Rb forum lobary - virtual payment for real betting - 30-09-2016

Virtual Payment for Real Betting

Prepaid, e-Money, Mobile Money : the smartest approach ?

François Lecomte-Vagniez

30/09/2016 @Lobary - Prepaid, e-Money, Mobile Money : the smartest approach ? 2

Agenda

• Horse Racing Bet Journey

• Innovative Payments versus Bet Regulations

• 4 Trends to inspire Bet Payment Experience Contactless Payments

Mobile Wallet Embedded

Wearable / Connected Objects

Social Experience

• Conclusion


Horserace Bettor Journey


Receipt delivery

(or dematerialized)

Winning Bet

Formulate Bet

Debit Payment Stake

Credit Bet Gains

Omni-channel Bettor Journey

New “Phygital” experiences


Variety of Payment Means

From Money to Payment solutions


Payment Services Directives 2

Electronic Money Directives 2

Highly Regulated Business

Bet Payment

• Anonymous payments :Cash payment limits

• No credit allowed = non revocable debit only

• Offline Horse Bets monopolesEx. : PMU in France

• Online Horse Bets regulationEx. : ARJEL in France

• EMD2 – e-Money Europe laws (prepaid accounts)

• Gaming account management

• KYC requirements

• Addictive behavior detection

• Etc.


Bet Gains Credit

• Proof of bet (receipt)

• EMD2 : Threshold to credit money on prepaid accounts

• Limits to credit Bank Cards

• Money laundry alerts

• Etc.

Electronic Banking Homeworks


Acceptance Issuance

Offline

(card present

payments)

• Contactless

EMV Infrastructures

• Smart Terminals

• Close Loop

Prepaid Services

• Game Accounts

link to cards

• Cobranding / CLO

Online

(remote payments)

• Initial KYC

(regulated market)

• Innovative Payment

experiences

(ex. : Touch Id)

• Apps / Bots

• Invisible Payment

(like Uber)

From Cash to Dematerialization

• Identification Mean Biometric ID

• Finger Print

• Eyes / Face

• Vocal

Cards / Objects ID

• NFC - RFID

• Beacon

Personal ID

• Account ID

• Cell. Phone number

• Card BIN

• Etc.


Unique Identification

+

Authentication factors

=

Bet Transaction

KYC is mandatory to open dematerialized bets accounts

and define IDentification means & secured authentication processes

Trend 1 : Contactless

• Contactless EMV Cards & Mobile Payments

Services based on contactless unique ID

• Use Cases


Faster Payment Bet Account Debit Card Link Offers

Trend 2 : m-Wallet – ex. ApplePay

• EMV & Remote Payments (Visa/MasterCard)

• Private Merchant interactions (Earn / Burn) NB : Apple doesn’t allow betting use case


End-off

Experience

Payment + Receipt + Loyalty

In 1 or 2 tapsCross channel

Trend 3 : Wearables (IOT)

• Wearables Watch, Bracelet, Key ring, Glasses, etc.

Service associated to

• Unique ID / object interactions

• Authentication processes

• Payment


NFC + Biometry

(Trust Designer object)

Contactless Payment

(Apple, Samsung, Swatch, etc.)

Trend 4 : Social

• Social Networks Over a billion user worldwide…

Powerful media to share contents& engage bettors

Opportunity for collective bets

Social payments are just starting…

• Prospective scenario for betting in social places


Bots in timeline

(opportunity to bet)

Virtual Currency

(Anonymous)Secured Letger

(e-Receipt)+ +

The smartest approach

• Simplify Bet Experience Ease of use is key for paying – make it simple

Use common payment solutions – trust & habits count

Make payment invisible while bet gains must alert !

• Offer a seamless betting journey Track payment Id with e-Receipt - whenever it’s possible…

Reduce KYC constraints to boost dematerialized bets accounts

Develop value added betting services, both as acceptor and issuer


Make people want betting on horses !

Thanks !

François Lecomte-VagniezPartner, Lobary

+33 681 494 [email protected]


Rb forum lobary - virtual payment for real betting - 30-09-2016

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Transcript of Rb forum lobary - virtual payment for real betting - 30-09-2016