Rasna Marketing Environment
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Transcript of Rasna Marketing Environment
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Sabeeh Ahmad
Sanjeev KumarTaufeeque AhmadSachin Garg
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Chairman & M.D. : Mr. Piruz
Khambatta
Establishment Year : 1984 Nature of Business : Manufacturer &
Exporters Level to Expand : International
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Rasna is a brand owned by Poima Industries which introduced and nurtured the concept of soft drinks concentrate (SDC) in Indian market .
It was the first brand in the country that provided consumers real fruit like flavor & taste .
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Rasna is proud to receive the Superior Taste Award 2008 instituted by The International Taste & Quality Institute, Belgium .
Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times
Cola Cola – introduced as a non aerated cola at Re.0.50 per glass for the first time in the world.
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Rasna claims 97.2% market share in non carbonated soft drink concentrate powder (afaqs.com).
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Company
Demographic
Economic
Technological
Political & legal
Social & Cultural
Customers
Market Intermediaries
Suppliers
Competitors
Public
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CustomersCustomers
Suppliers
SuppliersCompetitorsCompetitors
IntermediariesIntermediaries
The MicroenvironmentThe Microenvironment
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Rishi Galav Herbs and Herbal Products (Gwalior)
SCAT material Lemon Grass ( Jodhpur)
Jagshar International (Gujrat)
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Retail stockiest (2500)
7 Distributing Branches
35 Depots across India
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Sunfill (Coca-cola), 2%
Tang(Kraft Food) ,0.5%
Sugar free D’lite (Zydus Cadila), 0.2%
Kissan Mr. fruit (HUL) ,0.1%
(afaqs.com)
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Individuals Householders
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DemographicDemographic
TechnologicalTechnological
Scio-CulturalScio-
Cultural EconomicEconomic
PoliticalPolitical
Forces that ShapeOpportunities
and Threats to a Company
Forces that ShapeOpportunities
and Threats to a Company
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Rasna Utsav Rasna Nimbu Pani Rasna Orange Rasna Mango Rasna Cola-ColaRasna Fruitplus Rasna mango Rasna orange Rasna lemon Rasna pineapple Rasna 1 ka 2 Rasna mango Rasna orange
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Ahmadabad Delhi Mumbai Chennai Kolkata
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Delhi Lucknow Ghaziabad Dehradun Ambala Ludhiana Chandigarh Parwanoo Jammu Kolkata Bhubaneswar Patna Ranchi Guwahati Ahmadabad Bangalore
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Jaipur Nagpur Indore Raipur Jabalpur Mumbai Bhiwandi Pune Goa Chennai Trichi Alwaye Secunderabad Vijayawada
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Communication :-through attractive banners, posters , news papers etc
Activities promotion Outdoor TV channels Celebrity promotion Anupam Kher
Kapil Dev Karishma Kapoor Hrithik Roshan Vivian Richards Paresh Rawal Johny Lever
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Opportunity through Best International Practice Benchmarks
Consolidation of Suppliers and Vander Managed Inventory (VMI) to slash sourcing costs
Process and Technical improvements to lower Production & formulation coats
Investments in ERP applications and technology to improve chain efficiencies
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Rasna's infallible bedrock of
Relationship with Children
Marketing and Brand Building
Strong Distribution
Expertise in Flavor Technology
Advanced Manufacturing Facility
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Efficient Management of the Production and Market environments will be harnessed further to bring to the Global consumers, technologically superior products in fruits, vegetables, beverages, confectioneries... to be a world leader in the Processed Food Industry. A Present focus is towards bringing to the Global Consumers Ethnic recipes and Food Products from India
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I LOVE YOU RASNA TO SHARAT EK GHOONT
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Rasna Orange Rasna Utsave Mix
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....
Rasna Jucy Rasna Utsar
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