RATECARD DIGITAL - ipb.be · AUDIO DIRECT SALES OFFER Offer Format Price Online Video ADPACK IP RON...
Transcript of RATECARD DIGITAL - ipb.be · AUDIO DIRECT SALES OFFER Offer Format Price Online Video ADPACK IP RON...
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RatecardDigital IP BelgiumQ1-2021
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IP Digital premium offer
Video Audio Display
More than
250 RADIOSDirect Display available for creative solutions offers only
For any direct display requests for RTL family websites, please contact Rossel
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Our precision data offer
Socio-demographic
Content Lovers
Location
Login Household data
Clusters(Household + Content + Intention)
More than 50 segments
Content consumption Advertising
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Sustainable data combined with reactive/aspirational behavior
Available on all devices, platforms and types of sale
1st party Belgian data only (OLV & display)
Pro’s
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Direct Sales Video
Length PreRoll/MidRoll InRead
% RON ROB CPV
7’’-15’’ 100% 31 € 18 € Net* 0,0120 € Net
20’’ 115% 35,7 € / /
25’’ 130% 40,3 € / /
30’’ 140% 43,4 € / /*Cannot be part of commitments
Mark-up Video(Doesn’t apply on ROB inventory)
+25%Existingsegment
+30%Customsegment
Specific sites ROS /Specific requests /
Buying optimisation
+20%
Long Form Offer
+25%RTL Play, 6Play, MyTF1
+30%RTL Play or 6Play or MyTF1
CPV Offer
+25%Instream
100% guaranteed on 100%/50%
(viewability/completion)
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RON offer impressions in Belgium & Luxemburg
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Direct sales – video context offer
WOMEN MEN NEWSENTERTAINMENT SPORTLIFESTYLEYOUTH FOOD ANIMALS
3,3M 1M1,2M2M700K
GEEK & HIGH-TECH
1,7M 500K 5M 5M 500K
AVAILABLE ON VIDEO
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Creative video formats : Enriched inStream
Enrich existing inStream formats with extra information and enhance interactivity
RON Offer (Web universe)ARROW targeting / Context offer possible
* ComPol if enriched format is served outside the IPB network : min. 50% of ad impressions on IPB and +2€ CPM for impressions served outside IPB
MULTIVIDEOSKIN 360° PANELSKIN
BASE CPM VIDEO +1 €
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Creative video formats : Enriched inStream
Enrich existing inStream formats with extra information and enhance interactivity
RON Offer (Web universe)ARROW targeting / Context offer possible
* ComPol if enriched format is served outside the IPB network : min. 50% of ad impressions on IPB and +2€ CPM for impressions served outside IPB
PICTOSEEKBARCTA
BASE CPM VIDEO +1 €
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Creative video formats : inVideo advertising
SKINROLL VIDEOSKINROLL DISPLAYINKROLL
Capture attention during video viewingEngaged viewer / Non intrusive / Premium inventory / Brandsafe
RON Offer (Web universe)Available contexts : Food, News, Geek & High Tech, Women, Men, Lifestyle, Youth, Sports, Entertainment
INKROLL : 15 € CPM / SKINROLL : 28 € CPM
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Creative video formats : Display video advertising
VIDEO TAKEOVERVIDEO DISPLAY EXPANDABLEVIDEO DISPLAY
Only on RTL info (Takeover only on desktop)
BASE CPM DISPLAY +0 €DISPLAY BILLBOARD : 12 € CPM / DISPLAY TAKEOVER : 31 € CPM
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Direct Sales Audio
Length PreRoll (10’ max) / MidRoll 30’
7-30 sec CPM 15 €
Mark-up Audio
+25%Existing segment
More than
250 RadiosInventory : 70% South – 30% North
AVAILABLE ON ALL INVENTORYAvailable segments
Gender/Age/Geolocation
Specific requests
+20% Capping,
specific station, …
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Direct Sales Offers
VideoOffer Format Price
Online Video ADPACKIP RON PreRoll 60% - Inread 40%
15ʺ
Light (138 000 AI) 3 000 €
Medium (235 000 AI) 5 000 €
High (480 000 AI) 10 000 €
Context Offer (PreRoll)Women, Men, Youth, Food, Geek & High-Tech, Lifestyle, Animals, Entertainment, News, Sport
CPM +20%
Creative video formats
Enriched inStream CPM +1 €
Video Display CPM +0 €
inVideo advertising (Inkroll / Skinroll) CPM 15 € / CPM 28 €
PNU video (InRead)(RTL Info, Sud Info, 7sur7, HLN.be,
DMorgen.be)
5 days (912 620 AI) 10 000 €
10 days (1 825 240 AI) 20 000 €
14 days (2 802 788 AI) 30 000 €
AudioOffer Format AI Price
AudioMix + PreRoll/MidRoll 100 000 1 275 €
OLA Adpack PreRoll/MidRoll 100 000 1 275 €
Nostalgie + PreRoll 100 000 1 275 €
GEN Z Audio PreRoll/MidRoll 125 000 1 250 €
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ProgrammaticVideo
DealPre-MidRoll
(0-30") Floor*
InRead(0-45") Floor*
6" 12 € 5 €
from 10 to 25" 22 € 5 €
30" 25 € 5 €
Mark-up Video
+3 €CPM
+5 €CPM
Retargeting/remarketing
Long Form Offer
+3 €RTL Play, 6Play, MyTF1
+4 €RTL Play or 6Play or MyTF1
Specific sites ROS
+2 €
Specific Context
+2 €
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Offer Format Price
Creative videoformats
Enriched inStream Floor +1 €
inVideo advertising - Inkroll 10 €
inVideo advertising - Skinroll 20 €
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ProgrammaticAudio
Deal Pre-MidRoll Floor
RON 8 €
More than
250 RadiosInventory : 70% South – 30% North
Mark-up Audio
+3 €Existing segment
+5 €Retargeting
AVAILABLE ON ALL INVENTORYAvailable segments
Gender/Age/Geolocation
Specific Station
+2 €
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ProgrammaticDisplay
Deal Floor
Pack RON 3,5 €
Interstitial 10 €
Native ad 4,5 €
Mark-up Display
+1,5 €Existing segment
+3,5 €Retargeting/Remarketing
Specific sites / Context
+1 €