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COMMERCIAL TRAININGCOMMERCIAL TRAINING

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• Because of a change in Legislation we are now an arms length company Royal Berkshire Fire and Rescue (Training) Limited

• RBF&RTL started trading on the 2nd January 2009

Royal Berkshire Fire & Rescue (Training) Limited

• RBF&RS Commercial Training Unit established for 20 years

• Existing staff were transferred across to the new company

• Same commitment to training excellence and IRMP.

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Commercial Training Team

Team Leader Commercial Administrator

Instructor Instructor

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Business Development Update

• Telephone script, (hand out)

• Madeline attending Chamber of Commerce networking events and will be attending a Barclays Bank customer event at the Madejski Hotel in March

• YELL.COM listing

• Proactive contact with existing customers

• Registered in the Thames Valley Chamber of Commerce Directory.

Sales and Marketing Initiatives

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Business Development Update

• Email broadcast to 700 clients from existing client database

• Hard copy to existing client database sent out to the same 700, (handout)

• ACT (Client management software) now loaded and initial training completed

• Regular mail shots to prospective new customers

• Discount voucher available for download from the homepage, all information from voucher is added to the database.

Sales and Marketing Initiatives

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Business Development Update

• Structure of the sales funnel process, including follow up contact, (handout)

• Business model and dynamic excel sheet creation for RBFRTL purposes i.e. in-company and open courses

• Newsletter eshot process set up

• Sales script for a) phone, b) face to face

• SEO is ongoing (Google)

• Email broadcast – delivered.

Marketing Consultant –

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Business Development Update

• Printing

• Food (different suppliers and ordering fewer meals)

• Alternative suppliers for mail.

Potential cost reductions

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Business Development Update

• Glaxo Smith Kline

• Car Phone Warehouse

• McClaren F1 Racing

• Bovis Lend Lease Construction

• Cable Wireless

New Customers - Existing Customers-

• Air Canada

• Microsoft

• Fujitsu Siemens

• McClaren Automotive

• Johnson & Johnson.

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Business Development Update

QUESTIONS?