RATE CARD 2017 - DMDC · 2016-12-27 · RATE CARD 2017 Advertisement rates effective 1 st Jan 2017....
Transcript of RATE CARD 2017 - DMDC · 2016-12-27 · RATE CARD 2017 Advertisement rates effective 1 st Jan 2017....
RATE CARD2017
Advertisement rates effective 1st Jan 2017
D&C Marketing Sdn Bhd (321673-K)99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
Frequency : Daily Newspaper
Language : English + BM + Kadazandusun
Format : Tabloid
Circulation : 12,772 (ABC Report June 2016)
Readership : 167,047 (TNS Research 2012)
Coverage : KK / Sandakan / Tawau /
Kudat / Keningau / Labuan
Rate : RM 7.20 p.c.cm
New Sabah Times Profile
Total Copies KK Sandakan Tawau Others Kudat Labuan12,772 9,845 620 917 804 538 48
Sabah state’s widest-covering English daily
Sabah’s Oldest newspaper established since 1949, and the Sabah
state’s widest-covering English daily.
Daily distribution not only reaching urban cities, namely: -
• KOTA KINABALU
• SANDAKAN
• TAWAU
But also emerging cities:-
• LAHAD DATU
• KENINGAU
• KUDAT
New Sabah Times’ customized regional editorial contents connect
better with the readers in Sabah as information is more relevant to
them.
NEW SABAH TIMES – TRILINGUAL (ENG, BM & KADAZANDUSUN IN A SINGLE COPY)
Sabah oldest Newspaper since 1949 was given a new lease of life again on 8 March 1998 when it was bought
over by the publishing company Inna Kinabalu Sdn Bdn. To signify a change from the old management and
format, the newspaper was accordingly given a new name, New Sabah Times, incorporating the old identity
and image with the new.
Being the Sabah’s first established paper, New Sabah Times publish accurate, unbiased, reliable and timely
news reported in three main languages spoken in Sabah, namely English, Bahasa Melayu and
Kadazandusun.
Going from strength to strength, New Sabah Times is forging on ahead to becoming the widest circulating
and successful publication in Sabah.
*ABC June 2015 Report – The only English daily covers Sabah’s 5 divisions & Labuan*
Sabah’s first established paper in 3 languages - State-Widest Covering English Daily -
New Sabah Times
264vendors
170 copies MAS flight reading
Free copy
for 54schools
sponsor by NGOs
24 major hotels in KK
Online Epaper via
Ebrowse
Distribution Channels
Publication : New Sabah Times
Frequency : Daily
Language : English + (Bahasa Malaysia/ Kadazandusun)
Format : Tabloid
Size : 36cm (H) x 26.2cm (W)
Circulation : 12,772 (ABC Report Jun 2016)
Coverage : KK / Tawau / Sandakan / Lahad Datu
Kudat / Keningau / Labuan
Advertisement Rate
Casual Rate – English Section : RM 7.20 per.cm.col
Casual Rate – BM Section : RM 7.20 per.cm.col
Announcement : RM 7.20 per.cm.col
Classified : RM 6.50 per.cm.col
Color Loading** Minimum Size: Half Page or Junior Page & Above
Full Color : + 150%
2 Spots Color : + 100%
1 Spot Color : + 50%
Position Loading
Main Paper Business Plus BM
Front Page + 100% + 50% + 50% + 50%
Back Page + 50% + 25% + 25% + 25%
Front Half Right + 30% + 20% + 20% + 20%
Front Half + 25% + 20% + 20% + 20%
Centerspread + 30% + 30% + 30% + 30%
Others Specific Page : + 20%
Creative Buy : + 30%
Special Buy
- Ear Space (1 column) : RM 800 (Full Color)
- Ear Space (2 columns) : RM 1,500 (Full Color)
- Front Page Panel (7cm x 8col) : RM 2,016 (Full Color)
- Wrap Around : RM 35,000
- Loose Insertion : RM0.80 per copy
Technical Data
- Paper Size : 36cm (H) x 26.2cm (W)
- Column Per Page : 8 Columns
Column Per Width
- 1 Column : 3.1cm - 5 Columns : 16.3cm
- 2 Columns : 6.4cm - 6 Columns : 19.6cm
- 3 Columns : 9.7cm - 7 Columns : 22.9cm
- 4 Columns : 13.0cm - 8 Columns : 26.2cm
Material Deadlines (AOT / Datamation)
Full Colour/Spot Colour : 3 working days before publication date
Black & White : 3 working days before publication date
Ear Space 1 column : 8cm x 7cm
Ear Space 2 column : 8cm x 14cm
Front Page Panel : 7cm x 8col
2017 New Sabah Times Rate Card
FULL COLOR Size Cost Per Insertion + 6% GST
Full Page 36cm x 8col 5,184.00 5,495.04
Junior Page 26cm x 6col 2,808.00 2,976.48
Half Page 18cm x 8col 2,592.00 2,747.52
Panel Ads 7cm x 8col 1,008.00 1,068.48
BLACK & WHITE Size Cost Per Insertion + 6% GST
Full Page 36cm x 8col 2,073.60 2,198.02
Junior Page 26cm x 6col 1,123.20 1,190.59
Half Page 18cm x 8col 1,036.80 1,099.00
Quarter Page 18cm x 4col 518.40 549.50
Panel Ads (Not Available in Front Pg) 7cm x 8col 403.20 427.39
Position Loading Color Loading
Front Page + 100% Full Color + 150%
Back Page + 50% 2 Spot Color + 100%
Front Half Right + 30% 1 Spot Color + 50%
Front Half or Specific Page + 25%
Centrespread + 30%
Rate Review
Creative Blurb AdsExplore creative ideas and Enhance brand exposure in specific position
Business Section Bursa Section Sport Section BM Section
DAY
Everyday
Mechanism
Size : 3.5cm (H) x 12.5cm (W)
Color : Full Color
Position : Sport Sec Back Pg
Value : RM700.00
DAY
Everyday
Mechanism
Size : 6cm (H) x 5cm (W)
Color : Full Color
Position : BM Sec Front Pg
Value : RM700.00
DAY
Everyday (Except Sunday)
Mechanism
Size : 5cm (H) x 8.5cm (W)
Color : Full Color
Position : Business Front Pg
Value : RM700.00
DAY
Everyday (Except Sunday and Monday)
Mechanism
Size : 3.5cm (H) x 8.5cm (W)
Color : B & W ONLY
Position : Bursa Pg
Value : RM500.00
– HOME / WORLD / SPORT – NEWS / CLASSIFIEDS
Newspaper is divided into 4 main sections
Home Page*Our Home Page consists of approximately 12 pages of main
interest news from Sabah and all over Malaysia
World Page*New Sabah Times has approximately 4 pages of world news,
sourced mainly from Bernama, Reuters, the Internet and AFP
Sports Page *Our Sports section constitutes the stronghold of New Sabah Times.
Our readers claim that we have the best coverage on sports. We
devote six pages to cover local and world sports news.
Business Page*We have approximately 4 pages of Business news. Our business
section daily updates readers on various valuable business market
information on the local as well as international level.
Classified Page*One of the key testimonial from local advertisers to manifest our
influential power to the market. Average 8 – 10 pages of classified
ads from various industry all over Sabah’s region.
ENTERTAINMENT / LIFESTYLE
Newspaper is divided into 4 main sections
BM Semasa*This is similar to its English section. The pages contain current
news with emphasis on local news.
Kadazandusun*The Kadazandusun section contains current news reported in
the Kadazandusun language that gives more emphasis to
happenings in the Kadazandusun community.
PLUS*The PLUS section represents one of the best features of our
newspaper. Conveniently given in a pullout format, it features
local and international entertainment news and guides with an
additional leisure section. Due to popular demand, in addition
to the National TV and local radio guides, New Sabah Times
also provides a daily guide for Astro viewers recommending the
‘Pick of the day’.
PLUS SECTION : Weekly Focus Content
PLUS SECTION DAILY FEATURE TOPICSMONDAY Parenting
TUESDAY Book Review, Features / Fashion
WEDNESDAY iProperty (Bi-weekly),
THURSDAY Discovery, Entertainment Weekly Update
FRIDAY Travel
SATURDAY Football Extra, Gadget & Tech , Motoring
SUNDAY Earth Week Review, Health, Movie Review, Science, Travel, Video Gaming Review
ENTERTAINMENT / LIFESTYLE
Weekly Focus Content
Weekly updates on the latest gadget &
tech available in the market, specially
for those who strive to keep up to date
with important technology trends for
both business and personal use.
GADGET & TECH- Every Saturday -
EDUCATION- Every last Friday of the month -
In collaboration with Study Malaysia,
providing education guideline &
comprehensive info for all the students in
pursuing tertiary education.
NSTM is the yearly education media partner
for Study Malaysia education fair.
TRAVEL- Every Friday -
In collaboration with Tourism Sabah &
Tourism Malaysia.
Covered 20 major Hotels in Sabah and
about 200 copies subscription from MAS
Airline on daily basis. (Domestic Route)
MOTORING- Every Saturday -
Contributed by Motor Trader Editor – Chips
Yap, providing latest car model in an
exclusive preview and news in Malaysia
automotive industry.
Weekly Focus Content
PROPERTY NEWS- Every Bi-Wednesday -
Incorporated with iProperty, providing
latest real estate news and essential
tips for home decoration.
EDUCATION
Frequency : 3 times
Date : March / June / December
Formats : Pullout
No of Pages : 24 - 32 pages
Our Education Supplement is an one stop portal for education news for
local and overseas universities colleges or private institutions. At here,
everyone can easily seek out the latest information on scholarships,
campus talk, course availability, course career advantage, study
advices, and so on.
New Sabah Times is the yearly official media partner for the Study
Malaysia Education Fair, the largest education fair in Sabah.
- 2 0 1 7 S U P P L E M E N T S -
KAAMATAN (HARVEST FESTIVAL)
Apart from some of the major celebrations in Peninsular Malaysia
such as Chinese New Year, Hari Raya and Deepavali, Hari
Kaamatan is also known as the festive season celebrated by
Kadazan Dusun people throughout the month of May. Officially,
there will be a public holiday for Sabahan on 30th and 31st of May for
this particular celebration.
Frequency : Yearly
Date : May
Formats : Pullout
No of Pages : 12 - 16 pages
- 2 0 1 7 S U P P L E M E N T S -
YEAR END MOTORING
Frequency : Yearly
Date : November
Formats : Pullout
No of Pages : 16 - 24 pages
New Sabah Times is the only English Dailies in Sabah who has been
consistently running a comprehensive Motoring Supplement on a
yearly basis. Together with the supports from our weekly motoring
section writer – Chips Yap, this supplement will once again provide
a better outlook to our readers who strive to keep up to date with
important automotive trends for both business and personal use.
Articles on everything to do with forest roads and motorways can
be found mixed in with ads that are seen by exactly the right
target group.
- 2 0 1 7 S U P P L E M E N T S -
CHRISTMAS & YEAR END SALES
Frequency : Yearly
Date : December
Formats : Pullout
No of Pages : 12 - 16 pages
Sabah is home to the second highest proportion of Christians in
Malaysia. With the conjunction of Christmas that falls on 25th Dec,
and New Year Celebration on 1st Jan, many stores offer great
deals on shopping items to further boosting up their sales. At here,
people are able to seek out great deals on finish goods or offered
services, from Christmas gifts to New Year shopping celebrations.
- 2 0 1 7 S U P P L E M E N T S -
RationalesWidest Coverage English Daily in SabahKota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan
Useful medium provides the platform for buying products & servicesNational & Local retail clients on weekly basis
Significant coverage in Kota Kinabalu. Sandakan & Tawaustrong presence in Key Main Towns
Wider Pass-along Readership @ 1copy : 8readers3-language news is well accepted by local community with wider distribution channels
Effective Platform in Reaching Multiracial Urban Dwellers81% of Urban Dweller are non-Chinese
ONE Edition – 3-Language ContentsOptimum reach to different races
Variety of Contents for Readers’ BondingOur exclusive & comprehensive contents from various partners
1
2
3
4
5
6
7
Wh New Sabah Times1 Widest Coverage English Daily in Sabah
Based on the Audit Bureau Circulation report, New Sabah Times is the only English daily covers 5 major divisions
in Sabah namely KK, Sandakan, Tawau, Kudat & Pendalaman, as well as Labuan.
2 Effective Platform in Reaching Urban Dwellers
(Source: TNS Research International 2012)
Non-Chinese is the primary target due to 81% of urban dwellers are non-Chinese.
English dailies will be the most effective platform in reaching Urban Dwellers.
English NP Kota Kinabalu Penampang
New Sabah Times 55% 21%
Source: TNS Research International 2012
3 Strong in Sabah West Coast - Kota Kinabalu + Penampang
According to TNS Research International 2012, New Sabah Times has significant readership in both Kota
Kinabalu and Penampang.
4 Reaching Mass Market with 3 Languages Content
+ +
=
Optimum reach to different races with accurate, unbiased, reliable and timely news reported in 3 main
languages in Sabah, namely English, Bahasa Malaysia and Kadazandusun in one edition.
5 Wider Pass-Along Readership
=
8
New Sabah Times has recorded wider pass-along readership (1 copy = 8 readers) due to our 3-language news
is well accepted by local community together with our strong distribution throughout all major hotels,
government departments, corporate organizations, legal firms and schools.
readers per copyPerceived Pass-Along Rate :
Source: TNS Research International 2012
6 Variety of Contents for Readers’ Bonding New Sabah Times readers read more criminal news, sports news and light-reading articles. (Source: TNS
Research International 2012). Beside these, our exclusive & comprehensive contents from various partners
namely Chips Yap from Motor Trader Magazine, Study Malaysia, iProperty, HomeDec and Tourism of Sabah &
Malaysia.
Interesting Topic & Features
New Sabah Times readers read more Criminal news, sports news and
light-reading articles
New Sabah Times Competitor DE
%1009080706050403020100
Role
Of N
ewsp
aper
s
Newspaper Is A Source Of Information
Newspaper Serves As A Window To The World
Newspaper Is An Educative Medium For Me
Newspaper Provides The Platform For Buying
Products & Services I Find Useful
Other Roles
Newspaper Is My Life
Newspaper Is My Companion
95%
63%
52%
36%
23%
12%
15%
88%
54%
44%
28%
23%
9%
13%
(50%)
(29%)
Note: 2008 figure is in bracket
7 A Newspaper Acts Beyond Functional Role
New Sabah Times is not only recognized as an education medium for the readers, but also an useful medium
provides the platform for buying products & services. (Source: TNS Research International 2010)
Retail Advertisements Endorsement
Endorsements from retail advertisements have proven our strength as the major platform in
reaching Sabah households effectively and efficiently.
----- CKS Supermarket One of the significant supermarket in KK
Chan Furniture----
Rustica ----Furniture retail in Sabah
Largest retailers in selling
furniture & electrical products
Local Classified Section ----Average 12 pages on a daily basis
Our local advertisers tel l the story of the paper
Our Local Advertisers Speak for Themselves
New Sabah Times Digital Portals
www.newsabahtimes.com.my https://www.facebook.com/New-Sabah-Times-167547013310243/
New Sabah Times Websitewww.newsabahtimes.com.my
New Sabah Times is the first established paper with the
widest coverage in Sabah Region published in 1953,
previously known as North Borneo News or Kinabalu Sabah
Times. It is owned by Inna Kinabalu Sdn Bhd, provides local
and foreign news in English, Malay and Kadazan Dusun.
Monthly Site Traffic
Total Monthly Page View
Total Monthly Unique Users
Google Analytic Report 2016
13,473
64,328
Ad Type Dimension (w x h) Placement Cost (per day) Cost (per week)A1 140 px(w) X 160 px(h) Home Page Left Top Banner RM 200 RM 1200
A2 140 px(w) X 85 px(h) Home Page Left Banner RM 100 RM 600
A3 140 px(w) X 85 px(h) Home Page Left Bottom Banner RM 100 RM 600
A4 460 px(w) X 60 px(h) Home Page Mast Head Banner RM 300 RM 1,800
A5 110 px(w) X 130 px(h) Home Page Right Banner RM 100 RM 600
A6 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600
A7 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600
Specifications
i) Text : Must be in HTML,ASCII,WORD (doc),Rich Text Format (RTF)
ii) Graphics : Must be in JPEG (JPG or JPEG),GIFF,TIFF,FLASH.
iii) Hyperlink : Link ready to preferred client site
Portfolio
Google Analytic Report
1st May – 31st May 20161st Apr – 30th Apr 2016
New Sabah Times Facebook
https://www.facebook.com/New-Sabah-Times-167547013310243/
New Sabah Times aims to create a space on Facebook where
local readers can exchange intelligent and informed commentary
that enhances the quality of our news and information.
Language : ENG & BM
News : Sabah regional news
: Community news
: Events & Activities
General Information
Total No. of Likes
Source: Facebook May 2016
7,419
Facebook Project Portfolio
Helping brands develop whole new areas of content distribution
To provide more comprehensive content while driving traffic into publisher website
Post ReportPost Report
East Malaysia Outdoor
Kristal FM
facebook.com/DMDCMEDIA
DM Communications Sdn BhdD&C Marketing Sdn Bhd99B, Jalan SS21/1A, Damansara Utama47400 Petaling Jaya, Selangor D.ET: 03-7729 3878 F: 03-7727 3761
Jeremy Lim (General Manager) : 016 – 917 4212 / [email protected]
Bosco Lim (Marketing Manager cum Writer) : 019 – 314 0800 / [email protected]
Kit (Senior Marketing Executive cum Writer) : 016 – 320 8001 / [email protected]
Fannie Liau (Marketing Executive cum Writer) : 016 – 584 5448 / [email protected]