R&D Product Global Capacity Family...
Transcript of R&D Product Global Capacity Family...
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1
Company Overview
2
R&D Capacity
3
Product Family
4
Global Marketing
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1
Company Overview
2
R&D Capacity
3
Product Family
4
Global Marketing
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ompany OverviewC
Vision : Satisfy customer by providing reliable networks.
Mission : Making every mobile device connects to the Internet easily , safely and stably to create
a better networking life.
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Headquarter based in Shenzhen, China
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Coverage up to 120,000 ㎡ (1291669.25sq.ft)A new manufacturing center is under construction in Dongguan
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Tenda was born
ilestoneM
Launch the first generation 802.11G Wi-Fi router
Start OEM/ODM business with Samsung, Hama Zonet,
Medialink, Zoom, SMC, Sweex
Finish 35 countries trade mark registration
Work with IBM to introduce IPD R&D progress and launch
the 802.11AC Wi-Fi router
Build partnership with Broadcom-the most
advanced chipset company
Establish 17 global branch offices including USA,
Germany, India, Australia, Brazil, and Mexico
1999 2005 20152003 2006 20142011 2016
Sell Tenda products to over 100 countries
2017
Increased 30% in sales volume globally
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rofileP
2500+Factory Employee
600+Research & Developers
600+Research & Developers
160+Customer Service
17+Oversea Branches
120000Daily Output Devices
120000Daily Output Devices
3500+Employees
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ales VolumeS
2010 2011 2012 2013 2014 2015 2016 20170
50
100
150
200
250
300
350
400
450
500
2018 target turnover : US$ 500MMillion USD
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1
Company Overview
2
R&D Capacity
3
Product Family
4
Global Marketing
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30% FromCommunication Industry
100%
Bachelor Degree
20% With
Doctor Degree
Total 600+ R&D engineers ,120+ Senior engineers with more than 8 years' experience in Networking Industry
Tenda invests 10% of the annual revenue to the R&D
xperienced R&D TeamE
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1,564,000 USD=IPD(IBM)+Agile(Oracle)
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Product launch cycle Profitable projects ratio
160 天
100 天
10%
50%Market
investigation
Market
segmentation
Combinatory
analysis
Business
plan made
Business plan
improvement
Business management &
KPI evaluation
Feedbacks of
competitors’
strategies
IPD makes Tenda to be market-orientation and improves the technical management and project developing management.
IPD
- Product plan
- Product project combination
- Product roadma
Charter
Concept
Plan
R&D
Test
Launch
Life cycle
IPD
Apply the Most Advanced Innovation Process
—— IPD(Integrated Product Development)
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Reinforce the innovation process via ORACLE Agile
Most Fortune top 500 apply
Agile PLM
The key value of Agile to Tenda
- Accelerate product innovation
- Ensure product quality
- Control product cost & risk
Product Portfolio Management
Engineering Collaboration
Enterprise Visualization
Product Collaboration
Product Cost Management
Product Quality Management
Product Governance & Compliance
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2,346,000 USD =2,346,000 USD =
300 ㎡ Modern Labs
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enda Product Supply SystemT
Sales predication Order predication Bom purchasingS&OP
Potential marketing demands
Sales contract ProductOrder
Product supply strategy Product supply plan Supplying capacity
Issue the products within 5 days since the order confirmation
predication plan line (production materials preparation)
Product delivery line(meet customer demands)
Product supply line(promote gobal supplying capacity)
Customer Customer
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actory GlanceF
Complete signal integrity and electromagnetic compatibility analysis
Strict testing and QC system
Area : 50,000 m²
Employee : 2500+
20 SMT Lines
18 Fast Assembly Lines
Capacity 120K per day
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anufacturingM
Advanced SMT Line Fast Assembly Line
Strict Inspection Process Professional Inspection Equipment
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uality Control ProcessQ
IPQC
Incoming Material
Incoming Material IQCIQC SMTSMT AOIAOI Wave
SolderingWave
Soldering
Solder JointRepairing
Solder JointRepairing
Semi-FinishedWaiting Area
Semi-FinishedWaiting Area ACEACE Preloaded
SoftwarePreloaded Software
Board Debugging
Board Debugging
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uality Control ProcessQ
IPQC
Semi-finished Product
Semi-finished Product
Appearance Inspect
Appearance Inspect Pre-AssemblyPre-Assembly AssemblyAssembly Vibration Test
( Optional )Vibration Test ( Optional )
Power-on TestPower-on Test
WarehouseWarehouse OQCOQC Hi-pot Test PQCHi-pot Test PQC Plant AgeingPlant Ageing
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1
Company Overview
2
R&D Capacity
3
Product Family
4
Global Marketing
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roduct Certificates & AwardsP
Tenda products are compliant with International standards CE, FCC, RoHS, NCC, BSMI, NOM, EAC,NTRA
Tenda products win Editor’s Choice
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1997 - 1998 1999 - 2001 2001 - 2006 2007 - 2011 Today
1st Generation2nd Generation
3rd Generation4th Generation
802.11 2 Mbps802.11b 11 Mbps
802.11g/a 54 Mbps802.11n 600 Mbps
802.11ac Gigabit Speeds
Tenda always keeps product innovation and applying the latest technology
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Nova Series- Mesh Technology
- Eliminate Dead Spot
- Beamforming Technology
- Mu-MIMO
- Easy Setup
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Whole Home Mesh Wi-Fi System
MW6 MW3
MW9 MW12 are coming soon!
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SOHO Switch
S105/S108 SG105/SG108 TEG1005D
And more……
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Powerline
P200 PH3 PH5 PH6 PH10
And more……
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XDSL & PON Series- All in One Device
- Enhance Wireless Performance
- Powerful and Wide WiFi Coverage
- Advanced Wireless Security
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1
Company Overview
2
R&D Capacity
3
Product Family
4
Global Marketing
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Global Distribution Network
200 Distributors in
100+Countries
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17 Global Branches and 2000+customer services
USA
Canada UK German
IndiaMexico
Columbia
Brazil
Italy
Russia Poland
Australia
Turkey
Iran
Thailand
Vietnam
Indonesia
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https://www.facebook.com/tendatechnology/
https://twitter.com/tendawifi
https://www.youtube.com/channel/UCEshI_fUmc0DuSPS1T1pSPg?view_as=subscriber
Youtube
SNS Releases Brand News Timely
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Where there is Wi-Fi needed
There is Tenda
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Thank YOUwww.tendacn.com