Ramadan Big Data - netizency.files.wordpress.com TV series polls, reviews, and preferences Tips for...
Transcript of Ramadan Big Data - netizency.files.wordpress.com TV series polls, reviews, and preferences Tips for...
5.2M peopleare interested inRamadan contentacross KSA and UAE
Ramadan Big Data:
Source: Facebook Adverts Manager
The highest user engagementwith brand content duringRamadan takes place between8pm and 11pm Dubai time
Time spentper sessionincreases by
during Ramadan
Source: Instagram
Hashtags
6.4m 2.9m 1.5m 531k 315k
Ramadan 2016Google searches were dominated by food and cooking followed by fashion and travel
Source: Google Trends – UAE & KSA
29,739 24,40325,484
Food Fashion Travel & Tourism
Males between the age of 25 and 34 are the largest segment interestedin Ramadan content on Instagram and Facebook
Fashion, movies andprayers are amongthe top topics thatthey seek online
100% 98%98%
Fashion &shopping
Movies/films
Prayers &religion
Education &entertainment
Source: Think With Google
InspirationSource: Facebook
Decision makingSource: Facebook
Live content &engagement with
celebritiesSource: Twitter
Plat
form
Usa
ge D
urin
g Ra
mad
an
Emerging #Ramadan ThemesEngagement
Search Trends
Social Audience
Source: 42 monitored regional brand pages
Countdowns forthe holy monthand its rituals
CSR initiativesaround food
donation
Ramadan TV seriespolls, reviews,
and preferences
Tips for healthyeating andsafe driving
Source: Social listening
Female 18-24450,000
Female 25-34940,000
Male 35-44620,000
Male 25-341,700,000
Male 18-24770,000