Ray Just Energy

RAY JUST ENERGY RAY INTERNATIONAL AG

BACKGROUNDFrom way back, the Swiss Alps has been the place where the world elite restored their health and recovered their vital power, absorbing the best natural blessings and enjoying the famous “Swiss quality of life”.

Unique methods of Swiss SPAs

include the best achievements of modern medicine as well as ancient Eastern practices. Leading a regular life, drinking the purest water combined with a full complex of vitamins and minerals guarantee rapid recovery of physical and mental health.

The experts of RAY INTERNATIONAL AG Swiss company managed to accumulate these unique practices in the first Swiss energy drink, filled with unsurpassed energy of natural extracts and vitamins

THE RAY JUST ENERGY LINE COMPRISES 3 SKU (0.25 L)

ORIGINAL Acknowledged classics:

mixture of juicy fruits

STRAWBERRY & GRAPE Bright mixture of

grapes & strawberry

LIME & MINT Refreshing mixture of

lime & mint

Ray Just Energy drink is produced at the certified factories in Austria and Germany, which naturally guarantees strict quality control according to the European directives.

HOW THE DRINK IS PRODUCED

GERMANY

AUSTRIAEXCELLENT TASTE

STRICTQUALITY CONTROL

VITAMINS

EXTRACTS OF EXOTIC BERRIES &

FRUITS

PURESTWATER

RAY JUST ENERGY IS A UNIQUE PRODUCT BECAUSE...

NO TAURINE

NO ARTIFICIAL COLORS

IT DOES NOT CONTAIN

GENETICALLY MODIFIED

INGREDIENTS

IT CONTAINS

NATURAL CAFFEINE

IT CONTAINS

NATURAL EXTRACTS

IT CONTAINS NATURAL

FLAVOURINGS

NO PRESERVATIVES

IT’S PRODUCED IN

HIGH-TECH FACTORIESEUROPEAN

NO GLUCURONOLACTONE

ENERGY DRINK CONSUMPTIONRapid growth rates in the non-alcoholic energy drinks market indicate a potential success in development of this sphere.

GLOBAL ENERGY DRINKS MARKET

1000

2000

3000

4000

5000

6000

2009200820072006200520042003 2010 2011 2012 2013

2,025L T R

2,331L T R

2,795L T R

3,270L T R

3,839L T R

3,900L T R

4,243L T R

4,618L T R

4,999L T R

5,382L T R

5,760L T RMillion Litres

WHY DO WE CHOOSE RAY JUST ENERGY

Modern lifestyle steals about 8-12 hours of your day — you have to dedicate it to work. It leaves no energy for admiring this diversified world surrounding you.

During the day, you are overwhelmed with hundreds of email letters and getting so tired of computer that even chatting with friends in social networks becomes a back-breaking task.

You are communicating on mobile phone so much that, by the evening, its battery is getting low. And what about yours?

Sometimes you are dead-tired with fatigue — the phrase “active lifestyle” elicits only a smile.

YOUR LIFE IS PASSING BY BECAUSE NO STRENGTH IS LEFT FOR IT

CONCEPT

RAYCHARGE UP YOUR LIFE

RAYWHERE YOU

ARE

RAYACCOMPANIES

YOU IN FASCINATING ADVENTURES

RAYACCOMPANIES YOU DURING

PARTIES

RAYACCOMPANIES YOU AT WORK

BRAND’S VALUES

DISCOVERY Interest in all things of life, learn the endless diversity of the world, take

all and the best, the most interesting and the brightest from all cultures.

ACTIVITY Strive to manage all without missing a thing. Make one’s best, never stop,

get in the center of any event and any party, be in the thick of things. Enjoy

every day and never waste time.

OPTIMISMOne should always get one’s way in life. A true optimist is a person who not only has positive outlook on life but appreciates each moment of life

and never misses a thing.

TARGET AUDIENCEActive, beautiful, young, career-minded, having free time and opportunity to implement their intentions, open to new ideas.

Ray was created exceptionally for those who are constantly moving ahead, searching for new impressions and striving to achieve more.

RAY - CHARGE UP YOUR LIFE!

AGE 20-25 striving to look mature / 25-35 - feeling younger

65% 35%

TARGET SEGMENT

FUNCTIONAL BEVERAGES ENERGY DRINKS

SPORTS DRINKS TONIC BEVERAGES

PROMOTION PLAN

RAY JUST ENERGY

PROMOTION

SPONSORSHIP & DEDICATED

EVENTS

INTERNET CAMPAIGN &

SUPPORT WEBSITE &

SOCIAL NETWORKS

ACTIVITY IN HORECA SEGMENT

SALES STIMULATION

The promotion plan for Ray Just Energy is based on various supports and activities including:

• Sponsorship & dedicated events

• Activity in the HORECA Segment

• Website & Social Networks

• Sales stimulation

RAY JUST ENERGY SPONSORED EVENTSRay International AG is planning to actively participate in a cultural life of the metropolitan city.

Ray International AG organises regularly the RAY DAY musical event. The first one took place on 21st June in Moscow with a special guest, the electronic music project Röyksopp. The total number of guests at the event exceeded five thousand. The project was supported by pre and post promotional campaigns.

Ray International AG is also supporting the Miss & Mister European Portugal 2012 events.The final event will be held in the south of Portugal, Algarve, with participations from Ireland, England, Scotland, Wales, France, Germany, Holland, Belgium and many other european countries.

Ray International AG will also be supporting music events in Portugal.

RAYLOUNGE

RAY LOUNGEDuring the swim season, cozy Ray Lounges will be scattered on the beaches. These are the places where everyone has the opportunity to drink a refreshing cocktail based on Ray, rest in the shadow of stylish terraces or play beach games.

Ray Lounge working period: June 1 – September 30

RAY CREW• The promotional campaign will be supported by

”flying” Ray Crew teams, sampling the product in the city streets.

• Ray Crew is a group of young men and women dressed according to the brand style.

• Promotional campaign at filling stations.

• Ray Crew will be sampling the drink near the higher educational institutions of cities.

RAYCREW

PROMOTIONAL CAMPAIGN IN MODERN FILLING STATIONS• At filling stations, especially along city highways

leading to the suburbs.

• Within the framework of this promo campaign, specially designed POS materials will be used.

• Cross-promotion.

Promotional campaign period: August-October 2012

RAY NIGHTS• Starting from September, Ray Crew is resuming its

work and moving to city night clubs.• Now Ray Crew is driving the fashionable branded

cars.• The club campaign will include presentations and

shows.

RAYNIGHTS

RAY AND ORGANIC GOURMETIn 2012 Moscow awaits a fashionable gastronomic event, the Organic Gourmet, where RAY JUST ENERGY will be presented as the official sponsor.

The Organic Gourmet will take place in September 2012. The best chefs from Russia and Europe will present at the festival exclusive dishes, made of purely organic products.

Organic foods today are more then just fashion, they are a constant requirement in modern life for active and successful men and women with dynamic lifestyles.

RAY BEACH PARTIESPrimary sponsor of cheerful beach parties in Portugal, Spain and France.

Attendance of such weekly parties increases tremendously with attendance increment up to 100% annually.

RAY BEACH PARTIES will take place on the best beaches of Europe.

RAYBEACH PARTIES

RAY RACE WEEKENDIn spring 2012, Ray International made its bright debut thanks to the Ray Just Energy Racing Team participating in the GT Iberian Supercars Trophy championship, driving a Ferrari F430 car.

Ray team also comprises 3 race cars of Formula Renault 2.0

The promotion of Ray Just Energy Drink includes the following:

• Championship tickets drawing for buyers

• Race party in night clubs

• VIP bonus packs for distributors

RAYRACE WEEKEND

RAY INTERNET PROJECTRay International Ag is planning to support the drink online.

The project includes the following:

• Launching an interactive www.rayjust.com website

• Supporting the brand in Facebook, Twitter, Vkontakte social networks (contests)

• Launching RAY on-line games

NATURAL INGREDIENTS OF RAY JUST ENERGY

NATURAL CAFFEINE A highly-effective stimulant

of mental and physical activity, reduces fatigue and

sleep necessity.

PANAX GINSENG Activates central nervous system without negative consequences or sleep disturbances, increases

working performance during irregular working hours.

A powerful stimulant and regulator of brain activity.

GUARANA Increases physical

endurance, reduces appetite, activates fat metabolism

in the organism, helps overcome the symptoms of

hangover.

YERBA MATE Contains virtually all vitamins

and necessary substances for vital functions of the

organism, improves memory, recovers vital forces.

PEPPERMINT Has anti-inflammatory and pain-relieving effects, elates

and tones up, stimulates brain activity.


ACAI BERRIES By far, these berries have firmly took the first place

among all the natural products containing

antioxidants. They also contain amino acids,

essential fatty acids, plant steroids and fiber, minerals

and vitamins.

LIME The content of vitamin C in this fruit is more than

in any other citrus plant. It slows down the cell aging

process, stimulates synthesis of collagen that contributes

mainly to the firmness and elasticity of skin. Can

eliminate fatigue, excessive irritability and nervousness.

STRAWBERRY Contains fisetin and folic acid

in great amounts, prevents brain cells degeneration,

stimulates brain activity and improves memory.

GRAPES Contains virtually all vitamins

and necessary substances for vital functions of the

organism, improves memory, recovers vital forces.

VITAMIN В3 (NIACIN) Enters into the composition of ferments participating in cell respiration and protein

metabolism, regulating higher nervous activity

and, consequently, abating such negative effects as fatigability, distraction,

muscle weakness, loss of appetite.


VITAMIN В6 (PYRIDOXINE) Stabilizes blood sugar and improves glucose metabolism in general, together with vitamin

В12 and folic acid normalizes homocysteine rates that reduces the risk of cardiovascular diseases,

participates in synthesis of such substances as serotonin (“happiness hormone”) and

noradrenaline (mitigates the action of caffeine), improves memory retention and vitamins.

BIOTIN (VITAMIN В7, VITAMIN Н) Participates in metabolism of carbohydrates,

amino acids and fatty acids, influences liver and nervous system functions, plays important role in uptaking proteins and fat burning, contains sulphur that is very important for healthy hair,

nails and skin.

VITAMIN В12 (CYANOCOBALAMIN) Participates in regulating fat and carbohydrate metabolism in the organism, normalizes blood

formation, stimulates immune system, abate nervousness and sleeplessness, has wholesome

effect on sleep stages correlation.

CONTACTS

PHONEHead office Switzerland +41 43 541 91 55GSM Switzerland +41 78 659 72 65

Office Russia +7 495 334 25 65 +7 495 332 03 02GSM Russia +7 916 673 70 85

Office Portugal +351 289 516 211GSM Portugal +351 918 789 661

PHONEGSM Switzerland +41 78 814 70 77

GSM Russia +7 985 113 18 48

GSM Ukraine +38 067 263 23 85

Office Portugal +351 289 516 211 GSM Portugal +351 961 694 920

PHONEOffice Portugal +351 289 516 211 GSM Portugal +351 918 945 077GSM Portugal +351 965 530 779

ADDRESSSwitzerlandBahnhofplatz 5, 6060 Sarnen Switzerland

RussiaProfsoyuznaya street 57, Moscow 117420 Russia

ADDRESSPortugalUrb. Parque da Corcovada,Lote 31, Loja J, 8200-321 Albufeira,Portugal

ADDRESSPortugalUrb. Parque da Corcovada,Lote 31, Loja J, 8200-321 Albufeira,Portugal

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

Artem MikheevCEO

Michel VieiraInternational Sales & Promotions Director

Fernando MoreiraSales & Promotions Director in Portugal & Spain

Ray Just Energy

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