2016-17 Media Kit

This media kit contains valuable information belonging to RARE BEAUTY CALENDARS. This document is intended to be reviewed by potential business sponsors, all figures, graphs, and marketing strategies are protected. Any form of reproduction of this document made without the consent of RARE BEAUTY CALENDARS is prohibited and will be prosecuted in a Court of Law pursuant to Arizona State Laws.

RARE BEAUTY CALENDARS ABOUT

Rare Beauty Calendars is a 12 month swimsuit publication that displays local Arizonan models with the perfect combination of sexy and classy. As an organization we strive to provide models with an opportunity they can be proud to show anyone, from our fans to their significant other, their parents or grand parents, etc. Rare Beauty Calendars not only offers models a published feature inside the calendar, which increases their ex-posure and visibility; but we also put a great amount of energy providing our Rare Beauty Models with an opportunity that includes base pay along with a compensation structure designed to benefit the most active models.

HOW ARE RARE BEAUTY MODELS DIFFERENT THAN OTHER MODELS IN OTHER PUBLICATIONS?

Rare Beauty Calendars casts models who are not only beautiful and knowledgeable in front of the camera, but also display the attributes of a role model and brand ambassador. Most publications hire a model, conduct the photo shoot and then never see or work with the model again. Rare Beauty Calendars on-the-other-hand, believes there’s a great value to be had when models and businesses work hand-in-hand with one another. Therefore we scout and train each Rare Beauty model to be the best model and brand ambassador to better fulfill their potential throughout their year with Rare Beauty Calendars. Because we contract our models and offer compensation and immediate rewards for their participation, we see a greater grass roots response from within the community which translates into more busi-ness for our sponsors and publication.

Rare Beauty Calendars cares a great deal about our sponsor’s reputation as-well-as our own reputation; as-such, we only work with models who have not shot explicit nude or pornographic images. In addition, we do not work with any businesses that would fall under the ‘adult industry’ label.

@rarebeautycalendarsFollowers: 3,694Posts: 483Likes: 32,649 Average 67.6 likes per image @rarebeautycalendar | Model IG’sFollowers 1,102 40 (NEW for 2016)

Followers: 402 Pins: 2.1K

Followers: 1,276Tweets: 664

Social Media expoSure

Facebook.com Fan Page 2,263 Group Page 5,732

Personal Profiles 57,416 FriendsCreated Model Profiles & Fan Pages 20,258 Fans

Potential Exposure Through Sponsors Fan Pages Roughly 1,000,000+Total Facebook Exposure Roughly 1,083,004

Pinterest

Social Media M

arketingK

EY DEM

OG

RA

PHIC

S

GENDER

EDUCATION

HOUSEHOLD INCOME

TRAVEL

LIFESTYLE AGE

Female 55%

Some College 72%

College Grad 56%

Pursuing PHD 16%

$25-$60k 58%

$60-$100k 36%

Over 100k 6%

Out of Country 26%

Domestic 5-10x 34%

Domestic 0-5x 39%

Owns at least 1 social media profile 95%

Have a Facebook 76%

Have a Twitter 34%

Have/Do Shop Online 95%

Have an Interest in Fashion 83%

Purchase or Read Fashion Publications 62%

Use Credit Cards 90%

Owns a Home 44%

Attend Sport Events 44%

Frequently Attend Pool or Lake Events 46%

Purchased Jewelry or Apparel in last 12 Mos 72%

18-30 45%31-45 30%46-50 14%51-60 10%60+ 1%

Attend Live Events - Shows, etc 79%

Use Name Brands 95%

Male 45%

SPONSORSHIP

DETAILS*One Time Fee*365+ Days of Advertising*Grow Your Social Media Fan Base*Exposure locally, nationally and worldwide

GO

LD S

PON

SOR

SHIPPremium

SponsorshipPlacement

$500Multiple Month

Sponsorship

1 Mo. $5002 Mo. $750 (25% off)

3 Mo: $975 (35% off)

Sponsor your favorite model or sponsor the month(s) that benefits your businesses busy times of the year!

$250

SILV

ER SP

ON

SOR

SHIP

All spoonsors will receive online marketing in addition to being featured on the printed publication.Product Sponsors: If you would like to see your brand modeled; whether it be a swimsuit or accessories, you may sponsor a model or month and receive a legible text credit on the printed product in addition to online marketing. (Text Credit: would be designed like the text in the above GREEN CIRCLE.)

COVER and GOLD SPONSORSHIP -Skyscraper Banner | Width: 900 px | Height: 150 px - Vertical Banner | Width: 200 px | Height: 400 px *72 DPI on all banner ads. -Premium Ad Placement on your sponsored month(s) of RARE BEAUTY CALENDARS 2016-17.

Banner ads are featured throughout RARE BEAUTY CALENDARS website. Sponsors have the option to design their own banner ads or have their banner ads designed by RARE BEAUTY CALENDARS.

ALL banner ads are hyper-linked from RARE BEAUTY CALENDARS website to the sponsors website. Once your banner, is clicked your site will pop-up in a new window!

Featured write-up on the website blog and sponsors tab. Sponsor’s logo and banner ads will also be featured under the model’s profile that the business sponsored.

SILVER SPONSORSHIP - Featured Logo and website on the footer of your sponsored month(s) in RARE BEAUTY CALENDARS 2016-17. - Skyscraper Banner hyper-linked to your website of choice. - Featured under the sponsor’s tab along with model profile. PRODUCT SPONSORSHIP - Text credit on each month your product is featured in Rare Beauty Calendars 2016-17!

As soon as your business decides to sponsor one of our Rare Beauty models/month(s), we begin mar-keting you immediately! During the process of be-coming an official Rare Beauty, each model takes a test shoot in order to see her modeling abilities and to provide our fans and potential business sponsors a sneak peak of what they can look forward to see-ing in our next edition. Once a business decides to sponsor a model, we release more of her test shoot images, designed with your business logo in order to add visibility to your business, while Rare Beauty Calendars 2016-17 is in production. This way your business begins seeing an immediate benefit and the bond between business and model grows stronger! We release new images of each model throughout their entire year with Rare Beauty Calendars.

All sponsors are advertised through Rare Beauty Calendars multiple Instagram and Facebook accounts along with other forms of email and social media advertising. The frequency in which a sponsor receives shoutouts depends on their sponsorship package, along with how often, or how much advertising material is provided to Rare Beauty Calendars by the sponsor.

EVENTSRare Beauty Calendars does not simply rely on internet and word-of-mouth marketing, we also rely greatly on our live events. We host numerous and unforetold amount of events through-out the year, we put a great focus on av-eraging at least one event per calendar month. We have hosted events with a variety of themes with a variety of venues and businesses both great and small.

In order to create a greater marketing niche within the calendar industry, Rare Beauty Calendars launches each edition in March, versus the Winter months. By beginning our calendar in March we create loyal customers/fans who know to look forward to a sexy and high energy event in Spring. At the same time, our calendar ends the fol-lowing year. Because people are more focused on their large Winter Holiday purchases and because Rare Beauty Calendars is a swimsuit calendar, we have found a greater response launch-ing every Spring!

Rare Beauty Calendars has been privileged to work with and/or host many events and venues such as:

INTL Nightclub Boutique Buddy Stubbs Harley Davidson Annual Bike Week Bike Bash Moonshine Whiskey Bar Murphy’s Law Irish Pub Estetica Cosmetic American Junkie Smashboxx El Hefe Spanish Fly Gas Light Inn Art Gallery

Chandler St. Patty’s Day Block Party

Various themes we have hosted are: Fashion Shows, Live Photo Shoots, Calendar Signings, Swimsuit Contests, etc.

HOW DOES RARE BEAUTY CALENDARS STACK-UP TO OTHER PUBLICATIONS MARKETING VALUE?

OTHER PUBLICATIONS

COST: PER MONTH $1,000.00+ ANNUALLY Could Be Up To $12,000.00+

DOES NOT OFFER SOCIAL MEDIA SHOUT-OUTS AND SUPPORT

EXTRA CHARGE TO BE FEATURED ON THE WEBSITE AS WELL AS A MONTHLY ADVER-TISEMENT

EXTRA CHARGE TO EMAIL MARKET YOUR BUSINESSES SALES & EVENTS

MODELS DO NOT HAVE CREATED SOCIAL MEDIA ACCOUNTS IN ORDER TO ADVERTISE SPONSORS AND IMAGES DIRECTLY WITH FANS

EXTRA CHARGE TO HAVE YOUR BUSINESS LITERATURE INCLUDED AT EVENTS

RARE BEAUTY CALENDARS

COST: ONE TIME FEE $250.00/$500.00 BROKEN DOWN MONTHLY: @250 BROKEN DOWN BY 52 WEEKS EQUALS ROUGHLY $19.23 @500 BROKEN DOWN BY 52 WEEKS EQUALS ROUGHLY $38.46

IN LESS THAN A YEAR RARE BEAUTY CAL-ENDARS POSTED 483 TIMES ON INSTAGRAM AND OTHER SOCIAL MEDIA ACCOUNTS. MORE THAN HALF OF THE POSTS WERE SPONSOR ADS AND SHOUTOUTS. THE AVERAGE IMAGE/POST RECEIVED OVER 60 LIKES.

RARE BEAUTY CALENDARS UPDATES OUR FANS EACH DAY AND MONTH ABOUT WHAT’S HAPPENING AROUND THE VALLEY AND WHAT’S NEW WITH OUR SPONSORS AND CALENDAR.

RARE BEAUTY CALENDARS TAKES THE TIME TO CREATE MODEL SOCIAL MEDIA ACCOUNTS. THIS WAY IN CASE SOMEONE HAS NOT BEEN INTRODUCED TO THE CALENDAR THROUGH OUR ACCOUNTS THEY MAY FIND US THROUGH ONE OF THE MODELS. THIS ALSO ADDS GREAT-ER EXPOSURE FOR THE CALENDAR AND OUR SPONSORS.

WE ENCOURAGE OUR SPONSORS TO BE IN-VOLVED WITH OUR EVENTS. IF YOUR BUSINESS HAS ADS/LITERATURE YOU’D LIKE HANDED OUT AT OUR EVENT, SIMPLY GET IT TO US IN PLENTY OF TIME & WE’D LOVE TO!

WHERE DO YOUR ADVERTISING DOLLARS GO?

Once you’ve decided to join the Rare Beauty Calendars’ team, it’s important to know where your money is going. Each one of our models or staff are able to accept sponsorships and earn commissions. Our commis-sion structure is very aggressive as we want our talent to feel the achevement they’ve earned through their hard work! Each year Rare Beauty Calendars puts a lot of creative energy thinking up NEW & EXCITING photo shoot ideas; in the past we have featured a mermaid, scenic images from across Arizona, etc. When you invest your marketing dollars, it directly supports our photo shoot budgets. In addition to traveling costs, photo shoot budgets can add up quickly when there are needed props that benefit the shoot, or park/space fees, added ward-robe that may be required like roller skates, etc.

We rely greatly on the community and our sponsors to achieve each and every photo shoot. Thank you to the past horse ranches, venues like INTL, card dealerships, and many more establishments that have allowed us to shoot with/on their property.

Here are a few of the photo shoot concepts we have planned for RARE BEAUTY CALENDARS 2016-17

EXOTIC ANIMAL (BABY CHEETAH, KANGAROO, ETC)LIVE BUTTERFLY RELEASE

BMX/ DIRT BIKE GRAND CANYON

GHOST TOWN - JEROME, AZDESERT ROSE ON WHITE SAND DUNES

BODY PAINTLEVATATION/FLOATING

PIN UPLONG BOARDING/ BEACH CRUISER CLASSIC AMERICAN MUSCLE CAR

PRIVATE JET CIRCUS

HAVASUPA FALLS

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OWNER: RICHARD BALDWIN | DIRECT 480.306.2013 | EMAIL RAREBEAUTYCALENDARS@GMAIL.COM