Creative design for demand-led services ? Ré Dubhthaigh 28 November 2012

The evolving context of design

Design is…

Design is…

Design is…

Being human centred & collaborative

Being visual

Being iterative

Design is…

Being human centred & collaborative identifies opportunities by spending time with people

Being visual aids understanding of problems and solutions

Being iterative reduces risk by testing and evolving before roll out

Design is… a framework to innovate

The development of an idea

The development of an idea

The development of an idea

Being human centred & collaborative

Being visual

Being iterative

The development of an idea

Being human centred & collaborative

Being visual

Being iterative

Rich insight can be found at the edges

Range

(Power users) Range

(Rejecters) Core

(Majority)

The development of an idea

Being human centred & collaborative

Being iterative

Being visual

“ Quadruped. Graminivorous. Forty teeth, namely twenty-four grinders, four eye-teeth, and twelve incisive. Sheds coat in the spring; in marshy countries, sheds hoofs, too. Hoofs hard, but requiring to be shod with iron. Age known by marks in mouth.” Charles Dickens – Hard Times

The development of an idea

Being human centred & collaborative

Being visual

Being iterative

Prototyping

“Designers manage risk by trying things out quickly and cheaply (they call it prototyping)”

Prototyping

The development of an idea

Being human centred & collaborative

Being visual

Being iterative

Thank you!