TASK 1

Evidence on evolution of production strategies in Malaysia

Nowadays there are too much evolution of production strategies, and the example of relevant evidence to support the statement is Ramly burger company which is already expand their production as well in abroad. Their evolution of production strategies have increase in making the variety of their product and export their product to the international market. RAMLY FOOD PROCESSING SDN BHD is a well-known Bumiputra-owned food-based manufacturer dealing in meat-based products such as beef, chicken and seafood.

The company was founded in 1984 from a pure desire by owners, Dato' Haji Ramly Bin Mokni and Datin Hajjah Shala Siah Binti Abdul Manap to produce halal, clean and quality products.

The company owns a processing plant located in SME Industrial Park, Mukim Batu, Kuala Lumpur offering job opportunies in management, production to product marketing and distribution. RAMLY is now a household name in Malaysia and international markets

Ramly Burger has been a successful homegrown brand in Malaysia over the last three

decades.Its sales have breached the RM1 billion mark and it is aiming to double that to RM2

billion by 2016. Ramly Food manufactures beef, chicken, prawn and fish patties as well as

frankfurters, cocktail sausages, chicken and beef nuggets, and minced chicken and beef.

The company also produces its own sauces like black pepper, chilli and tomato sauce, as well

as mayonnaise, bread and butter. Founder and managing director Datuk Ramly Mokni plans

to export Ramly food products worldwide. In the pipeline is the plan to build a bigger

manufacturing facility next year at Pulau Indah Halal Park near Port Klang, with an

investment of about RM250 million.

Ramly Food now owns two processing plants at the Bandar Tun Razak industrial zone in

Cheras and the IKS industrial park in Mukim Batu, Kuala Lumpur. The plants collectively

produce about 150,000 tonnes of products each day. Currently, Ramly Food exports its

products to Asian countries such as Indonesia, Singapore, Thailand and Indonesia. Exports

command about 30 per cent of its revenue. With the new plant, besides being able to increase

production capacity, they hope to increase product offerings from 30 to more than 100. By

2016, they target export markets to contribute at least half of group sales.

In 1979, Ramly decided to give up his job as a butcher at a supermarket and began to make

burger patties with his wife Datin Shala Siah Abdul Manap from their flat in Lorong Haji.

Hussein Kuala Lumpur. The husband-and-wife team made the patties manually, mincing

meat and adding own blend of spices to the patties, producing about 200 pieces a day.

Ramly had a burger stall in Jalan Haji Hussein off Jalan Chow Kit and gained a lot of support

from friends who also began their own stalls sourcing patties from Ramly. Production then

increased to 2,000 patties a day. He later took a loan from Bank Pembangunan Malaysia Bhd

and moved to a shop-house-cum-factory in Bandar Tun Razak, Kuala Lumpur, where

Perusahaan Ramly Mokni Sdn Bhd was established in 1984.

3. Customer Service

Delivery

Perusahaan Ghazni provide the delivery service which means the employee of Perusahaan

Ghazni itself will deliver the order from customer to the right destination as the customer

request . This service is called door-to-door services. This is one way that Perusahaan Ghazni

use to pleasant their customer and get the customer loyalty in giving they the best customer

service.

Door gift or goodies for any event and ceremony

Perusahaan Ghazni also receive the reservation for any event or ceremony that requires the

Perusahaan Ghazni to provides the bahulu as a goodies or a small gift during wedding

ceremony and any event. It available in many shape and flavour, it is depends on the

customer request.

Free Gift / Reward

One of the benefits that we can get if we purchase bahulu from Perusahaan Ghazni is, they

will give us free gift or reward as they appreciate us by spending at their company. This

customer service usually given to those who are buy in a large quantity and in bulks.

Perusahaan Ghazni will give extra 100 pieces of bahulu for every purchase of 500 pieces of

bahulu. This is one way Perusahaan Ghazni use to show their appreciation to their loyal

customer.