Razia’s Rays of Hope- Social Media Campaign 2015Razia’s Rays of Hope FoundationFacebook: Razia's Ray of Hope FacebookTwitter: @RaziasRayOfHope Hashtags:

#BuildASchoolToday #RaziasRayOfHope #LetGirlsLearn

New Hashtag Ideas: #EducationForAll #FuelTheFuture

Frequently Tagged Twitter Handles:@MalalaFund@VitalVoices@CNNHeroes

Frequently Used Hashtags: #BuildASchoolToday#TheFutureStartsWiith #RaziasRaysOfHope#Malala

Hashtags for our social media campaign: #EducationForAll#FuelTheFuture

Frequently Used Hyperlinks: https://vimeo.com/132234521 https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story https://raziasrayofhope.org/

News Outlets who previously have covered Razia:

CNN (Heroes)- Kathleen Toner – nationaldesk@CNN.com, (404) 827-1500 - Allie Torgan – covered her previously – see above

Individuals Megan is going to reach out to: Dannah Gresh Flour Box Bakery – Anne Yorks – Megan’s boss has large social media following –thinking

about asking her to feature a Razia’s Ray of Hope themed cookie. The House of Hope foundation

Individuals Austin is going to reach out to: Jenna Dagenhart – NBC 29 Katherine Faulders – ABC World News Taylor Dunn – Katie (Couric) Show Justin Anderson – UVA Basketball/Dallas Mavericks

RADIO:Ashley will be reaching out to the stations below; these are both local university stations and influential University stations. The pitch to the radio stations will explain that we are looking to get the word out about the campaign and that students can use the hashtag #4forhope to show their school pride, which will also benefit the university image. And, what university doesn’t want to be the best at everything! If these go well, Ashley will expand the list.

WAMU WRGW WGTB WHUR WCUA WXTJ100 LION90.7 WZBC90.3

Sample Tweets:

1. Did you know against odds RaziasRayOfHope built a K-12 school for girls? Now she needs your help to build a college https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

2. @ RaziasRayofHope needs you to help build the first college for rural girls in Afghanistan. Help # BuildASchoolToday : https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

3. Education is power. Help us #BuildASchoolToday. Learn more: https://vimeo.com/132234521

4. Girls who once were silent now speak because of school. Help them grow their voice in college. # BuildASchoolToday https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

5. Your dollars go directly to Razia's foundation to build the first college for Afghan girls. https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

6. #TheFutureStartsWith education for rural Afghan girls. Help us build the first women’s college in rural Afghanistan. https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

7. “They will not stop me. I will get my education if it's in home, school or any place” @MalalaFund #buildaschooltoday https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

8. By donating just $25 you can help #BuildASchoolToday and receive a copy of What Tomorrow Brings https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

9. Help former @CNNHeroes finalist @RaziasRayOfHope #BuildASchoolToday. Donate here: https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

10. “When you educate one young women, you educate the whole community” – Razia Jan. #EducationForAll #FuelTheFuture https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

Sample Facebook Posts:

1.“These girls are taking steps, becoming more bold, having more self-respect, speaking for themselves…I have great hopes.” Razia Jan, Founder of Zabuli Girls School.

#TheFutureStartsWith education for girls in rural Afghanistan. We have (#) days to help Razia’s Ray of Hope raise $115,000 to build the first college for rural Afghan girls, and we need YOUR help. Follow the link to donate now: https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

2. Girls who once were silent about forced engagements and early marriages are now speaking up and finding ways to negotiate more time in school. Help @RaziasRaysOfHope build the first college for rural Afghan girls: https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

3.”They will not stop me. I will get my education if it's in home, school or any place” –Malala. Join us and help build the first college for rural Afghan girls: https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

4. Help former @CNNHeroes finalist @RaziaJan #BuildASchoolToday. Donate here: https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

6. For @RaziaJan, the first step was to build a K-12 school for girls in rural Afghanistan. With the K-12 school up and running, our next step is to build the first college for girls in rural Afghanistan. Learn more here: https://www.indiegogo.com/projects/build-first-college-for-rural-afghan-girls#/story

#4ForHope Social Media Campaign:

Kickoff Social Media Post from Razia’s social accounts:

“If you could give someone the opportunity to receive an education – would you? If every student at a single university donated just $4 we would have the means to build the first women’s college in rural Afghanistan! I would like to challenge you to post a picture displaying your school spirit using #4ForHope, donate $4 and challenge everyone else you know to do the same! #4ForHope #BuildASchoolToday”

Examples of how students/alumni could respond to the challenge:

AustCourtney: I feel so lucky to have had the opportunity to receive an education at the University of Virginia. Today I am donating $4 to Razia’s Ray of Hope in order to help build the first women’s college in rural Afghanistan so that Afghan girls can have the same opportunity to receive an education as I had. If every student at UVA donates just $4, together we can to help build the first women’s college in rural Afghanistan. #4ForHope.”

Greatcassadini: 3 years ago I was given the honor to speak at my high school graduation. The education I received opened up a world of opportunity and gave me the tools to succeed at @william_and_mary. But what if I had to stop there; what if I had to watch my brother graduate @fordhamuniversity, knowing I would never get the same chance? This is the reality for millions of Afghan girls. I refuse to accept that reality. Today I’m donating $4 to Razia’s Ray of Hope to help build the first women’s college in Afghanistan. If every #W&M student does the same, together we can help build the college and build a better future for the women of Afghanistan. #4ForHope

Ashxoley _- Can’t believe this was taken freshman year and now this year I’m going to be a #senior at the best university in the world! Today I am donating $4 to Razia’s Ray of Hope to help build the first women’s college in rural Afghanistan. If every student @PennState donates just $4, we would accomplish our fundraising goal to change these girls’ lives. #WeAre #makingadifference #4ForHope