RanBaxy -Prepared for Another Agency by C&MA - Brand Cliniq
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Transcript of RanBaxy -Prepared for Another Agency by C&MA - Brand Cliniq
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A Presentation
for Ranbaxy
Product: Ciprofloxacin
Category- Antibiotic
By- V B Saigal
C& MA
Brand Doctor & Creative [email protected]
www.cmavoice.webnode.com
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About Ciprofloxacin
•A Second Generation
Antibacterial formula
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Market Size of Antibiotics
• By 2016 the Global Market
size. - 34.1b Euro.
• Expected Market growth-4.6%
• Other antibiotics 79%
• Penicillin 8%
• Erythromycin 7%
• Tetracycline 4%
• Chloramphenicol 1%
• Streptomycins 1%
other antibio
tics79%
penicillins8%
erythromycin
7%
tetracyclines4%
chloramphen
icol1%
1%0%
Market Size of Antibiotics
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Our Target Market -Africa
• Target Group
• Doctors
• Medical Shops
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Our Creative Strategy
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RanbaxyCiprafloxacin Care,Cure & Recover
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Ranbaxy
Cure Endocarditis
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RanbaxyGastroenditis
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Ranbaxy
malignant otitis extrema
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Ranbaxy
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RanbaxyUrinary Tract Infection
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The End