Rating Company Buy Wanda Cinema -...

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Deutsche Bank Markets Research Rating Buy Asia China Consumer Hotels / Leisure / Gaming Company Wanda Cinema Date 2 September 2015 Recommendation Change Strategic investment in Mtime to consolidate market; upgrading to Buy Reuters Bloomberg Exchange Ticker 002739.SZ 002739 CH SHZ 002739 Forecasts And Ratios Year End Dec 31 2013A 2014A 2015E 2016E 2017E Sales (CNYm) 4,022.6 5,339.0 7,313.1 13,677.7 17,204.4 EBITDA (CNYm) 961.7 1,310.2 1,793.0 3,228.1 4,133.4 Reported NPAT (CNYm) 602.5 801.0 1,183.1 1,923.5 2,541.2 DB EPS FD(CNY) 1.21 1.60 2.11 3.36 4.44 DB EPS growth (%) 55.2 32.9 31.9 59.1 32.1 PER (x) 67.3 42.3 32.0 EV/EBITDA (x) 42.9 25.4 19.6 DPS (net) (CNY) 0.00 0.80 1.18 1.71 2.25 Yield (net) (%) 0.8 1.2 1.6 Source: Deutsche Bank estimates, company data 1 DB EPS is fully diluted and excludes non-recurring items 2 Multiples and yields calculations use average historical prices for past years and spot prices for current and future years, except P/B which uses the year end close Upgrade China's leading cinema company, Wanda Cinema, to Buy rating ________________________________________________________________________________________________________________ Deutsche Bank AG/Hong Kong Deutsche Bank does and seeks to do business with companies covered in its research reports. Thus, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. DISCLOSURES AND ANALYST CERTIFICATIONS ARE LOCATED IN APPENDIX 1. MCI (P) 124/04/2015. Price at 2 Sep 2015 (CNY) 142.27 Price target - 12mth (CNY) 202.00 52-week range (CNY) 244.89 - 30.74 HANG SENG INDEX 21,185 Tallan Zhou Research Analyst (+852) 2203 6464 [email protected] Karen Tang Research Analyst (+852) 2203 6141 [email protected] Key changes Rating Hold to Buy Source: Deutsche Bank Price/price relative 0 40 80 120 160 200 240 280 1/15 7/15 Wanda Cinema HANG SENG INDEX (Rebased) Performance (%) 1m 3m 12m Absolute -17.5 -41.9 HANG SENG INDEX -14.0 -22.9 -14.4 Source: Deutsche Bank We upgrade Wanda Cinema to Buy from Hold after a recent share price pull- back and more attractive valuation. In addition, Wanda Cinema announced a strategic investment of a 20% stake in Mtime, a leading movie platform in China. As we mentioned in our initiation report, the company continues to consolidate the market through investments in domestic theatre chains, upstream producers, overseas operators, and online platforms. We like Wanda's strong fundamentals and high growth potential, organically and through consolidation. Strategic investment in Mtime, a leading movie e-platform Wanda Cinema announced it will invest in a 20% stake in Mtime Holdings, a leading China online platform for movie information, film review community, online ticketing and movie byproduct retailing. With this strategic investment, Wanda plans to invest in the ecommerce O2O business and build better connections between movie screening, and film promotion and movie byproduct retailing. We believe the investment will support the development of Wandas Member+strategy to build a strong eco-system. Continues to consolidate the market In July 2015, Wanda announced three 100% acquisitions: the Shimao theatre chain, along with film production and investment company Muwei Cultural Media and the Australia-based Hoyt’s chain. The companys strategic investment in Mtime marks its fourth consolidation move in 2015, and we expect further consolidation in the sector. Valuation seems more attractive after share price pull-back; risks We derive our target price of RMB202 on DCF-based valuation with WACC of 8.3% and a terminal growth rate of 4% for structural growth in China’s film industry. The stock is trading at 46x our 2016E EPS, which implies 1.5x PEG on our 30% earnings CAGR over 2016-18E. Key risks include loss of policy support from the government, piracy issues and competition from online media.

Transcript of Rating Company Buy Wanda Cinema -...

Page 1: Rating Company Buy Wanda Cinema - jrj.com.cnpg.jrj.com.cn/acc/Res/CN_RES/INVEST/2015/9/2/83afa... · 9/2/2015  · Wanda Cinema introduced a Member+ strategy and plans to build a

Deutsche Bank Markets Research

Rating

Buy Asia

China

Consumer

Hotels / Leisure / Gaming

Company

Wanda Cinema

Date

2 September 2015

Recommendation Change

Strategic investment in Mtime to consolidate market; upgrading to Buy

Reuters Bloomberg Exchange Ticker 002739.SZ 002739 CH SHZ 002739

Forecasts And Ratios

Year End Dec 31 2013A 2014A 2015E 2016E 2017E

Sales (CNYm) 4,022.6 5,339.0 7,313.1 13,677.7 17,204.4

EBITDA (CNYm) 961.7 1,310.2 1,793.0 3,228.1 4,133.4

Reported NPAT (CNYm) 602.5 801.0 1,183.1 1,923.5 2,541.2

DB EPS FD(CNY) 1.21 1.60 2.11 3.36 4.44

DB EPS growth (%) 55.2 32.9 31.9 59.1 32.1

PER (x) – – 67.3 42.3 32.0

EV/EBITDA (x) – – 42.9 25.4 19.6

DPS (net) (CNY) 0.00 0.80 1.18 1.71 2.25

Yield (net) (%) – – 0.8 1.2 1.6

Source: Deutsche Bank estimates, company data 1 DB EPS is fully diluted and excludes non-recurring items 2 Multiples and yields calculations use average historical prices for past years and spot prices for current and future years, except P/B which uses

the year end close

Upgrade China's leading cinema company, Wanda Cinema, to Buy rating

________________________________________________________________________________________________________________

Deutsche Bank AG/Hong Kong

Deutsche Bank does and seeks to do business with companies covered in its research reports. Thus, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. DISCLOSURES AND ANALYST CERTIFICATIONS ARE LOCATED IN APPENDIX 1. MCI (P) 124/04/2015.

Price at 2 Sep 2015 (CNY) 142.27

Price target - 12mth (CNY) 202.00

52-week range (CNY) 244.89 - 30.74

HANG SENG INDEX 21,185

Tallan Zhou

Research Analyst

(+852) 2203 6464

[email protected]

Karen Tang

Research Analyst

(+852) 2203 6141

[email protected]

Key changes

Rating Hold to Buy ↑

Source: Deutsche Bank

Price/price relative

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Wanda Cinema

HANG SENG INDEX (Rebased)

Performance (%) 1m 3m 12m

Absolute -17.5 -41.9 –

HANG SENG INDEX -14.0 -22.9 -14.4

Source: Deutsche Bank

We upgrade Wanda Cinema to Buy from Hold after a recent share price pull-back and more attractive valuation. In addition, Wanda Cinema announced a strategic investment of a 20% stake in Mtime, a leading movie platform in China. As we mentioned in our initiation report, the company continues to consolidate the market through investments in domestic theatre chains, upstream producers, overseas operators, and online platforms. We like Wanda's strong fundamentals and high growth potential, organically and through consolidation.

Strategic investment in Mtime, a leading movie e-platform Wanda Cinema announced it will invest in a 20% stake in Mtime Holdings, a leading China online platform for movie information, film review community, online ticketing and movie byproduct retailing. With this strategic investment, Wanda plans to invest in the ecommerce O2O business and build better connections between movie screening, and film promotion and movie byproduct retailing. We believe the investment will support the development of Wanda’s “Member+” strategy to build a strong eco-system.

Continues to consolidate the market In July 2015, Wanda announced three 100% acquisitions: the Shimao theatre chain, along with film production and investment company Muwei Cultural Media and the Australia-based Hoyt’s chain. The company’s strategic investment in Mtime marks its fourth consolidation move in 2015, and we expect further consolidation in the sector.

Valuation seems more attractive after share price pull-back; risks We derive our target price of RMB202 on DCF-based valuation with WACC of 8.3% and a terminal growth rate of 4% for structural growth in China’s film industry. The stock is trading at 46x our 2016E EPS, which implies 1.5x PEG on our 30% earnings CAGR over 2016-18E. Key risks include loss of policy support from the government, piracy issues and competition from online media.

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Page 2 Deutsche Bank AG/Hong Kong

Model updated:01 September 2015

Running the numbers

Asia

China

Hotels / Leisure / Gaming

Wanda Cinema Reuters: 002739.SZ Bloomberg: 002739 CH

Buy Price (2 Sep 15) CNY 142.27

Target Price CNY 202.00

52 Week range CNY 30.74 - 244.89

Market Cap (m) CNYm 79,671

USDm 12,513

Company Profile

Wanda Cinema was founded in January 2005 and has been ranked as the No.1 theatre circuit in China in terms of box office since 2009. As of July 2015, the company operates 195 theatres with over 1,700 screens across China.

Price Performance

04080

120160200240280

Jan 15 Apr 15 Jul 15

Wanda CinemaHANG SENG INDEX (Rebased)

Margin Trends

14161820222426

12 13 14 15E 16E 17E

EBITDA Margin EBIT Margin

Growth & Profitability

252627282930313233

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Sales growth (LHS) ROE (RHS)

Solvency

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12 13 14 15E 16E 17E

Net debt/equity (LHS) Net interest cover (RHS)

Tallan Zhou

+852 2203 6464 [email protected]

Fiscal year end 31-Dec 2012 2013 2014 2015E 2016E 2017E

Financial Summary

DB EPS (CNY) 0.78 1.21 1.60 2.11 3.36 4.44

Reported EPS (CNY) 0.78 1.21 1.60 2.11 3.36 4.44

DPS (CNY) 0.00 0.00 0.80 1.18 1.71 2.25

BVPS (CNY) 3.2 4.4 6.0 8.6 13.8 16.6

Weighted average shares (m) 500 500 500 560 572 572

Average market cap (CNYm) na na na 79,671 79,671 79,671

Enterprise value (CNYm) na na na 76,876 81,852 80,880

Valuation Metrics P/E (DB) (x) na na na 67.3 42.3 32.0

P/E (Reported) (x) na na na 67.3 42.3 32.0

P/BV (x) 0.00 0.00 0.00 16.61 10.31 8.59

FCF Yield (%) na na na 1.2 1.6 3.2

Dividend Yield (%) na na na 0.8 1.2 1.6

EV/Sales (x) nm nm nm 10.5 6.0 4.7

EV/EBITDA (x) nm nm nm 42.9 25.4 19.6

EV/EBIT (x) nm nm nm 56.8 33.1 24.9

Income Statement (CNYm)

Sales revenue 3,031 4,023 5,339 7,313 13,678 17,204

Gross profit 1,031 1,399 1,830 2,524 4,331 5,607

EBITDA 745 962 1,310 1,793 3,228 4,133

Depreciation 276 154 183 246 498 577

Amortisation 0 124 178 194 255 312

EBIT 469 684 949 1,353 2,475 3,243

Net interest income(expense) -3 5 15 26 -179 -227

Associates/affiliates 0 0 0 0 0 0

Exceptionals/extraordinaries -2 -6 -27 -4 0 0

Other pre-tax income/(expense) 62 106 120 187 256 356

Profit before tax 526 789 1,057 1,562 2,553 3,373

Income tax expense 135 184 255 376 626 827

Minorities 2 2 2 2 3 5

Other post-tax income/(expense) 0 0 0 0 0 0

Net profit 388 603 801 1,183 1,924 2,541

DB adjustments (including dilution) 0 0 0 0 0 0

DB Net profit 388 603 801 1,183 1,924 2,541

Cash Flow (CNYm)

Cash flow from operations 884 1,300 1,652 1,616 2,485 3,233

Net Capex -553 -537 -672 -662 -1,195 -622

Free cash flow 330 762 980 954 1,290 2,611

Equity raised/(bought back) 0 0 0 1,240 1,840 0

Dividends paid 0 0 0 -448 -662 -960

Net inc/(dec) in borrowings 0 0 0 0 0 0

Other investing/financing cash flows 27 -283 -409 -691 -5,051 -680

Net cash flow 357 480 571 1,055 -2,582 971

Change in working capital 350 208 253 -7 -37 -23

Balance Sheet (CNYm)

Cash and other liquid assets 695 1,175 1,746 2,801 219 1,190

Tangible fixed assets 989 1,089 1,268 1,674 6,792 6,986

Goodwill/intangible assets 7 27 62 64 2,611 2,610

Associates/investments 0 0 0 0 0 0

Other assets 907 1,162 1,498 1,983 2,628 3,311

Total assets 2,598 3,452 4,574 6,522 12,250 14,097

Interest bearing debt 0 0 0 0 2,394 2,394

Other liabilities 998 1,249 1,570 1,720 1,953 2,219

Total liabilities 998 1,249 1,570 1,720 4,347 4,613

Shareholders' equity 1,595 2,197 2,998 4,796 7,897 9,479

Minorities 5 6 5 6 6 6

Total shareholders' equity 1,600 2,203 3,003 4,801 7,903 9,485

Net debt -695 -1,175 -1,746 -2,801 2,175 1,203

Key Company Metrics

Sales growth (%) 37.2 32.7 32.7 37.0 87.0 25.8

DB EPS growth (%) 27.2 55.2 32.9 31.9 59.1 32.1

EBITDA Margin (%) 24.6 23.9 24.5 24.5 23.6 24.0

EBIT Margin (%) 15.5 17.0 17.8 18.5 18.1 18.9

Payout ratio (%) 0.0 0.0 49.9 55.9 51.0 50.7

ROE (%) 27.7 31.8 30.8 30.4 30.3 29.2

Capex/sales (%) 18.3 13.4 12.6 9.1 8.7 3.6

Capex/depreciation (x) 2.0 1.9 1.9 1.5 1.6 0.7

Net debt/equity (%) -43.5 -53.3 -58.1 -58.3 27.5 12.7

Net interest cover (x) 137.1 nm nm nm 13.9 14.3

Source: Company data, Deutsche Bank estimates

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Deutsche Bank AG/Hong Kong Page 3

Strategic investment in Mtime

Mtime Holdings

Mtime Holdings, established in 2006, is a Chinese movie platform similar to

IMDB. The platform allows online movie ticketing purchasing, provides movie

information and film reviews, and sells movie-related merchandise. According

to BigData-Research, Mtime ranks as the number two movie app in China in

terms of number of monthly active users, which came in at 0.61m in 1Q15.

Figure 1: Monthly active users (MAU) in 1Q15, million

0.02

0.04

0.06

0.06

0.13

0.14

0.14

0.60

0.61

0.74

- 0.20 0.40 0.60 0.80

哈票网Hipiao

院线通198mv.cn

QQ电影票QQ

网易电影票NetEase

电影网1095.com

豆瓣电影Douban

万达电影Wanda

猫眼电影Maoyan

时光网Mtime

格瓦拉Gewara

MAU, mill ion

Source: Deutsche Bank, BigData-Research

The website (mtime.com) has five main sections: news, theatre, mall,

community and discovery.

The news section provides the latest information on film production,

movie screening, updates on actors and actresses, and information on

TV shows, music and gossip. Mtime has the largest film database in

Chinese.

The theatre session enables users to purchase movie tickets online by

filtering city, theatre and/or film.

The mall sells movie-related merchandise and is one of the leading

movie byproduct sales platforms in China.

The community is where movie viewers and critics post film reviews,

and Mtime also organizes online events throughout the year. Mtime is

one of the largest film review platforms in the country.

In discovery, users can find various movie rankings, TV show rankings

and rankings of popular actors and actresses.

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Page 4 Deutsche Bank AG/Hong Kong

Figure 2: Theatre – movie ticketing on Mtime Figure 3: Mall – movie byproducts retailing on Mtime

Source: Deutsche Bank, mtime.com

Source: Deutsche Bank, mtime.com

Figure 4: Community – film reviews on Mtime Figure 5: Discovery – film rankings on Mtime

Source: Deutsche Bank, mtime.com

Source: Deutsche Bank, mtime.com

Wanda’s Member+ strategy

Wanda Cinema introduced a Member+ strategy and plans to build a Member+

eco-system using its large membership base as building blocks. The eco-

system has four main parts:

An open movie-ticketing e-commerce platform.

Paid “online theatres” focusing on movies and sport events.

Movie-related product stores: the company plans to open more than

20 by 2015 and 80-100 more stores in 2016.

Cooperation with companies in different industries such as partnership

with Tencent on movie-related games, and fashion brands.

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Deutsche Bank AG/Hong Kong Page 5

Mtime to facilitate the development of Member+ strategy

We believe the strategic investment in Mtime provides Wanda Cinema with a

broader user base and a well developed online movie review and promotion

platform.

Wanda could create synergies between its strong offline theatre chains and

Mtime’s user base, and develop a well rounded open O2O platform that serves

all film producers, theatre operators and movie viewers.

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Page 6 Deutsche Bank AG/Hong Kong

Upgrade to Buy

We believe Wanda’s valuation has become more attractive after the recent

share price pull-back. We upgrade the stock to Buy from Hold.

We maintain our estimate on Wanda Cinema and leave unchanged our DCF-

based target price of RMB202. We like Wanda Cinema’s fundamental story,

and see upside potential to the company’s current valuation after the recent

market adjustment. Our price target implies upside of 25%.

DCF-based valuation

Our key valuation assumptions remain the same:

WACC of 8.3%.

Target 75% equity for its capital structure, as guided by management.

The company is now in a net cash position.

Cost of equity of 9.5%.

A risk-free rate of 3.9% and market risk premium of 5.6% (in line

with our in-house estimates).

A beta of 1.0 (we are being conservative here). Wanda IPO-ed in

the A share market on 22 January 2015; given its short trading

history, we see no comparable domestic peers. To be conservative,

we assume a beta of 1.0 in our DCF-based valuation.

Cost of debt of 6.0% (our in-house estimates).

Terminal growth of 4%.

A tax rate of 25% (for terminal growth).

Figure 6: DCF assumption, unchanged

Our assumptions

Equity as % of capital structure 75%

Beta 1.00

Risk free rate 3.9%

Equity risk premium 5.6%

Cost of equity 9.5%

Debt as % of capital structure 25%

Cost of debt 6.0%

Tax rate (for discount rate calculation) 25%

Terminal growth rate 4.0%

WACC 8.3% Source: Deutsche Bank estimates

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Deutsche Bank AG/Hong Kong Page 7

Figure 7: Our DCF valuation, unchanged

RMB million 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 2025E

Revenue 13,678 17,204 21,187 25,344 29,906 34,690 39,547 44,293 48,722 53,594

EBIT 2,475 3,243 4,058 4,985 5,942 6,962 8,016 9,066 10,070 11,184

Tax Rate 24.5% 24.5% 24.5% 24.4% 25.0% 25.0% 25.0% 25.0% 25.0% 25.0%

Tax (607) (795) (994) (1,218) (1,485) (1,740) (2,004) (2,267) (2,518) (2,796)

NOPAT 1,869 2,448 3,064 3,767 4,456 5,221 6,012 6,800 7,553 8,388

D&A 599 715 847 977 1,064 1,130 1,169 1,177 1,148 890

Capex (1,195) (622) (750) (725) (766) (785) (776) (736) (809) (890)

Change Working Cap (37) (23) (8) (57) (68) (78) (89) (100) (110) (121)

FCF 1,235 2,518 3,153 3,962 4,686 5,488 6,316 7,140 7,781 8,267 Source: Deutsche Bank estimates

Figure 8: Our DCF valuation, cont’d

Items (RMB million)

Discounted FCF 118,036

WACC 8.3%

Net Debt 2,175

Minority Interest (84)

Equity Value 115,777

Shares Outstanding 572

Value per Share (RMB) 202 Source: Deutsche Bank

Sensitivity analysis of terminal growth and WACC

Figure 9: Sensitivity analysis

WACC

RMB 202 6.3% 6.8% 7.3% 7.8% 8.3% 8.8% 9.3% 9.8% 10.3% 10.8%

Term

inal G

row

th R

ate

3.4% 333 278 238 207 182 162 146 132 120 110

3.6% 355 293 249 215 188 167 150 135 123 113

3.8% 380 310 260 224 195 172 154 139 126 115

4.0% 410 329 274 233 202 178 158 142 129 117

4.2% 445 352 289 244 210 184 163 146 132 120

4.4% 488 378 306 256 219 191 168 150 135 122

4.6% 542 409 326 270 229 198 174 154 138 125 Source: Deutsche Bank

Valuation is reasonable after market adjustment

After market adjustments over the past one month, Wanda is now trading at

46x our forecast 2016 EPS. This implies a PEG of 1.5x on our earnings CAGR of

30% over 2016-18E.

We see upside potential in the company’s current valuation, given its strong

fundamentals and rapid expansion pace with theatre development and

consolidation.

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Figure 10: Valuation comp sheet

Share price Mkt. Cap Return PER P/BV EV/EBITDA PEG DB

Ticker Company Name Loc. currency (USDm) ROE FY15 FY16 FY15 FY15 FY16 FY15 FY16 Recomm

002739 CH Equity Wanda Cinema Line Co Ltd 156 13,721 30% 73.8x 46.4x 18.2x 47.2x 27.4x 2.4x 0.8x Buy

000802 CH Equity Beijing Jingxi Tourism Development Co Ltd 19 1,162 9% 79.7x 49.9x 8.1x 30.6x 18.5x 1.3x 2.4x NR

300027 CH Equity Huayi Brothers Media Corp 40 8,587 19% NA 35.9x 8.3x NA 31.5x NA 1.8x NR

300291 CH Equity Beijing HualuBaina Film & TV Co Ltd 20 2,192 6% 39.6x 27.9x 3.9x 33.0x 21.2x 1.1x 0.9x NR

300251 CH Equity Beijing Enlight Media Co Ltd 23 5,308 12% 59.4x 42.5x 9.6x 53.5x 39.5x 1.9x 1.3x NR

300133 CH Equity Zhejiang Huace Film & TV Co Ltd 25 3,791 15% 36.7x 27.4x 7.2x 31.3x 23.5x 1.2x 0.6x NR

300336 CH Equity Shanghai New Culture Media Group Co Ltd 18 1,513 12% 24.4x 17.9x 7.3x 21.7x 17.6x 0.9x 0.7x NR

300144 CH Equity Songcheng Performance Development Co Ltd 16 3,680 14% 41.2x 28.7x 4.6x 22.5x 15.6x 0.6x 0.7x Buy

Average 13% 1.2x 1.2x

AMC US Equity AMC Entertainment Holdings Inc 29 2,823 6% 21.4x 19.7x 1.9x 8.3x 7.9x 0.2x 1.0x NR

IMAX US Equity IMAX Corp 31 2,200 13% 25.8x 24.0x 5.1x 13.6x 12.5x NA 1.5x NR

BONA US Equity Bona Film Group Ltd 12 751 3% 21.5x 25.2x 3.1x 17.8x 11.0x 0.8x 0.8x NR

FOXA US Equity Twenty-First Century Fox Inc 27 63,971 48% 16.2x 15.6x 3.4x 9.9x 10.0x 1.4x 4.0x Buy

TWX US Equity Time Warner Inc 71 64,584 16% 15.3x 12.4x 2.4x 9.9x 8.8x 1.3x 0.5x Buy

CNK US Equity Cinemark Holdings Inc 36 4,121 17% 16.0x 15.3x 3.7x 8.1x 7.8x 0.6x 1.2x NR

RGC US Equity Regal Entertainment Group 19 2,976 NA 16.4x 15.7x NA 8.1x 7.9x NA 2.7x NR

Average 17% 0.9x 1.7x Source: Deutsche Bank, Bloomberg Finance LP Note: PEG here is calculated using 2015/16 PER over 2015/16 EPS growth

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Deutsche Bank AG/Hong Kong Page 9

2H15 outlook

We are conservative in our 2H15 forecast

We forecast revenue growth of 34% yoy in 2H15 to RMB3.8bn,

compared with 41% yoy in 1H15. We expect full-year revenue to grow

37% yoy in 2015 to RMB7.3bn.

Wanda’s revenue may outperform our forecast, as several great

domestic and international movies have screened in recent

months. Domestic films such as Monster Hunt, Jian Bing Man and

Monkey King shown in July 2015, and Go Away Mr Tumour, The

Dead End and The Assassin shown in August 2015 all received

positive reviews and high scores on Douban. Popular Hollywood

movie Germinator Genisys just came on screen in late August, and

Mission Impossible: Rouge Nation and Minions are coming into

cinemas in September.

Wanda’s monthly operational data showed strong box office

admission revenue growth of 50% yoy in July 2015, compared

with 43% yoy in 1H15.

We expect gross margin to remain flat in 2H15, vs. a 0.5ppt

improvement in 1H15. In our view, as the company plans to introduce

31 new theatres in 2H15, the lower margin associated with newly

opened theatres could pull down the gross margin of the box office

admission business.

We estimate 2H15 net profit will grow 45% yoy to RMB555m in 2H15,

compared with 50% yoy growth in 1H15. We expect 2H15 EPS to

come in at RMB0.97, up 27% yoy, due to the dilation effect of the IPO.

Figure 11: Operation data, Jan-Jul 2015

380

550

420

595

450 455

750

0%

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40%

60%

80%

100%

120%

140%

300

350

400

450

500

550

600

650

700

750

800

Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15

Box office (RMB m, LHS) yoy (%, RHS)

Source: Deutsche Bank

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Figure 12: 2H15-2016E outlook

RMBm 2H14 2H15E yoy% 2015E 2016E

Revenue 2,863 3,827 34% 7,313 13,678

Revenue breakdown

Wanda 2,863 3,827 34% 7,313 10,311

Box office 2,192 2,844 30% 5,609 7,807

Retail 330 495 50% 893 1,380

Others 341 487 43% 811 1,124

Hoyts - - na - 2,361

Shimao - - na - 526

Muwei - - na - 480

Gross profit 991 1,326 34% 2,524 4,331

Gross margin % 35% 35% 0ppt 35% 32%

Gross profit breakdown

Wanda 991 1,305 32% 2,503 3,565

Box office 433 489 13% 1,099 1,521

Retail 227 345 52% 615 950

Others 331 471 42% 790 1,094

Hoyts - - na - 438

Shimao - - na - 163

Muwei - - na - 135

Gross margin breakdown

Wanda 35% 34% -0.5% 34% 35%

Box office 20% 17% -2.6% 20% 19%

Retail 69% 70% 0.9% 69% 69%

Others 97% 97% -0.3% 97% 97%

Hoyts na na na na 19%

Shimao na na na na 31%

Muwei na na na na 28%

SG&A (552) (732) 33% (1,171) (1,856)

EBITDA 635 822 29% 1,793 3,228

EBIT 439 594 35% 1,353 2,476

EBIT margin % 15% 16% 0.2ppt 19% 18%

Pre-tax profit 511 735 44% 1,563 2,553

Net profit 383 555 45% 1,184 1,924

EPS (RMB) 0.77 0.97 27% 2.11 3.36

Source: Deutsche Bank estimate, Company data

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Risks

Downside risks

Removal of tax exemption and/or government subsidies. VAT on films

screening in suburban areas is currently exempted. In addition, the

authority returns part of the film funds, based on the screening of

domestic films and digital screening infrastructure. The removal of tax

exemption and/or government subsidies could negatively affect

Wanda’s profitability.

Piracy. Piracy has always been an issue in China, where unauthorised

parties create copies without copyright. Pirated copies are distributed

in the market at significantly lower costs and this damages the

operating environment of theatre circuits.

Competition from online distribution and new media. As the internet is

becoming increasingly accessible, online entertainment poses a threat

to traditional theatre operators. Online video sites such as Youku and

web-based show platforms such as YY offer consumers much cheaper

film viewing and/or entertainment. Nonetheless, we believe theatres

provide a much better movie watching experience than new media,

and would not be replaced by new media.

Lack of supply from upstream film producers. Supply of high-quality

films drives demand and impacts the box office. The quality of films is

directly linked to their box office revenues. China currently has a quota

on the number of foreign films and the supply of high-quality domestic

films is limited. A lack of high-quality films could hurt box office

revenue.

Poor theatre locations. The choice of new theatres’ locations is

important and has a deep impact on movie viewer volume. Poor

decisions on theatre location could result in low return.

Increase in rental fees. Wanda’s theatres operate on an asset-light

model, and pay a rental fee based on box office revenue. Currently,

Wanda pays c. 11% of the box office as rental fee and an increase in

the percentage could directly affect its profit margin.

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Appendix 1

Important Disclosures

Additional information available upon request

Disclosure checklist

Company Ticker Recent price* Disclosure

Wanda Cinema 002739.SZ 142.27 (CNY) 2 Sep 15 NA *Prices are current as of the end of the previous trading session unless otherwise indicated and are sourced from local exchanges via Reuters, Bloomberg and other vendors . Other information is sourced from Deutsche Bank, subject companies, and other sources. For disclosures pertaining to recommendations or estimates made on securities other than the primary subject of this research, please see the most recently published company report or visit our global disclosure look-up page on our website at http://gm.db.com/ger/disclosure/DisclosureDirectory.eqsr. For disclosures pertaining to recommendations or estimates made on securities other than the primary subject of this research, please see the most recently published company report or visit our global disclosure look-up page on our website at http://gm.db.com/ger/disclosure/Disclosure.eqsr?ricCode=002739.SZ

Analyst Certification

The views expressed in this report accurately reflect the personal views of the undersigned lead analyst(s) about the subject issuer and the securities of the issuer. In addition, the undersigned lead analyst(s) has not and will not receive any compensation for providing a specific recommendation or view in this report. Tallan Zhou

Historical recommendations and target price: Wanda Cinema (002739.SZ) (as of 9/2/2015)

1

0.00

50.00

100.00

150.00

200.00

250.00

300.00

Jan 15 Apr 15 Jul 15

Secu

rity

Pri

ce

Date

Previous Recommendations

Strong Buy Buy Market Perform Underperform Not Rated Suspended Rating

Current Recommendations

Buy Hold Sell Not Rated Suspended Rating

*New Recommendation Structure as of September 9,2002

1. 14/08/2015: Upgrade to Hold, Target Price Change CNY202.00

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Deutsche Bank AG/Hong Kong Page 13

Equity rating key Equity rating dispersion and banking relationships

Buy: Based on a current 12- month view of total share-holder return (TSR = percentage change in share price from current price to projected target price plus pro-jected dividend yield ) , we recommend that investors buy the stock. Sell: Based on a current 12-month view of total share-holder return, we recommend that investors sell the stock Hold: We take a neutral view on the stock 12-months out and, based on this time horizon, do not recommend either a Buy or Sell. Notes:

1. Newly issued research recommendations and target prices always supersede previously published research. 2. Ratings definitions prior to 27 January, 2007 were:

Buy: Expected total return (including dividends) of 10% or more over a 12-month period Hold: Expected total return (including dividends) between -10% and 10% over a 12-month period Sell: Expected total return (including dividends) of -10% or worse over a 12-month period

52 %

38 %

10 %24 %18 % 16 %

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Buy Hold Sell

Asia-Pacific Universe

Companies Covered Cos. w/ Banking Relationship

Regulatory Disclosures

1.Important Additional Conflict Disclosures

Aside from within this report, important conflict disclosures can also be found at https://gm.db.com/equities under the

"Disclosures Lookup" and "Legal" tabs. Investors are strongly encouraged to review this information before investing.

2.Short-Term Trade Ideas

Deutsche Bank equity research analysts sometimes have shorter-term trade ideas (known as SOLAR ideas) that are

consistent or inconsistent with Deutsche Bank's existing longer term ratings. These trade ideas can be found at the

SOLAR link at http://gm.db.com.

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Additional Information

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