Ramly

#1

ASMA LIYANA BINTI JA’AFAR

COMPANY REVIEW

2014838744

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MISSION, VISION & COMPANY’S GOALS

THE RAMLY BURGER MAN

SUBSIDIARIES

PRODUCTS

#1

RAMLY’S ACTIVITIES

SWOT ANALYSIS

PROMOTIONS


THE RAMLY’S BURGER MAN

Dato’ Haji Ramli bin Moknioriginally from Tanjung

Piandang, Perak

Saw the opportunity to have burger meat locally produced.

Started the business with just a deposit of RM2, 000

Company’s annual revenue is now exceeding RM100 million

per year.

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MISSION & VISION

#1MISSION

• Achieve excellent in thebusiness target.

VISION

• To produce HALAL, clean andquality product.

COMPANY’S GOALS• Provide and offering job

opportunities in management,production to product marketingand distribution.

• Become household name inMalaysia and internationalmarkets.

• Plan export Ramly food productsworldwide.


SUBSIDIARIES

#1

SU

BS

IDIA

RIE

S

Ramly Food Processing Sdn. Bhd.

Pemasaran Ramly MokniSdn. Bhd.

Ramly Food Services Sdn. Bhd.

Ramly Halal Mart Sdn. Bhd


RAMLY HALAL MART SDN. BHD.

RAMLY’S ACTIVITIES

Participated in MIFB 2008 Exhibition at PWTC, Kuala Lumpur form 10th July 2008 until 12th July 2008.

Participated in MAHA 2008 Expo in Serdang, Selangor from 11th August 2008 until 23rd August 2008.

Participated in an event which organized by MOA & FAMA. It was held in Diamond Island, Phnom Penh in Cambodia from 21st October 2010 until 23rd October

2010.

MAHA International Expo 2012 located at MAEPS, Serdang Selangor on 23rd November 2012 until 2nd

December 2012.

PROMOTIONS

RAMLY CARD> RM5.00 (No monthly fees)

> Special discounts

STRENGTHS

1. Strong products

2. Strong brand

3. Role of intermediaries

WEAKNESSESS

1. Advertising strategy

2. Vulnerable

3. Unhealthy food production

OPPORTUNITIES

1. International expansion

2. New product innovation

3. Took Part in Television Programme

THREATS

1. Government regulations

2. Strong competitors

3. Consumer awareness about healthy food

SWOT

ANALYSIS

New Product Innovation

Cooking show television programme

COMPETITOR

Tuesday, 7th October 2014RAMLY HALAL MART, BANDAR TUN RAZAK

Ramly

Marketing

Transcript of Ramly