Rate Card 2010 - ChannelPartnerdownload.channelpartner.de/files/MD_10_englisch_270110.pdf · media...

Valid as of Jan. 1, 2010

Print Online Networked Communikations

events

flexibility

marketability

media mix

lead generationinteractivity

new technologies

networked communication

qualified target groups

sales promotion

direct customer contact

brand surveys

product tests

Rate Card 2010The Leading Media Platform for the ICT Trade

@+@

The Concept 03

Publishing Data 04

Data on Recipients 05 - 06

Dates of Publication, Booking and

Print Material Deadlines 07

Rates in the Editorial Section 08

Examples of Formats in the Editorial Section 09

Appointments Section 10

Rates and Formats in the Marketplace 11

Specials: Special Forms of Advertising 12

Specials: Loose Inserts, Bound Inserts and Tip-on Cards 13

Postal charges and Specifications Loose inserts, Bound inserts

and Tip-on Cards 14

Specials: Customised Publishing 15

Technical Data 16

Specials: Events 17

IDG Germany Overall Portfolio 18

IDG Germany Target Groups 19

General Terms and Conditions of Business 20


Contents

Print / Events

Online@

@+ Networked Communications

The Concept – channelpartner.de 22

Publishing Data 23

Statistics 24

Structure of Newsletter Recipients 25

Forms of Advertising at a Glance 26

Forms of Advertising in Detail 27 - 29

Forms of Advertising in the Newsletter 30 - 31

Special Forms of Advertising 32 - 36

Rates and Formats 37

Technical Data/Discounts 38

Technical Data Flash 39


Networked Communications 41

IDG Global Solutions Media-Hotline 42

02 Rate card Print

ChannelPartner (CP) is one of the leading information media

for dealers, systems houses and service providers operating in

the fields of information technology (IT), telecommunications

(TC) and consumer electronics (CE). ChannelPartner plays a vital

role in helping dealers to define the strategic focus of their

companies, to choose their suppliers and to put together their

assortment of products.

CP provides concrete, up-to-the-minute and independent

reports. By conducting regular readership surveys,

ChannelPartner can identify the information needs of its target

group. Relevance and business benefit are top priorities in the

choice of topics. Many exclusive articles by ChannelPartner are

used as sources of information for the daily press, online media

and broadcasting organizations.

ChannelPartner – The Media Platform

ChannelPartner.de is the leading online platform for the

channel and generates more than 2.1 million Page Impressions

each month (IVW)*. Channel Partner.de focuses constantly and

dynamically on the needs of the dealers. With currently a total

of seventeen special eMail newsletters and more than 75,000

recipients from the retail trade, the CP ePaper and smartphone

services, high coverage rates are achieved in the trade.

Measurable campaign efficiency and targeted lead generation

are the strong points of the CP platform.

ChannelPartner - Target-Oriented Events

At the ChannelPartner Trade Congresses, the Channel Test Days

and seminars, top speakers expound on current market topics

and give tangible guidance and assistance to the attendees.

For the industry, this is an excellent opportunity to directly

communicate with the dealers as a cooperation partner.

Customized events and roadshows are professionally organized

by the CP Events Department and tailored to the specific needs

of the client.

* Source: IVW (October 2009)

Title Profile

The Concept

03

ChannelPrint

ChannelOnline

ChannelEvent ChannelLead

ChannelResearch

ChannelDatabase

ChannelConsulting

ChannelCustom ChannelTV

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04

Publishing Data

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Subject:Independent trade journal

Publisher: IDG BUSINESS MEDIA GMBH

Mailing address: 80704 Munich Postfach 40 04 67 80807 Munich Lyonel-Feininger-Str. 26

Tel.: +49 (0)89 360 86-0Telefax: +49 (0)89 360 86-389 (Editorial Team)

+49 (0)89 360 86-392 (Advertising)

Managing Director: York von Heimburg

Publishing Manager: Canio Martino - 526

Chief Editor: Christian Meyer -396

Director Advertising Sales / representative Publishing Manager Sascha Neubacher -190

Ad ManagementSabine Wittmann -882

Volume: Vol. 16

Frequency of publication: biweekly

Circulation: Print run: 23,189Total circulation: 22,874

Memberships:

ChannelPartner is a member of IVW

and IVW-EDA.

Method of procurement: Controlled Qualified Circulation Bankers: HypoVereinsbank MünchenAccount No. 32 246 087 Sort Code 700 202 70

Postbank München Account No. 04808 68 803 Sort Code 700 100 80

i v w

EDA

Media-Hotline

Print Sales Heike Köhler Head of international Sales Tel.: +49 (0)89 360 86-854 [email protected]

Online Sales

Thomas JankSenior Account Manager Tel.: +49 (0)89 36086-729 [email protected]

Ad Management

Sabine WittmannTel.: +49 (0)89 36086-188Fax: +49 (0)89 [email protected]

Event Business

Natascha Mössler Manager Event Business Tel.: 089 [email protected]

ISDN: 089 36086-493

05

Data on Recipients

Source: Empfängerdatei-Analysen Fachzeitschriften (EDA), XI. Berichtsband, Meldezeitraum III/2008 – II/2009

Source: BPA December 2009


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Position of CP recipients Decision-making powers of CP recipients

Target markets of CP recipients Size of company of CP recipients by employees

sole decision-maker

advisory capacity and co-decision-maker

only advisory capacity

no answer

Industrialworkers

Services

Freelancers

Skilled crafts

Industry

Public administration

Trade, banks and insurance

Education and apprenticeship

Public health

66.5%

6.1%

8.9%

9.9%

8.6%

Board member, owner, managing director

Head of division Branch manager

Head of department

Comm./techn. staffEmployee

Other/position unknown

63.8%

24.0%

10.0%

2.2%

68.8%

53.8%

53.0%

55.1%

52.4%

40.7%

43.0%

34.5%

31.6%

1 to 9

10 to 49

50 to 99

100 to 499

500 and more

number of employees unknown

Other

60.3%

19.4%

4.6%

5.4%

4.8%

5.2%

0.4%

Source: Empfängerdatei-Analysen Fachzeitschriften (EDA), XI. Berichtsband, Meldezeitraum III/2008 – II/2009

06

PCs

Printers

Monitors

Mobile computers

Standard software (Office, Lotus Notes, graphics packages, etc.)

Network components (router, switches, hubs, etc.)

Scanners

PC servers

Components (CPUs, hard disks, motherboards, etc.)

Other peripherals/input devices (mouse, graphics tablets, etc.)

IT accessories (loudspeakers, graphics cards, sound cards etc.)

Projectors

UPS

Consumables (paper, labels, etc.)

Network software (Novell, Microsoft NT, etc.)

Telephones, telephone systems, cellphones

Storage

Digital cameras

PDAs/organizers/handheld PCs

Workstations

Other computer telecommunicationsproducts (ISDN cards, modem, etc.)

Industry software (SAP, Sage KHK, etc.)

Office machines, equipment (Fax, MF devices)

Linux

Mainframe computers


Rate card Print

Data on Recipients

Business activities of CP recipients

16,536

15,451

15,416

15,511

14,467

15,634

13,833

13,337

12,919

12,733

12,463

11,226

11,477

10,347

10,671

9,381

11,136

8,073

9,417

9,908

7,641

9,681

6,624

5,755

3,672

07

Dates of Publication, Booking and Print Material Deadlines

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Month No. Date ofpublication

Bookingdeadline

Print materialdeadline

Trade Fairs

January 10 1 18.01.10 08.01.10 11.01.10

2 25.01.10 15.01.10 18.01.10

3 01.02.10 22.01.10 25.01.10

February 4 15.02.10 05.02.10 08.02.10

5 01.03.10 19.02.10 22.02.10

March 6 15.03.10 05.03.10 08.03.10

7 29.03.10 19.03.10 22.03.10

April 8 12.04.10 31.03.10 01.04.10

9 26.04.10 16.04.10 19.04.10

May 10 10.05.10 30.04.10 03.05.10

11 25.05.10 14.05.10 17.05.10

June 12 07.06.10 27.05.10 28.05.10

13 21.06.10 11.06.10 14.06.10

July 14 05.07.10 25.06.10 28.06.10

15 19.07.10 09.07.10 12.07.10

August 16 02.08.10 23.07.10 26.07.10

17 16.08.10 06.08.10 09.08.10

September 18 01.09.10 24.08.10 25.08.10

19 13.09.10 03.09.10 06.09.10

20 27.09.10 17.09.10 20.09.10

October 21 11.10.10 01.10.10 04.10.10

22 25.10.10 15.10.10 18.10.10

November 23 08.11.10 28.10.10 29.10.10

24 22.11.10 12.11.10 15.11.10

December 25 06.12.10 26.11.10 29.11.10

26 20.12.10 10.12.10 13.12.10

Paperworld, Frankfurt 30.01.-02.02.2010

CeBIT, Hannover 02.03.-06.03.2010

Computex, Taipei: 01.06.-05.06.2010

Chancen 2010,MunichAugust 2010

Sicherheitsmesse, München07.07.- 08.07.2010

Games Convention, Leipzig25.08.-29.08.2010

IFA, Berlin03.09.-08.09.2010

Discuss & Discover,Munich19.10.-21.10.2010

08

Advertisements

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Rates in the Editorial Section

Address the ICT decision-makers in the Editorial Section of ChannelPartner.

Boost awareness of your company, create your image by inserting ads or advertorials in

this eye-catching environment. Use our wide range of special forms of advertising to

multiply their impact. We will be happy to help you optimize your campaign.

ChannelPartner Editorial Section

* Only feasible with 4c and trim/all surcharges taken into account.Price List 19, valid as of Jan 1, 2010.The rate shown is for one advertisement as applicable to the respective frequency of insertion. The discounts quoted apply to a period of 12 months. Subject to modification without notice.

Cover pages *

5% discount

10% discount

15% discount

20% discount

25% discount

Format Basic rate as of 3x as of 6x as of 12x as of 18x as of 26x

€ € € € € €

2/1 page 19,800 18,810 17,830 16,830 15,840 14,850

1/1 page 11,000 10,450 9,900 9,350 8,800 8,250

3/4 page 9,100 8,645 8,190 7,735 7,280 6,825

3/4 corner gutter 14,000 13,300 12,600 11,900 11,200 10,500

3/4 corner junior page 7,200 6,840 6,480 6,120 5,760 5,400

1/2 gutter 12,100 11,495 10,890 10,285 9,680 9,075

1/2 page 6,600 6,270 5,940 5,610 5,280 4,950

1/3 page 4,600 4,370 4,140 3,910 3,680 3,450

1/4 page 3,600 3,420 3,240 3,060 2,880 2,700

1/4 page 2 columns 3,600 3,420 3,240 3,060 2,880 2,700

Island ad 1,100 1,045 990 935 880 825

5% discount

10% discount

15% discount

20% discount

25% discount


€ € € € € €

Inside front cover 14,300 13,585 12,870 12,155 10,011 10,725

Inside back cover 13,200 12,540 11,880 11,220 10,164 9,900

Outside back cover 15,400 14,630 13,860 13,090 11,858 11,550

09 Rate card Print

Examples of Formats in the Editorial Section

1/1 page Width: 195 mmHeight: 263 mmtrim* Width: 230 mmHeight: 300 mm

2/1 pageWidth: 420 mmHeight: 263 mmtrim* Width: 460 mmHeight: 300 mm

3/4 corner gutterWidth: 320 mmHeight: 198 mmtrim*Width: 320 mmHeight: 214 mm

3/4 corner junior pageWidth: 145 mmHeight: 198 mmtrim*Width: 165 mmHeight: 214 mm

1/2 page horiz.Width: 195 mmHeight: 129 mmtrim*Width: 230 mmHeight: 145 mm

1/4 page horiz.Width: 195 mmHeight: 62 mmtrim* Width: 230 mmHeight: 78 mm

1/3 page horiz.Width: 195 mmHeight: 84 mmtrim*Width: 230 mmHeight: 100 mm

1/2 page horiz. gutterWidth: 420 mmHeight: 129 mmtrim* Width: 460 mmHeight: 145 mm

3/4 page vertWidth: 145 mmHeight: 263 mmtrim*Width: 165 mmHeight: 300 mm

1/2 page vert.Width: 95 mmHeight: 263 mmtrim*Width: 115 mmHeight: 300 mm

3/4 page horiz.Width: 195 mmHeight: 198 mmtrim* Width: 230 mmHeight: 214 mm

Island advert 1 columnWidth: 45 mmHeight: 60 mm

ChannelPartner page structure

Type area format: 195 mm wide (4 columns) x 263 mm high

Trim format (= paper format):230 mm wide x 300 mm high

* plus 4 mm bleed allowance(on the outer edges)

The illustrations of the formats are not relevant

as positioning data.



1/4 page 2 columnWidth: 95 mmHeight: 129 mmtrim*Width: 115 mmHeight: 145 mm

10

Rates and Formats in the Appointments Section

Advertisements

1/1 page Width: 195 mmHeight: 263 mm

1/2 page vert.Width: 95 mmHeight: 263 mm

1/3 page horiz.Width: 195 mmHeight: 84 mm



1/4 page 2 columnWidth: 95 mmHeight: 129 mm

To be sure of success you need to have the right leaders at

the top!

The real success factors of a company are the people.

The know-how is there in their brains – and you can find

these top performers in the CP “Jobs & Careers” market.

Here you can reach not only the doers of today – but also

those of tomorrow!

Target the top candidates – with a job ad in ChannelPartner.

ChannelPartner Jobs & Careers Market!

Rate card Print

5% discount

10% discount

15% discount

20% discount

25% discount


€ € € € € €

1/1-page 4,140 3,933 3,726 3,519 3,312 3,105

1/2-page 2,440 2,318 2,196 2,074 1,952 1,830

1/3-page 1,680 1,596 1,512 1,428 1,344 1,260

1/4-page 1,380 1,311 1,242 1,173 1,104 1,035

1/8-page 750 713 675 638 600 562,50

11

Rates and Formats in the Marketplace

Advertisements

The ChannelPartner Marketplace is the ideal B2B platform

for communicating topical offers and information to

buyers in the retail trade. In this environment our

readers will see at a glance what products and suppliers

are in demand. Combine your marketplace ad with our

“Direct Response Tools” – We will be happy to give you

any advice.

ChannelPartner Marketplace

Rate card Print

1/1 pageWidth: 195 mmHeight: 263 mmtrim* Width: 230 mmHeight: 300 mm

3/4 corner junior pageWidth: 145 mmHeight: 198 mmtrim* Width: 165 mmHeight: 214 mm

1/2 page horizWidth: 195 mmHeight: 129 mmtrim* Width: 230 mmHeight: 145 mm

* plus 4 mm bleed allowance (on the outer edges)

5% discount

10% discount

15% discount

20% discount

25% discount


€ € € € € €

1/1 page 2,500 2,375 2,250 2,125 2,000 1,875

3/4 junior page 1,600 1,520 1,440 1,360 1,280 1,200

1/2 page 1,500 1,425 1,350 1,275 1,200 1,125

Title page 5,000 4,750 4,500 4,250 4,000 3,750

12 Rate card Print

Do you want to attract attention? Here’s a selection of our special forms of advertising

Gatefold (4 pages)using the left-hand page(mirror image also possible)

1: max. 230 mm x 300 mm2: max. 227 mm x 300 mm3 + 4: max. 217 mm x 300 mm(optional: 5 or 6 pages also possible)

Mini Dutch door spread (5 pages)using the left-hand page(mirror image also possible)

1 + 2: approx. 113 mm x 300 mm4 + 5: 143 mm x 300 mm3: upon request(optional: 4 pages also possible)

Title page gatefold (2 pages)

1: max. 228 mm x 300 mm 2: max. 219 mm x 300 mm

Half-page flap (3 pages)

1 + 2: min. 100 mm x 300 mm3: upon request(optional: 4 pages also possible)

Stamped ad (3 pages) Size and form of cut-out upon request

1 + 2 + 3: max. 230 mm x 300 mm(optional: 4 pages also possible)

Dear Mr.Mustermann

Personalized Ad

An extremely eye-catching form of advertising. The name of the recipient appears on every single qualified copy of ChannelPartner so that he or she is DIRECTLY addressed.

You also have the opportunity to work with up to three different ad motifs in one issue, as selected from our questionnaire or BPA criteria. Further details upon request.

Specials: Special Forms of Advertising

13

Specials: Loose Inserts, Bound Inserts and Tip-On Cards

Or what about loose inserts, bound inserts, tip-on postcards?

Rate card Print

Positioning

loosely inserts are printed matter

enclosed loosely in the paper.

Prices: Total insert in Germany

Pages: up to 8

Weight: up to 25 g

CPM € 275.-

For each additional 5 g,

we charge € 15.- per

thousand copies. Partial inserts

available upon request. Plus

postal charges, see next page.

Technical DataThe smallest format is 105 x 148

mm and consists of one page

with an area weight of min.

150 g/m2. The format may not

exceed a height of 297 mm and

a width of 220 mm. The max.

thickness of the inserts is 4 mm.

Loose inserts must be supplied

folded and trimmed, otherwise

the “Fogra Recommendation on

the quality of loose inserts from

third parties” is applicable.

Loose inserts

Positioning

Bound inserts are printed matter

firmly bound into the paper.

Prices

Up to 170 g/m2 paper quality

4 page bound insert: € 14,860.-



Bound inserts in other formats and

with more than 8 pages available

upon request. Plus postal charges,

see next page.

Technical DataBound inserts, which are smaller than the

format of the magazine/paper, are generally

positioned at the top and with bleed at the

top. They are supplied folded and trimmed

on the sides and at the bottom with a head

trim of 4 mm. Bound inserts consisting of

more than 4 pages must be closed at the

top and cross-folded and designed as one

product. The smallest format that can be

processed is 105 x 148 mm. The thickness

of the bound insert may not exceed 2 mm.

Bound inserts having the same format as

the paper (230 x 300 mm) require a head

and foot trim of 4 mm each and a side trim

of min 5 mm and max. 15 mm, the right-

hand sides require a fold of 10 mm. Other

bound inserts are available upon request.

Bound inserts

Positioning

Only at the beginning (right-

hand side) or end (left-hand

side) of a sheet in combination

with a carrier advertisement.

Prices

Per thousand € 61.- plus postal

charges. Additional charges to

cover more difficult processing

(e.g. envelopes, concertina-fold

tip-ons, pamphlets) and more

comprehensive tip-on cards are

available upon request.

Charges and discounts for carrier

advertisements are shown in the

valid price list.

Technical DataFormat: min. A6,

max. 20 x 28 cm

Other formats, paper weight

and materials by agreement.

Tip-onpostcards

14

Postal charges and Specifications Loose inserts, Bound inserts and Tip-on Cards

Postal charges (Price per thousand in €)

Subject to modification without notice.

up to 25 g € 15.-

up to 30 g € 20.-

up to 35 g € 25.-

up to 40 g € 30.-

up to 45 g € 35.-

up to 50 g € 40.-

up to 60 g € 50.-

up to 80 g € 70.-

up to 90 g € 80.-

up to 100 g € 90.-

up to 110 g € 100.-

up to 120 g € 110.-

up to 130 g € 120.-

up to 140 g € 130.-

up to 150 g € 140.-

up to 160 g € 150.-

up to 170 g € 160.-

up to 180 g € 170.-

up to 190 g € 180.-

up to 200 g € 190.-

every other 10 g + € 10.-

Rate card Print

Requirements for special forms of advertising including loose inserts, bound inserts & tip-on cards

Date of order

See schedule for advertising

deadline.

Cancellation deadline

One week before advertising

deadline.

Prices

Prices for all special forms of

advertising and technical costs are

not eligible for discount. The rates

quoted are subject to value added

tax. No discount or agency fee is

payable on postal charges.

Technical requirements It is assumed that all special forms

of advertising can be processed

mechanically. Should any processing

problems arise as a result of loose

inserts, bound inserts or tip-in

cards, completion of the run has

priority.

SamplesBefore accepting the contract,

the publisher must be given a

binding sample (five copies) and,

if applicable, a layout showing sizes

and weights. The deadline for their

submission is the booking deadline.

Delivery quantity According to circulation,

plus 3 % surcharge.

LiabilityAny damage incurred by the

publisher as a result of failure to

observe the technical requirements

for processing special forms of

advertising shall be reimbursed.

DeliveryThe individual pallets must be

endorsed with the relevant

quantity and the words

“ChannelPartner Issue No. …”

and delivered carriage-paid to the

following address no later than five

days prior to the date of publication

(seven days for bound inserts and

tip-on cards):

ADV Augsburger Druck-

und Verlagshaus

Aindlinger Str. 17-19

86167 Augsburg

Methods of delivery will be notified

after the contract has been placed.

PrintingIn return for a fee, the publisher

can carry out the printing of loose

inserts, bound inserts or tip-on

cards, provided digital data are

supplied (see “Technical Data:

Transmission of digital data”).

15

Specials: Customised Publishing

You have the ideas, while we provide the customised solutions:

We will be happy to let you benefit from our competence and

experience and to develop an advertising strategy tailored to your

particular wishes, and what’s more: one that will score you points

in every situation.

From customer magazines to newsletters and company brochures:

We will implement your marketing projects with a truly

professional approach. For us, customised publishing means an

all-in package:

Benefit from our competence all the way from the planning

room to its implementation! In this way, you can be sure of

ending up with a professional image and optimally addressing

your target group.

Whether online or offline: we will give you targeted and

individual advice.

Our range of services covers all the steps from design planning,

graphic presentation, editorial input to printing and dispatch of

the finished publication.

Customised Publishing – Customised Solutions

Rate card Print

16 Rate card Print

Preparation of files

TrimThe minimum trim for bleed

advertisements is 4 mm. Please make

sure that important components of the

advertisement (logos and text) are placed

within 5 mm of the edge of the page.

Printing signsCorner, fold and cutting signs must be

placed 4 mm outside the picture margin,

the thickness of the printing signs may not

exceed 0.1 mm.

Type fonts Do not use any system fonts. Use type

cutting and not the type style menu of a

program. Minimum font sizes for negative

type and halftone types 7 points.

Lines and borders Minimum line thickness 0.3 point s or 0.1 mm.

ColorsColor pictures must only be in CMYK mode.

Special colors (HKS or Pantone), DCS2

formats and Duplex, Triplex must be

separated into CMYK.

Black areasFor multi-color printing, black areas should

be underlaid with approx. 40 % cyanogen

raster value.

Image separationMust be carried out with the ECI

Offsetprofile 2004, ISOwebcoated.icc.

ProfileDownload the profile (ECI Offset 2004.sit)

under www.eci.org/eci/de/060_down-

loads.php

Image resolution300 dpi

Final proof

ParametersThe final proof must be produced to

the BVD/FOGRA Offset standard,

DIN/ISO 12647-2:2004. www.eci.org

ProfileDownload the profile (ECI Offset 2004.sit)

under: www.eci.org/eci/de/060_down-loads.phpDownload the characterization data under:

www.fogra.org/kontroll/geraete/endlos/veroeffent/icc/download/Readme04d.pdf

Control elementsThe FOGRA-Medienkeil file must be used

for the final proof. The name of the color

parameter used and the name of the

proofer must be printed out. The date and

time of production of the last calibration

must be visible.

Printing stockThe final proof must be produced on paper

with color and surface finish equivalent

to that of the print paper. (Paper type 5

upgraded newspaper, FOGRA30L)

Correction notesCorrections to contents must be marked on

the final proof. A new final proof must be

produced after any color corrections.

Printing

Circulation printingIn accordance with BVD/FOGRA offset

standard, DIN/ ISO 12647-2:2004

ColorationFull tone density; the coloration of the

print conforms with the BVD/FOGRA

standard.

Printing stockPlease make sure that the type of paper is

consistent with the state of the art at the

time of printing and can be changed by

the publisher at any time.

Transmission of digital data

File formatsMac: QuarkXpress, Freehand, InDesign,

Illustrator, Photoshop.

PC: Corel Draw, QuarkXPress, InDesign.

Also: EPS files (fonts to be enclosed),

composite PS files (fonts to be included)

and composite high-end PDF files (fonts

to be included), only to be produced with

Acrobat Distiller (do not use a PDF writer).

Do not use any RGB images! Special colors

cannot be printed, they must be in CMYK

mode. 4 mm trim all round in the case of

bleed-printed advertisements. Minimum

resolution of Tiff- or EPC images 300 dpi.

Where possible use Postscript fonts.

Data carriersCD-ROM, ZIP-Disk.

Print/MotifPlease send us an appropriate print-out

with each file, for colored (image) pro-

ducts a colored proof that simulates the

printing and color of the paper.

Data TransmissionMAC ISDN: Grand Central Pro (Leonardo)

+49 (0)89 36086 - 493

FTP: www.idgverlag.de/dispocenter

File namePlease always give a code name as

follows:

publication (ChannelPartner = CP)

and issue number, name of advertise-

ment, motif if available.

eMail (max. 20 MB)[email protected]

Data compressionMac: Stuffit, SEA or SIT

PC: Win-ZIP

Print methodWeb offset (Heatset).

Printing stockupgraded newspaper

ISO 80%.

Print materialdigital

Technical Data

17

Specials: Events

Channel Test Day In the field of sponsoring, manufacturers have the chance to

gain valuable insights into the growth markets, to present their

products and deliver appropriate sales arguments. In the course

of test scenarios resellers have the possibility to try and evaluate

products by themselves. Results are published in ChannelPartner

after the event. Take advantage of the opportunity to show your

portfolio of products to your own specific target group in the form

of a presentation and with a fair booth in the exhibition area.

Channel Sales Congress Server-, storage- and desktop-virtualization are topics moving the

IT industry. Vendors of virtualization systems are dependent on

the aid of qualified resellers. Still there are not enough specialists

for virtualization available on the market.

The Channel Sales Congress Virtualization is a platform to supply

vendors of virtualization solutions with the required contacts to

partners in this field of business.

Chancen 11 – The Corporate Reseller Congress“Chancen 11” has been the well-established and top-class

get-together of system houses for six years now. Big trends of

the coming months are talked on and over and concrete business

opportunities for system houses are pointed out. Further high-

lights of the congress are the presentation of the annual ranking

“Top-25-System houses” as well as the decoration of the “Best

System houses of Germany” awarded jointly by ChannelPartner

and COMPUTERWOCHE.

Channel Sales Day – The Sales CongressHow can I increase my margins and generate sustained business

with solution-oriented sales processes? At the Channel Sales Day,

managing directors and sales managers of systems houses can

meet to discuss these very questions. The key areas addressed

by the Channel Sales Day vary according to the topical, channel-

related topics of the day.

Note: The General Terms and Conditions of Business for the events will be sent to you with the order confirmation.

Rate card Print

CHANNEL SALES KONGRESSVirtualisierung

18

IDG Germany – Overall Portfolio

Rate card Print

03

CP

Neu bei uns im CP forum: Stellen Sie Ihre Lösungen im „CP Showroom“ vor!

Knapp 1.000 Besucher fanden sich Ende November in München auf Microsofts Doppel-konfe-

renz zu den Themen „Unified Communications (UC) und Business Intelligence (BI)“ Besucher

A

Erfolg durch Programmes

Erfolg eines kleineres Programm

Erfolg eines Programmes

Erfolg eines kleineres Programmes

And the winner is…

Newspapers

IDG Germany sells around

one million copies per

month.

Custom PublishingOnline

IDG Germany offers

tailor-made “Custom

Publishing” projects for

its customers.

The broad-coverage IDG

network generates over 16

million visits per month.

Lead Programs

White papers, webcasts,

case studies and

special newsletters

with a total of 350,000

addresses.

Events and Trade Fairs Market Research

More than 60 events each year

shed light on complex topics

from the IT sector, technical

questions and current trends

in the industry.

IT market observation of IDC,

the world’s leading provider,

and in-house market analyses.

19 Rate card Print

IDG Germany – Perfect Targeting on all Channels

Target Groups Print Online Events

Console gamersTechnically advancedpersons

gamepro.de CongressesWeb events Awards Lounges

PC gamersTechnically advancedpersons

gamestar.de CongressesWeb events Awards Lounges

ProfessionalComputer users Technically advanced persons

pcwelt.de SeminarsWeb events Awards Lounges

Professional Mac users Technically advanced persons

macwelt.de CongressesWeb events Awards Lounges

Consumer Electronics:Early Adopters Trendsetters Multipliers

digital-world.de Web-EventsAwardsLounges

ICT retail tradeSystems houses Integrators ISVsCE trade

channelpartner.de Web eventsAwardsLounges

Technology orienteddecision-makers

tecchannel.de CongressesSeminarsWeb events Custom events Lounges

StrategicIT decision-makers Senior IT managers IT professionals

computerwoche.de CongressesSeminarsWeb events Custom events Awards

IT and businessdecision-makers on CXO level

cio.de CongressesSeminarsWeb events Custom events Awards

The

lead

gen

erat

ing

plat

form

: W

hite

pape

rs /

Web

cast

s /

eTra

inin

gs /

Cas

e-St

udie

s /

Web

-TV

/ W

eb-E

vent

s

03

A

Erfolg durch Programmes

And the winner is…

20 Rate card Print

General Terms and Conditions of Business

1. 1. Order1.1 An order within the meaning of the following General Terms of Business shall be

deemed to be the agreement governing publication of one or several advertisements of

a Client for the purpose of dissemination in magazines. The General Terms of Business

of IDG Media shall also apply accordingly to orders for third-party supplements such as

tip-ins, bound inserts or other inserts, provided they are suitable for publication and

distribution. Any digression from these Terms of Business shall not be effective unless

made in writing. No terms and conditions of the Client to the contrary shall apply, even

if IDG Media does not object in a given instance.

1.2 The order shall not be effective until accepted by written order confirmation, unless

agreement on the conclusion of contract has been reached in a different manner, espe-

cially before written confirmation of the order.

2. Execution2.1 There shall be no entitlement to inclusion of advertisements in particular issues,

particular editions or at particular places in the publication. IDG Media will be free

to position an advertisement in an appropriate place, unless its placement has been

agreed for a particular issue, a particular edition and a particular place in the

publication provided that the print material is supplied to IDG Media in good time.

IDG Media will otherwise be entitled to position it in a suitable place in a different

issue. Exclusion of competitors is not possible. In the case of classified advertisements

IDG Media guarantees that they will be printed in the relevant classified section,

without this requiring explicit agreement

2.2 If the Client is granted the right to order individual advertisements within the

purview of an Agreement, the order is to be executed within one calendar year after

the conclusion of agreement if nothing else is agreed during the term of the master

contract.

3. Right of Refusal3.1 IDG Media reserves the right to turn down advertising and supplement orders –

including individual advertising texts and supplements in the case of master contracts –

on grounds of content, origin or technical form in compliance with standard principles

of IDG Media materially justified by customary practice in the industry, if their content

violates the law, infringes regulations of the authorities or offends common decency

or their publication is deemed to be unreasonable for IDG Media. To this extent,

IDG Me-dia may withdraw from orders already confirmed – including from individual

partorders based on master contracts – if it is not until after conclusion of the Agree-

ment that IDG Media becomes aware of the content, origin or technical form of an

order that would have entitled it to reject the same. Moreover, orders of supplements

will not be binding on IDG Media until after presentation of a sample of the

supplement and its approval.

3.2 No supplements, whose format or getup give the reader the impression of their

being an integral part of the magazine or which contain third-party advertisements,

will be accepted. The Client will be notified of rejection of the order without delay.

Any advertisements, which on account of their artistic design are not recognizable as

advertising, will be clearly marked by IDG Media with the word “advertisement”.

4. Delivery of Print Material4.1 The Client shall be responsible for the timely delivery of faultless print material or

supplements. The Client shall, when so required by IDG Media, immediately replace any

print material that is visibly unsuitable or damaged. The costs of producing ordered print

material as well as of major changes to originally agreed versions which are requested

by the Client or are attributable to the Client on account of the technical quality of the

print material supplied, shall be borne by the Client.

4.2 Where any defects in the print material are not immediately recognizable, but

only become apparent during the printing process, the Client shall not be entitled to

file any claims in case of inadequate printing. Print material will be returned only at

the express wish of the Client. The obligation for safekeeping ends three months after

the last publication. IDG Media will have no obligation to examine the content of

advertisements and their legal admissibility.

5. Proofs

Proofs will be supplied only on express request; the Client shall bear responsibility for

the correctness of the returned proofs. IDG Media will consider only those corrections by

the Client that are notified to it within the period set on dispatch of the proof.

6. Warranty6.1 In the case of bilateral mercantile transactions, the Client is obliged to notify

possible defects immediately after the placement of the advertisement, after they

have come to his attention or on discovery. In the case of a failure to fulfil the

requirement to give notice of defects the placement of the advertisement shall be

deemed as approved.

6.2 In the case of wholly or partially illegible, incorrect or incomplete printing

of an advertisement attributable to IDG Media, the Client shall be entitled to

subsequent performance through placement of a make-good advertisement

free from any defects, however only to the extent to which the purpose of the

advertisement was impaired. Should IDG Media fail to meet this obligation within

a reasonable fixed period or if the makegood advertisement is also defective,

then the Client may in the case of single advertisements demand reduction of the

remuneration or withdraw from the Agreement; in the case of master contracts the

Client may only demand reduction of the remuneration relating to the defective

partial service.

6.3 In the case of errors of any type whatsoever resulting from transmission by

telephone, IDG Media will not be liable for the correctness of the acceptance of

the order.

7. Liability7.1 IDG Media will be exclusively liable for damages arising from intent, gross

negligence and missing guaranteed properties. In all other instances, IDG Media

will be liable only in the event of breach of a substantial obligation, or upon

delayed performance or owing to impossibility of performance, for damages

whose occurrence had to be reasonably expected at the time of the conclusion of

the Agreement, not, however, for damages that have arisen fortuitously or indirect

damages or consequential damages.

7.2 Liability with respect to businessmen for gross and ordinary negligence, in the

case of vicarious agents who are not statutory agents or senior executives, also in

the case of intent, is limited to the customarily and typically foreseeable damage

in such cases as cannot be controlled by the Client. With negligent breach of a

substantial obligation the liability of IDG Media will be limited at the utmost to

the amount of the agreed remuneration.

7.3 Statutory liability for personal damage and in accordance with the German

Product Liability Act remains unaffected, IDG has the option of the plea of

contributory negligence.

7.4 The Client is entitled only to claim damages from IDG Media owing to defects to

the extent that IDG is liable under Articles 276, 278 BGB (German Civil Code).

7.5 Insofar as IDG Media is obliged to pay damages it shall treat the Client as if

the Agreement had not been concluded; damages owing to non-performance are

excluded.

8. Terms of Payment8.1 If the Client does not make an advance payment, any invoices and voucher

copy will – if so agreed – be sent forthwith, but where possible within 14 days of

publication of the advertisement. The prices of the advertisements will be based

on the relevant valid price list. In the event of any changes, the new conditions

will in the case of price reductions also apply immediately to current orders, and

in the case of price increases one month after notification of the respective valid

conditions in the imprint or other suitable place in the magazine. In the case of a

price increase the Client has the right to withdraw from the Agreement. The Client

is obliged to exercise this right within 5 working days after receipt of the informa-

tion of the price increase. The price will be due immediately on publication of the

advertisement and payable within 20 days of receipt of the invoice, unless any

other term of payment or advance payment is agreed in a given instance. Where

the time of receipt of the invoice is not certain, the Client – provided it is not the

user – shall be deemed to be in default no later than 20 days after the due date

and publication of the advertisement.

8.2 In their contracts with, and offers and invoices to, the advertisers, advertising

agencies and other advertising brokers are obliged to adhere to the price lists of

IDG Media.

21 Rate card Print


9. Discounts9.1 Any discounts for early payment will be granted as provided in the price list. Any

agreed or granted discounts for the placement of several advertisements or on conclusion

of master contracts will apply only if the respective quantity and time frame are adhered

to. Failure to comply with the agreed quantity or the time frame will entitle IDG Media to

subsequently charge the discount in proportion to the difference between the discount

granted and that corresponding to the quantity actually purchased.

9.2 The application of a group discount to subsidiaries shall be subject to written proof of

a capital tie-up at a minimum rate of 50%. Any remuneration granted by IDG Media for

the procurement of business may not be passed on by the Client either in whole or in part.

10. Default of Payment10.1 Should the Client be in default with a payment, IDG Media will be entitled to demand

without prior notice default interest until receipt of the payment pursuant to Art. 288

Para 2 BGB (German Civil Code), or pursuant to Art. 288 Para 1 BGB and to charge

collection expenses.

10.2 If IDG Media learns after conclusion of the Agreement that its pecuniary claim against

the Client is jeopardized by lack of solvency on the part of the Client due to its poor

financial circumstances then IDG Media may - notwithstanding any payment agreements

- demand advance payment for any placements already made, immediate payment of any

outstanding invoices, even if not yet due, reject further placements of advertisements or

withdraw from the Agreement.

11. Voucher CopyIn the case of advertisements, IDG Media will, by special agreement, supply a voucher copy

with the invoice. Depending on the type and scope of the advertising order, excerpts from

the advertisements, tear sheets or complete voucher copies will be supplied. If it is no

longer possible to procure a voucher copy, a legally binding certificate from IDG Media on

the publication and dissemination of the advertisement will be provided in its place.

12. Keyed AdvertisementsIn the case of keyed advertisements, IDG Media will exercise the due prudence of a

businessman with respect to the safekeeping and timely forwarding of offers.

Registered letters, express letters and other forms of delivery and communication will

be forwarded by IDG Media only by normal mail. The replies to keyed advertisements will

be kept for 4 weeks. Any communications which cannot be delivered in this period will be

destroyed.

13. Defaults in PerformanceIDG Media will not be liable for any performance delays arising as a result of force majeure,

strike, lock-out, business disruptions or other equivalent events. After cessation of such

an event, IDG Media may publish advertisements in the next possible issue of the printed

publication or it may withdraw from the Agreement in whole or in part. To this extent, the

Client shall not be entitled to claim any damages.

14. Privacy Policy14.1 IDG Media gives its assurance that the order will be executed exclusively in accordance

with the provisions of the Federal Data Protection Act (Bundesdatenschutzgesetzes, BDSG)

and other legal regulations relating to data protection. The personal data provided by the

Client as part of the execution of the order, especially the placing and the processing of

the order, will be stored in a machine-readable manner, processed and used exclusively

for this purpose, unless the Client has consented to another type of use, as well as for the

purpose of invoicing and remuneration.

14.2 The Client authorises IDG Media to acquire, process, store and use its personal data

within the scope of the order placing and processing insofar as this is necessary to carry out

the placement of the advertisement and the respective invoicing. IDG Media is furthermore

authorised to access the personal data relinquished to it for the maintenance of its working

condition. To this extent IDG Media guarantees that it will treat the data relinquished to it

as confidential.

14.3 The Client may at any time view free of charge its personal data stored with IDG

Media. The Client may address an inquiry in writing to IDG Media for this purpose.

14.4 Within the purview of the statutory data protection regulations IDG Media undertakes

to use the Client’s data known to it from the mandate relationship, unless the Client has

consented otherwise to IDG Media making further use of these data, exclusively for the

fulfilment of the purposes of these

General Terms of Business, to preserve the confidentiality of the data and to enjoin its

employees to observe the same secrecy in accordance with the legal requirements.

15. Granting and warranty of rightsIn placing the order the Client gives its guarantee and assurance that it is the

unqualified holder of all exploitation rights in the advertisements that are

required for the placement of the advertisement.

The Client shall to this extent indemnify IDG Media against any and all claims

of third parties that may arise from the violation of legal regulations.

In cases of dispute the Client undertakes to indemnify IDG Media from the

costs of a necessary legal defence and to support it with all necessary infor-

mation and documents in a legal defence with respect to third parties.

16. Place of Jurisdiction and Applicable LawThe place of jurisdiction and performance shall be Munich, where IDG Media

is domiciled, if the Client is a qualified businessman, if it has no general

place of jurisdiction in Germany, it has moved its place of domicile or place

of habitual residence after conclusion of the Agreement to somewhere

outside the territory covered by the law, or if its place of domicile or place of

habitual residence is not known at the time when legal proceedings are in-

stituted. Otherwise the general place of jurisdiction of the Client shall apply.

The laws of the Federal Republic of Germany shall apply to the exclusion of

UN purchase law (CISG).

17. Final Provisions17.1 All information, consents, communications or inquiries about these

Terms of Business are binding only in writing. Dispatch by e-mail is equi-

valent to the written form. In the case of dispatch by fax or e-mail the date

when this is received by the other partner respectively is relevant.

17.2 The General Terms of Business and any other written agreements will

retain their validity, even if any individual provisions should prove to be

invalid. The provision in question shall then be construed in such a manner

as to achieve as far as possible its originally intended commercial and legal

objectives.

22

ChannelPartner Online

@

.de Rate card Online

ChannelPartner.de is the leading online platform for

dealers, systems houses and service providers operating

in the fields of information technology (IT), telecommu-

nications (TC) and consumer electronics (CE).

ChannelPartner.de plays a vital role in helping dealers to

define the strategic focus of their companies, to choose their

suppliers and to put together their assortment of products.

ChannelPartner.de is consistently and dynamically aimed

at the needs of the dealers and generates more than 1.99

million Page Impressions a month (IVW, October 2009).

With currently a total of thirteen special eMail newsletters

and over 75,000 recipients from the retail trade, the CP

ePaper and smartphone services, high coverage rates are

achieved among dealers. Measurable campaign efficiency

and targeted lead generation are the strong points of the CP

platform.

The Concept - ChannelPartner.de and ce-business.de

ChannelPartner.de sections:

News

Products

Tests

Companies & Markets

Trade

Business-Tipps

Community

Service

23

@


Publishing Data

Subject: Homepage

Publisher: IDG BUSINESS MEDIA GMBH

Mailing address: 80704 München Postfach 40 04 67 80807 München Lyonel-Feininger-Str. 26

Tel.: +49 (0)89 360 86-0Telefax: +49 (0)89 360 86-389 (Editorial Team)+49 (0)89 360 86-392 (Advertising)

Managing Director: York von Heimburg

Publishing Manager: Canio Martino -526

Chief Editor: Christian Meyer -396

Director Advertising Sales / representative Publishing Manager Sascha Neubacher -190

Memberships: ChannelPartner is a member of ivw.

Page impressions andvisits:1,998,117 Page Impressions799, 665 Visits(IVW, October 2009)

Media-Hotline

Director Advertising Sales / representative Publishing Manager Sascha NeubacherTel.: +49 (0)89 [email protected]

Assistence/Media HotlineNicole BergmairTel.: +49 (0)89-36086-210Fax: +49 (0)[email protected]

Senior Account Manager Thomas JankTel.: +49 (0)89 [email protected]

Frequency of publicationNewsletter:Daily NL: 2 x daily

Consumer Electronics:2 x weekly

Display & Beamer:1 x weekly

Law: 1 x weekly

Distribution & Logistics: 1 x weekly

Telecommunications:1 x weekly

Storage:1 x weekly

Mobile Computing:1 x weekly

Security: 1 x weekly

Printing & Archiving: 1 x weekly

Virtualization: 1 x weekly

Latest tests:Every 2 weeks

Server & Green IT: Every 2 weeks

Mac & Co.: Every 2 weeks

networks: Every 2 weeks

Tax & Finance: Every 2 weeks

Management & Careers: Every 2 weeks

Bankers: HypoVereinsbank MünchenAccount No.32 246 087 Sort Code 700 202 70

Postbank München Account No. 04808 68 803 Sort Code 700 100 80

24

Statistics

Source: Newsletter Database ChannelPartner, October 2009

Newsletter Subscribers

Distribution &Logistics NL

Management &Careers NL

Tax & Finance NL

Daily-Newsletter

Law-Newsletter

Blitz-Newsletter

SMB-Newsletter

CE-Newsletter

Telecommunications NL

Assembly NL

Whitepaper

Total recipients net

Latest Tests

GreenIT

Development of page impressions and visits

@

Source: IVW, October 2009

2,200,000

2,000,000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

0

Page Impressions

Visits

Oct. Nov. Dec. Jan. Feb. March April May June July Aug. Sept. Oct. 08 08 08 09 09 09 09 09 09 09 09 09 09


33,132

32,880

31,644

38,534

23,627

22,647

24,348

17,011

15,029

14,237

7,223

77,510

14,618

39,871

25

@


Structure of Newsletter Recipients

Position of CP Newsletter recipients

Board member, owner, managing director

Comm./technicalemployee

Head of department

Other

Head of divisionBranch manager

Source: ChannelPartner Database, as of October 2009

Basis: 36,813 qualifying Newsletter recipients

Function of CP Newsletter recipients

Companymanagement

Sales/distrib.

Procurement, purchasing

System analysis,planning & counseling

Marketing/advertising

Other

no reply

Development

Coaching/training



Target markets of CP Newsletter recipients

Industrialworkers

The professions

IT services

Skilled crafts

Industry

Publicadministration

Trade, banks, insurance

Education and apprenticeship

Public health



Decision-making powers of CP Newsletter recipients

sole decision-maker

advisory capacity and co-decision-maker

only advisory

no reply



57%

16%

10%

9%

7%

61%

27%

11%

1%

57%

18%

7%

4%

5%

4%

3%

1%

1%

69%

53%

54%

54%

51%

41%

42%

34%

31%

26

Forms of Advertising at a Glance

Classic forms of advertising• Banner• Leaderboard• Rectangle/Content ad/MPU• Text ad• Skyscraper• Featured link website• Keyword advertising• Wallpaper/Hockey stick• Layer and half-page unit• Peelback

Special forms of advertising• Knowledge Centers• CP TV/Spots• Webcast/Podcast• Partner Zone/Landing Page Deluxe• Sponsoring/Advent calendar• Lead generation• Infoboard• Print/loose insert express• Webevent• ChannelShop• IT Scopes• CP Partner Info• Print out Sponsoring

Forms of advertising onwww.channelpartner.de

@

Newsletter-forms of advertising • Full-size banner• Text insertion• Sponsored link• Teaser box• Response panel package• Special Newsletter• Stand-alone Newsletter


ChannelPartner.de is aimed at trading companies, IT, CT,

CE dealers and service providers in Germany, which generate

their added value from the re-sale of IT and telecommunications

products as well as consumer electronics products or significant-

ly influence purchase decisions by offering the right services and

acting in an advisory capacity.

The site offers a wide range of forms of advertising optimally

tailored to your particular needs. It is an efficient platform for

brand and lead-oriented communications.

27

Forms of Advertising

Banner (full-size/half-size)

On ChannelPartner online you can place all the current

banner file formats, irrespective of whether they are

animated GIF, complex nanosite or flash banners.

Java applications can also be logged in via our system.

Banner ads can be inserted as rotating bookings across

the whole website or even in individual sections. In this

way we can help you to address your target group more

accurately. The banners are supplied entirely to suit your

particular wishes with the number of contacts you have

specified within the selected time frame.

Leaderboard

Leaderboards use the whole width of the site with

728 x 90 Pixel and are therefore more conspicuous than the

full-size and half-size banners.

Rectangle / Content Ad / MPU

The rectangle is a large-scale form of advertising that is

integrated centrally into the editorial content of the web-

site.The area of 336 x 280 Pixel can be used for graphic

elements as well as for text contents with logo.

Through its catchy integration you can achieve excellent

awareness values

Text Ad

Text ads are ideal for lead generation. Create top

awareness ratings by placing these ads inside the contents.

This form of advertising can also be used to transport

complex messages. The company logo can also be

incorporated at any time (120 x 60 Pixel).

The classic forms of advertising!

1

2

3

@

4


1

2

3

4

28


Skyscraper

Skyscrapers belong to the banner family, but are bigger

and more conspicuous than customary formats. This

allows you to communicate a large volume of information

to your target group. Thanks to its prominent position,

your advertising message is sure to achieve high advertising

impact.

100 characterslinked with your site

Featured link website

The featured link is integrated inside the contents on

the homepage. This form of advertising is the optimal

way for you to quickly and directly provide your target

group with information about jobs, new products, seminars

and congresses, for example. The text information having a

maximum length of 100 characters incl. link leads to a site

defined by you.

Perhaps the biggest bannerin the world

1

2

Keyword advertising

Search terms you have entered in our search engines cause

your advertising banner to be faded in exclusively on the

relevant results sites. You can use the whole portfolio of IDG

Business Verlag GmbH and incorporate it into this keyword

advertising within all business-to-business websites in

parallel. We therefore offer you the ideal way to achieve top

target group affinity.

Searched ...found and shown!

3

@


1

2

3

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@

Hockeystick/Wallpaper

The wallpaper colors the whole background of the

homepage or a section.

Due to the size of the advertising space, your advertising

message can achieve an extremely high attention value.

This means that it is embedded in the consciousness of the

users, which increases its recall value. The wallpaper colors

the entire background of the homepage or a section.

Layer and half-page unit

An innovative form of online advertising is the layer,

which appears for a short period in the editorial contents

of ChannelPartner.de. This enables large multimedia

elements to be incorporated without long waiting times.

The impact of the layer as a form of advertising break is

therefore similar to that of the classic TV spot.

Peelback

Peelback is a form of advertising that unrolls over

the contents of Channelpartner.de in mouse-over

functions. With this very catchy and innovative form

of advertising you are sure to achieve high advertising

impact among users.

1

2

3


1

2

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30

Forms of Advertising in the Newsletter

Newsletter advertising

From Monday to Friday, ChannelPartner online dispatches

newsletters that make an optimal platform for a wide

range of advertising options – ranging from classic banner

to customized newsletter. Thanks to the targeted editorial

environment, the newsletters provide daily reports on the

most interesting pieces of news from the ICT and CE

trade. ChannelPartner daily reaches over 29,000

subscribers* twice a day (Monday to Friday). Other themes

covered by the newsletters include law, consumer

electronics, tax & finance as well as management & careers.

*Status October 2008

Types of advertising options

A full-size banner can be positioned in the head of the

newsletter, where it is immediately visible. All newsletters

are dispatched in HTML format.

Full-size banner / Leaderboard

A full-size banner can be positioned in the head of the

newsletter, where it is immediately visible. All newsletters

are dispatched in HTML format.

Text insertion

The text insertion is embedded in the editorial reports and

given a background color. You have up to 400 characters

incl. link at your disposal for transporting your advertising

message to a qualified target group.

Sponsored Link

The sponsored link gives you the chance to quickly and

directly inform your target group about seminars,

congresses, jobs or new products, for example. The link

having a maximum length of 100 characters leads directly

to a site defined by you.

The ultimate in directness!

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31

Forms of Advertising in the Newsletter

Bitte aktuellen Screenshot!

@

Take three!

Response panel package

The response panel package contains a large text box of

150 x 300 Pixel, which appears five times in succession in

the newsletter and for a whole week on the ChannelPartner

online website.

In addition, you also get a text insertion in the newsletter.

This innovative form of advertising therefore contains text

and image design features (logo), thus creating awareness

and conveying information both at the same time.

Advantages of the text box ⁄ response panel

• up to three links

• all of which can be evaluated individually

• a good direct marketing and market research tool for

diversifying a campaign

• branding via logo

• production costs only a fraction of customary forms

of advertising

Special newsletter

Editorial contents that cover a specific theme tailored to

your environment are dispatched in a special newsletter to

the entire subscriber base. Your advertising message thus

appears in a special environment and is ideally placed for

reaching the required target group. The advertising space

available to you on an exclusive basis includes a full-size

banner, skyscraper, your logo and of course also a text ad.

Stand-alone newsletter

We select our database to your specifications and then send

out an exclusive newsletter with your contents, but having

the look and feel of ChannelPartner. Please let us have your

selection criteria and we will make you an attractive offer.

1

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It’s the content that counts!


1

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32

Special Forms of Advertising

Knowledge Centers

The so-called Knowledge Centers are a special feature

offered by us: top themes are bundled and clearly

presented in special news sections. In addition to up-to-

the-minute news reports, they also cover in particular

background information, analyses, studies, white papers

and workshops. Take advantage of the opportunity to

exclusively sponsor a section of the Knowledge Center.

The following forms of advertising are available:

Full-size banners (468x60) or leaderboard (728x90),

MPU (336x280) and skyscraper (up to 160x800) plus

2 text insertions in the daily ChannelPartner Newsletter.

• Law

Current rulings and practical information for entrepreneurs.

• Management & Careers

Business know-how and ideas factory for managers and

employees.

• Assembly

News, new components, tests.

• Tax & Finance

Useful tips, information and news about money matters.

• Security

Products, trends and solutions in the field of IT security.

• Display, Beamer & TV

Technologies, LCD- and Plasma-panels, end devices

• Mobile Computing

Notebooks, PDAs, handhelds and smartphones.

• Navigation solutions

News, new products, channel initiatives of manufacturers

and distributors.

• Cellphones & smartphones

News, new products, tests, sales charts and datasheets

• Unified Communications

Information and updates on the megatrend for system

houses

• SMB

IT solutions for the target group of small and

mediumsized businesses.

• Storage

News and products relating to storage solutions.

• Virtualisation

Tips and solutions on the trend theme

Knowledge Centers -top themes bundled!

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33


Bitte aktuellen Screenshot!

@

The editors of ChannelPartner are breaking new ground in

up-to-the-minute reporting. As a additional source of in-

formation for visitors to the website, they are now offering

film sequences as well. Internet television – or ‘CP tv’ as

we call it – is a new way of stimulating the interest of rea-

ders with moving pictures and news from the industry.

As an example, a professional television team records

interviews by the editors with big names in the industry.

Broadcasting formats with plenty of strong views are also

offered on CP tv. In the series “Ansichtssache”

(A Matter of Opinion), two editors discuss interesting events

that have happened in the market – whether they are

personnel announcements, product presentations, company

news or new technologies. In this way, dealers can, for

example, obtain a clear picture of the sales potential of a

particular product and are in a better position to judge how

market developments will affect them.

And nor is there any shortage of genuine reader service on

CP tv. In interviews with lawyers specializing in IT and

trade and industrial law, ChannelPartner readers are

presented with information on interesting topics offering

lots of added value.

Great importance is attached to the practical side – the

knowledge communicated can be used right away.

Reports on trade fairs, roadshows and other industry events

round off the offerings of topical TV contributions from the

industry for the industry.

Details of CP tv sponsoring opportunities are available

upon request.

Internet television is ‘in’



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Webcast

With attractively prepared video and/or audio streams, ChannelPartner.de offers

you the ideal way to reach your target group with completely new media and

contents. As an informative editorial event, a webcast covers the demand for

information of specific IT communities, which can interactively take part in experts’

discussions on the web via live surveys or live question-and-answer sessions.

3, 2, 1 … - with sound and picturesright up close to the user!


… audibly good and up-to-the-minute!

Podcast

Podcasts are spoken news or audio reports that are provided on ChannelPartner.de in the form of MP3 files.

Live Webcast

• Duration: approx. 1 h + sound check • Development of a registration web page including information on speakers and agenda • Briefing of referees • Live moderation and introduction to themeo • Integration of a survey incl. evaluation • Reporting • Recording and allocation as an on-demand webcast • For own use licence an additional charge will be imposed

costs

5.900 € n/n

Bewerbung• FPFC advertisement in ChannelPartner • Invitation mailing to CP newsletter recipients • Reminder mailing to participants 1 h before webcast • 2 weeks of preparatory banners on www.channelpartner.de and in ChannelPartner newsletters

Premium Webcast

• Live Webcast in the IDG studio in Munich (duration: approx. 1 h + sound check) • Entire project management, conception and creation • Development of a registration web page including information on speakers and agenda • Briefing of referees • Professional live moderation and introduction to theme by an editor in the studio • Integration of a survey incl. evaluation • Extensive reporting • Recording and allocation as an on-demand webcast • 12-month hosting of webcast and transmission of leads • For own use licence an additional charge will be imposed

Bewerbung• FPFC advertisement in ChannelPartner • Invitation mailing to CP newsletter recipients • Reminder mailing to participants 1 h before webcast • 4 weeks of co-branded preparatory banners (skyscraper, leader board, MPU) on www.channelpartner.de and in ChannelPartner newsletters • Featured link and sponsored link on www.channelpartner.de and in ChannelPartner newsletters • Co-branded creatives feature a function of recommendation and enhancing each other’s image

costs

19.000 € n/n

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PartnerZone

We offer you an eye-catching presence in an environment

focusing on a specific theme.

You have the chance to optimally position your company or

your brand and to act as a sponsor for a particular topic.

With a PartnerZone placement, you can book a four-week,

editorial microsite that can be accessed directly from the

homepage and is bombarded with online advertising – or

in the case of the Premium version even with online and

offline advertising! Inside the PartnerZone, all the possible

online forms of advertising are placed at your disposal on

an exclusive basis.

Landing Page Deluxe

You provide the input, we look after the implementation! With

the Landing Page Deluxe we will create a complete theme

world for you: This microsite is designed to suit your own

particular requirements - and it is filled with the content you

consider to be important. We offer you an overall customized

concept for your Landing Page Deluxe and guarantee strong

advertising presence on ChannelPartner.de and in our news-

letters.

Sponsoring

For the past nine years, ChannelPartner.de has been offering

the popular “Channel Cup” soccer betting game on the

website. With a steadily growing number of betters and page

impressions the Channel Cup has become a firm fixture on

the site. Specially designed advertising offers for the

Channel Cup project enable your company to optimally

address its target group and so provide an ideal framework

for image transfer and for presenting product innovations

and product information.

Advent Calendar

The ChannelPartner Advent Calendar is the ideal medium

for your company to place its highlight products in the pre-

Christmas period. Its functional and easy-to use design will

animate you to join in. Crossmedia advertising in the print

and online versions make sure that your product and your

company logo are optimally positioned.

Place yourself in the very heartof your target group!



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central IT is an information database for IT decision-

makers that generates addresses for your new business.

Generating addresses by means of white papers, case

studies and webcasts has the following advantages:

• It is a cost-effective and time-efficient marketing and

communications instrument

• direct, prompt measurement of results (ROI), if required

up-to-date daily reports

• fast response to new, topical target groups and products

The process of lead generation

• IT decision-makers and IT experts have free access to

white papers, case studies and webcasts.

• The qualified leads are generated via the registration

process.

• The addresses are analyzed and/or filtered according to

customer specifications (e.g. professional position, size of

company, decision-making powers, etc.).

• The qualified leads can immediately be used for sales and

marketing activities.

central IT is available as a website in its own right and is

also homogenously integrated into the B2B publications of

IDG as a client.

Pricing:

White paper: fixed hosting fee + variable lead rates

Webcast: upon request

Lead Generation


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Rates and Formats

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Forms of advertising

Special forms of advertising

Type Size Basic rate €

Newsletter text ad opt. logo 400 characters incl. link 980.- per dispatch

Newsletter text ad + logo 400 characters incl. link + logo 120x60 1,380.- per dispatch

Newsletter full-size banner / leaderboard / MPU 468 x 60 / 728 x 90 / 386 x 280 2,350.- / 2,850.- / 3,350.- per week

Text link/Featured newsletter 100 characters incl. link 1,249.- per week

Newsletter teaser box 150 x 300 400.- per dispatch

Newsletter response panel package 150 x 300 3,000.- per week with 1 link3,500.- per week with 2 links4,000.- per week with 3 links

Ed. special newsletter upon request upon request

Stand-alone newsletter HTML 4,650.- per dispatch


Full-size banner 468 x 60 85.- CPM

Half-size banner 234 x 60 55.- CPM

Leaderboard 728 x 90 105.- CPM

Rectangle/Content ad/MPU 336 x 280 195.-CPM

Text ad 336 x 280 or 120 x 60 Logo 120.- CPM

approx. 400 characters text incl. link

Skyscraper up to 160 x 800 180.- CPM

Textlink ⁄ Featured Link Website (Content) 100 characters incl. link 1,249.- per week

Keyword advertising 468 x 60 85.- CPM

Hockeystick/Wallpaper upon request 225.- CPM

Layer/Halfpapge-Unit upon request upon request

Peelback upon request upon request


Knowledge Center Sponsoring 6,900.- for 4 weeks

CP-TV upon request upon request

Webcast upon request 5,900.-

Podcasts upon request upon request

PartnerZone upon request upon request

Sponsoring ChannelCup upon request upon request

Lead Generierung Central-IT upon request upon request

Streaming ads upon request 215.- CPM

Opening page upon request upon request

ePaper upon request upon request

Sponsoring Advent Calendar upon request upon request

Newsletter


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Technical Data/Discounts

Technical Data

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All other forms of advertising/formats are available upon request!


Form of advertising Formats Volume of data

Full-size banner 468 x 60 25 KB

Half-size banner 234 x 60 25 KB

Leaderboard 728 x 90 30 KB

Rectangle 336 x 280 30 KB

Text ad 120 x 60 logo approx. 400 characters text incl. link

30 KB

Skyscraper uo to 160 x 800 30 KB

Newsletter full-size banner / leaderboard 468 x 60 (no flash) / 728 x 90 (no flash) 25 KB

Newsletter sponsored link 100 characters incl. link 25 KB

Response panel package Logo 120 x 60 text per link max. 60 characters

25 KB

Keyword advertising 468 x 60 25 KB

Delivery address

for advertising materials: [email protected]

• Weekly change of banner possible without surcharge• Banner series are supported• Forms of advertising with integrated sound cannot be accepted• Exit button required for all layer formats• Animation should not be visible on the site for longer than eight seconds • All current file formats• Rich media for no surcharge• Flexible targeting by: day of the week, time of day, operating system, browser, country

from euro per campaign: € 10,000.- = 5 % discount

€ 20,000.- = 10 % discount

€ 30,000.- = 15 % discount

from € 50,000.- = 20 % discount

Discounts*

• Capping per user is possible at any time• Booking units: homepage, sections, ROS

Delivery of advertising materials:• No later than three working days before start of campaign. If supplied later, we cannot assume any guarantee.• Delivery of data as mail attachment: Data only in packed form (Zip) and only as attachment. Do not include, embed and/or import into the mail.

* This does not apply for annual agreements.

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Technical Data Flash

@Flash Tracking Kit Brief Instructions

Back in the summer of 2001, Macromedia and DoubleClick

jointly developed the “Flash Tracking Kit“ for counting clicks

on flash-based advertisements in the DART AdManagement

System. Note: This new method with all its advantages will

function on Flash 4 and above (if, however, an older soft-

ware version is used, the clicks can be counted by using DART

ClickCommand).

Brief instructions for the Flash Tracking Kit:

1. In the not yet compressed Flash ad (.fla format) go to the

“getURL action“ menu

2. In the “URL” field, do not insert the full URL, but: clickTag

3. On the right-hand side next to the URL field, activate the

”Expression“ box

4. In the “Window“ field (below the URL) write: _blank

(do not activate the relevant “Expression“ box here (!))

5. Leave the “Variables” field unchanged at Don‘t send

6. Export the file as swf file

More detailed information can also be found under:

http://www.macromedia.com/resources/richmedia/tracking/

http://www.macromedia.com/resources/richmedia/tracking/desig-

ners_guide/

In order to be able to incorporate the flash-based advertisement

into the DART AdManagement system, IDG needs the following

data and information from you!

1. The completed swf file (maximum volume of data: 35 Kb)

2. A .gif file of the same Pixel size as the Flash file (this “back-up-

gif” is used when no Flash plug-in support is available)

3. The clickthrough URL or URLs, which the Flash file is

to link up with

4. If available: the background color (bgcolor) of the .swf file

5. Details of the Flash version in which the .swf file was saved


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1. 1. Advertising Order1.1 For the purpose of the following General Terms of Business, an order shall be deemed to be the agreement governing the placement of one or several advertisements by the Client in information and communication services, particularly the Internet, for the purpose of disseminating the advertisement through IDG Media.1.2 The advertising order is subject exclusively to these General Terms of Business and the price lists of IDG Media which form a substantial part of the order. No terms and conditions of the Client to the contrary shall apply, even if IDG Media does not object in a given instance.

2. Advertising material2.1 For the purpose of these General Terms of Business advertisements can consist of one or a number of the following elements listed below:- an image or text,- sound sequences and/or moving images (e.g. banners),- a sensitive area which if clicked on creates a link to additional data at an online address specified by the Client in the sphere of the Client or of a third party.2.2 Any advertisements which on account of their design are not recognisable as advertising will be clearly marked as such.2.3 As a basic principle applicable formats for the placement of advertisements are those formats that are specified in the relevant valid price list of IDG Media. Special formats and special types of advertising are possible after prior consultation and by special agreement with IDG Media.

3. Conclusion of Agreement3.1 On principle, the Agreement is concluded by written order confirmation or by e-mail, provided there are no contrary individual agreements by the parties. The General Terms of Business also apply to the confirmation of orders placed either personally or by phone.3.2 With orders placed by advertising agencies the Agreement is concluded with the agency in the absence of other written agreements. If the advertiser itself is to become the Client, the advertiser has to be identified by name by the advertising agency. IDG Media is entitled to request a proof of mandate from the advertising agency.3.3 Advertising orders placed by several clients or other interested parties within one advertisement presentation (e.g. banner-popup advertising) requires the conclusion of an additional agreement in writing or by e-mail by all parties involved.3.4 The order must be received at the latest 3 working days before the commencement of the placement, unless exceptions to this have been agreed. The conditions specified in the order confirmation are relevant for the placement and proper performance.

4. Execution4.1 If the Client is granted the right to order individual advertisements within the purview of an Agreement, the order is to be executed within one calendar year after the conclu-sion of agreement if nothing else is agreed during the term of the master contract. If the Client fails to observe the one-year period, the Client is obliged to repay IDG Media the difference between the discount granted and that corresponding to the quantity actually purchased.4.2 The Client shall be granted the right to place additional advertisements exceeding the quantity specified in the order within the agreed period or the period stated under Item 4.1 provided that IDG Media has capacity available.

5. Right of Refusal5.1 IDG Media reserves the right to reject and refuse advertising orders – including individual calls within the pur-view of a concluded agreement comprising several advertisements – on grounds of content, origin or technical form or owing to the website to which it is linked in compliance with standard, materially justified principles. The same shall apply, if the adverts or the website to which they are linked violate the law and/or in-fringe regulations of the authorities or if their content has been objected to by the German Advertising Council (Deutscher Werberat) in a complaints procedure or their publication is deemed unacceptable for IDG Media.5.2 IDG Media is entitled in particular to withdraw an already published advertisement, if the Client itself subse-quently alters the content of the advertisement or if the data connected to the advertisement by means of a link are subsequently modified. In this case, the Client is not entitled to a replacement free of charge, whereas IDG Media retains its agreed right to compensation.

6. Delivery of Data6.1 The Client shall be responsible for the timely and complete delivery of faultless and suitable advertisements 3 working days before the commencement of the placement at the latest. For special advertising forms a period of 5 working days or corresponding agreements with IDG Media shall apply.6.2 The obligation of IDG Media for the safekeeping of the respective advertisement ends 3 months after its last dissemination.6.3 IDG Media shall request replacement for recognisably unsuitable or damaged copies. No responsibility is accepted for the agreed dissemination of the advertisement in the event of incomplete and in particular late delivery or subsequent modification. 6.4 IDG Media will examine the exchange or modification of advertisements by the Client after the agreed period or deviation from a possibly existing motif schedule with a view to whether a placement is still possible within the agreed period of time without any legal redress for the Client.6.5 If keyed advertisements are placed the replies will be kept or stored for 4 weeks. Any communications that have not been fetched or called within this period will be destroyed or deleted.

7. Notice of DefectIn the case of bilateral mercantile transactions, the Client is obliged to notify possible defects immediately after the placement of the advertisement, after they have come to his attention or on discovery. In the case of a failure to fulfil the requirement to give notice of defects the placement of the advertisement shall be deemed as approved.

8. Warranty8.1 Within the scope of the foreseeable requirements, IDG Media guarantees the best possible reproduction of the advertisement corresponding to the customary technical standard. However, the Client is aware that it is impossible, given the respective state of the art, to create a program that is completely free of faults. A fault in the presentation of the advertisement shall not be deemed to be present, if the impairment arises through the use of an unsuitable presentation software and/or hardware (e.g. browser) or through the malfunction of the communication networks of other operators or the breakdown of the processors of third parties (e.g. other providers), or through incomplete and/or not updated offers on so-called proxy servers (intermediate storage facilities) or through the breakdown of the ad-server used by IDG Media lasting not more than 24 hours (continuously or in total) within 30 days after the com-mencement of the contractually agreed placement. In the event of a breakdown of the ad-server over a considerable period of time (more than 10 % of the time booked) for a confirmed booking tied to a particular time, the Client’s obligation to pay for the period of the break-down shall be cancelled. All further claims are, however, excluded.8.2 If the reproduction quality of the advertisement is unsatisfactory, the Client shall be entitled to a reduction in payment or to the execution of a faultless advertisement in its stead, only to the extent, however, to which the purpose of the advertisement was impaired. If the Client allows the appropriate deadline it has been granted to elapse or a substitute advertisement is impossible the Client is entitled to a reduction in payment or the cancellation of the order.8.3 Where any defects in the advertising material are not immediately recognizable the Client shall not be entitled to file any claims in case of inadequate publication. The same shall apply to faults in repeated placements, if the advertiser fails to draw attention to the faults before the next following placement.8.4 IDG Media will eliminate as quickly as possible any non-trivial malfunctions and faults in its servers and make every effort to eliminate trivial impairments within a reasonable period of time. IDG Media will endeavour to keep the service via the web always accessible.8.5 IDG Media shall be answerable for the availability of its servers to the extent that the non-availability and hence the work and down times are based on wilful or gross negligence by IDG Media. This does not apply if the non-availability is based on force majeure, or IDG Media is not responsible for such non-availability, or the work is carried out only in the interest of the Client. In this respect IDG Media expressly excludes any warranty.8.6 IDG Media is not obliged to examine advertisements or contents to ensure that they are correct, up-to-date, complete, reliable, of good quality and free of errors and in this respect shall neither provide any guarantee nor accept any liability either expressly or by implication.

9. Liability9.1 IDG Media will be exclusively liable for damages arising from intent, gross negligence and missing guaranteed properties. In all other instances, IDG Media will be liable only in the event of breach of a substantial obligation, or upon delayed performance or owing to impossibility of performance, for damages whose occurrence had to be reasonably expected at the time of the conclusion of the Agreement, not, however, for damages that have arisen fortuitously or indirect damages or consequential damages.9.2 Liability with respect to businessmen for gross and ordinary negligence, in the case of vicarious agents who are not statutory agents or senior executives, also in the case of intent, is limited to the customarily and typically foresee-able damage in such cases as cannot be controlled by the Client. With negligent breach of a substantial obligation the

liability of IDG Media will be limited at the utmost to the amount of the agreed remuneration.9.3 Statutory liability for personal damage and in accordance with the German Product Liability Act remains unaffected; IDG has the option of the plea of contributory negligence.

9.4 The Client is entitled only to claim damages from IDG Media owing to defects to the extent that IDG is liable under Articles 276, 278 BGB (German Civil Code).9.5 Insofar as IDG Media is obliged to pay damages it shall treat the Client as if the Agreement had not been concluded; damages owing to non-performance are excluded. In case of data losses IDG Media is liable only for the damage that would have occurred even if the Client had secured the data in an orderly manner.

10. Price List10.1 On principle, as far as the remuneration of IDG Media is concerned, the price list with the discount schedule published in the Internet at the time of the placement of the order shall apply. IDG Media reserves the right to change its prices, discounts and other conditions any time. In the event of any changes, the new conditions will in the case of price reductions also apply immediately to current orders and in the case of price increases one month after notification of the respective valid conditions on the Internet. In the case of a price increase the Client has the right to withdraw from the Agreement. The Client is obliged to exercise this right within 5 working days after receipt of the information of the price increase.10.2 Discounts are based on the respective valid price list. Any discounts for early payment will be granted as provided in the price list. Any agreed or granted discounts for the placement of several advertisements or on conclusion of master contracts will apply only if the respective quantity and time frame are adhered to. Failure to comply with the agreed quantity or the time frame will entitle IDG Media to subsequently charge the discount in proportion to the difference between the discount granted and that corresponding to the quantity actually purchased.10.3 The application of a group discount to subsidiaries shall be subject to written proof of a capital tie up at a minimum rate of 50%. Any remuneration granted by IDG Media for the procurement of business may not be passed on by the Client either in whole or in part.

11. Terms of Payment11.1 The price for the placement of the advertisement will be due immediately on publication of the adver-tisement and payable within 20 days of receipt of the invoice, unless any other term of payment or advance payment is agreed in a given instance.11.2 In their contracts with, and offers and invoices to, the advertisers, advertising agencies and other advertising brokers are obliged to adhere to the price lists of IDG Media.

12. Default of Payment12.1 Should the Client be in default with a payment, IDG Media will be entitled to demand without prior notice default interest until receipt of the payment pursuant to Art. 288 Para 2 BGB (German Civil Code), or pursuant to Art. 288 Para 1 BGB and to charge collection expenses.12.2 If IDG Media learns after conclusion of the Agreement that its pecuniary claim against the Client is jeopardized by lack of solvency on the part of the Client due to its poor financial circumstances then IDG Media may - notwithstanding any payment agreements - demand advance payment for any placements already made, immediate payment of any outstanding invoices, even if not yet due, reject further placements of advertisements or withdraw from the Agreement.

13. Privacy Policy13.1 IDG Media gives its assurance that the order will be executed exclusively in accordance with the provisions of the Federal Data Protection Act (Bundesdatenschutzge-setzes, BDSG) and other legal regulations relating to data protection. The personal data provided by the Client as part of the execution of the order, especially the placing and the processing of the order, will be stored in a machinereadable manner, processed and used exclusively for this purpose, unless the Client has consented to another type of use, as well as for the purpose of invoicing and remuneration.13.2 The Client authorises IDG Media to acquire, process, store and use its personal data within the scope of the order placing and processing insofar as this is necessary to carry out the placement of the advertisement and the respective invoicing. IDG Media is furthermore authorised to access the personal data relinquished to it for the maintenance of its working condition. To this extent IDG Media guarantees that it will treat the data relinquished to it as confidential.13.3 The Client may at any time view free of charge its personal data stored with IDG Media. The Client may address an inquiry in writing to IDG Media for this purpose.13.4 Within the purview of the statutory data protection regulations IDG Media undertakes to use the Client’s data known to it from the mandate relationship, unless the Client has consented otherwise to IDG Media making further use of these data, exclusively for the fulfilment of the purposes of these General Terms of Business, to preserve the confidentiality of the data and to enjoin its employees to observe the same secrecy in accordance with the legal requirements.

14. Granting and Warranty of Rights14.1 The Client confers to IDG Media all rights of use under copyright, ancillary copyright and other rights, as required for the use of the advertisement in online media of all types including the Internet, in particular the right to reproduce, disseminate, transfer, broadcast, process, extract and call up from a database, to the extent this is necessary for the execution of the order in terms of time, location and content. The rights named above shall be conferred to IDG Media in all cases irrespective of location and related in terms of time to the order thereby entitling it to place the advertisement or the advertisements by means of all known technical processes and all known forms of online media.14.2 IDG Media may grant any number of sublicenses to the granted rights for the agreed placement of the advertisement and may transfer the granted rights to third parties. The Client furthermore authorises IDG Media to pass on advertising information in appropriate amounts for purposes of market research to esta-blished market research institutes. If the Client is not prepared to do this it must inform IDG Media of this in writing on conclusion of the Agreement. In the event of the Client using special techniques to acquire or collect data arising from the placement of advertisements from the online offers of IDG Media, it undertakes to observe the provisions of the German Data Protection Act (Bundesdatenschutzgesetz, BDSG) and other regulations relating to data protection in the acquisition, processing and use of personal data.14.3 Insofar as it receives anonymous or pseudonymous – also personrelatable – data from access to advertisements delivered by it for online offers by IDG Media it shall be allowed to analyse these data only within the framework of the respective campaign for the specific advertiser who commissioned the Client with the placement of the respective campaign. This analysis, however, may only comprise the anonymous and pseudonymous data generated by advertisement placements on the online offers of IDG Media.14.4 Above and beyond this, the Client is not permitted to process, use and forward data that it acquires from access to advertisements it has supplied for online offers of IDG media. In particular, the Client may not store, analyse, or otherwise use for its own purposes, data from advertisement placements in the online offers of IDG Media and/or transfer these to third parties. The same applies to the creation of profiles based on the behaviour of users in response to an offer by IDG Media and any other type of further use.14.5 In placing the order the Client gives its guarantee and assurance that it is the unqualified holder of all exploitation rights in the advertisements that are required for the placement of the advertisement. The Client shall to this extent indemnify IDG Media against any and all claims of third parties that may arise from the violation of legal regulations.In cases of dispute the Client undertakes to indemnify IDG Media from the costs of a necessary legal defence and to support it with all necessary information and documents in a legal defence with respect to third parties.

15. Place of Jurisdiction and Applicable LawThe place of jurisdiction and performance shall be Munich, where IDG Media is domiciled, if the Client is a qualified businessman, if it has no general place of jurisdiction in Germany, it has moved its place of domicile or place of habitual residence after conclusion of the Agreement to somewhere outside the territory covered by the law, or if its place of domicile or place of habitual residence is not known at the time when legal proceedings are instituted. Otherwise the general place of jurisdiction of the Client shall apply. The laws of the Federal Republic of Germany shall apply to the exclusion of UN purchase law (CISG).

16. Final Provisions16.1 All information, consents, communications or inquiries about these Terms of Business are binding only in writing. Dispatch by e-mail is equivalent to the written form. In the case of dispatch by fax or e-mail the date when this is received by the other partner respectively is relevant.16.2 The General Terms of Business and any other written agreements will retain their validity, even if any individual provisions should prove to be invalid. The provision in question shall then be construed in such a manner as to achieve as far as possible its originally intended commercial and legal objectives.


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Networked Communications

Take advantage of the synergistic effects of all the media channels. Combine the eye-catching print world with the measurable,

high-response online world. With us at your side, you can systematically guide your customers through your campaign, all the

way from attracting their attention in the first place to the envisaged final action. We will be happy to show you what options are

open to you and give you any support right from the initial planning stage up to the end of the campaign.

The Concept

Benefits of networked communication • associated campaigns • Communication over-all targed groups • user guidance (Attention -> Interest -> Desire -> Action)

USPs of networked communication

• Increase of coverage rates • Improve of Brand Awareness and Advertising Recall • More detailed Advertising Recall • Stronger intetion to buy • co-branding works

IDG BUSINESS MEDIA GMBHChannelPartnerLyonel-Feininger-Straße 2680807 München

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