Rationalising a yoghurt range

The client: A yoghurt

manufacturer

The brief: Rationalise the

baby and toddler ranges into

one children’s range of yoghurt

The objectives: Confirm

among current customers that

the range rationalisation

strategy is sound

Confirming range rationalisation

80 Mums Australia wide

Over 2 weeks

Discussing needs,

purchasing and packaging

as well as impact of range

rationalisation

Pop-up community among Mums

The outcome…

Clear direction provided regarding the way in which the range should

be rationalised and potential changes to the packaging design and

messaging to facilitate the switch from two ranges into one, without

compromising loss of volume.

LATITUDE INSIGHTSChanging the conversation

Melbourne office312 Waverley RoadMalvern East VIC 3145P: +61 3 9571 1199

Sydney officeSuite 8, 43-45 Burns Bay RoadLane Cove NSW 2066P: +61 2 9420 2337

E: conversations@latitudeinsights.com.auW: latitudeinsights.com.au

For more about this study contact:Dianne GardinerCEOdianne@latitudeinsights.com.au0417 323 765