist with this process if needed.

What do you require to achieve your campaign objectives (e.g. staff EFT, training and resources)?

Do you need approval and support from your manager/s and staff teams to run your campaign?

If so, how are you going to get their 'buy in'?

The FMPPCP Act Belong Commit Coordinator can also help equip you to deal with these matters!

Still have questions?

If you have any further queries, please do not hesitate to contact the FMPPCP Act Belong Commit

Coordinator on 0428 968 177 or email tmacris@phcn.vic.gov.au or check out the WA website

www.actbelongcommit.org.au

We look forward to hearing from you.

Kind Regards,

Troy Macris

Act Belong Commit Coordinator

Frankston Mornington Peninsula Primary Care Partnership

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Act-Belong-Commit Partnering Agreement

1. PARTIES

This document constitutes a partnering agreement between (partner organisation) and the

Frankston Mornington Peninsula Primary Care Partnership (FMPPCP) for the implementation of

the Act-Belong-Commit Campaign.

The FMPPCP has entered into a Local Service Agreement with Mentally Healthy WA for the

implementation of the Act-Belong-Commit Campaign in Frankston and Mornington Peninsula

from May 2011 to June 2014.

The scope of this agreement will define roles and expectations of all parties and provide clear

direction for the implementation of the Act-Belong-Commit Campaign in the Frankston and

Mornington Peninsula local government areas.

2. PURPOSE

The purpose of this written agreement is to operate the Act-Belong-Commit Campaign by

(partner organisation) with the support of the FMPPCP.

3. MENTALLY HEALTHY WA SHALL

a. Provide FMPPCP with an Act-Belong-Commit manual.

b. Provide FMPPCP with templates and guidelines for the collection of basic process data as

outlined in item 3. d.

c. Provide electronic resources and materials related to the Act-Belong-Commit campaign.

d. List FMPPCP as a partner on the Act-Belong-Commit website.

e. Provide standard media releases for FMPPCP to adapt for publishing in local media

f. Acknowledge FMPPCP in conference presentations and public forums where appropriate

4. FMPPCP SHALL

a. Use, modify and adapt resources and advertising material from Mentally Healthy WA as

agreed between the parties.

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b. Will operate independently from Mentally Healthy WA and implement the Act-Belong-

Commit Campaign for mental health promotion at the discretion of FMPPCP, while

respecting and following Mentally Healthy WA’s philosophy wherever suitable.

c. Provide Partner Organisation with electronic resources and materials related to the Act-

Belong-Commit Campaign

d. Provide Partner Organisation templates and guidelines for the collection of basic process

data.

e. Appoint a FMPPCP staff member to be the main Act-Belong-Commit contact with Mentally

Healthy WA.

f. Provide Mentally Healthy WA with the following process data at six monthly intervals (end

of June and December each year):

o Evidence of all media materials associated with the Act-Belong-Commit Program

(i.e. scanned articles)

o A count of the events and activities held branded with Act-Belong-Commit with

participation numbers

o A log of all presentations, workshops or forums delivered

o A brief 6 monthly report at the end of June and December each year

5. PARTNER ORGANISATION SHALL

a. Will implement the Act-Belong-Commit Campaign for mental health promotion at the

discretion of FMPPCP, while respecting and following Mentally Healthy WA’s philosophy

wherever suitable.

b. Appoint a Partner Organisation staff member to be the main Act-Belong-Commit contact for

the FMPPCP.

c. Provide the FMPPCP with the following process data at six monthly intervals (end of June

and December each year):

o Evidence of all media materials associated with the Act-Belong-Commit Program

(i.e. scanned articles)

o A count of the events and activities held branded with Act-Belong-Commit with

participation numbers

o A log of all presentations, workshops or forums delivered

o A brief 6 monthly report at the end of June and December each year.

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6. Nominated Contact:

Name

Position

Phone

Email

7. Principal Contacts

The principal contacts for this instrument are:

Principal contact for Partner Organisation Principal contact for FMPPCP

Name Troy Macris

Position Act Belong Commit Coordinator/ Health

Promotion Coordinator

Organisation Frankston Mornington Peninsula Primary Care

Partnership

Address Mt Eliza Centre, Jacksons Road, Mt Eliza 3930

Phone 0428 968 177

Fax 03 9093 5988

Email tmacris@phcn.vic.gov.au

Sign

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Below is a list of merchandise and printed resources available to support your A-B-C campaign.

1. Enter the amounts of the different types of items you wish to order in the lefthand column.

2. The total costs will be automatically calculated in the righthand column, so you can track your spending.

3. All partners are allocated $1500 ordering limits, with the exception of larger organisations

(Peninsula Health, Frankston and Mornington Peninsula Councils), which have been allocated $3000 limits.

4. Partners are also required to describe how they intend to use the items in the text box at the bottom of the list

Note: The "Promotional Merchandise" items are MHWA stock with no ‘Mentally Healthy WA’ (see logo above).

All other items are locally produced and incorporate the FMPPCP logo.

No's Ordered Items Unit Cost Total

Promotional merchandise

ABC TEMPORARY TATTOOS 0.12$ -$

ABC BALLOONS 0.54$ -$

ABC PENS 0.72$ -$

ABC WRISTBANDS 0.72$ -$

ABC ENVIRONMENTAL BAGS 2.28$ -$

ABC MAGNETS 0.48$ -$

ABC STRESS BALLS 1.68$ -$

ABC BADGES 0.78$ -$

ABC LANYARDS 1.62$ -$

Mens T-shirts

ABC T-SHIRTS - S 12.60$ -$

ABC T-SHIRTS - M 12.60$ -$

ABC T-SHIRTS - L 12.60$ -$

ABC T-SHIRTS - XL 12.60$ -$

ABC T-SHIRTS - XXL 12.60$ -$

ABC T-SHIRTS - 3XL 12.60$ -$

Ladies T-shirts

ABC T-SHIRTS - 8 12.60$ -$

ABC T-SHIRTS - 10 12.60$ -$

ABC T-SHIRTS - 12 12.60$ -$

ABC T-SHIRTS - 14 12.60$ -$

ABC T-SHIRTS - 16 12.60$ -$

ABC T-SHIRTS - 18 12.60$ -$

ABC T-SHIRTS - 20 12.60$ -$

ABC T-SHIRTS - 24 12.60$ -$

ABC BUCKET HATS - BLACK 7.20$ -$

ABC BUCKET HATS - WHITE 7.20$ -$

ABC CAPS - BLACK 6.60$ -$

ABC CAPS - WHITE 6.60$ -$

Printed Information Resources (TBC)

A3 Digitally printed colour posters (170gsm Gloss) 1.20$ -$

Double sided CMYK DL leaflets (150gsm Gloss) 2.40$ -$

1000 Double sided CMYK A4 brochures DL folded (150gsm Gloss) 4.30$ -$

500 x 6 Double sided A4 printed colour leaflets (170gsm Gloss) 0.50$ -$

Signage (TBC)

A-frame corflute 200.00$ -$

A-frame panel  120.00$ -$

Tear drop banner 350.00$ -$

Pull up banner 200.00$ -$

Vinyl banner 200.00$ -$

Pop up A frame 300.00$ -$

TOTAL -$

How will I use this item?Item type

How do you intend to use these items?

Frankston Mornington Peninsula Act Belong Commit Campaign

Resource Ordering Form

THIS IS JUST AN EXAMPLE OF WHAT THE RESOURCE ORDERING FORM LOOKS LIKE TO SHOW YOU

HOW IT WORKS. THE ACTUAL FORM IS IN EXCEL FORMAT AND WILL BE SENT TO YOU ON REQUEST.

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Act Belong Commit Campaign Planning Template

The following template has been created to assist Act Belong Commit partners in planning their campaign strategies.

It is NOT MANDATORY for you to complete this as part of your partnering agreement.

Here are some tips/ideas to help you start thinking about your campaign:

1. Secure ‘buy-in’ from management: Usually it’s difficult to go ahead with new projects if you don’t have approval from your manager and

support from staff. How about organising a special meeting to present your ideas and explain what Act Belong Commit is about and how it can

benefit your community and organisation?

2. Key contact/champion: Do you have someone in your organisation with the passion and commitment to be a champion for the project and who

has the EFT capacity to take responsibility for coordinating the implementation of your campaign?

3. Start with an internal audit: What programs, events and activities are you already running which align with Act Belong Commit? Can you co-

badge these activities with the Act Belong Commit logo and create opportunities to promote the campaign’s messages?

4. Where are the gaps? Which groups aren’t engaged and how can you create opportunities for them to Act, Belong and Commit?

5. Smart use of logo: Where possible, try to promote the logo with some explanation about the messages behind the campaign (i.e. via

presentations, discussion or info resources), so that people understand what the logo means and there is a take home message for them.

6. Partnership opportunities? Know any agencies/groups who might like to organise a joint event to promote mentally healthy activities?

Examples of possible activities have been included below in red to give you some ideas for how you can use it.

Remember, these are just examples, ultimately it’s up to you to decide how much or how little you wish to do with the campaign!

GOALS What do I want to achieve from my campaign?

CAMPAIGN STRATEGIES What are the strategies I am going to use to achieve my goals?

RESOURCE REQUIREMENTS What people and resources do I need?

TIMELINE When will it be completed?

CURRENT STATUS Where are things at?

Gain management Deliver A-B-C presentation at Executive and staff team A-B-C resource kit (PPT Feb 2011

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and staff support for A-B-C

meetings, explaining the background and intended benefits of the campaign for your community.

Develop a project brief to provide further details about how you intend to use A-B-C in your organisation.

presentation, fact sheets, merchandise, case studies, etc.)

Invite FMPPCP to co-present if further support is needed.

Co-badging existing programs and services with A-B-C logo and mentally healthy messages

Conduct internal audit of existing programs and activities which fit under A-B-C themes.

Co-badge and market A-B-C alongside these activities and incorporate into all core business (e.g. newsletters, link to A-B-C website, signage/posters on and in buildings, pamphlets in reception areas, etc.)?

Create opportunities for disengaged groups to Act Belong Commit

Deliver staff PDs so everyone understands and can explain what A-B-C means to people.

A-B-C PowerPoint presentation

Brochures, fact sheets, merchandise

A-B-C posters, signage

Raise awareness about mentally healthy activities to service consumers and community groups

Include A-B-C fact sheets and brochures in showbags for events, programs, care plans, and or as part of a welcome/orientation pack to your agency.

Deliver A-B-C workshops to community groups, which provide education about mental health and tips for how to be more proactive about mental health (e.g. how to access local groups, clubs, events, etc.)

Work with local newspapers, businesses and radio stations to advertise A-B-C events and messages.

A-B-C fact sheets and information brochures

A-B-C PowerPoint presentation

Community information resources

Adverts

Organise community events to promote A-B-C mentally healthy messages and build interagency partnerships

For example: Talk to interested agencies about co-facilitating a community beach walk, which could include an outdoor service expo with stalls, BBQ, etc.

Agree on target group/s, date, time, venue/s, partner roles and responsibilities

Develop and distribute event fliers to agencies, groups

Engage local newspapers to help promote the event, and invite journalists to attend the event for a follow up article.

Give out showbags with A-B-C info and merchandise

Assign staff to organise and facilitate the event

Walking maps

Food and drink supplies

Access to cooking equipment

A-B-C info sheets, merchandise, banners for stalls and showbags

Event flier/posters

Adverts for newspapers and radio

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Act Belong Commit Evaluation Requirements

As a minimum, agencies that have formally signed local service agreements are required to submit reports on a six-monthly basis. The report should

detail strategies delivered, partnerships developed and include basic process data. Reports are due at the end of July and January each year. Please

include data from the six month reporting period only. For example, the December report should include campaign data from July–December only.

Please submit completed reports via email to tmacris@phcn.vic.gov.au

Events, Activities and Projects List & describe the events, activities and projects branded with the Act-Belong-Commit message. Include participation numbers, types of events, methods of health message promotion etc.

Partnerships Developed (if applicable) Identify and describe how key organisations and groups partnered with Act-Belong-Commit to deliver activities and events and raise the positive mental health message

Positive Points What worked well? What factors contributed to the program’s success?

Barriers and Challenges What were the barriers and challenges experienced during program delivery?