Rbs usa 2012

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Why you should attend: Collaboration, Cultural Change and Competitive Edge Responsible Business Summit USA Dodd Frank Act and California Transparency Act – Profit from a well-managed supply chain. Receive insight and solutions to the issue of conflict minerals. Establish and maintain a competitive edge – Exclusive advice and insights from senior CSR practitioners on how to embed CSR within your company, to enhance brand reputation, strengthen your bottom line and stand out from your competitors. Receive proven tools for successful collaboration – In business today it is important you understand how to form effective partnerships with key stakeholders such as NGOs, industry associations, regulators and even competitors to advance your CSR program. Deliver on your long-term CSR vision – Case studies from leading multinationals on how to meet ambitious long-term targets and track performance using proven metrics. Profit from Socially Responsible Investment – Learn how your company can benefit from the growth in SRI and engage the investor community through effective communication and risk management. Open now to see our agenda – packed with workshops, case studies and keynotes > Hear from the following international business leaders: Lockheed Martin Corp Vice President Ethics & Business Conduct Alice Eldridge Life Technologies Vice President Global EHS & Citizenship Cristina Amorim ABB Group Vice President – Safety & Health Darryl C. Hill Campbell Soup Vice President of CSR and Sustainability Dave Stangis GAP INC Vice President of Social and Environmental Responsibility Kindley Walsh Lawlor Save $400 if you register by April 27! YOUR EXPERT SPEAKERS INCLUDE: Embed CSR throughout your organization, create real business value and measurable ROI June 27-28, 2012 > New York Innovation > Best Practice > Interactivity > Focused Debate www.ethicalcorp.com/rbsusa ORGANIZER Bringing European and US sustainability best practice together!

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Transcript of Rbs usa 2012

Page 1: Rbs usa 2012

Why you should attend:

Collaboration, Cultural Change and Competitive Edge

Responsible Business Summit USA

� Dodd Frank Act and California Transparency Act – Profit from a well-managed supply chain. Receive insight and solutions to the issue of conflict minerals.

� Establish and maintain a competitive edge – Exclusive advice andinsights from senior CSR practitioners on how to embed CSR within your company, to enhancebrand reputation, strengthen your bottom line and stand out from your competitors.

� Receive proven tools for successful collaboration – In business today it is important you understand how to form effective partnerships with key stakeholders such asNGOs, industry associations, regulators and even competitors to advance your CSR program.

� Deliver on your long-term CSR vision – Case studies from leadingmultinationals on how to meet ambitious long-term targets and track performance usingproven metrics.

� Profit from Socially Responsible Investment – Learn how your companycan benefit from the growth in SRI and engage the investor community through effectivecommunication and risk management.

Open now to see our agenda – packed with workshops, case studies and keynotes >

Hear from the following international business leaders:

Lockheed Martin CorpVice President Ethics & BusinessConductAlice Eldridge

Life TechnologiesVice President Global EHS & CitizenshipCristina Amorim

ABB GroupVice President – Safety & HealthDarryl C. Hill

Campbell SoupVice President of CSR and SustainabilityDave Stangis

GAP INCVice President of Social and Environmental ResponsibilityKindley Walsh Lawlor

Save $400 if you register by April 27!

YOUR EXPERT SPEAKERS INCLUDE:

Embed CSR throughout your organization, create real business value and measurable ROIJune 27-28, 2012> New YorkInnovation > Best Practice > Interactivity > Focused Debate

www.ethicalcorp.com/rbsusa

ORGANIZER

BringingEuropean and US sustainability best practice together!

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Embed corporate responsibility throughout your organization

and deliver maximum business value from sustainability

Thank you for taking the time to read the brochure for our Responsible Business Summit New York, June 27-28, 2012.

We are moving beyond an era where CSR departments exist as a separate function to the rest of your business. The emerging trend is deep integration

of CSR within your organization and true alignment of corporate responsibility with the business goals you aim to achieve.

The focus for a long time has been on environmental sustainability and tackling issues such as greenhouse gas emissions and climate change.

Whilst these still remain core concerns many organizations are now placing new emphasis on social responsibility.

We know reduction in energy usage cuts your bills and helps the environment. Social responsibility requires a different approach. The value of

investing in your communities and people can be much harder to quantify.

The Dodd Frank Act, California Transparency Act and Anti-Slavery Law have had a profound impact on the ethical sourcing of your supply chain.

No longer is supply chain management about reputational risk. The consequences of insufficiently robust supply chain management now have legal

ramifications.

The evidence of is now stacking up that a strong CSR program and long term business success go hand in hand. Let’s look at the facts and figure

supporting this conference. Numbers don’t lie.

• The US forum for sustainable and responsible investment states SRI is worth at least $3 trillion to the US investment marketplace. Social and

environmental risk in your portfolio is no longer a marginal consideration.

• According to research by GlobeScan in January 2012, 74% of sustainability experts believe that environmental/social activism will increase

significantly in the coming year. Strong NGO partnerships built on trust will be vital this year.

• The Dodd Frank Act according to The US Chamber of Commerce will affect hundreds of thousands companies, at a cost of $9 billion-$16 billion.

Early and effective response guarantees lower cost of compliance.

• The IBM Institute for Business Value recently surveyed business leaders worldwide and found that more than two-thirds are focusing on

corporate social responsibility activities to create new revenue streams. More than half of the surveyed business leaders believe that their

companies’ CSR activities are already giving them an advantage over their top competitors

The Responsible Business Summit will provide you with the tools, business intelligence and practical knowledge you need to accelerate your

company’s success. Join us, and direct your questions to leading brands and CSR performers such as Campbell Soup, Gap INC, Timberland, Intel,

Lockheed Martin and many more.

As always, you can be confident every single session on our agenda will help you do your job as a CSR professional even better. You’ll be up close

and personal with the best-in-field on issues such as understanding investor expectations on sustainability, how to generate trust, prioritizing and

measuring social and environmental impact, engaging your supply chain on sustainability, and much more.

When you come to look at the conference agenda, you’ll notice that this year the sessions are themed. They reflect the 3 c’s of sustainability which

are critical to any CSR program. Collaboration, cultural change and competitive edge.

To truly drive forward the sustainability agenda, no single company – no matter how large or how successful it is today – can afford to go it alone.

Collaboration with NGOs, stakeholder, suppliers, industry associations and even competitors is business-critical, reflecting the necessity to deliver

solutions to society’s social, economic and environmental challenges and increase “shared value”.

In short this event is a one-stop shop for all your CSR and sustainability best practice needs. You’ll have an access-all-areas pass to two days of

interactive learning, knowledge and know-how from world class speakers, plus a one-off chance to meet everyone who matters in CSR, all under

one roof.

I look forward to meeting you June 27-28 in New York City.

Steven WildingConference DirectorEthical Corporation

Unrivalled choice, with all the critical issues you need to address

Check the website for frequent updates on new speaker additions! www.ethicalcorp.com/rbsusa

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DAY ONE Agenda, 27 June 2012

Hard-hitting keynotes, in depth workshops, debate sessions. Learning delivered in an engaging format

PLENARY

Bridge the gap between globalcorporate CSR thinking andlocal cultureLeadership on social and environmentalresponsibility has to be driven from the highestlevel. The next step is to get your organization’sapproach to CSR understood and implemented bymanagement executives in multiple countries,encompassing many different cultures, all farremoved from your corporate headquarters. FedExhas global operations in 220 countries utilizing290,000 employees. Over 95% per cent of itsmanagement and executives are local.

In this session we examine how to make sureyour CSR program is understood by local leadershipresponsible for its implementation on the ground.

• Learn how to mesh corporate CSR culture withlocal and national values.

• Secure local buy-in to your CSR program andencourage a global outlook to CSR operationsbeyond local and national priorities.

• How to make organizational CSR goals andperformance applicable to locally basedmanagement and executives.

PLENARY

How to embed and integrateCSR in your organization,deliver cultural change, and the role of ethics in the processThe ultimate goal of your CSR program is to makesustainability so deeply ingrained in your workforceit becomes a natural part of day-to-day operationsfor every employee. The shift is towardsdecentralization of sustainability and away fromseparate CSR departments in favour of deeperintegration. To embed CSR throughout yourorganization requires engagement throughleadership, reporting and measurement witharguably your most key internal stakeholders –employees.

Lockheed Martin is a mainstay of the highlyregulated and scrutinized defence industry. Discoverhow they embed CSR and the critical role ethics hasin their sustainability program. Join this session tofind out how to make CSR part of everyday thoughtand action in your workforce.

• Learn how through decentralization LockheedMartin makes its sustainability and ethicaldecision making the responsibility of everyemployee.

• Examine Lockheed Martin’s ethics andtransparency training program delivered to everyemployee and the performance metrics they useto track progress.

• How to incentivize your workforce onsustainability by linking CSR performance toremuneration and award schemes.

Lockheed Martin Corporation, Alice Eldridge, VicePresident Ethics & Business Conduct

How to use innovation and social media to engagewith key stakeholders onsustainabilitySocial media is an increasingly vital part of allcorporate communications. 72% of businesses saythey use social media to talk about their CSRactivities – and of these, 60% report that it has abeneficial effect on consumer engagement.Engagement with your stakeholders on CSR hasevolved well beyond your annual CSR report. Yes your annual CSR report is important, but formany stakeholders especially customers it is simplytoo time consuming and burdensome to engagewith. Intel and Patagonia cover two very differentindustry sectors. What they have in common isinnovative and unique approaches to engagementwith stakeholders on CSR.

In this session we look at how you can employ a full spectrum of innovative methods such as blogs,social media and remuneration linked to CSRperformance to engage internal and externalstakeholders on sustainability.

• Understand how Intel uses blogs and socialmedia for two purposes – engagement withemployees on sustainability, and communicationof CSR activities to external stakeholders in aneasily digested, real time format.

• Examine how Intel link employees’ annualbonuses with sustainability results canencourage improved CSR performance over thelong term.

• Learn how Patagonia uses online tools such asthe Footprint Chronicles to give customers thepower to track the impact of products fromdesign to delivery.

• Insight into how Patagonia will show the CSRperformance of its products to customers at pointof purchase.

Intel, Suzanne Fallender, Director of CSR Strategy &Communications

Patagonia, Vincent Stanley, Senior Writer and Editor

Consumer engagement – Cancorporate organizations reallyinfluence and drive customerbehavior on sustainability?Is it business’ responsibility to drive forward and bea positive catalyst for change by providingsustainable products and services to customers?Research by Ethical Corporation has shown that inthese difficult economic circumstances the Americanconsumer is more inclined to act sustainably forfinancial reasons. Taking as an example thepurchase of a small, fuel-efficient car over a large,gas guzzling beast, consumers can be engaged onsustainability if it benefits them. The real challengeis to encourage customer sustainability when thepersonal benefits are less tangible.

In this session we examine and debate consumerand business facing methods you can use tostimulate sustainable behaviour change.• Empower your consumers to make informed

decisions using eco labels, with lessons fromTimberland on their Green Index label.

• Insight into Timberlands collaboration with peersto develop an industry-wide eco-index.

• Review the approach of Anheuser-Busch InBev’sengagement with retailers and consumers onresponsible drinking.

• Examine lessons in responsible marketing andinitiatives that actively encourage the use ofdesignated drivers and parent involvement inunderage-drinking prevention.

• Learn how ABB Group directly involves theircustomers in environmental and social impactassessments.

ABB Group, Darryl C. Hill, Vice President - Safety & HealthTimberland, Mark Newton, Vice President CorporateResponsibilityAnheuser-Busch InBev, Carol Clark, Global Vice PresidentBeer and Better World

� Check the website!

For frequent updates go to: www.ethicalcorp.com/rbsusa

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“The wide variety of presenters and excellent facilitation made the Responsible Business Summit a usefulinsight into our customers' challenges Ethical Corporation brings together the best in business to make a difference” – Jeff Swartz, CEO, Timberland

“The debate was extremely interesting and thought provoking. I went away with lots of new ideas onhow we could make our business more sustainable” – William Burgess, CEO, Produce World

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DAY TWO Agenda, 28 June 2012

Got a question? Give us a call on +1 800 814 34 59

PLENARY

Collaborate and Compete –How to work with NGOs,industry associations and evencompetitors to deliver strongsocial and environmentalperformanceAttempts to take a unilateral path to CSR success aredoomed to end in failure. A successful CSR programmust be built upon a multilateral approach whichbrings together civil society, NGOs, industryassociations, government and even your competition.Socially and environmentally responsible organizationsput aside differences with competitors for the benefitof all. GAP INC is a world leading and instantlyrecognizable apparel brand which has pursuedmultiple avenues for collaboration on social andenvironmental responsibility.

In this session we examine the lessons from GAPINC’s collaborative efforts on CSR and how they canbe applied to your organization.• Learn how GAP INC has worked with organizations

such as the Sustainable Apparel Coalition toadvance the CSR agenda at industry level.

• Examine collaboration with competition to achievemutually beneficial results in CSR performance.

• See how GAP INC responded to the concerns ofcivil society groups and developed formalpartnerships with leading NGOs.

Gap INC, Kinderly Lawlor Walsh, Vice President Social andEnvironmental Responsibility

How to build an ethicallysourced and robust supply chainIt is now widely accepted that a company’sresponsibility extends beyond the factories, mines,offices and shops it owns, and goes right down to itssuppliers. Ignorance about supplier behaviour is nolonger an acceptable excuse to customers orregulators. Engagement with suppliers is a complexand at times daunting task. Mars Inc supply chainhandles environmentally and socially sensitiveproducts such as cocoa, palm oil, tea, coffee and fish.

In this session, acquire practical knowledge forsupplier engagement and responsible sourcing:• Learn proven tips for engagement right at the

bottom of your supply chain, where risk is oftenhighest.

• Lessons from Mars Inc’s award winning cocoasourcing program. How to use certification toensure an ethical supply chain.

• How to work alongside key stakeholders such asMarine Stewardship Council and the WWF to deliveron an ambitious ethical supply chain policy.

Mars Inc, Andrew Hobday, Chief Sustainability Officer

Engage the investor community– How to attract sociallyresponsible investors and theincreased importance ofsustainable investment

Socially Responsible Investment is no longerrestricted to a small community of altruistic, activistindividuals. The US forum for sustainable andresponsible investment states SRI is worth at least $3 trillion to the US investment marketplace. The focus on ESG investment selection criteria hasceased to be a marginal issue. Your organization’ssocial and environmental risk portfolio isincreasingly a mainstream concern as evidenceshows a clear relationship between effectivemanagement of these factors and long termfinancial value. Calvert Investments has 30 years of SRI experience and leadership, and now managesover $12.5 billion in assets.

In this session, learn from a world leader in SRIhow to attract investment in your business.

• Learn how Calvert Investments identifiescompanies with strong CSR management, solid ethical business practices, and competitivelong-term performance potential.

• How to communicate with the SRI investorcommunity and present your company as acredible and attractive proposition.

• Examine the move from SRI as a “niche” sectortowards the “mainstream” and the impact onhow the financial sector scrutinises yourcompany’s CSR risk management.

Calvert Investments, Bennett Freeman, Senior VicePresident, Sustainability Research and Policy

Former Deputy Assistant Secretary of State for Democracy,Human Rights and Labor in the Clinton Administration

How to embed and implementrobust anti-corruption policiesin your CSR programme

A study by FSG Social Impact Advisors estimates thecost of corruption to be $2.6 trillion annually, anamount equal to more than 5 per cent of global GDP.Each year, according to the World Bank, over $1trillion is paid in bribes in both the developed anddeveloping world. Bribery and corruption are nolonger considered acceptable business practices, nomatter how challenging the environment youoperate in. Corrupt practices risk not only severedamage to your organization’s reputation, but heftyfines and even incarceration, whether it’s a front-line employee or distant CEO who is guilty.

In this session we take a look at systems andvalues you should have in place to avoid thepervasive and ever present threat of corrupt businesspractice:

• Hear how Export Development Canada havecollaborated with the OECD and engaged withbusinesses on anti-corruption.

• Learn the value of a robust anti-corruptionpolicy for effective management and a reportssystem to fight corruption.

• How to educate and train your employees onresponsibilities and actions to take when theyencounter corruption.

• Examine assessment of corruption risks in yourmarket and how to devise an appropriate actionplan.

Export Development Canada, Signi Schneider, Chief CSR

Advisor

NGO partnerships – How NGOscan engage with you toimprove CSR performance

According to research by GlobeScan done in January2012, 74% of sustainability experts surveyed believethat environmental/social activism will increasesignificantly in the coming years. Being on thewrong side of an NGO campaign can cause severedamage to brand reputation. Effective partnershipson the other hand enhance the credibility andcapability of your CSR programme. Learn howbusinesses and NGOs are coming together toadvance the sustainability agenda. Human RightsWatch is an international non-governmentalorganization that conducts research and advocacyon human rights. Oxfam America both partners withand campaigns against corporate organizations.

In this session we show you how to make the mostof your NGO partnerships to enhance CSRperformance.

• Learn how Human Rights Watch has engagedwith your peers to improve poor human rightsperformance.

• Examine the techniques used to buildrelationships and advance international humanrights standards in business.

• Understand how to avoid a siege mentality andreact positively to NGO campaigns.

• Gain insight into the successful partnershipsOxfam America has carried out with leadingcorporate organizations.

Human Rights Watch, Arvind Ganesan, Director of HumanRights Watch Business and Human Rights Division

Oxfam America, Chris Jochnick, Director of Private SectorDevelopment

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DAY TWO Agenda, 28 June 2012

Check our website for updates and new speaker additions – www.ethicalcorp.com/rbsusa

Global supply chain collaboration – How tomanage conflict minerals in the supply chain in responseto the Dodd Frank Act and California Transparency Act

A mammoth law totalling 848 pages, Dodd Frank is a

bewildering and complex piece of legislation with

huge significance for the CSR practitioner. The Dodd

Frank Act potentially requires corporate organizations

to begin filing information on their entire supply

chain to the SEC. The Economist briefing on Dodd

Frank states “The US Chamber of Commerce thinks it

will affect hundreds of thousands companies”, while

“The National Association of Manufacturers estimates

it will cost $9 billion-$16 billion.” AMD are a $6 billion

revenue semiconductor company for whom Dodd

Frank has implications across its entire product range.

Find out how to respond effectively to one of the

most important and complex pieces of legislation to

emerge in recent times:

• Find out how AMD have conducted multi-

stakeholder relations with NGOs, SRIs and other

corporate organisations to eliminate mineral

sourcing that contributes to human suffering in

the DRC region.

• Learn how AMD, through collaborations with

industry associations EICC and its competitors, is

actively engaged in the conflict-free smelter

program to ensure responsible sourcing.

• Examine AMD collaboration with EICC and

competitors to develop a standardized process for

tracking conflict minerals and mapping their

complex supply chain.

• Valuable insight into how “in region sourcing”

will enable continued support of the DRC

economy through mineral sales while

eliminating sales to armed militia groups.

AMD, Tim Mohin, Director of Corporate Responsibility

In the wake of Apple’s supplychain problems in China, canApple and the electronicsIndustry avoid the problems in fair labor and sustainabilitymanufacturing practices for the companies in the textile,apparel, shoe and toy industries?

Controversy surrounding Apple’s supply chain has

existed for some time – Chinese workers beaten to

the point of committing suicide; grossly excessive

work hours; generally unhealthy and unsafe work

environments; and overcrowded living conditions.

Some factories have taken the drastic step of

installing safety nets to prevent workers from

committing suicide. In the past, companies in the

apparel and textile industries have confronted

similar negative publicity arising from issues similar

to those faced by Apple. While these industries have

taken steps to ameliorate these problems, their

actions have largely been confined to treating the

symptoms without addressing the underlying

causes. Apple and other companies in the

electronics industry now have a unique opportunity

to attack the underlying causes and thus eliminate

these problems while creating a better managed

supply chain and enhanced corporate and industry

reputation.

In this session, we will examine whether the

electronics industry can avoid the problems of the

textile, shoe, and toy industries with a

fundamental change in supply-chain management,

which is both productive and cost efficient,

minimizes environmental degradation, and at the

same time, provides workers with fair wages and a

healthy and safe work environment.

Weissman Center for International Business, Baruch

College, The City University of New York, S. Prakash

Sethi, University Distinguished Professor and Fellow

Towards the Circular Economy – Delivering Profitable Business in aResource Constrained WorldIn the world we live in, limitations on theavailability of traditional energy sources such asfossil fuels lead to increased volatility and cost. CSRprograms that recognize resource constraints andmaximize green energy sources will deliver costsavings alongside a reduction in social andenvironmental impact. It’s easy to make thebusiness case for CSR investment when sustainabilitywill contribute not only to an enhanced reputationbut a stronger bottom line. Life Technologies is aglobal biotechnology company with sales of over$3.5 billion and 11000 employees in over 150countries. Life Technologies ranked as the top NorthAmerican company in the 2012 Corporate KnightsGlobal Leaders in Clean Capitalism.

In this session we take a look at the twinbenefits of cost savings and improved sustainabilityperformance derived from cradle to grave CSRimplementation.

• Examine how Life Technologies has carried outin-depth scrutiny into the cost savings to bederived from its CSR program.

• How to identify and design products that aremore sustainable from manufacture to end of life.

• Learn how Life Technologies is moving towards azero waste to landfill policy which includes assetrecovery, disassembly, refurbishment andrecycling.

• Lessons for engagement with multiplestakeholders from consumers to suppliers.

Life Technologies, Cristina Amorim, VP of Environmental

Health Safety and Citizenship

ROUNDTABLE INTERCATIVE DEBATE SESSION

– Align business goals withcorporate responsibility andthe role of the CSR practitionerwhen they conflict

As we move into an era where corporate socialresponsibility is deeply integrated into the businessfunction, it’s logical to align your business goalswith your CSR program. The IBM Institute forBusiness Value recently surveyed a group of 250business leaders worldwide and found that morethan two-thirds (68 per cent) are focusing oncorporate social responsibility activities to create newrevenue streams. In addition, more than half (54per cent) of the surveyed business leaders believethat their companies’ CSR activities are already givingthem an advantage over their top competitors.

GROUP DISCOUNTSWhy don’t you link up with the corporate affairs/social engagement/environmental management department and take advantage of our group discounts:

A Buy 3 conference passes – get the fourth one freeB Buy 4 conference passes – get one free conference pass

+ a free subscription to Ethical Corporation magazine

Hard-hitting keynotes, in depth workshops, debate sessions. Learning delivered in an engaging format

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Collaboration, Cultural Change and Competitive Edge

But what happens when CSR threatens tocompromise your bottom line? BT Global Serviceswill lead a discussion on what steps you must takewhen business goals and CSR collide.

• BT Global Services will begin with a presentationfor how to handle scenarios where businessgoals and CSR clash.

• Each round table will consider a similar scenariofrom their own experience and how it wasresolved.

• Each round table will report back to the floorwith an example of a struggle to align businessgoals with CSR and how the situation wasresolved.

BT Global Services, Kevin Moss, Head of Corporate & Social

Responsibility

Measure and Deliver – How toachieve long term CSR targets

Long-term ambitious targets are a key element ofachieving an organisation’s long-term CSR vision.Every month Ethical Corporation receives informationon five to ten year sustainability plans launched bycorporate organisations. The challenge is to ensureyour long-term CSR goals aren’t unrealistic headlinegrabbing targets but matched to measurable andachievable performance metrics. Campbell Soup isrecognized for its strong CSR performance listed inthe Dow Jones sustainability indexes, named one ofthe world’s most ethical companies and on the 100best corporate citizens list. Gain in-depth coverageof Campbell’s Soups 2020 agenda and how they aimto hit aggressive targets for CSR performance.

In this session you will learn the steps requiredto convert ambitious targets into credible long termCSR success.

• KPIs and measurement. See how Campbell Soupwill track its progress periodically and the metricsfor charting progress.

• Examine how Campbell Soup will evolve itsstrategy to achieve 100% employee engagementon sustainability. Find out what 100%engagement means in practical terms.

• New emphasis on social responsibility. HowCampbell Soup will engage with the localcommunity to reduce the twin challenges ofchildhood obesity and hunger by 50 per cent.

• Learn how Campbell Soup will put in place thesystems to achieve tough environmental targetsfor 50 per cent reduction in environmentalfootprint (GHG emissions and water use).

Campbell Soup, Dave Stangis, Vice President of CSR and

Sustainability

Future trends for sustainabilityreporting – How North American companies can close the gap

95 per cent of the 250 largest companies in the

world now report on CSR, yet two thirds of non

reporters are based in the US. It’s long been

recognized that North American companies lag

behind their European counterparts when it comes

to reporting. Effective CSR reports are increasingly a

key factor for crucial external stakeholders such as

the investor. New regulations such as the California

Transparency Act will require CSR reports to help

meet compliance.

Mike Wallace, head of the GRI US Focal Point,

will show you the trends for sustainability reporting

and demonstrate how US companies can close the

reporting gap.

• Learn how government departments and

institutions are using GRI guidelines for their

reporting and the impact for corporate

organisations.

• Find out the crucial role that reports play in

ensuring an ethical supply chain in the wake

of the Dodd Frank Act and California

Transparency Act.

• Overcome the challenges of reporting on complex

supply chain issues.

• How to evolve your CSR reports to the next level

using integrated reporting.

• A look ahead to G4 and the adjustments that will

be required for CSR reports by your organisation.

Global Reporting Initiative, Mike Wallace, Director

Using materiality to target CSRefforts where it matters most

The business value of environmental responsibility

is often quite clear - reduce energy usage, save

money, mitigate environmental impact. How to

quantify the business value of social responsibility is

far more difficult. The link between creating social

good and the value added to your business goals is

difficult to measure. The concept of "materiality" has

long been used in the financial sector but its

application for sustainability is a much newer trend.

BNY Mellon each day services 20 per cent of all of the

world's financial assets. As a financial institution its

CSR program lies mostly in the area of social

responsibility.

In this session, take an in-depth look at how

BNY Mellon uses materiality to identify the most

high value areas of its CSR program and the lessons

for targeting your own CSR initiatives.

• Learn how materiality has enabled BNY Mellon to

convince stakeholders of the key linkage

between CSR and the company's operational and

financial performance.

• Use materiality to map out your key CSR

challenges and prioritize your sustainability

investment.

• Examine how materiality can show ROI for

sustainability initiatives.

BNY Mellon, John Buckley, Head of CSR, Managing Director

The business case for effectivereporting – How to engageinternally and externally tohighlight the seriousness ofyour CSR initiatives

CSR reports are a tool to engage with both internal

and external stakeholders. Internally they are critical

to measure and track progress of your CSR initiatives.

Externally they also serve to provide a competitive

edge by communicating to the outside world the

seriousness of your sustainability efforts. In the

wake of the financial crisis and the onset of the

Dodd Frank Act, America’s banking and financial

institutions have come under close scrutiny from

regulators, media and the general public. General

sentiment towards finance institutions remains

negative and banks face a tough but vital job of

engaging with external stakeholders on CSR.

Gain an insight into the critical relationship

between your CSR report and the credibility of your

CSR initiatives.

• Examine how Bank of America has responded to

the challenge by issuing its first corporate social

responsibility report in 2011 to demonstrate

transparency and communicate its CSR program.

• Learn how Bank of America has used the journey

of compiling its first and second CSR report to

engage its employees on CSR and make them

understand its value to the business.

Bank of America, Stephen Fenichell, Senior Vice President

– CSR

Unrivalled choice, with all the critical issues you need to address

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Cancellation Policy: Places aretransferable without any charge.Cancellations after 5 April 2012 incuran administrative charge of 25%. Ifyou cancel your registration after 5 April 2012 we will be obliged to charge the full fee. Please note – youmust notify Ethical Corporation inwriting of a cancellation, or we willbe obliged to charge the full fee. Theorganizers reserve the right to makechanges to the program withoutnotice. For more details about pricesplease see terms & conditions onwww.ethicalcorp.com/rbsusa.

WHAT YOU GET:PLATINUM• Access to all super-panels,

workshops and case studies

• Networking lunches and coffee breaks

• Evening drinks reception

• Access to all presentation slides postconference

• Ethical Corp Magazine subscription

+ Complete MP3 recordings of everysession at the conference

+ A copy of our essential report onEmbedding sustainable business:The successful business models thatdeliver profitable corporateresponsibility

+ 1 year subscription to EthicalCorporation Magazine (saving $230)

GOLD• Access to all super-panels,

workshops and case studies

• Networking lunches and coffee breaks

• Evening drinks reception

• Access to all presentation slides postconference

• Ethical Corp Magazine subscription

+ Complete MP3 recordings of everysession at the conference

+ 1 year subscription to EthicalCorporation Magazine (saving $230)

SILVER• Access to all super-panels,

workshops and case studies

• Networking lunches and coffee breaks

• Evening drinks reception

• Access to all presentation slides postconference

+ Complete MP3 recordings of everysession at the conference

BRONZE

• Access to all super-panels, workshops and case studies

• Networking lunches and coffee breaks

• Evening drinks reception

+ Access to all presentation slides post conference

Responsible Business Summit USA New York, 27-28 June 2012

SPEAKING, EXHIBITING, SPONSORSHIP AND NETWORKINGOPPORTUNITIES

• Highlight your company’s work, raise yourprofile and connect with senior corporatesustainability and CSR professionals

• Raise the profile of your service or productwith a focused group of senior decisionmakers in major corporations working inCorporate Responsibility, Sustainability, Corporate Affairs, Strategy and Communications.

Contact Aaron Jackson NOW on +44 207 3757244 / email [email protected]

Super Early Bird Early Bird Standard priceRegister by: 27 April 2012 25 April 2012

PLATINUM PASS$2995 n $3245 n $3395 nSave $400 Save $150

GOLD PASS$2345 n $2395 n $2545 nSave $400 Save $150

SILVER PASS$1595 n $1845 n $1995 nSave $400 Save $150

BRONZE PASS $1395 n $1645 n $1795 nSave $400 Save $150

R E G I S T E R N O WDelegates who purchase a PLATINUM or DIAMOND PASS get ayear’s full subscription to EthicalCorporation.

You will gain access to our highly-renownedmonthly magazine and theworld’s largest archive for sustainabilityprofessionals (containingover 7,000 CR related articles) plus a whole host ofdiscounts on other products.

For more information call the subscriptionteam on: +44 207 375 7235.

THE VENUEEnjoy a warm welcome and stunning view of theNew York City skyline at the Sheraton LincolnHarbor Hotel. Located just five minutes frommidtown Manhattan, you can walk right outsideour doors to board the New York Waterway Ferryand ride to NYC attractions.

After a full day of business or sightseeing, relax inone of our 338 newly-renovated suites, eachfeaturing a cozy duvet and plush pillows on ourSheraton Sweet Sleeper™ Bed. Stay connected withthe people who matter most with High SpeedInternet Access, offered in each room.

SAVE $150 WHEN YOU QUOTE THIS CODE!

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Page 8: Rbs usa 2012

Robust debate, interactive discussion and problem solvingwith GAP INC,Timberland, Lockheed Martin, Life Technologies, Campbell Soup, Patagonia, Intel and more

Renewed focus on collaboration, cultural change and using CSR to delivercompetitive edge – Essential elements for long-term success.

Respond to Dodd Frank, California Transparency Act and Anti-Slavery Law.

A revamped conference with practical case studies, panel debate session and lots of Q&As.

A highly focused agenda to deliver months' worth of research in a mere two days.

Check out the full agenda inside... Open now! >

Your expert speakers include:

COME AND HEAR FROM THIS UNRIVALLED LINE UP OF EXPERT SPEAKERS!

Save $400 if you register by April 27!

ORGANIZER

June 27-28, 2012> New YorkInnovation > Best Practice > Interactivity > Focused Debate

Responsible Business Summit USA

www.ethicalcorp.com/rbsusa

Our guarantees to you:

Embed CSR throughout your organization, create real business value and measurable ROI

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Innovation l Best Practice l Interactivity l Focused Debate

Mars Inc, Andrew Hobday, Chief Sustainability Officer Mars Inc

Gap INC, Kinderly Lawlor Walsh, Vice President Social andEnvironmental Responsibility

Lockheed Martin Corporation, Alice Eldridge, Vice PresidentEthics & Business Conduct

Patagonia, Vincent Stanley, Senior Writer and Editor

ABB Group, Darryl C. Hill, Vice President - Safety & Health

Timberland, Mark Newton, Vice President CorporateResponsibility

Anheuser-Busch InBev, Carol Clark, Global Vice President Beerand Better World

Calvert Investments, Bennett Freeman, Senior Vice President,Sustainability Research and Policy

Human Rights Watch, Arvind Ganesan, Director of HumanRights Watch Business and Human Rights Division

Oxfam America, Chris Jochnick, Director of Private SectorDevelopment

AMD, Tim Mohin, Director of Corporate Responsibility

Intel, Suzanne Fallender, Director of CSR Strategy &Communications

Export Development Canada, Signi Schneider, Chief CSRAdvisor

Weissman Center for International Business, BaruchCollege, The City University of New York, S. Prakash Sethi,University Distinguished Professor and Fellow

Life Technologies, Cristina Amorim, VP of EnvironmentalHealth Safety and Citizenship

BT Global Services, Kevin Moss, Head of Corporate & SocialResponsibility

Campbell Soup, Dave Stangis, Vice President of CSR andSustainability

Global Reporting Initiative, Mike Wallace, Director

BNY Mellon, John Buckley, Head of CSR, Managing Director

Bank of America, Stephen Fenichell, Senior Vice President - CSR