Nandan Mega Shop was one of the renowned Super Shops in Banglades

h but nowadays it going to end up their business. It is going to stop thei

r Business because they have no market power to retain and regain th

e buyers. On the other hand the competitors of Nandan Mega Shop are

doing very well nowadays.

Competitors of Nandan Mega Shop

Agora

Shwapno

Meena Bazaar

Chaldal.com

Others

Poor Market Position

Consumers are Unaware

Low promotion rate

Lack of Outlets

Low Profitability Rate:

Low Daily Sells

40% Less Revenue Than Competitors

Still Unable to meet smart profit range

STP (How can they do it):

Segmentation:

The Segmentation Nandan Mega Shop can be done in following ways:

Consumer of the Residential Areas in Dhaka

The Corporate Consumers

Students and Unmarried People

Targeting

The Targeting Nandan Mega Shop can be done in following ways:

Economic status (Middle Class, Upper Middle Class)

Education (All Educated People)

Age (goods for all ages but buyers will be young to aged people

(18-65+)

STP (How can they do it):

The Positioning Nandan Mega Shop can be done in following ways:

Attractive Brand Message.

Availability of Shops in the close distance of consumers

Make good Relationship to retain the customers.

Promotional Strategies (tools for rebranding):

Advertisements and the Media

Online Shop (E-commerce website)

Google Ads

Facebook Ads

Sell Products According to the Customers Choices

Sell Variety of products

Give discount daily and occasionally

Strong Market Promotion

Build Up regular customers

The logo

The Brand Message:

“Lets fill your cart with happiness”

Things Need to Change

Location

Densely populated area

Center Of the City