RDA Top Ten Mobile App Dev Webinar

The Considerations for Mobile

App Development

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Considerations for Mobile App Development

The



App Development


#10 - Which platform to target?

Growing

Android

iOS (iPhone, iPad)

Windows Phone 7

Shrinking

Blackberry

Symbian

Windows Mobile 6

45%

18%

12%

1% 23%

Mobile OS Market Share (August 2011)

Google

Apple

RIM

Microsoft

Symbian

Source: Market Statistics – Gartner August 2011


App Development


#9 - Don’t forget the tablet!

Tablet market share is growing

Present Day iOS (iPad) is the current

dominant force Making headway into

education

Future Android will be picking up in

this holiday season Microsoft is set to change the

game with Windows 8 in 2012

Global Tablet OS Shipments (Millions of Units) Q2 '10 Q2 '11

Apple iOS 3.3 9.3

Android 0.1 4.6

Microsoft 0.0 0.7

QNX 0.0 0.5

Others 0.1 0.1

Total 3.5 15.1

Global Tablet OS Marketshare % Q2 '10 Q2 '11

Apple iOS 94.3% 61.3%

Android 2.9% 30.1%

Microsoft 0.0% 4.6%

QNX 0.0% 3.3%

Others 2.9% 0.7%

Total 100.00% 100.0%

Growth Year-over-Year % N / A 331%

Source: Global Tablet OS Market Share: Q2 2011, Strategy Analytics


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#9 Cont. - Targeting the phone and tablet

Two ways to target tablet apps Separate apps

“Universal” apps

Even with “universal” apps, designs and functionality often differ

Case in point: Twitter’s “universal” app


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#8 - User Experience

To each its own

Up to the developer

Benefits of guidelines

User feels at home

Ease of development

Consistent experience


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#8 Cont. - Branding

Just because there are UX guidelines doesn’t mean you cannot brand

Branding can identify your app as the real McCoy

Include your… Logo Colors Language

Be creative with your branding Remember this is interactive,

so do more than advertise


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#7 - Native vs. Hybrid Development

Native Pros:

Greater control over user experience

Able to create games

Able to take full advantage of the device’s API

Cons: Deep platform

Knowledge needed

Limited portability

Hybrid Pros:

Unifies Web and Mobile Development

Leverages HTML5

Lower platform knowledge needed

Code portability

Cons: Limited API

availability

Less control over user experience


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#6 What is HTML5?

Intended to replace HTML4, XHTML1, and DOC2HTML

HTML5 ~= HTML + CSS + JS

What's New?

New semantically correct elements

New JavaScript APIs

New input types

Built-in error handling


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#6 - HTML5 and the Mobile Web

HTML5 provides: Geolocation

Background threads

Bi-directional communication over sockets

Access to the file system

Persistent data storage

Speech input

Context-sensitive keyboard Inputs


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#6 Cont. – HTML 5 Inputs

type=“email” type=“tel”


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# 5 - It’s all about the data & integration Some services are

easier to consume than others from a mobile app SOAP is more involved

and requires 3rd party libraries

REST is URL-based and can serve either XML or JSON data

Data formats XML isn’t as optimal for

data exchange on mobile devices It’s a verbose format that

increases the size of the data to/from the device

JSON is more compact and can be easily consumed on all mobile platforms


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# 4 - Making your Apps responsive!

Data Size Reduced Round Trips Local Storage vs. Browser

Caching Browser Rendering

This all adds up to one thing: SPEED!


App Development


# 3 - How can the cloud help?

Easy way to get going quickly

Fault Tolerant Dynamic Scaling Conduct Business

Everywhere Deliver Value Faster Minimize Innovation

Risk Quicker Return on

Investment


App Development


# 2 -How do you distribute a mobile app?

App Stores/Recommendation Sites

Optimize Search Discovery and the Channels You Own

Specialist Press

Ad Networks

App Giveaways

Focused App Stores - Openfeint (For Games)

TV Ads


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# 2 Cont. – App Store Distributions

iOS (Apple) iTunes App Store

Cost: $99/year

Windows Phone (Microsoft) Windows Phone

Marketplace

Cost: $99/100 app submissions

Android (Google) Android Marketplace

Cost: $25 one time

Amazon.com Appstore

Cost: $99/year


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# 1 - Monetization

Application sales Commerce provided by public

application stores

Tens of millions of potential users instantly available

The publishers take a cut of every App sale

Advertising Place ads in your apps and

receive income from ad clicks iAd

AdMob

In-app purchases Users can purchase additional

content for your app, as well as subscription fees.

Publishers take cut

* This area continues to change


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How can RDA help you get started?

Engage us to help: Application Planning

Lunch n’ Learn Educational Discussions

Application Assessments

Development Services

Just want to talk with someone on how to get started?

Call: 1-888-441-1278 ext. 1313

Email: [email protected]

Online: www.rdacorp.com and submit a Contact Us form

mailto:[email protected]

http://www.rdacorp.com/


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Additional Resources

Free Whitepaper - Choosing the Right Mobile Development Method http://www.rdacorp.com/thought_leadership/whitepapers/Choosing-the-Right-Mobile-

Development-Method.html

RDA’s Mobile Application Developer Blog http://mobile.rdacorp.com

http://www.rdacorp.com/thought_leadership/whitepapers/Choosing-the-Right-Mobile-Development-Method.html











http://mobile.rdacorp.com/

RDA Top Ten Mobile App Dev Webinar

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