Rapid Responder - Overview

Guaranteed !

“It’s like having a sales assistant,working 24 hours a day, sending

more leads into the sales funnel.”

3Components

Web TrafficIntegration

Social MediaEmbedded EmailPromotion INsite

Respond: A critical step

When selling a product or service, there is roughly 5 steps in the process. Leave out any one of those steps and you weaken your sales effectiveness long term.

The Rapid Responder increases sales effectiveness.

PositionWho do you sell to and what need do you meet?

MarketWhat is your message and how do you initiate interest?

RespondHow do you move prospects into the sales funnel?

CaptureHow do you close the sale and transact your business?

DeliverWhat is your method of fulfillment of your promise?

CriticallyPositioned



The Good News

When someone inquires about your product:

- 20% buy within 6 mo.

- 45% buy within 12 mo.

The Bad News

These stats include those who buy from your competition, as well as from you.



www.

.com

Are you responding

QuicklyAnd consistently enough?

Overview

“It’s like having a sales assistant, working 24 hours a day, sending more leads into the sales funnel.”

Embedded Email Promotion

• Enhanced Messaging• Consistent Branding• Click Alerts• Higher Conversion Rates• Tracking on Every Email


Prospects spend

87% of their online time reading email.

- Jupiter Research -

85% of business communication

occurs via email


How well do you use this marketing tool

which permeates 85% of client interactions?


“Download Pictures”

Getting Stripped

Most email programs “strip” content that is “attached.” It rarely gets seen, because who out there really takes the time, in all of the emails sent to us, to “Download Pictures”?

HTML email with“attached” images.


Most people shop with their eyes.

Words just aren’t as effective.


The Rapid Responder will embed pictures, logos, and promotional content.

So one-to-one emails have promotional content and do not get stripped.

Compatibility


Employees average 7,800 -12,480 individual outbound emails per year.

- Jupiter Research

Small Company outbound email estimate(based on 20 office or sales staff at 200 emails/wk)

- 4,000 emails per week- 16,000+ emails per month- 190,000+ emails per annum

Example


Without Embedded Email Promotion, A 20 person company can lose

1,000,000Branding & Promotion opportunities over 5-years.

A 100 person company loses nearly 5,000,000 in that time.

How can that affect overall sales ?


Branding Sales and Marketing Customer Service Message Consistency Corporate Compliance

With the right technology, email can improve:


Embedded Emails work because people EXPECT you to market products or services that they know you provide.

Emails embedded with promotional content produce 2-3 times higher conversion rates.

Conversion = Income

Better Conversion Rates


Email Notification

Immediate

Active Lead Alerts


Key Clients

MarketingControl

Regional Employee

Local-Broadcast Email

Protect your reputation with preselected messages that are segmented by database groups and/or department.

Reputation

Reporting

Get reports on EVERY email that your staff send. Know the volume, click-through rates, and conversion on all one-to-one emails for your company.

• Enhanced Messaging• Consistent Branding• Click Alerts• Higher Conversion Rates• Tracking on Every Email

Overview



• Visitor Identity Technology• Fraud Protection• Better Prospecting• Sales Tools – with Staff Access• Competitor Strategy Insight

Web Traffic IN-site

Overview


Web Traffic IN-site

Website Visitor Identity Technology

Nameless visitor clicks become live leads with The Rapid Responder!

Web Traffic IN-site

PPC Fraud Protection

By knowing visitor identities, you can better track if competitors are clicking your PPC ads and costing you money.

Protect your ad budget.

Identity Technology

Web Traffic IN-site

Home-Grown Prospecting

You can find good prospects right on your own site. Reach out to them proactively.

Great for B2B selling.

Identity Technology

Web Traffic IN-site

Basic Analytics is “so 2007”

Who’s HOT?

Sort by the number of page views. This tells you who has REALLY taken a focused interest in your products or services.

Web Traffic IN-site

"Caller ID" on Your Website Return Visitor Alerts

Making the sale requires timing.

With The Rapid Responder’s Visitor Alerts, you know when they are active and call them at just the right time. Imagine the coolness that comes with calling your Website visitors within moments of them browsing your website.

Web Traffic IN-site

Staff Access

For all online prospect tracking and identity spy capabilities, you can set staff access based on content, region, and reports, on an employee-by-employee basis.

This gives your staff the power to get website browsing information without putting your protected information at risk of security breach.

Web Traffic IN-site

Get to know them

Instantly find out more about these business prospects by utilizing LeadCaster*: Address, Phone, Web Site, Annual Revenue, # of Employees, and Directory of Contacts.

* LeadCaster is a premium service. It’s price is well worth the extra information you will have at your fingertips.

Web Traffic IN-site

Database Partners

By working with LinkedIn® and JigSaw®, two of today's most used and respected contact database sources, LeadCaster® can provide an incredible amount of reliable information.

Web Traffic IN-site

Web Spy Report

Receive a quarterly report that shows search engine strategies used by your competition.

Use your Web Spy Report to see shifts in competitor ways of getting leads to visit their site.

Web Traffic IN-site

Pinpoint competitors profitable keywords and ad-copy without the hassle of compiling it one-by-one.

Copy success, avoid mistakes, and have more Web Traffic IN-site.

Web Spy Report

• Visitor Identity Technology• Fraud Protection• Better Prospecting• Sales Tools – with Staff Access• Competitor Strategy Insight

Web Traffic IN-site

Overview


• Growth of Organic Traffic• Improve Buyer Experience• Increased Internet Branding• Product Target Improvement• Positive Effect on Marketing

Overview


IntegrationSocial Media


The New “Town Square”

People used to congregate on the town square, at the city parks, and in Diners & Cafés. Today, those locations are on Facebook, Twitter, Blogs, and similar web spaces that normally would not seem interconnected. But they are!

To be truly successful on the internet, You must enter the Internet "town square" (Social Media Space) and talk to people about what they want and who you are.


Is the 2nd Largest search engine in the world today.

Over 300,000 Businesses have a presence in Facebook.

25% of search engine results for the world’s 20 largest brands are links to User-Generated content.


Years to reach 50 Million Users

Radio38 years

Television13 years

Internet4 years

iPod3 years


100 Million Users in less than 9 months 1 Billion

Applications downloaded in 9 months


Blogonomics

34% of blogs post opinions about products and services.

78% of people trust peer recommendations.

Only 14% trust advertisements.


The OLD Media

Only 18% of traditional TV campaigns generate a positive ROI.

24 of the 25 largest newspapers are experiencing RECORD declines in circulation.


Respond to actual needs

Successful companies in Social Media:Listen First & Sell Second

They act more like a party planner, aggregator, and content provider than traditional advertisers.

(Socialnomics)


The New Frontier

A company can’t rely on SEO & PPC for their Website. A Website is just a “Home Base” for web interactions.

A company must have ongoing presence in other areas of the internet (“Outposts”) where active social interactions take place.


HomeBlog &/or Website

OutpostsBusiness Interaction

OutpostsBusiness

Productivity

OutpostsSocial Development

OutpostsTeach & Educate

Diagram Inspired by Chris Brogan & Darren Rowse


The Rapid Responder

We will show you how to use your existing marketing to grow your branding and presence in social media.

This provides opportunity to increase your response time and interact with prospects, bloggers, and cloud conversations & education.



Don’t Spend a Penny More

Our clients are encouraged to divert existing ad budget allocations, rather than spend additional capital in developing and improving their Social Media Integration.

Keep in mind that effectiveness in Social Media is about ACTIVELY RESPONDING and contributing to “The Conversation” and only partially about buying placement.


Get Results Fast

The Rapid Responder clients are guaranteed 200% higher Social Media Presence following the first quarter of using The Rapid Responder strategies and tools.

There after, they will receive 50% increase, over their base year, every quarter for the next two years.

Total = 550% increase in 2-years


Our Process for Success

1. Identify Best “Outposts” to saturate and design response methods.

2. Meet Monthly to review results, and enhance and add response

methods.

3. Provide Insights into blog & outpost methods. Regularly improve

company’s internet conversations.

4. Track & Report on activity levels various Social Media outpost

categories to find the “white hot centers” of traffic.

5. Select effective media buying options to coincide with Social Media

initiatives


Social Proof

Wetpaint/Altimeter found that companies who widely engaged in Social Media surpass their peers in both Revenues & Profits.

Companies’ sales with the Highest Social Media activity

Companies’ sales with the least Social Media activity

+ 18%

- 6%

Sales Increase

Sales Decrease


Specific Examples

Intuit started Social Media for Turbo Tax 2-years ago. Unit sales are: +30% each year.

Web host provider MoonFruit turned a $15,000 Social Media investment into: +300% Website Traffic + 20% Sales

25% of Ford’s marketing spend is in Social Media. They are the only US automaker to not take a government bail-out loan.

Note: 37% of Generation Y were aware of Ford Fiesta via

Social Media before its launch in the US.

• Growth of Organic Traffic• Improve Buyer Experience• Increased Internet Branding• Product Target Improvement• Positive Effect on Marketing

Overview





Are you responding

Quickly

Call Today to GetMore Sales More Quickly

512.487.6872

And consistently enough?

www.

.com

Rapid Responder - Overview

Business

Transcript of Rapid Responder - Overview