Rate Card

Media Kit & Rate Card

OVER 14,500 COPIES FREE WEEKLY IN:Port Hedland • South Hedland • Wedgefield • Karratha • Dampier • Tom Price • Onslow • Pannawonica • Paraburdoo • Newman

pilbaraechoecho

January - December2011

Port Hedland • South Hedland • Wedgefield • Karratha • Dampier • Tom Price • Onslow • Pannawonica • Paraburdoo • Newman

“In Awe of Iron Ore”Captured by Kim Hodge

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Primary DistributionSecondary Distribution

our Bene� ts• The Pilbara Echo off ers advertisers the opportunity

to reach the entire West Pilbara area including the dynamic towns of Karratha and Port Hedland.

• The Pilbara Echo is the only newspaper distributed to mining camps in the region.

• Delivered on the weekend, when people have more time to browse, read and shop.

• We are the only locally owned and produced newspaper in the region. Our major competitors are based in Albany, 2000 kilometres away.

• We sponsor local community events, and the advertising revenue benefi ts the local community

• With lower overheads, we are more aff ordable than our competition. For example, our colour employment ads are over 33% cheaper.

Iron ore is brought via from the inland towns of Pannawonica, Tom Price and Paraburdoo for shipping out of Dampier.

our PaperThe Pilbara Echo is the only independent newspaper in North West Western Australia. Over 14,500 copies of the unique local newspaper are produced by an award winning team of locals and printed by Rural Press in Mandurah.

The paper is distributed each week to every home and business in the booming North West towns of Karratha and Port Hedland.

The Echo also reaches nearby towns of Dampier, Roebourne, Wickham, Point Samson and Onslow. The newspaper’s distribution stretches inland to Newman, Tom Price, Paraburdoo, Pannawonnica and as far as Nanutarra.

We are the only local paper delivered into the mining camps around the region, including the new Gap Ridge ‘super camp’ in Karratha which holds over 2,400 workers.

The Pilbara Echo has a strong focus on community spirit, local sports and events in Karratha and the surrounding towns.

* Pilbara News 18/2/2009

2

Mining camps:• Searipple (1,400)• Gap Ridge (2,200)• Bay View (500)• Cape Lambert (500)

Total population in area isestimated at

50,500 people*

INTRODUCTION

our FocusThe Echo truly is a community focused newspaper. It is made for the people, by people who live and work in the region.

We cater for all the audiences in the area from the mining company familes through to long term residents and fl y in fl y out workers.

We encourage contributions of news, photos and sporting content from the public, further adding to the local aspect of our newspaper.

In addition, we sponsor and run many community events, and off er discounts to local sporting clubs and non-profi t groups.

Our paper continues to experience growth, in just twelve months we have increased our circulation by 100%, and our content by almost double

our RegionThe Pilbara region continues to grow despite the global economic slowdown. Recently, 800 housing lots were released at Baynton West in Karratha and there is a general sense of positivity amongst businesses in the town. Similarly, blocks in Pretty Pool have almost sold out.

According to Woodside CEO Don Voelte, Karratha is the home of Woodside, “a safe zone and our core business.”

Woodside are planning to construct a total of 11 gas trains in the region, ensuring prosperity in the area for years to come.

The combined Shire of Roebourne, Ashburton, East Pilbara and Port Hedland population alone was estimated in 2008 to be over 45,000* and rising rapidly.

The average weekly income in the region is well above average due to the infl uence of the resources boom. Median annual household earnings are well over $120,000 per year* *Department of Local Government and Regional Development - Estimated 2008.

Karratha and Port Hedland are regional centres with modern administrative, commercial, industrial and growing residential infrastructure. Karratha boasts the third busiest shire owned airport in Australia, the largest ‘city’ style shopping centre north of Geraldton, eight primary schools, three secondary schools, a tertiary college, regional hospital, quality restaurants, and a two screen cinema complex.

The nearby North West Shelf Natural gas plant is part of the biggest resource project in Australia. Natural gas from off shore platforms is liquefi ed at the Burrup Peninsula facility for export to Japan. Iron ore, oil, nickel, salt, fi shing and tourism are also major industries in the region.

Lying just off shore is the magnifi cent Dampier Archipelago comprising of 42 islands within a 45 km radius.

The Burrup Peninsula is home of the world’s most prolifi c Aboriginal rock engraving gallery with more than 10,000 identifi ed Aboriginal art-sites.

See page 30 for all the PilbaraFishing action

PILBARAFISHINGPHOTOS

pilbaraechowww.pilbaraecho.com.au Edition 118 Vol. 3 - 4 - 5 September 2010

14,500+ copies delivered FREE every weekend

Karratha • Dampier • Wickham • Roebourne

Tom Price • Paraburdoo • Pannawonnica

And over 850 online visitors to pilbaraecho.com.au

Apex Karratha Garden Party

a huge hit

START YOUR WEEK WITH A FREE COFFEE

& NEWSPAPERsee page 3

One of the biggest events on

Karratha’s social calendar, the Apex

Karratha Garden Party was a huge

success.

Held in Cossack on Saturday 28th

August, the party goers travelled

by bus and were treated to a day

of fi ne food, dancing and fancy

dress.

The event attracted many

characters including the whole

Flinstones gang!.

For more photos see pages 12 and 13.

Need printing in a hurry?No Worries! We print on site using the latest

digital production printing technology.

Where are we? We print ONSITE for faster turnaroundLARGE FORMAT PRINTING

POSTERS • PHOTOS • PLANSCANVAS • BANNERS • CHARTS

LARGE FORMAT PRINTING - A0+

POSTERS • PHOTOS • PLANSCANVAS • BANNERS • CHARTS

FAST DIGITAL COLOUR - A3+

• BUSINESS CARDS • BROCHURES • FLYERS

• MAGAZINES • NEWSLETTERS • MENUS

• INVOICE BOOKS • SAFETY BOOKS • MANUALS

MaccasBanks

Welcome Road

We are here

Ph: 9185 5570Shop 2 / 18 Hedland Place • Karratha

Connect with the EchoFor the latest news, visit our website:

www.pilbaraecho.com.au, or search

‘Pilbara Echo’ on Facebook.

Connect with the Echo

School is in full swing

and thriving.

Run by the school,

in conjunction with

funding and support

from Child Australia

and the Department for

Communities’ ‘Best Start’

program, the playgroup

is held each week day.

Full story page 12

• South Hedland Principal Yvonne

Denham, alongside teachers, carers and children.

www.pilbaraecho.com.au Edition 139 Vol. 4 - 19 - 20 February 2011

13,600+ copies delivered FREE every weekend

Port Hedland • South Hedland • Newman

PLUS: Karratha • Dampier • Onlslow and beyond!

And over 1300 online visitors to pilbaraecho.com.auechopilbara

www.pilbaraecho.com.au Edition 139 Vol. 4 - pilbara

www.pilbaraecho.com.au Edition 139 Vol. 4 - echoechoecho

• South Hedland Principal Yvonne Denham, alongside teachers, carers and children..

PILBARAFLOODSSchools across the West Pilbaraclosed due heavy rainfall.

New South Hedland

Need printing in a hurry?No Worries! We print on site using the latest

digital production printing technology.digital production printing technology.

Where are we? We print ONSITE for faster turnaround for faster turnaround for faster turnaroundLARGE FORMAT PRINTING - A0+LARGE FORMAT PRINTING - A0+LARGE FORMAT PRINTINGLARGE FORMAT PRINTING - A0+LARGE FORMAT PRINTINGLARGE FORMAT PRINTINGLARGE FORMAT PRINTING - A0+LARGE FORMAT PRINTING

POSTERS • PHOTOS • PLANSPOSTERS • PHOTOS • PLANSPOSTERS • PHOTOS • PLANSCANVAS • BANNERS • CHARTSCANVAS • BANNERS • CHARTSCANVAS • BANNERS • CHARTSCANVAS • BANNERS • CHARTSCANVAS • BANNERS • CHARTSCANVAS • BANNERS • CHARTS

FAST DIGITAL COLOUR - A3+FAST DIGITAL COLOUR - A3+FAST DIGITAL COLOUR - A3+

• BUSINESS CARDS • BROCHURES • FLYERS

• MAGAZINES • NEWSLETTERS • MENUS

• INVOICE BOOKS • SAFETY BOOKS • MANUALS

MaccasBanks

Welcome Road

We are We are here

Ph: 9185 5570Ph: 9185 5570Shop 2 / 18 Hedland Place • KarrathaShop 2 / 18 Hedland Place • Karratha

Connect with the EchoConnect with the EchoConnect with the EchoConnect with the EchoConnect with the EchoFor the latest news, visit our website:For the latest news, visit our website:For the latest news, visit our website:

www.pilbaraecho.com.au, or searchwww.pilbaraecho.com.au, or search

‘Pilbara Echo’ on Facebook.‘Pilbara Echo’ on Facebook.‘Pilbara Echo’ on Facebook.

Connect with the EchoFor the latest news, visit our website:For the latest news, visit our website:For the latest news, visit our website:For the latest news, visit our website:For the latest news, visit our website:

www.pilbaraecho.com.au, or searchwww.pilbaraecho.com.au, or searchwww.pilbaraecho.com.au, or search


School is in full swing School is in full swing

and thriving.

Run by the school,

in conjunction with

funding and support funding and support

from Child Australia from Child Australia

and the Department for

Communities’ ‘Best Start’ Communities’ ‘Best Start’

program, the playgroup program, the playgroup

is held each week day.

Full story page 12

• South Hedland Principal Yvonne

Denham, alongside teachers, carers and children.

PILBARAPILBARAFLOODSFLOODSSchools across the West PilbaraSchools across the West PilbaraSchools across the West Pilbaraclosed due heavy rainfall.closed due heavy rainfall.closed due heavy rainfall.Page 3Page 3Page 3

New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland New South Hedland

NEW SKATEPARK

ASTONSHUFFLE

Rio Tinto o� cially openskate park in Pannawonica.Page 23

Canberra DJs setfor Karratha.Page 10

Connect with the EchoFor the latest news, visit our website:www.pilbaraecho.com.au, or search


Connect with the EchoFor the latest news, visit our website:www.pilbaraecho.com.au, or search


The party animals were let loose on Saturday 5 February as local

organisation SAFE (Saving Animals From Euthanasia) celebrated their 8th

birthday at The Icon.SAFE, a not-for-pro� t organisation was founded by Karratha local Sue

Hedley back in 2003 and now eight years on the organisation has

branched out to another nine locations across WA.

Full story page 9

Eight years of care and devotion

• SAFE volunteers celebrate eight years of saving animals from euthanasia

www.pilbaraecho.com.au Edition 138 Vol. 4 - 12 - 13 February 2011

13,600+ copies delivered FREE every weekendKarratha • Dampier • Wickham • RoebourneTom Price • Paraburdoo • Pannawonnica

And over 1150 online visitors to pilbaraecho.com.au

echoechoechoechopilbarawww.pilbaraecho.com.au Edition 138 Vol. 4 -

pilbarawww.pilbaraecho.com.au Edition 138 Vol. 4 -

Thai Lanna RestaurantShop 3Dampier ArcadePh: 0431 385 389

Authentic � ai FoodTake-away buff et lunch & dinnerby Jang

Take-away buff et lunch & dinner

Take-away buff et lunch & dinnerOPEN MONDAY 14th FEBRUARY

The Dampier Archipelago is a string of 42 pristine islands that lie o� the coast of Dampier and Point Samson. Home to a large and diverse number of marine species, 25 of the islands are protected as part of the Dampier Archipelago Marine Park, making them one of Western Australia’s best diving and snorkelling spots. The islands’ white sandy beaches and blue waters also make them an ideal location for swimming or just lazing the day away.

Our unique 34cm x 7 coltabloid size sets us apart from the crowd.

3

Mining camps:• Searipple (1,400)• Gap Ridge (2,200)• Bay View (500)• Cape Lambert (500)

Total population in area isestimated at

50,500 people*

INTRODUCTION ABOUT THE TOWNS pilbaraechoecho

ABOUT THE TOWNS

our CommunityThe Pilbara Echo has its own delivery team of over 30 families to distribute its weekly newspaper.

Keeping our distribution ‘in-house’ allows us to keep a close eye on the people delivering our paper, and make sure each and every house receives a copy.

Local scouts and sporting clubs use the Pilbara Echo as a means to fundraise for events such as ‘Jamboree’, and long distance sporting trips.

The Pilbara Echo also sponsors many local events, such as the annual Carols by Candlelight, Portbound Youth Festival, Teddybears Picnic, Victorian Bushfi re Appeal, Open Mic Night, Karratha Scouts and the Karratha Storm Rugby Team.

We also sponsor high profi le events such as the annual Chamber of Commerce Awards Night.

K A R R A T H A

JUNIOR RUGBY LEAGUE CLUB

• The Pilbara Echo sponsors local junior sporting teams like Karratha Storm Junior Rugby League Team.

our WebsiteUpdated each week, every article that appears in the Pilbara Echo is also added to our website.

www.pilbaraecho.com.au is the most comprehensive local news and event website in the Pilbara.

We regularly run competitions, photo galleries and back editions. The site is visited by thousands of readers every month. The number of unique online visitors has increased to over 1,000 per week.

Pilbara FishingFishing is probably the most popular hobby in the Pilbara, with possibly the highest boat ownership per capita anywhere in Australia, at twice the state average.

We feature the freshest fi shing content in the Pilbara each week, and sponsor most local fi shing competitions.

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pilbaraechoecho

ABOUT THE TOWNS RATES & MECHANICAL SPECS

Run of Press Column Sizes1 column ............................................3 3 m m2 columns ..........................................7 1 m m3 columns ....................................... 109mm4 columns ....................................... 147mm5 columns ....................................... 185mm7 columns ....................................... 262mmFull Page.................................380x262mm

Display AdvertisingOne Paper Mono $5.99 ccm Two Papers Mono $8.98 ccm

One Paper Colour $7.99 ccmTwo Papers Colour $11.98 ccmPrices EXCLUDE GST

Preferred PlacementFront 150%Page 2 50%Page 3 75% 50%EGN 15%Specifi c 10%Back 75%

Classi� ed AdvertisingLineage: $2.50 per lineMinimum charge of $10

InsertsUp to A4 size 25gm:• Supplied = 9.5¢ household• Printed = 7.5¢ per household

Agency Commissiona 10% commission is included in the above rates for registered advertising agencies supplying complete artwork and bookings.

Community / Non Pro� tWe off er a generous 15% discount for registered non profi t groups.

Deadlines ECHO PPGBookings Wed 12pm Tues 12pmArtwork Wed 5pm Tues 5pm

Artwork / ProductionBasic artwork is included. Logos, photographs, special graphics must be supplied. A full graphic design service is available in-house for $110ph.

Classi� eds/Employment Column Sizes1 column ............................................3 0 m m2 columns ..........................................6 3 m m3 columns ..........................................9 6 m m4 columns ....................................... 129mm5 columns ....................................... 162mm6 columns ....................................... 195mm7 columns ....................................... 228mm8 columns ....................................... 262mm

1. PAYMENT

1.1 All advertising must be paid prior to paper deadlines (as set out in the current rate card) except those with established credit accounts.

1.2 All clients with an established account must pay within the time specifi ed on the invoice/statement.

1.3 Unless waived in a particular case, interest at FIFTEEN PER CENT (15%) per annum (accruing daily from the date of the invoice) will apply to any account which has been outstanding for more than THIRTY (30) days.

2. ORDERS

2.1 Orders are effective for a maximum of 12 months from the date of the order.

2.2 Prices may change without notice and are subject to the current rate card.

2.3 Orders are subject to variation as to the rate payable and space available.

2.4 The publisher may, at any time, and without notice, cancel an advertising order in respect of any advertisement not inserted by the publisher in which case the advertiser shall pay for all past insertions at the rate or prices applicable.

2.5 The publisher reserves the right to cancel any order on which advertising is not inserted within one month of the date of the order.

3. ADVERTISEMENTS

3.1 The publisher reserves the right in its absolute discretion:

(a) to alter any advertisement;

(b) to withhold any advertisement;

(c) to postpone or advance the day of insertion;

(d) to insert the advertisement in any position even though the position has been specially arranged or the position may be on the same page or next to that of a competitor’s advertisement.

(e) to run any advertisement supplied as complete artwork without sending a proof.

3.2 The publisher has the right to refuse to publish or republish any advertisement without giving any reason for that refusal. In this event a prorata adjustment will be made to the advertising rate.

3.3 No liability shall be incurred by the publisher by any reason of any or all of the following:

(a) amendment to or error or inaccuracy in any advertisement;

(b) the partial or total omission of any advertisement;

(c) by reason of any delay or default;

(d) from any other cause whatsoever.

3.4 The publisher reserves the right to alter advertising copy with or without reference to advertisers, to ensure that the newspapers are not exposed to legal action defending publication of material prepared by other parties.

3.5 Advertisements which are considered to resemble editorial style will be subject to amendment or alteration without prior notice and must be clearly identifi ed by using the word ‘advertisement’ above the copy headline.

3.6 Federal, State and Local Government election advertising must carry authorisation at the base of the advertisement and in the case of Federal election advertising the word “ADVERTISEMENT” at the top in 10 point type.

3.7 Advertising features may be published in conjunction with advertisers from time to time. All such features must carry the words “ADVERTISING FEATURE” in 10 point type at the top of the page.

4. CANCELLATION

Cancellation of an order will be accepted in writing prior to the relevant publication booking deadline for run of paper advertisements and seven days prior for specifi ed pages or positions. Any cancellations received after this time will attract a cancellation fee of 70% of the total advertisement value.

5. ERROR CLAIMS

Production and placement claims must be made within seven days of publication. Account claims must be made within seven days of receipt of account.

6. DISTRIBUTION

Whilst every effort is made to attain 100% coverage of all areas, this cannot be guaranteed. No credit will be given for non-delivery of papers.

7. TRADE PRACTICES

The Federal Trade Practices Act and the W.A. Trade Descriptions and False Advertisements Act prohibit false or misleading advertisements. In addition Part V of the Trade Practices Act contains a number of specifi c prohibitions affecting advertisements. Advertisers should refer to the Consumer Protection Advertisers Guidelines (Information Circular No 10) published by the Trade Practices Commission. Legal advice should be sought in case of doubt.

8. OTHER LEGISLATION

Advertisers are advised to submit to their legal advisers, advertisements relating to competitions which may infringe legislation such as the Lotteries Act and prospectuses relating to the issue of shares, debentures, etc. which must comply with

the Corporations Law. Copy for advertisements which are subject to the Corporations Law must be accompanied by a certifi cate signed by two directors of the company advertising confi rming that the advertisement complies with the Corporations Law.

9. COPYRIGHT WARNING

9.1 Due to the Copyright Act 1968 advertisers are advised that the inclusion in advertisements of material (photographed, artist’s illustrations and text) taken from any article published in a newspaper, magazine, periodical or similar publication is strictly prohibited without the written consent of the owner of the copyright.

9.2 It is the advertiser’s responsibility to ensure that any material used in an advertisement is authorised for publication by the owner of the copyright to prevent the possibility of legal action being taken against the advertiser for any breach of the Copyright Act.

9.3 The acceptance of and publication of the advertisement or letter by the newspaper or publisher concerned is and is deemed to be consideration for the agreement to indemnify.

10. INDEMNITY AND WARRANTY

Advertisers and/or advertising agencies, by submitting or authorising material for publication by the publisher and in consideration of the publisher agreeing to publish the material:

(a) Indemnify the publisher, its servants and agents against all actions, proceedings, claims and demands arising out of or in connection with the publication of the material including, without limiting the generality of the foregoing, all actions, proceedings, claims and demands relating to defamation, malicious falsehood, breach or infringement of copyright, trade mark or design, breach of the Trade Practices Act 1974, or breach of any other legal, equitable or statutory rights.

(b) Warrant that publication of the material will not give rise to any legal, equitable or statutory rights against the publisher and will not breach any laws or regulations including, without being limited, the proscriptions relating to advertising in Part V of the Trade Practices Act 1974.

11. ADVERTISING RATE CLAUSE

GST will be applied on the gross amount of the invoice. The GST component does not count towards overall monetary order expenditure or rate card discount levels.

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pilbaraechoecho

All artwork must be sent as a High Resolution PDF fi le to: [email protected]

General Minimum Requirements• Images must have a minimum of 200 pixels per inch at the fi nal used size.

• Images must be CMYK and should have the midtones lightened.

• Shadow areas in images must not exceed a total of 230% ink weight.

• Solid colour mixes should not exceed a total of 230% ink weight.

• Design and images should allow for a 30% dot gain.

• Only CMYK colours should be used (Not RGB or LAB).

• Type smaller than 10pt should not be made up using more than one colour.

• Type smaller than 10pt should not be reversed.

What are the issues?RGB vs CMYK

If an RGB fi le is provided, the publisher will attempt to convert it to CMYK colors which are required for the printing process.

The conversion will dull RGB colors considerably and is unavoidable. This conversion should be done by the creator of the document. The publisher takes no responsibility for printed colors if an RGB fi le has been provided.

Resolution

If an image has a resolution of 72ppi, it is only good for viewing on a monitor or screen. A 72ppi image in a commercial print publication will look pitted, have no detail, no sharpness, no tonal depth and will lack in quality.

Newspapers require an absolute minimum of 200ppi at the fi nal used size.

If an image is scanned at 200ppi, and then increased in size on your page layout application, you will reduce the pixels and quality to an unacceptable level. The publisher takes no responsibility for poor quality outcomes due to images that have been supplied below the minimum specifi cation of 200 pixels per inch.

Document Size

If an advertising booking is for a 20cm x 7 columns (20cm depth x 263cm width), the page size should match this booking measurement.

For example, instead of creating an A4 size document, select File > Page Setup, or File > Document Setup options from within the application and key in the actual size of the advert as the page size.

Applications like Microsoft Word of Excel

do not have the ability to provide a custom page size. InDesign, CorelDraw and all professional graphic applications do have this ability.

Borders or Frames

If adding a border to the boundary of the document, be sure it snaps to the edge of the document. If the application provides measurement tools, use them to set coordinates and exact size of the frame for accuracy.

Fonts

PostScript Type 1 fonts are preferred, but True Type fonts are also accepted. All fonts must be fully embedded and subset. PDFs should be created on the workstation where the original fi le was produced to ensure the application has access to embed the fonts.

Offi ce ApplicationsIf you are unsure of how to properly create a high resolution fi le for a commercial printing press, please use an advertising agency, a graphic artist or pre-press professional to create your advertising material. Alternatively, contact the newspaper publisher to see if this service is available.

Microsoft Publisher

Pilbara Newspapers Pty Ltd does not accept advertising material supplied as a Publisher document. You will be required to create a PDF fi le using the Print and Distill method.

If you are using Microsoft Publisher it is important to remember that the Resolution in the Print dialogue box is dependent of the printer selected. You must locate a printer that can provide a setting of 1200dpi.

If you do not have on available, you can install the AdobePS Driver which installs a ‘dummy’ PostScript printer on your hard drive. The installer can be downloaded from:

www.adobe.com/support/downloads

Other helpful information can be obtained by searching for ‘print postscript’ from within the online Publisher help fi le.

The following should also be considered:

When you print, ensure that Composite CMYK is selected from the Advanced button in the Print window.

Select Print to File to print a PostScript fi le to your hard drive.

Distill the fi le using the ‘Press Quality’ settings in Acrobat Distiller.

Always proof the PDF fi le (not the original

document) to your printer to check it is okay.

Microsoft Word

Microsoft Word was never produced to provide high resolution commercial print quality fi les and only outputs fi les in RGB. Rural Press does not accept advertising material supplied as a Word document. A PDF fi le created from Word will also only contain RGB colours so it will not comply to current material specifi cations.

If you are using Microsoft Word, you will need to ‘Print to File’ and select an appropriate high resolution printer. (If you do not have one available, you can install the AdobePS Driver which installs a ‘dummy’ PostScript printer on your hard drive. See above under Microsoft Publisher for more details).

On the File menu, click Print.

In the Name box, click the printer you’ll use to print the fi le.

Select Print to fi le and then click OK.

Select a location to save the fi le and type in a fi le name.

When you print to a fi le, Microsoft Word preserves information such as line breaks, page breaks and font spacing.

The publisher takes no responsibility for any quality issues for advertising fi les that have been created using Microsoft Word.

Please seek the assistance of a graphic artist or pre-press professional to make up your advertising to meet newspaper specifi cations.

Please do not create a PDF - • Using the “Export to PDF” from within Pagemaker, QuarkXPress.

• Using the “Save as” PDF format from Illustrator, Freehand or Photoshop.

• Using “PDF Writer” from non high end graphic applications like Word, Excel, Publisher, Corel, Visio. For example using the “Convert to Adobe PDF” in Word.

While these methods may work occasionally, each can cause varying problems from font substitution, poor quality colour, use of RGB images, colour, graphics may not render correctly and images may be too low in pixel quality.

While every effort is taken to resolve any issues, the publisher takes

no responsibility for poor quality outcomes or printing errors when PDF fi les have been created using these methods, or if the PDF does

not meet the required material specifi cations.

BASIC GUIDE FOR ADVERTISING CREATION pilbaraechoecho

All artwork must be sent as a High Resolution PDF fi le to: [email protected]

Material Specifi cationsTo achieve good quality in a printed product, it is essential that materiel is produced to match the following material specifi cations.

• GCR - Medium level Grey Component Replacement. (Can be applied in a Photoshop Color Settings File under Custom CMYK Working Space)

• Four colour material requirements:

• Screen ruling 100lpi/40lpc

• Screen Angles C=15, M=75, Y=90, K=45

• Print sequence - Cyan, Magenta, Yellow, Black

• Tone reproduction guidelines:

Four Colour Film C M Y K

Highlights 0% 0% 0% 0%

Catchlights 0% 0% 0% 0%

Non-Essential Whites0% 0% 0% 0%

Essential Whites 3% 2% 2% 0%

Midtones:

• Allow for 30% dot gain.

• Keep midtones open for newspaper stock

Shadows:

• Maximum shadow density not to exceed a total of 230%.

• Limit individual solid colours - Cyan, Magenta and Yellow to 90% to allow for ink trapping

• Halftone Black limit should be set to 80%

Sharpening:

• Unsharp masking should be increased to levels higher than normal to counter-balance the softening effect when printing on newsprint

Image Quality

The recommended resolution of an image (at the cropped size and scale being used) is 200pixels per inch (ppi). If your image is below 150ppi, you must select an alternative image, or take another picture (or scan the image) at a higher resolution. We recommend using Adobe Photoshop to check image size.

A Pixel Dimension should never increase in size - this means you are using software to add pixels that don’t really exist (called ‘interpolation’). Use an alternative image that contains enough pixel information to start with.

B Set the width of your image allowing for any cropping or resizing when you place it in your page layout application.

C Set the Resolution amount to 200ppi. Be sure to check the Pixel Dimension information to ensure you haven’t increased the size beyond what was in the original image.

Image Colour

A newspaper printing press prints colour using four process colours - Cyan, Magenta, Yellow and Black. It is the accurate combination of these colours along with the use of screens and high precision equipment that produces the overall photographic effect of thousands of colours.

If an RGB fi le is provided to a newspaper for printing, the same colour can not be physically reproduced. RGB is a colour space used for viewing in monitors, digital cameras, scanners and some home printers or proofs. For printing in a newspaper, RGB fi les MUST be converted to CMYK. This necessary conversion considerably dulls the brightness of the colour, and there is no alternative.

To convert RGB images to CMYK, we recommend using Adobe Photoshop, select Image > Mode > CMYK Color.

Ink Weight

A printing press has limitations and one of them is how much ink can be applied before problems occur. Many applications provide the ability to apply a colour made up from 100% cyan, 100% magenta, 100% yellow and 100% black. That’s a combined ink weight of 400%.

Most commercial presses printing on fi ne glossy stock can only tolerate 300% total ink weight. Rural Press specifi es a total ink limit of 230% for newspaper printing.

To check your image for ink weight, use Photoshop’s Info panel, and the Eyedropper tool to sample dark areas of the image. The sample below shows a Total Ink Weight of 300% just by the pony’s ear. Too much information for any newsprint press!

To fi x this problem you need to use a properly confi gured Colour Settings File, with a custom CMYK Working Space, then convert the image using this profi le.

If you are unsure about how to do any of the above you may need to send your RGB images to a graphics professional for enhancement. Contact your sales representative to see if this service is available, or locate a graphic pre-press service provider for more assistance.

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