Rapid Techniques for Mapping Experiences
Transcript of Rapid Techniques for Mapping Experiences
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RAPID TECHNIQUES FOR MAPPING EXPERIENCES
It’s destination and the journey
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EMILIA ÅSTRÖMDesign Success Manager
@mural#mappingexperiences
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@JIMKALBACHHead of Customer Success
#mappingexperiences
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• Background to Mapping Experiences
• Process for a Rapid Mapping
• Q&A
AGENDA
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#mappingexperiences
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#mappingexperiences
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Created by Effective UI
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Erik Berkman (author of Designing Mobile Interfaces)
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Jeff Patton, User Story Mapping
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“Diagrams are compelling documents that invite
engagement by others.”
#mappingexperiences
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MAPPING EFFORT
How long does it take?
#mappingexperiences
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1. INITIATE
Ensure the diagram is relevant to the organization
#mappingexperiences
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b. CREATE A TOUCHPOINT INVENTORY
MURAL.co
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1. INITIATE
ACTIVITY TIME
a. Frame the effort 1 hour
b. Create an inventory 3 hours
TOTAL 4 hours
#mappingexperiences
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2. INVESTIGATE
Ground the map in reality
#mappingexperiences
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1. Gather existing reports and studies
2. Conduct internal interviews
3. Conduct external interviews
2. INVESTIGATE
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STAKEHOLDER INTERVIEWS
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CUSTOMER INTERVIEWS
#mappingexperiences
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2. INVESTIGATE
ACTIVITY TIME
a. Review resources 4 hours
b. Internal interviews 4 hours
c. External interviews 8 hours
TOTAL 2 days
#mappingexperiences
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3. ILLUSTRATE
#mappingexperiences
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a. CREATE PROTO-PERSONAS
#mappingexperiences
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b. DRAFT DIAGRAM
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MURAL TEMPLATE
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3. ILLUSTRATE
ACTIVITY TIME
a. Create proto-personas 2 hours
b. Draft diagram 4-6 hours
TOTAL 8 hours
#mappingexperiences
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4. ALIGN & ENVISION
Work together to innovate
#mappingexperiences
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4. ALIGN & ENVISION
ACTIVITY TIME
Hold a workshop 12-16 hours
TOTAL ~2 days
#mappingexperiences
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WORKSHOP
#mappingexperiences
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EMPATHIZE
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ENVISION
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EVALUATE
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“[Mapping] will add context
to your project and highlight
opportunities you may have
otherwise missed.”
DESIGN SPRINTS
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DESIGN SPRINTS
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IDEAS ARE OVERRATED
#mappingexperiences
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EXAMPLE: SNAP SUPPORT
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TIE IT ALL TOGETHER
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RAPID MAPPING - DURATIONS
0
8
HO
UR
S
#mappingexperiences
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RAPID MAPPING
It’s the destination and the journey.
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Questions?
THANK YOU
#mappingexperiences