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Transcript of Re-imagine C&A Magazine proposal
Re-imagineMAGAZINE
DECEMBER 2014ISSUE1
On this issueSwitzerlandgoes online
Must TrustedBrand 2014
STORE FOCUS
Reimaginingthe shop foor
CORPORATE
Building asmoothersupply chain
SUSTAINABILITY
Let’s take Bio Cotton to everyone every day campaing
+ Store Openings
+ Staff special story
2
RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014
Starting on October 1, C&A will be presenting its entire
assortment and attractive value for money online in
Switzerland for the first time. The launch of the new online
shop will be accompanied by a large-scale promotional
campaign. Switzerland is the ninth C&A market to have its own
online shop and offer its customers this shopping experience.
With the introduction of the important electronic distribution
channel, C&A continues its multi-channel strategy.
“We’re very pleased to now be able to offer our customers all
the benefits of a modern and versatile purchasing experience
in Switzerland. In doing this, we are responding to an often
expressed wish of our customers,” says Peter Gadient, press
spokesman for C&A Switzerland. “To celebrate this event
accordingly, we have planned special offers for the online shop
launch. For our customers, it will be well worth taking a look at
our new online shop.”
Simple and convenient online brand experience
The new C&A online shop for Switzerland can be found at
www.cunda.ch, www.c-et-a.ch and www.c-e-a.ch with articles
for women, men and children as seen at our stores. In the
online shop, customers will also find items from the European
collection, some of which are not offered at stores, and
collection categories that cannot be offered at all stores due
to varying store sizes. With its pleasantly light design and
a high degree of functionality, the C&A online shop offers
customers further benefits. A clear navigation structure
allows purchases in just a few steps and an optimized zoom
function provides a detailed look at garments and accessories.
As a brand new function, the online shop also offers outfits
recommendations called “lookbooks,” assembled by C&A
stylists, intended to help customers make their decisions.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam venenatis justo non risus porttitor, eu fermentum dolor convallis. Quisque sodales libero et lorem tempus ornare.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Proin ornare neque in arcu rhoncus bibendum vel
nec odio. Sed et consequat est, ut dictum felis. Aenean
sit amet nibh nibh. Aliquam erat volutpat. In placerat
leo orci, eu sagittis orci faucibus a. Aliquam accumsan
convallis fermentum. Aenean nulla ex, pharetra
dignissim luctus at, porttitor eu leo. Aenean porttitor ex
enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod,
luctus suscipit turpis. Nulla facilisi. Cras dignissim
sapien sit amet elementum lobortis. Nulla egestas risus
eget lectus aliquet pharetra. Morbi sed eleifend odio.
In lorem lorem, ullamcorper vitae dolor eget, aliquet
posuere neque. Proin non consequat ipsum. Suspendisse
potenti. Nunc et sapien laoreet, iaculis purus vel,
consequat urna. Mauris convallis magna ut tortor finibus
feugiat.
Quisque accumsan sollicitudin ligula, eu facilisis lectus
faucibus quis. Etiam convallis enim a porttitor cursus.
Nullam porta quis arcu in pretium.
You heard it here first
Bill Law
Director,
External
Communications
Editorial Latest news
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C&A launches online shopin Switzerland
3
RE-IMAGINE MAGAZINE ISSUE 1, DECEMBER 2014
C&A Foundation donates 500,000 EUR to Save the Children for Ebola response in Sierra Leone
C&A Foundation has made a 500,000 EUR grant to Save the
Children Switzerland to help children and families affected by
the Ebola outbreak in Sierra Leone.
“We are deeply concerned by the unprecedented scale of
the current outbreak of Ebola.” said Leslie Johnston, C&A
Foundation Executive Director. “Children are amongst the
most vulnerable during such crises and in Sierra Leone alone,
an estimated 1,100 children are unaccompanied or separated
from their families because of Ebola. This donation will
contribute to Save the Children’s vital work to protect children
affected by the disease in Sierra Leone.”
The grant will fund Save the Children’s work to protect
unaccompanied and separated children in Sierra Leone,
namely its efforts to trace children’s missing relatives and
reunite families. These activities are critical to prevent long-
term family separation, which can occur if children move
in search of support when their caregiver is admitted for
treatment or dies.
The funds will also help strengthen community-based
protection systems, which play an essential role in protecting
Latest news
Last Friday, C&A Germany was once again presented with
the Most Trusted Brands Award in Düsseldorf by the Reader’s
Digest. This honor marks the eleventh year in a row in which
C&A has been recognized as the Most Trusted Brand in the
“Clothing” product category.
“We are delighted to receive this accolade as it reinforces
our commitment to making product quality, transparency
and a high level of customer service integral elements of our
corporate activities,” says Thorsten Rolfes, Head of Corporate
Communications C&A Europe, who received the award on
Reader’s Digestonce again recognizesC&A Germany as theMost Trusted Brand
behalf of C&A. “Being recognized as the industry leader for
the eleventh time in a row shows that we remain on the right
track. We thank our customers for their great trust, and we
take this result as an incentive and recipe for future success.
We would also like to thank all 17,500 of our employees in
Germany whose daily work has made this result possible,”
Rolfes continues.
The Most Trusted Brands Award is based on the results of the
latest “Reader’s Digest European Trusted Brands 2014” study.
This in-depth consumer survey has been identifying the
most trusted brands in more than 30 product categories since
2001. The study surveyed 17,676 consumers in ten European
countries. Almost 5,000 consumers in Germany alone (4,882)
assessed their most trusted brands on the criteria of quality,
knowledge of customer needs, value for money, image and
sustainability. The survey does not present any list of brands,
leaving the brand identification entirely up to the interviewee.
children. Extended family and community members have
shown some reticence to take lone children into their care
for fear of contracting the disease or being stigmatised by
the community. Additionally, the donation will enable Save
the Children to provide vital psychological and emotional
support to children, many of whom are scared and confined
to their homes, where they have witnessed the death of loved
ones and may face significant trauma on a daily basis.
4
RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014
With the explosion of online retailers the traditional high street fashion store is under attack like never before. C&A must reinvent itself if it is to remain relevant.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin
ornare neque in arcu rhoncus bibendum vel nec odio. Sed
et consequat est, ut dictum felis. Aenean sit amet nibh nibh.
Aliquam erat volutpat. In placerat leo orci, eu sagittis orci
faucibus a. Aliquam accumsan convallis fermentum. Aenean
nulla ex, pharetra dignissim luctus at, porttitor eu leo. Aenean
porttitor ex enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod, luctus
suscipit turpis. Nulla facilisi. Cras dignissim sapien sit
amet elementum lobortis. Nulla egestas risus eget lectus
aliquet pharetra. Morbi sed eleifend odio. In lorem lorem,
ullamcorper vitae dolor eget, aliquet posuere neque. Proin
non consequat ipsum. Suspendisse potenti. Nunc et sapien
laoreet, iaculis purus vel, consequat urna. Mauris convallis
magna ut tortor finibus feugiat.
Quisque accumsan sollicitudin ligula, eu facilisis lectus
faucibus quis. Etiam convallis enim a porttitor cursus. Nullam
porta quis arcu in pretium. Praesent feugiat, turpis et suscipit
cursus, mi justo suscipit ligula, eget ornare magna massa
non quam. Vivamus sapien augue, faucibus sit amet pulvinar
auctor, commodo et augue. Ut egestas egestas felis et ultrices.
Sed non elit ac erat finibus tincidunt nec suscipit tortor.
Mauris hendrerit eu nisi in euismod. Curabitur fermentum.
Nulla pulvinar, dui nec luctus suscipit, eros neque
pellentesque augue, a aliquet neque tortor in urna.
Vestibulum maximus metus id odio scelerisque auctor. Cras
sollicitudin nisl sem, sed sodales metus rhoncus a. Nullam
blandit mauris eu dolor finibus molestie. Suspendisse
eu dolor dapibus erat facilisis ultricies. Curabitur gravida
nisi non felis facilisis viverra. Donec rutrum turpis at
porttitor feugiat. Aenean leo tortor, fermentum vitae tellus
et, dignissim ultricies risus. Curabitur ac neque elit. In eu
nunc vestibulum, laoreet elit eget, iaculis lacus. Donec id
ligula aliquet, consectetur justo ac, bibendum nisi. Aliquam
sollicitudin ultrices mi sit amet semper. Duis arcu neque,
auctor sit amet elit et, fermentum semper orci.
Cras eros massa, convallis ac nulla vel, pharetra aliquet
magna. Proin sit amet malesuada leo, at mattis sapien.
Vestibulum tortor nibh, pulvinar semper augue ac, consequat
laoreet eros. Vivamus faucibus neque odio, sit amet tempus
metus rutrum a. Nunc molestie ex massa, sit amet volutpat
ante fringilla in. Vestibulum eu orci vitae ipsum ultricies
bibendum a vitae dolor. Phasellus condimentum fringilla
magna, non porta ipsum cursus vel. Nullam quis elit id urna
vestibulum cursus. Morbi fermentum ornare pulvinar. Nunc
dignissim massa sed sem bibendum pulvinar. Ut nec lacus
gravida, maximus mauris quis, bibendum eros. Vestibulum
vel efficitur risus.
Phasellus sollicitudin scelerisque massa, accumsan
bibendum sem tincidunt ac. Nulla ultrices, lorem ut mollis
tristique, ipsum turpis semper magna, et consequat.
Reimaginingthe shop floor
STORE FOCUS
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Name Last Name
Chief Merchandising
Officer
5
RE-IMAGINE MAGAZINE ISSUE 1, DECEMBER 2014
Building a smoother supply chain
Nullam vulputate iaculis condimentum. Curabitur blandit ornare mattis.
By unifying our logistics and acting as a single company, we can react faster to market demands, driving up quality and slashing costs.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin
ornare neque in arcu rhoncus bibendum vel nec odio. Sed
et consequat est, ut dictum felis. Aenean sit amet nibh nibh.
Aliquam erat volutpat. In placerat leo orci, eu sagittis orci
faucibus a. Aliquam accumsan convallis fermentum. Aenean
nulla ex, pharetra dignissim luctus at, porttitor eu leo. Aenean
porttitor ex enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod, luctus
suscipit turpis. Nulla facilisi. Cras dignissim sapien sit
amet elementum lobortis. Nulla egestas risus eget lectus
aliquet pharetra. Morbi sed eleifend odio. In lorem lorem,
ullamcorper vitae dolor eget, aliquet posuere neque. Proin
non consequat ipsum. Suspendisse potenti. Nunc et sapien
laoreet, iaculis purus vel, consequat urna. Mauris convallis
magna ut tortor finibus feugiat.
Quisque accumsan sollicitudin ligula, eu facilisis lectus
faucibus quis. Etiam convallis enim a porttitor cursus. Nullam
porta quis arcu in pretium. Praesent feugiat, turpis et suscipit
cursus, mi justo suscipit ligula, eget ornare magna massa
non quam. Vivamus sapien augue, faucibus sit amet pulvinar
auctor, commodo et augue. Ut egestas egestas felis et ultrices.
Sed non elit ac erat finibus tincidunt nec suscipit tortor.
Mauris hendrerit eu nisi in euismod. Curabitur fermentum.
Nulla pulvinar, dui nec luctus suscipit, eros neque
pellentesque augue, a aliquet neque tortor in urna.
Vestibulum maximus metus id odio scelerisque auctor. Cras
sollicitudin nisl sem, sed sodales metus rhoncus a. Nullam
blandit mauris eu dolor finibus molestie. Suspendisse
eu dolor dapibus erat facilisis ultricies. Curabitur gravida
nisi non felis facilisis viverra. Donec rutrum turpis at
porttitor feugiat. Aenean leo tortor, fermentum vitae tellus
et, dignissim ultricies risus. Curabitur ac neque elit. In eu
38.11%
Logistics and transport
2.8%
Business travel
59.09%
Energy consumptionbuildings
38.11%
Logistics and transport
2.8%
Business travel
59.09%
Energy consumptionbuildings
38.11%
Logistics and transport
2.8%
Business travel
59.09%
Energy consumptionbuildings
38.11%
Logistics and transport
2.8%
Business travel
59.09%
Energy consumptionbuildings
CORPORATE
Name Last Name
Chief Merchandising
Officer
nunc vestibulum, laoreet elit eget, iaculis lacus. Donec id
ligula aliquet, consectetur justo ac, bibendum nisi. Aliquam
sollicitudin ultrices mi sit amet semper. Duis arcu neque,
auctor sit amet elit et, fermentum semper orci.
Cras eros massa, convallis ac nulla vel, pharetra aliquet
magna. Proin sit amet malesuada leo, at mattis sapien.
Vestibulum tortor nibh, pulvinar semper augue ac, consequat
laoreet eros. Vivamus faucibus neque odio, sit amet tempus
metus rutrum a. Nunc molestie ex massa, sit amet volutpat
ante fringilla in. Vestibulum eu orci vitae ipsum ultricies
bibendum a vitae dolor. Phasellus condimentum fringilla
magna, non porta ipsum cursus vel. Nullam quis elit id
urna vestibulum cursus. Morbi fermentum ornare pulvinar.
dignissim massa sed sem bibendum pulvinar.
6
RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014
Despite an increasing demand in international markets, global production of organic cotton continues to decline. This development bearsecological, social and economic consequences for all in the worldwide supply chain for organic cotton. Measured against the global production of cotton, the share of organic cotton today is only 1%.
For C&A Europe, which has been dedicated to promoting
organic cotton production for 10 years already, counteracting
this step backwards is a special priority.
Thorsten Rolfes, Head of Corporate Communications Europe,
explains, “We are now at a critical point in which the demand
for organic cotton is exceeding the supply. The availability
uncertainty tied to this threatens to endanger long-term
investment in organic cotton.”
After worldwide production of organic cotton continuously
rose up to the year 2011, crop yields subsequently sank by 8
percent in the following years. Regardless of the fact that, at
the same time, 50% of the production countries increased
their production of organic cotton. Reasons for this are e.g.
lack of knowledge regarding organic cultivation methods and
lacking cooperation between the communities.
To spread awareness of this problem, C&A is now publishing
the informational brochure “Let’s take Bio Cotton to everyone
every day.” This comprehensively explains the added value
and current challenges of organic cotton production, and
shows opportunities for all those in the global supply chain.
Here, C&A sees garment industry companies as having
particular responsibility.
C&A warns of supply shortage for organic cotton
SUSTAINABILITY
“Brands play a key role in the development of organic cotton
as a sustainable resource. Some brands are taking action, but
the supply crisis shows that much more needs to be done.
Collaboration is the key – working in partnership with
experts, local communities and governments can enable
organic cotton to realize its full potential,” says Rolfes. “But
firms can make a difference not only in the production
countries but also in the sales markets by making their
customers aware of the subject of organic cotton. In our
experience, it is possible to create awareness, fulfill the
demand and be profitable.”
C&A is currently the largest buyer of organic cotton and sold
over 100 million products made from organic cotton in the
fiscal year 2013 – another significant increase in comparison
to the previous year. The share of organic cotton against
the total cotton collection is 38 percent. All cotton in C&A
products labelled with Bio Cotton is 100 percent certified
organic cotton – never blended. Seventy-five percent
of the processed organic cotton, which is cultivated without
the use of pesticides and artificial fertilizers, comes from farm
projects supported by the C&A Foundation – around 60,000
farmers in India benefit from these projects.
Calling all producers, brands and consumers
As well as helping the environment and communities, our investment in organic has
been a commercial success. It costs us slightly more to produce our Bio Cotton range
but the clothes hold their value for longer. Working with our peers in the industry, we
can increase demand for organic and raise levels of production, spreading the benefits
wider. To help make that happen, we’ve created an organic cotton brochure that pulls
together our knowledge and resources for producers, brands and anyone interested in
helping organic cotton to thrive as a sustainable resource.
For more information, download our brochure here: http://goo.gl/17SRrf
Name Last Name
Head of Sustainable
Business Development
7
RE-IMAGINE MAGAZINE ISSUE 1, DECEMBER 2014
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam venenatis justo non risus porttitor, eu fermentum dolor convallis. Quisque sodales libero et lorem tempus ornare.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin
ornare neque in arcu rhoncus bibendum vel nec odio. Sed
et consequat est, ut dictum felis. Aenean sit amet nibh nibh.
Aliquam erat volutpat. In placerat leo orci, eu sagittis orci
faucibus a. Aliquam accumsan convallis fermentum. Aenean
nulla ex, pharetra dignissim luctus at, porttitor eu leo. Aenean
porttitor ex enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod, luctus
suscipit turpis. Nulla facilisi. Cras dignissim sapien sit
amet elementum lobortis. Nulla egestas risus eget lectus
aliquet pharetra. Morbi sed eleifend odio. In lorem lorem,
ullamcorper vitae dolor eget, aliquet posuere neque. Proin
non consequat ipsum. Suspendisse potenti. Nunc et sapien
laoreet, iaculis purus vel, consequat urna.
Name Last Name and Name Last Name
Nullam vulputate iaculis condimentum. Curabitur blandit ornare mattis.
Among friends
C&A Opensits first two storesin DenmarkJust in time for the start of the autumn/winter season, the
European fashion value retailer C&A is now opening its
first two stores in Denmark, with new branches at Kolding
Storcenter (launching September 19) and at Aarhus City Vest
Storcenter (launching September 26). Passionate shoppers,
who want fashion that is inspiring, will be able to purchase
both quality basics as well as the latest fashion for women,
men and children. The two new stores in Denmark add to a
total of 1,575 C&A stores in 21 countries in Europe.
Vibrant fashion – vibrant locationsThe fashion retailer intentionally chose attractive, central
locations for its two new stores. The harbor cities Aarhus
and Kolding do not only offer the necessary store space,
but, above all, they are vibrant cities, where people and
fashion meet every day. The two new C&A stores have created
approximately 40 new jobs, among them those of store
manager and sales clerks.
Store opening
Fresh store concept inspires with new customer experienceThe two stores are characterized by a modern and clear
design concept with bright, natural colors as a backdrop
for the fashion creations on display. Due to coordinated
product themes and the open, accessible layout of the store,
customers can navigate the stores intuitively and will easily
find what they are looking for. A wide range of products for
children and adults is offered on the 700 square meter retail
space in Kolding and almost 1,000 square meters in Aarhus. A
main focus is on fashionable women, valuing contemporary
styles, as well as an attractive choice of children’s clothing,
complemented by a selected assortment of menswear. The
specially represented young Clockhouse brand attracts teens
and young adults who are looking for affordable, yet up-to-
date fashion inspiration.
8
RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014