Manajemen Stasiun Televisi

RATING MEASUREMENT & PROGRAM DEVELOPMENT PROCESS

Amelia DayPertemuan Ke-8

2 November 2010

Minggu Lalu

News Gathering

Agenda SettingInspirationInfluencing

The Circle of Program Invention & Program refresh on Branding (©ADJIE SOERATMADJIE)

Back Mind

Program Idea

Telecast

PositiveNegative

Psychological Talk

TitleContentLook / MannerCommercial

Program

PDBMarket – ( Viewers + Advertising )CompetitorsSlotCommunicationsPresenter / HostR & D

Feasibility Study

Rating & ShareRevenue

Evaluation 2R

Idealism

Refresh

TERESTRIAL – rating & share

- TVR : TV Rating (“Rating”), adalah persentase jumlah penonton dibagi total pemilik TV (Universe)

- TVS : TV Share (“Share”), adalah persentase jumlah penonton dibagi total penonton semua TV yang sedang menonton

Pasar Dua Sisi

Menghitung bisnis TV terestrial:

supply demand

demand supply

Berawal dari‘Media Planning’

Supply Side – “Rating/share” Market

Supply Side – “Advertisement” Market

MEDIA PLANNING

“MEDIA BUYING”

TV productionmarket

Advertisementmarket

“Rating/share”market

AUDIENCE MARKETPLACE

TV Market

• HD Television

• 3D Television

• Web-TV & VoD

• IP-TV & VoD

• Mobile TV

http://www.international-television.org/market-data.html

TV Production Market

Tipe Produksi

• Terestrial? Kabel/pay TV? Corporate video?• Drama? Nondrama?• Spesialisasi drama komedi? Journalisme

bencana? • Teknik satu kamera (singlecam)? Indoor…

outdoor?• Tayang stripped atau strand?

Stripped: tayang di jam sama setiap hari

Strand: beberapa genre program atas tema sama (mis. ultah RCTI di berita, gosip, live show perayaan)

Intinya…

Produksi: Program FAKTUAL?Program HIBURAN?

… atau reality show… docu-drama?

Agenda SettingInspirationInfluencing

The Circle of Program Invention & Program refresh on Branding (©ADJIE SOERATMADJIE)

Program Idea

PositiveNegative

Psychological Talk

TitleContentLook / MannerCommercial

Program

PDBMarket – ( Viewers + Advertising )CompetitorsSlotCommunicationsPresenter / HostR & D

Feasibility Study

Back MindIdealism

The Circle of Program Invention & Program refresh on Branding (©ADJIE SOERATMADJIE)

Telecast

TitleContentLook / MannerCommercial

Program

Rating & ShareRevenue

Evaluation 2R

Refresh

Pra-produksi Lebih Detail…

Pra-Produksi

• Who does what• The role of research• Knowledge attributes and skills of the researcher• Production stages• Originating ideas• Developing ideas• Treatments• Methods of presentation

Kathy Chater, Research for media production, Focal Press, 2002

• Selling the production

Pra-Produksi

• Starting the research: Methods of research, Sources of information, Using the Internet, Collecting information

• Presenting research findings• Contributors: Finding contributors, Selecting and

using contributors, Contacting contributors, Specialist contributor research

• Interviews: Recording interviews, Preparing to interview, Conducting a research interview, Conducting an interview for radio, After the interview

Kathy Chater, Research for media production, Focal Press, 2002

Pra-Produksi

• Vox pops• Using archive material• Film and videotape libraries• Still picture libraries• Formats: Film formats, Videotape formats• Television standards and aspect ratios• Sound• Graphics• Props and models• Locations

Kathy Chater, Research for media production, Focal Press, 2002

Pra-Produksi

• Locations– Filming overseas– Health and safety

• Recording the production• Logging rushes• The editing process• Copyright• The law and ethics

Kathy Chater, Research for media production, Focal Press, 2002

Pra-Produksi

• The script• Scripts for studio productions and commentaries• Writing commentary and voiceovers• Writing questions intros and links• Writing support material

Kathy Chater, Research for media production, Focal Press, 2002

Further…

Live / Live on Tapped / Recorded

• Live: Produksi tayangan langsung• Live on tapped: produksi rekaman di studio

dengan audiens (seakan langsung; contoh: Kick Andy)

• Recorded: murni rekaman beberapa scene berbeda hari, diedit dan dijadikan satu paket tayangan (contoh: tayangan sinetron, dokumenter)

Kathy Chater, Research for media production, Focal Press, 2002

RISIKO RATING/SHARE Tayangan Live / Live on Tapped / Recorded

• Live: biasanya one-time show, bisa pula tayangan reguler – One-time show: tayangan sidang MK kasus

Bibit Chandra dengan rating tinggi high cost, high return… high cost, no return but good image for TV

– Tayangan reguler: tayangan olahraga dengan rating/share statis predictable cost, predictable return (share/rating mungkin buruk, pemasukan iklan telah diprediksi)

Kathy Chater, Research for media production, Focal Press, 2002

RISIKO RATING/SHARE Tayangan Live / Live on Tapped / Recorded

• Live on tapped: produksi rekaman di studio dengan audiens

• Recorded: murni rekaman beberapa scene berbeda hari, diedit dan dijadikan satu paket tayangan (contoh: tayangan sinetron, dokumenter)

Kathy Chater, Research for media production, Focal Press, 2002

Tayangan reguler, rating/share statis predictable cost, predictable return (share/rating mungkin buruk, pemasukan iklan telah diprediksi)

Buku LainIntroduction to the third editionTelevision todayTelevision ProductionThe Production TeamThe Directors RoleTV Camera UnitsA Studio TourProduction ControlThe TVVideo CameraCamera ControlsCamera FacilitiesSupporting the CameraWhat are Tens Angles?Wide Angle LensNarrow Angle LensUsing the Zoom LensWhy Zoom?Defining the ShotChoosing the ShotClose ShotsLong Shots

Kathy Chater, Research for media production, Focal Press, 2002

Moving the CameraMotivated Camera MovementComposing the PictureClarifying the ShotThe Production Switcher Vision ...Choosing Picture TransitionsIntercut ShotsChoosing MicrophonesAudio ControlMethods of Sound PickupPractical Sound PickupPractical Sound ProblemsSceneryThe Aims of LightingLighting ProblemsThe Aims of MakeupClothes on TVThe Need for Production TechniquesProduction TreatmentStyles and FormatsBasic Productional Methods

Buku Lain

Single Camera ProductionMulticamera ProductionChanging Shot Moving PerformerShooting the Moving SubjectProduction FormatsBasic Production StylesDeveloping a TV ProductionPlanning Visual TreatmentShot DevelopmentPictorial VarietyWhat Facilities Are Needed?Is Planning Really Necessary?Production ApproachesOrganizing Production MechanicsPlans and ElevationsDeveloping the Staging Plan

Kathy Chater, Research for media production, Focal Press, 2002

Planning ShotsScripting for TelevisionProduction PaperworkRUNNING OBDCSPrestudio RehearsalStudio RehearsalsThe Floor ManagerGuiding the CrewProduction TimingVisual PaddingHow to Direct Audience AttentionCreating and Controlling InterestInfluencing Audience AttitudeConfusing or Frustrating TechniquesStretching the FacilitiesEconomy ThinkingSound Ideas

Buku Lain

Unorthodox TreatmentContinuityUsing TitlingUsing GraphicsUsing FilmUsing VideotapeElectronic InsertionGuiding the TalentPromptingThe Single Performer

Kathy Chater, Research for media production, Focal Press, 2002

InterviewsTalk ShowsNewscastsNEWSCASTSThe Illustrated TalkDemonstrationsMusic and DanceQuiz and Game ShowsTV DramaThe Studio AudienceReminders on Effective DirectingA Check List of Common ErrorsShooting on LocationColor

Pertemuan Ke-8

November 2Rating Measurement & Program

Development Process