Ramon Chavez / Alex Herrera B. Sports & … · Live the Experience Ramon Chavez / Alex Herrera B....

©2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

1

Cisco Sports and

Entertainment Vision–

Live the Experience

Ramon Chavez / Alex Herrera B.

Sports & Entertainment

Systems Engineers


Cisco Confidential

2

Cisco: Real Estate & Sports

Cisco Sports Value Proposition

Cisco Connected Stadium

Financial Benefits & Case Studies

222

Agenda

Conclusion


Cisco Confidential

3

Cisco: Global Leader in Technology

Changing the W

ay W

e W

ork, Live, Play and Learn

“We are committed to serving this m

arket with

technologies, solutions, and services that will

transform

the experience of sports”

John Chambers

�Founded in 1984

�$35B in annual reve

nue

�60,000 employe

es worldwide

�#1 in m

ost markets in which

we compete

�Leader in Networking from global

enterprise to Consumer Networking

products

�10-18% annual R&D inve

stm

ent

�Innova

tion heritage: 2,300+ patents, #25

on Business W

eek’s “Most Innova

tive

”companies

�25,000 partners

�Award-w

inning customer service

�Cisco Phila

nthropy, Networking

Academy, 21S program, Green program


Cisco Confidential

4

Cisco in Real Estate

�460 O

ffices in 90 Countries; valued at $5 billion

�5 m

illion square feet of office space

�2800 cameras

�6600 card readers

�5 Security & Facilities O

perations Centers

(SFOCs)


Cisco Confidential

5

Convergence

Convergence

Introducing the

Inform

ation Utility

Introducing the

Inform

ation Utility

Integration

Integration

Building the Intelligent

Hotel Property

Building the Intelligent

Hotel Property

Transform

ation

Transform

ation

Enable Opportunity—Build a Utility

Enhanced Experience

Enhanced Experience


Cisco Confidential

6

The Intelligent Venue is the Integration of

Building Systems + Technology Solutions

Cashless Payments

IP Telephones

“Luxury Suite of the Future”

Building Automations

Virtual Concierge

Application

server

Access Controls

HVAC Sensors

Background Diagram Source: Siemens 2004

Digital Signage

IP Security Cameras


Cisco Confidential

7

Convergence: Introducing the Inform

ation Utility

Electricity

Electricity

Gas

Gas

Essential Utilities

Essential Utilities

Internet

Internet

Inform

ation

Inform

ation

Water

Water

Reduce Cost and Complexity by

Replacing Disparate Networks with One

Simplified, Flexible, and Scalable IP Network

Reduce Cost and Complexity by

Replacing Disparate Networks with One

Simplified, Flexible, and Scalable IP Network


Cisco Confidential

Presentation_ID

7


Cisco Confidential

8

The Link Between Connected Real Estate and

Connected Sports

�Reduce capita

l expenditures (in new builds)

�Reduce operational expenditures and m

axim

ize efficiencies

�Enhance spectator/guest experiences

�Venue safety and security

�Green and sustainable opportunities

�Managed Services opportunities


Cisco Confidential

9

Cisco Sports

Value Proposition


Cisco Confidential

10

Connected Sports

Transform

ing Sport and Entertainment

Drive New

Revenues

Drive New

Revenues

Streamline

Venue

Operations

Streamline

Venue

Operations

Enhance

Fan

Experiences

Enhance

Fan

Experiences


Cisco Confidential

11

The Human Network of

Sport & Entertainment Properties

Press &

Press &

Media

Media

Sports

Sports

Leagues

Leagues

Retailers

Retailers

Sponsors

Sponsors

Community

Community

Athletes

Athletes

VIPs

VIPs

Owners &

Owners &

Operators

Operators

Emergency

Emergency

Response

Response

Catering

Catering

FANS

FANS

Retail

Hotel

Community Park

Restaurants

Virtual

Experience

Ticket Ops

Grounds Crew

Players

Coaches

Media

Fan Fun

Concessions

Wired and Wireless

Public

Transport

Facility Mgmt.

Traffic

Security

Parking

Home of

the Future


Cisco Confidential

12

Energy Management

Energy Management

Telephony

Telephony

BMS

BMS

Video Surveillance

Video Surveillance

Systems

Systems

Security

Security

Digital Signage

Digital Signage

Asset Management

Asset Management

Video Delivery

Video Delivery

BAS

BAS

Safety

Safety

PAS A/V

PAS A/V

Cabling

Cabling

Data Center

Data Center

Devices

Devices

Fire Alarm

Fire Alarm

Access Control

Access Control

HVAC

HVAC

Elevators

Elevators

Data Communication

Data Communication

Cameras

Cameras

Voice Communication

Voice Communication

TV

TV

Sensors

Sensors

RFID NFC/m

obile phones

RFID NFC/m

obile phones

Fan cards

Fan cards

Building Controls

Building Controls

Lights

Lights

Processes

Processes

Surveillance Data Retrieval

Surveillance Data Retrieval

Evacuation

Evacuation

Guest/Fan M

anagement

Guest/Fan M

anagement

Content Management

Content Management

Lost & Found

Lost & Found

Maintenance

Maintenance

Supplier Management

Supplier Management

Renovation and Upgrades

Renovation and Upgrades

CRM Ticketing

CRM Ticketing

Facility O

perations

Facility O

perations

Service Oriented Network Architecture

for Stadiums

Systems Integration

Create an Inform

ation Sharing Platform

Between Systems

Systems Integration

Create an Inform

ation Sharing Platform

Between Systems

Converged Network

Industry Standard Communication Backbone

Converged Network

Industry Standard Communication Backbone


Cisco Confidential

12

Services

Services

ePOS

ePOS

Visitor center

Visitor center

Fans Community

Fans Community

Loya

lty Programs

Loya

lty Programs

Media Services

Media Services

m-m

arketing

m-m

arketing

Real time video

Real time video

Venue m

anagement

Venue m

anagement

VIP/corporate services

VIP/corporate services

Personalised Content

Personalised Content

Business center

Business center

m-Ticketing

m-Ticketing

Merchandising

Merchandising

Service Creation

Create Correlations Between Processes to Create Services

Service Creation

Create Correlations Between Processes to Create Services


Cisco Confidential

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Venues Empower the Human Network Through

New Experiences

Fans

�Real-time game updates

�Fantasy updates

�IP enabled luxu

ry boxe

s

�Fan m

emory sales—digital pictures

�Fan electronic m

essaging

�Virtual reality games

�Video clips to home or mobile devices

Players and Coaches

�IP picture phones in locker rooms

�Real-time results via digital media

�Ability to review tape real-time

�Locker room m

edia and TV’s

�Digital game analysis & stats

Team Road Trips and

Off-season Training

�TelePresence to home venue

�Playe

r Websites and blogs

�IP phones for playe

r homes

Traffic and Parking

�Parking assignments for VIPs or season

ticket holders

�Traffic views via cell phone/PDA

�Valet parking—send m

essage

Media

�Online inform

ation access

�Meet deadlines in real-time

�Online m

edia conferences


Cisco Confidential

14


New Experiences

Community Park and Virtual

Experiences

�Rich interaction games

�Meet the Team at Digital Photo Day

Facility Management

�Automated sensors for lighting,

heating, etc.

�Digital cameras

�Virtual concierges

�Hotel

�Hotel of the Future

�CRM system—frequent lodger

�IP enabled voice system

�Online conferencing

�Corporate e-m

ail/intranet access

�IP enabled m

eeting rooms

�Digital television access in rooms

Ticketing

�Online ticketing

�Smart card for tickets and sales

�RFID ticket readers

�Loya

lty paym

ent cards

Restaurants

�Live Digital television of game

�Wireless ordering

�Paym

ent using loya

lty cards

�Access statistics via PDA

�Online reservations

Sponsors

�Digital signage in stadium

�Promotions on PDA’s and

cell phones

�Digital signage in Fun Zones

�Luxu

ry box multi-media


Cisco Confidential

15


New Experiences

Concessions

�RFID enabled inve

ntory and ordering

�Fan tracker inform

ation

�Automated ordering

�Automated labor scheduling

Draft Day and Scouting

�Secure Communications

�Scouting Prospect Websites

�Online stat tracker

�Draft Day and Scouting

�Secure Communications

�Scouting Prospect Websites

�Online stat tracker

Public Transportation

�Use cell or PDA to pay

�Automated schedules

�Camera view of loading area

Pre-game

�Online blog

�PDA/Cell phone sign-up for in-venue

info. access

�Smart Cards—tickets and m

eals

�Traffic and Transport updates

�Buying—Selling tickets website

�Parking assignments

Post-game

�Traffic access

�Restaurant reservations

�Video of game exp

erience

�Digital photos of game

exp

erience

�Virtual reality games


Cisco Confidential

16


New Experiences

Security

�Automated ticket scanning

�Digital surveillance cameras

�Hooligan identification

�Child tracking

�People traffic counters

�RFID for inve

ntory and

packaging

�Entrance sensors

Retail Outlets

�Store of the Future environment

�Wireless access to inform

ation

�Loya

lty and CRM inform

ation

�Real-time inve

ntory updates

�Digital signage

�RFID usage

During the Game and Fan Fun

�Personalized online services

�Replay video options

�Real-time game stats

�Fantasy stats

�Fan polls

�Venue m

aps

�Tracking fans—kids

�Restroom status—monitoring

�Ordering food to seats

�Merchandising sent to PDA

�Loya

lty cards used for paym

ent

�Multiple camera access

in stadium

�Fan Fun Center—

Virtual Games


Cisco Confidential

17

Operational Services:

Integrated Operations Center

Remote Integrated Operations Center

Remote Integrated Operations Center


Cisco Confidential

17

Economies of scale benefits through integrating

the Network, Security, and Facilities Operations into

ONE Integrated Operations Center

Economies of scale benefits through integrating

the Network, Security, and Facilities Operations into

ONE Integrated Operations Center


Cisco Confidential

18

Integrated Security

ID CREDENTIAL

ID CREDENTIAL

MANAGEMENT

CCTV & DIGITAL

CCTV & DIGITAL

VIDEO SURVEILLANCE

VIDEO SURVEILLANCE

DATA & NETWORK

SECURITY

SECURITY

VISITOR

MANAGEMENT

ACCESS

CONTROL

INTRUSION

INTRUSION

DETECTION

FIRE

ALARM

SEAMLESS INTEGRATION

•Single Database

•Single GUI

•Single Network Configuration

•Single Application


Cisco Confidential

19

Cisco

Connected Stadium


Cisco Confidential

20

Connected Sports Architecture

Integrated Solutions Deliver Business Impact

League Office

Training Camp

Front office

Venue

Data Center

Security

WLAN

Unified Communications

Video

Data

Contact Center

Solution Focus

Areas

Interactive

Luxury

Suites

Interactive

Fan

Experiences

Connected

Fan

Community

Dynamic

Video

Signage

Business

Architecture

Ticket Sales

Advertising/

Sponsorship

Concessions,

Merchandise

Fan

Experience

Safety and

Security


Cisco Confidential

21

Cisco Dynamic HD Video Solutions

Versatility Drives New R

evenue and Enhances Fan Experience

�Innovative capabilities

Central control and m

anagement

Screen leve

l power control (i.e., on/off/standby)

HD video quality to enabled screens

Custom display of video

Deliver specialized video content to any grouping

of displays (singles or clusters)

Size to m

eet needs and supplement with

ads/sponsorship content or releva

nt inform

ation

Play HD video on networked PC (media/press)

�Business benefits

Increase operational efficiencies/staff productivity

Enhance reve

nue streams via new offerings

Improve

, customize fan exp

eriences

Enabling Technologies:

Digital Media System, IP Video

Multicast video distribution


Cisco Confidential

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Example: Enhance Concourse Digital Signage

Compelling Fan C

ommunications

�Deliver customized offerings based on fan

demographics and needs

Venue adapts to eve

nt opportunities

�Engage, inform

and entertain fans with m

ore

immersive offerings

Eve

nt video leve

ls playing field

Full screen ads—tickets, merchandise, concessions

Releva

nt statistics and scores

�Deliver directional signage and relevant

inform

ation to improve fan experience

Seating locator

Traffic/weather updates

Nearest concession stand, exits

Emergency broadcasts


Cisco Confidential

23

Example: Dynamic Concessions

Flexibility, Increase Relevance for Multipurpose Venues

�Customize concession boards to cater to

event themes

Sodas/juices for afternoon kid-focused eve

nts

Gourm

et foods for eve

ning eve

nts

�Dyn

amically change pricing to reduce

excess inventory

Integrate with inve

ntory and POS systems to

maximize reve

nues

�Combine m

enu listings with relevant ads

and event video/promotions

Increase flexibility in sponsorship and adve

rtising

within, between eve

nts

Keep fans entertained—lower perceived wait tim

e in

line


Cisco Confidential

24


Cisco Digital Media System

Unified Communications

TelePresence, IP video

Wireless/M

obile Access

Interactive Luxury Suite Solutions

Premium Services to Entertain Premium Fans


Interactive

fan services

Real time playe

r/game statistics

Concessions and m

erchandising

In suite control of video feeds for each screen

Replays, alternative

multiple camera views and/ or

additional eve

nts

New exp

eriences and business services via TelePresence

Fan/playe

r/coach/team interactions

Extend suite usage


New reve

nue streams resulting from new business service

opportunities

Improve

d fan exp

erience resulting from personalized offerings


Cisco Confidential

25

Cisco Safety and Security Solutions

Build and Proactively M

aintain Secure Environments


Access to live/recorded video surveillance from any

networked location

Includes remote and m

obile devices

Transfer control/monitoring to any networked location

during emergencies

Integrated communication system for venue,

team and public service personnel


Leve

rage existing security inve

stm

ents and drive

operational efficiencies

Improve

response tim

es

Preserve and enhance the fan exp

erience


IP video surveillance and storage

Radio interoperability (IPICS)

Mass accesscontrol, ticketing


Cisco Confidential

26

Interactive Fan Experiences

Personalize Fan Interactions and Adapt to Preferences


New ticketing services

Smartcards and m

obile tickets

Upgrades and resale opportunities

Cashless paym

ents

Single view of fan and targeted promotions

“In venue”mobile services

Live/alternative

video feeds, new ad space,

concessions and m

erchandising, statistics, games


Drive

operational efficiencies

Enhance reve

nue streams via improve

d targeting and

new service offerings (e.g. repurchase)

Improve

fan exp

erience, satisfaction and loya

lty


Smartcard and ticket solutions, E-w

allets

RF technologies

Mobile services (wi-fi)


Cisco Confidential

27

Connect with Fans in the facility:

Virtual Steward/ concierge

Fan

Dual-Modal Phone

FanShop

(POS)

Next Generation Experience

My Buddies

(Super Fans)

Fans’Choice

Fan Channel

(You Tube)

Action

Replay

Player

Exclusives

Food and

Drink

Guest Service

(VoWLAN)

My Promos

Arena Navigator

(where is my seat?)

Yankee Wi-Fi

Player and Game

Stats

Action Replay Video

A New Advertising Medium

Action Replay


Cisco Confidential

28

Connected Fan Community Solutions

Extend the Fan Experience and Brand G

lobally


Personal page publishing and customization enables

self-exp

ression

Profiles, blogs, photo/video sharing

Community interactions and feedback

Message board, messaging, ratings,

lling, podcasts


Brand extension, globalization

Enhance reve

nue streams via online adve

rtising

Improve

d fan exp

eriences and loya

lty


Community platform


Cisco Confidential

29

Financial Benefits &

Case Studies


Cisco Confidential

31

Customer Cases –CAPEX Benefits


Presentation_ID

Ascot Racecourse

Berkshire, UK

Ascot Racecourse

Berkshire, UK

Less cabling to connect

temporary

facilities & screens

2000£savings per event

on IT services

provisioning

Cisco Confidential

Real Madrid,

BernabeuStadium, Sp.

Real Madrid,


Costs cutting on

stadium recabling for

data, voice, CCTV,...

1 single converged

infrastructure shared

between 7 different

locations

Bayern Munchen

Allianz Arena, D

Bayern Munchen

Allianz Arena, D

Single wireless

infrastructure for press,

transaction, voice

High availability

architecture for mission

critical applications

Scalability to support

future services

Single wireless

infrastructure for press,

transaction, voice

High availability

architecture for mission

critical applications

Scalability to support

future services

50%

130 km


Cisco Confidential

32

Customer Cases –OPEX Benefits

32

�Electronic systems

�Integrated triple play

�Building integration

�Structure cablin

g

�Interoperable systems

�Electronic systems

�Integrated triple play

�Building integration

�Structure cablin

g

�Interoperable systems

Real Madrid


Real Madrid


Real Madrid


Real Madrid


Savings on Implementation

& maintenance

80000 seats Stadium,

7 locations operated

by as few as 8 staff

Evacuation in 8min

Cisco Confidential

Eintracht Frankfurt

Commerzbank Arena, D

Eintracht Frankfurt

Commerzbank Arena, D

To complete full data,

voice, wireless, CCTV

retrofit before W

orld Cup

Significant reduction in

operation management

Faster admission access


Bayern Munchen

Allianz Arena, D

Bayern Munchen

Allianz Arena, D

Single point of contact for

sourcing and support

End to end integrated

solution reducing

operation costs

Cisco experienced staff

available on market

50%

16 mos


Cisco Confidential

33

Customer Cases –Revenue Streams

33

Ascot Racecourse

Berkshire, UK

Ascot Racecourse

Berkshire, UK

Bets transactions a day

thru secure wireless

connected PDAs

Real time digital channels

on 900 perm

anent & 400

temporary screens


Manchester City

Stadium, UK

Manchester City

Stadium, UK


Increase of fans

membership base

thanks to smartcard

Reduction of theft,

errors... Valued at 5%

loss of POS turnover

Increase of fans

membership base

thanks to smartcard

Reduction of theft,

errors... Valued at 5%

loss of POS turnover

Cisco Confidential

Cisco ConfidentialUniversity of

Phoenix Stadium,

AZ Cardinals N

FL, USA

University of

Phoenix Stadium,

AZ Cardinals N

FL, USA

More transactions in

value thanks to ePOS

cashless payments

20-50% reduction in

transaction time

More transactions in

value thanks to ePOS

cashless payments

20-50% reduction in

transaction time

35%

30%

£1 M


Cisco Confidential

34

Conclusion


Cisco Confidential

35

Stadium Today


Cisco Confidential

36

Stadium Experience of the Future!

Enhanced fan exp

erience from any angle on any device

within the venue


Cisco Confidential

37

37Cisco –Sports References


Cisco Confidential

38

Ramon Chavez / Alex Herrera B. Sports & … · Live the Experience Ramon Chavez / Alex Herrera B....

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Transcript of Ramon Chavez / Alex Herrera B. Sports & … · Live the Experience Ramon Chavez / Alex Herrera B....