ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000

PREPARED FOR

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Tracy SantrockFonville Morisey/Santrock Realty Group919-656-5310Website/email

Louisiana State UniversityBS. In Finance CRS, SRES, RRAR Top Producer CouncilTriangle Top 25 Residential Realtors 2009, 2010, 2011

REALTOR® Profile

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• 103 Charlemagne Court- MacGregor

• 106 Oakmist Drive - Silverbrooke

• 2007 Killearn Mill - Glenkirk

• 830 Endhaven – Carolina Preserve

My Recent Sales

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TestimonialsWilliam & Julie Hockett- Cary, N C 

When we moved to the Research Triangle area, we were looking for a real estate agent who was an expert in the area and a leading agent.  We were impressed that we always felt like Tracy's most important clients throughout the process of finding our home.  Whether slogging through snow with us next to kids sledding, walking through woods to trace boundary lines, or giving us great advice in each of the countless houses we toured, Tracy's tireless dedication and care were always evident.  Tracy understood our goals so well that she knew what features each of us liked most and least about a house – which made the process very efficient and smooth.  As newcomers to the state, we really appreciated Tracy's deep knowledge of neighborhoods in the region and her help in finding an area and neighborhood that make us feel at home.  Additionally, her advice throughout the process was invaluable, making sure that we understood the fair value of real estate and fighting on our behalf.  We were impressed with her diligence in acting as a fiduciary for us.  Tracy made it a priority to make sure that we purchased a house that we were both excited to live in and that would protect our financial investment.  She has been a great counselor, insightful and thorough.    On a personal note, we really enjoyed working with Tracy.  She made finding our new home fun and brought endless enthusiasm to the process! 

Jim & Janie Keatley- Cary, N C 

Thank you so much for making the sale of our Townhome in Cary so painless.  We never expected to sell so quickly and we know the way it was marketed was a big factor. We had an offer after only 5 days!Thanks again for your expertise and continued success in your career. 

Mike & Brenda Kalt- Cary, N C 

We used Tracy for both the purchase of our new home and the sale of our old house.  I can't say enough about the job she did. On the sale of our old house, she offered solid advice every step of the way and even acted as contractor for the repairs we had to make to the house before putting it on the market.  We had an offer after only 3 days!We were extremely impressed with her knowledge of the market and the real estate business in general.  She is very computer-savvy and this meant that we were able to exchange information very quickly when needed.If we ever needed to buy or sell a house in the future, we would definitely go with Tracy.

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My Awards & Designations

Designations:• ePro (National Association of Realtors

Technology Certification) • CRS (Council of Residential Specialists) • SRES (Seniors Real Estate Specialist) ABR

(Accredited Buyers Representative) • CLHMS Million Dollar Guild (Certified

Luxury Home Marketing Specialist in the $1M+ Range)

• ILHM (Institute of Luxury Home Marketing

Fonville Morisey Accomplishments:

• Fonville Morisey Preston Listings Sold Associate of the Year 2008, 2009, 2010

• Fonville Morisey Preston Listings, Listings Sold, Selling, and Associate of the Year 2009, 2010, 2011

• Triangle Business Journal Top 25 Residential Realtors in the Triangle 2009, 2010, 2011

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Price too low and you lose the value.Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

Asking Price vs. Selling Price

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Pricing correctly helps you strike a deal when there is more competition for your home.

Critical Weeks When Listed

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Properly priced, you will have the possibility of many more buyers competing for your property.

Pricing vs. Potential Buyers

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I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

Importance of Pricing

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PHOTOS OF HOMES HERE

Recent Sale ComparablesA snapshot of comparable homes

sold recently in your area

• Address of Comp. 1 I List Price I Sale Price I DOM• Address of Comp. 2 I List Price I Sale Price I DOM• Address of Comp. 3 I List Price I Sale Price I DOM• Address of Comp. 4 I List Price I Sale Price I DOM

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YOUR HOME: 123 Main Street

Competitive Market Analysis

INSERT CMA FOR PROPERTY HERE

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In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

Preview of Your Home

121 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Importance of Internet Home Search

• Almost 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2011

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Where Buyers Found Homes

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

• 40% of buyers found a home via the internet – up from 8% in 2001

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• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is THREE TIMES as powerful as signs

How Buyers Found Their Homes

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

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REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other comparable sites. They take another look at a property and really comb through the details.

• Visitors on REALTOR.com®

also come back more often than on any other comparable site.

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.

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Social Networking

I will use social networking as a non-intrusive way to keep my network apprised of your listing.

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I will make yours stand out

Because REALTOR.com®

has millions of listings…

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Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

REALTOR.com® Apps

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Showcase Listing Enhancements

How will I showcase your home to the most buyers?

• I will help your home rise to the top of the search, above other homes, by adding more photos.

Screen shots represent site as of publication date. Site subject to change without notice.

Showcase Listing Enhancements

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How will I showcase your home to the most buyers?

• I place my cell phone number at multiple points to increase buyer calls for your property.

Screen shots represent site as of publication date. Site subject to change without notice.

Showcase Listing Enhancements

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Close to 173 million Americans watch videos on

the internet every month1

How will I showcase your home to the most buyers?

• I will make your home stand out with a video or virtual tour.

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1 comScore, Media Metrix, January 2011

Screen shots represent site as of publication date. Site subject to change without notice.

Showcase Listing Enhancements

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• Local and regional buyers make up half of the market.

• I will post your Open House on the website where more consumers are doing research.

• Those who know the neighborhood may refer their friends to your Open House.

Open Houses

REALTOR.com® Brings International Buyers to You

Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish

REALTOR.com® Brings International Buyers to You

International buyers have an easy way to contact me with questions regarding your home.

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Online Listing Performance Report

REALTOR.com® tracking report shows how many buyers are looking at your home.

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1 comScore, Media Metrix October 2011

Online MarketingAdvantage

Showcase Listing EnhancementsI will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured Homes™Your home will have premium positioning on the most viewed real estate site,1 Zillow.com, Trulia.com, and REALTOR.com®,

Mobile ReachYour property will appear on the REALTOR.com®

mobileapps so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such as Facebook® and Twitter™

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