26 WAYS TO MAKE SOMEONE SMILE TODAY

Random Acts of Marketing Kindness

I hate to break it to you, but …

MARKETING HAS A lovability PROBLEM.

Less Lovable! More Lovable!

Stockbrokers! Lawyers!Car Sales! Lobbyists!Marketers!

Less Lovable! More Lovable!

Stockbrokers! Lawyers!Car Sales! Lobbyists!Marketers!

These folks are more loved than we are.

This is something we’d all love to change.

Things won’t be fixed overnight …

… but there are lots of little things we can do each day to make the people we work with smile.

Here are 26 little things you can do to show your

appreciation for the people you work with.

For the people you market to every day …

Remove all meaningless

buzzwords like utilize and

leverage fromyour marketing

vocabulary.

Disable ads on your YouTube videos.

They probably aren’t making you much

money anyway.

Disable ads on your YouTube videos.

Leave your library of lead gen content completely form-free for 24 hours.

Try out goofy content every once in a while. Regardless of what industry you’re in, people like to laugh.

And don’t forget to send your audience a card to let them know they’re loved!

Click to download

Now, for your beloved sales team …

Volunteer to help with their next sales call.

Set them up with Signals so they can know when a prospect has opened one of their emails.

Give their latest blog post submission an extra round of

edits so it’s in top-notch shape.

Set them up with a Twitter account and a list of new prospects to follow.

HubSpot customers can go a step further and set them up with a

stream in Social Inbox that’ll alert them when those prospects tweet.

Set them up with a Twitter account and a list of new prospects to follow.

Write an extra blog post to help them hit their monthly

quota, even if you’ve already hit yours.

Give ‘em a shout out in the next blog post you write based off their ideas.

Let them know you care by sending a Valentine’s Day card.

Click to download

And for your designers …

Stick to their style guide.

Stick to their style guide. Seriously.

Cut “make it pop” from your vocabulary.

Download all the custom fonts they want you to have.

Stop yourself before inserting that “little bit of code” into your website if you’re not sure what it will do.

Give them an extra week of buffer time on

your next project together.

Learn how to resize and crop images.

Send ‘em a card to let them know you love them

And don’t forget to send them a card to let them know they’re appreciated!

Click to download

For your friends in IT …

Figure out how to locate your browser and

software versions to help

troubleshoot.

Clear your cookies before asking IT for help.

Learn how to use the fax: how to

send documents, how to receive

them, and how to change the toner.

Know the difference between refreshing and hard refreshing a web page.

Test incognito windows before

reporting a problem to

make sure your cookies aren’t

the culprit.

Turn it off. Then turn it on again.

Send ‘em a card to let them know you love them

And don’t forget to send them a card to say thanks for their hard work!

Click to download

Last, but certainly not

least, are things you can do for

your fellow marketers …

@

Tweeting a blog post? Include the author’s Twitter handle.

Remove incorrect UTM parameters

before you share a link with your

friends, family, or coworkers.

Send the community manager a tweet of

encouragement after their company has a social media crisis.

Forward on a piece of content to your boss that you think they’ll like.

And don’t forget to send everyone a card to let them know they’re appreciated!

Click to download

Remember: None of these things will take up too much of your time …

… but they can go a long way to brightening other people’s days.

And that’s worth something, right?

… but they cango a long way to brightening other people’s days.

If we all can pitch in and give back, we’ll have a fighting chance to become a more lovable profession.