Ramadan 2007 Survey Results

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Transcript of Ramadan 2007 Survey Results

  • Ramadan 2007 Survey Results

  • OutlineBackground

    Survey Objectives

    Information Areas

    Research Methodology & Design

    Results and analysis

  • BackgroundHabits generally change during the Holy month of Ramadan with media habits not being any different. TV programming changes, viewership increases and Ramadan specific advertising is created. With TV Diary data only being available at the end of the month, thus not benefiting our clients, we decided to conduct an internal survey amongst UM7 employees, their friends and their families to shed light on these habits.

  • Survey ObjectivesTo get a better understanding of TV viewership during Ramadan while tapping on the channels most watched, in order to help us ensure optimum schedules for our clients.

  • Information AreasThe following broad information areas were covered:

    Ramadan Activities during the day:How a normal day in Ramadan is spent

    TV Programs & Serials Evaluation:Rating the different serials and programs aired on TVIdentifying Channel selection when watching a particular serial

    TV Ads & Awareness:Top of Mind ad awareness

  • Survey Methodology & DesignMethodologyThis survey was conducted via a small scale random questionnaire among UM7 employees.

    Sample SizeA total of 155 individuals where interviewed. The breakdown is as follows:Females 15-25 : 47 individualsFemales 25+ : 50 individuals

    Males 15-25 : 27 individuals Males 25+ : 31 individuals

    Sampling Time Frame4th, 5th, 6th & 7th day of Ramadan

  • Results & Analysis

  • Take OutsRamadan Habits Watching TV is the main activity done after Iftar, with the highest viewership experienced within the Female 25+ target. Females 25+ tend to spend the 2 hours before Iftar cooking for their families. Male targets TV viewership is significantly lower than that of Females especially against the 15-25 males who tend to hang out in cafes after Tarweeh prayers TV viewership drops during Taraweeh prayers across most targets, especially among the younger age groups. Younger males tend to hang out in cafes after taraweeh prayers and take an afternoon nap just before ftar.

    Top Viewed SerialsYetraba Fe Ezo is the most popular serial against all targets this year.Tamer & Shawkia 2 is the 2nd highest serial against all targets with the exception of Females 25+. Tamer & Shawkia has significantly higher viewership against the younger target groups. Kadeyet Rai Aam captures 2nd place amongst Females 25+ and 3rd place for females 15-25. El Daly captures 3rd place across most targets

  • Take OutsTop Viewed Programs

    El Shaka, Al Nas We Ana and El Beit Beitak are the top 3 programs across all targets El Beit Beitak has higher popularity amongst older males while El Shaka appeals more to the younger age groups.Al Manei Wel Manmnoo also has high viewership against older males.Mein Feina is also amongst the high viewed programs against most targets

    Channel Selection

    ETV this year captures the lion share due to airing all the important serials during prime timings. ART Hekayat follows completing directly with ETV CH1&2 especially against common serials.

  • Total Sample

  • Total Sample: A Normal Day in RamadanWatching TV is the main activity during Ramadan after IftarEatingWatching TVTaraweeh prayersCafe

  • Total Sample: Serials ViewedYetraba Fe Ezo & Tamer & Shawkia 2 are the most viewed serials 2. Tamer & Shawkia 23. El Daly1. Yetraba Fe Ezo4. Kadeyat Rai Aam

    Total Sample

    15-2525+

    Males273158

    Females475097

    Total7481155

    Q3

    Males 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping2224239311313128

    Eating4111124524225

    Praying142424384631499433

    Watching TV4114533161315131198

    Listening to Radio16223312111

    Driving112161211142

    At Work1111718161

    At school/uni356551

    Caf131013106

    Cooking1

    Males 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping1931224237912427

    Eating6122422245

    Praying363337662132395122

    Watching TV71113681820121111910

    Listening to Radio1513223313211

    Driving3102664121

    At Work14212327521111

    At school/uni433111

    Caf111147118

    Cooking

    Females 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping3844421572241213414Sleeping78%85%95%25%13%4%4%7%31%0%0%0%0%2%7%9%30%

    Eating212141841118Eating4%0%0%0%0%0%2%3%3%69%17%7%2%0%2%2%17%

    Praying68143535641121221033Praying12%15%2%7%6%10%5%8%15%7%23%38%46%19%7%0%7%

    Watching TV313310121228271929212718Watching TV6%0%0%2%0%6%5%17%31%20%58%49%40%56%48%60%39%

    Listening to Radio212452111Listening to Radio0%0%0%3%2%4%7%8%5%0%0%2%0%0%2%2%0%

    Driving193110172112131Driving0%0%0%32%6%2%18%29%5%2%2%4%2%6%0%2%0%

    At Work1143432261121At Work0%0%2%24%64%64%46%19%5%2%0%0%0%0%0%0%0%

    At school/uni4554111At school/uni0%0%0%7%9%10%7%2%0%0%0%0%2%2%0%0%0%

    Caf4815113Caf0%0%0%0%0%0%0%0%0%0%0%0%8%15%34%24%7%

    Cooking342Cooking0%0%0%0%0%0%5%7%5%0%0%0%0%0%0%0%0%

    4952445953505659395948554852444546

    Females 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping364343621420Sleeping72%86%86%12%4%0%0%0%0%0%0%0%0%0%0%28%40%

    Eating44734Eating0%0%0%0%0%0%0%0%0%88%14%6%0%0%0%0%8%

    Praying7744875312Praying14%14%8%0%0%0%0%0%0%8%16%14%10%6%0%2%4%

    Watching TV71431510235383943443224Watching TV14%0%0%0%2%8%6%30%20%4%70%76%78%86%88%64%48%

    Listening to Radio12Listening to Radio0%0%2%0%0%4%0%0%0%0%0%0%0%0%0%0%0%

    Driving234139Driving0%0%4%6%0%0%8%26%18%0%0%0%0%0%0%0%0%

    At Work3740393683At Work0%0%0%74%80%78%72%16%6%0%0%0%0%0%0%0%0%

    At school/uniAt school/uni0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%

    Caf26463Caf0%0%0%0%0%0%0%0%0%0%0%4%12%8%12%6%0%

    Cooking47571428Cooking0%0%0%8%14%10%14%28%56%0%0%0%0%0%0%0%0%

    5050505050505050505050505050505050

    Total

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping11514213034143614340001382249Sleeping69%84%84%18%8%2%3%8%25%0%0%0%1%2%5%14%31%

    Eating12200002321312411741722Eating7%1%0%0%0%0%1%2%1%69%16%7%4%2%1%5%14%

    Praying1725101181612191227244545278610Praying10%15%6%6%5%10%6%11%9%14%16%27%29%16%5%4%6%

    Watching TV21021281133312597988596877760Watching TV13%0%1%1%1%5%6%19%22%13%65%59%54%56%56%51%38%

    Listening to Radio0121336811543424421Listening to Radio0%1%1%7%2%4%4%6%4%2%2%2%1%2%3%1%1%

    Driving005437226481611429310Driving0%0%3%23%4%1%14%28%12%1%1%2%1%5%2%1%0%

    At Work0027611211210525710001111At Work0%0%1%40%67%68%55%14%5%1%0%0%0%1%1%1%1%

    At school/uni00391513123000011110At school/uni0%0%2%5%9%8%6%2%0%0%0%0%1%1%1%1%0%

    Caf1000000000141426413517Caf1%0%0%0%0%0%0%0%0%0%1%2%9%15%27%23%11%

    Cooking00047510183100000000Cooking0%0%0%2%4%3%5%10%22%0%0%0%0%0%0%0%0%

    166170154191168165192174138189150166157171154152160

    Chart1

    0.09523809520.17687074830.19047619050.08163265310.11564625850.3401360544

    0.22516556290.21192052980.16556291390.11258278150.05298013250.2317880795

    0.05405405410.10135135140.11486486490.09459459460.08108108110.5540540541

    0.01369863010.02054794520.11643835620.027397260300.8219178082

    0.12162162160.16216216220.12837837840.05405405410.03378378380.5

    0.03472222220.09722222220.11111111110.11111111110.06250.5833333333

    0.01388888890.06944444440.06944444440.11805555560.07638888890.6527777778

    00.03448275860.09655172410.0758620690.06206896550.7310344828

    0.00709219860.02836879430.04964539010.05673758870.0851063830.7730496454

    0.23239436620.21126760560.13380281690.09154929580.06338028170.2676056338

    0.3750.23026315790.15789473680.05921052630.07236842110.1052631579

    0.18954248370.21568627450.18300653590.10457516340.0457516340.2614379085

    0.04137931030.04827586210.06206896550.08965517240.03448275860.724137931

    0.02836879430.07092198580.07801418440.09219858160.07092198580.6595744681

    0.07142857140.07857142860.12142857140.050.05714285710.6214285714

    0.0209790210.0419580420.0419580420.06293706290.08391608390.7482517483

    0.02777777780.01388888890.05555555560.02777777780.02777777780.8472222222

    0.01388888890.06250.03472222220.07638888890.05555555560.7569444444

    0.08843537410.08843537410.10204081630.10204081630.10884353740.5102040816

    0.07801418440.05673758870.07801418440.00709219860.02127659570.7588652482

    0.0489510490.08391608390.09090909090.0419580420.0139860140.7202797203

    0.12328767120.12328767120.15753424660.05479452050.02054794520.5205479452

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q4

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat1144410Ragel We Set Setat373412

    Tamer & Shwakia 2557225Tamer & Shwakia 263679

    Ragol Fakir Ghany Gedan322119Ragol Fakir Ghany Gedan2413512

    Al Imam Al Shafie1222Al Imam Al Shafie16124

    Soltan al Gharam154114Soltan al Gharam5332314

    Man Atlak el Rasas Ala Hend Alam113117Man Atlak el Rasas Ala Hend Alam113121

    Qalb Emraa122Qalb Emraa2720

    3emaret Yaquobian52173emaret Yaquobian1225

    Afreet El Kersh1221Afreet El Kersh132220

    Kadeyet Ra'I A'am43647Kadeyet Ra'I A'am5422311

    Yetraba Fe 'Ezo783313Yetraba Fe 'Ezo1357312

    El Daly575216El Daly4743113

    3a2elah Magnoona4223a2elah Magnoona22124

    Azhar11121Azhar111518

    Nouqtat Nizam53115Nouqtat Nizam1152116

    Emra'a Fo' El Ada1121Emra'a Fo' El Ada11224

    Bab El Hara123Bab El Hara425

    Awlad El Leil24Awlad El Leil22124

    Hanan We Hanin223116Hanan We Hanin22619

    Hak Mashroo'21120Hak Mashroo'241120

    Al Masrawiya211120Al Masrawiya231220

    Al Malik Farook323115Al Malik Farook36417

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat578451645Ragel We Set Setat8159141249

    Tamer & Shwakia 21512833647Tamer & Shwakia 28124531547

    Ragol Fakir Ghany Gedan47522846Ragol Fakir Ghany Gedan357642348

    Al Imam Al Shafie24244Al Imam Al Shafie3733245

    Soltan al Gharam546222746Soltan al Gharam712631947

    Man Atlak el Rasas Ala Hend Alam153752445Man Atlak el Rasas Ala Hend Alam4711322249

    Qalb Emraa136512945Qalb Emraa721232347

    3emaret Yaquobian71235453emaret Yaquobian42852948

    Afreet El Kersh22213542Afreet El Kersh111473347

    Kadeyet Ra'I A'am15103311143Kadeyet Ra'I A'am913845948

    Yetraba Fe 'Ezo1814534448Yetraba Fe 'Ezo19895748

    El Daly9118451148El Daly1181171047

    3a2elah Magnoona214134423a2elah Magnoona256732548

    Azhar125323043Azhar364832448

    Nouqtat Nizam324242843Nouqtat Nizam635322847

    Emra'a Fo' El Ada115413345Emra'a Fo' El Ada51482947

    Bab El Hara2113943Bab El Hara25333548

    Awlad El Leil124123444Awlad El Leil151852747

    Hanan We Hanin265752247Hanan We Hanin758541847

    Hak Mashroo'5133443Hak Mashroo'45313346

    Al Masrawiya3333443Al Masrawiya58322947

    Al Malik Farook559232145Al Malik Farook75752347

    Total

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat142628121750147

    Tamer & Shwakia 234322517835151

    Ragol Fakir Ghany Gedan81517141282148

    Al Imam Al Shafie231740120146

    Soltan al Gharam1824198574148

    Man Atlak el Rasas Ala Hend Alam5141616984144

    Qalb Emraa21010171194144

    3emaret Yaquobian0514119106145

    Afreet El Kersh147812109141

    Kadeyet Ra'I A'am33301913938142

    Yetraba Fe 'Ezo57352491116152

    El Daly29332816740153

    3a2elah Magnoona679135105145

    Azhar41011131093141

    Nouqtat Nizam1011177887140

    Emra'a Fo' El Ada366912107143

    Bab El Hara42844122144

    Awlad El Leil295118109144

    Hanan We Hanin131315151675147

    Hak Mashroo'1181113107141

    Al Masrawiya7121362103143

    Al Malik Farook1818238376146

    Total

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat10%18%19%8%12%34%

    Tamer & Shwakia 223%21%17%11%5%23%

    Ragol Fakir Ghany Gedan5%10%11%9%8%55%

    Al Imam Al Shafie1%2%12%3%0%82%

    Soltan al Gharam12%16%13%5%3%50%

    Man Atlak el Rasas Ala Hend Alam3%10%11%11%6%58%

    Qalb Emraa1%7%7%12%8%65%

    3emaret Yaquobian0%3%10%8%6%73%

    Afreet El Kersh1%3%5%6%9%77%

    Kadeyet Ra'I A'am23%21%13%9%6%27%

    Yetraba Fe 'Ezo38%23%16%6%7%11%

    El Daly19%22%18%10%5%26%

    3a2elah Magnoona4%5%6%9%3%72%

    Azhar3%7%8%9%7%66%

    Nouqtat Nizam7%8%12%5%6%62%

    Emra'a Fo' El Ada2%4%4%6%8%75%

    Bab El Hara3%1%6%3%3%85%

    Awlad El Leil1%6%3%8%6%76%

    Hanan We Hanin9%9%10%10%11%51%

    Hak Mashroo'8%6%8%1%2%76%

    Al Masrawiya5%8%9%4%1%72%

    Al Malik Farook12%12%16%5%2%52%

    Q5

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana43919El Nas We Ana8334110

    Meen Feina Ye'dar Yensa148119Meen Feina Ye'dar Yensa236116

    Karakeeb12121Karakeeb1123

    Ma'a Sherifa123Ma'a Sherifa123

    Al Mane' Wel Mamnou'125117Al Mane' Wel Mamnou'4452114

    El Shaka161214El Shaka536328

    El Beit Beitak112716El Beit Beitak94734

    Super Heneidy3332112Super Heneidy4332313

    90 minutes1331890 minutes612115

    Al Gana Fe Beyoutena - Amr Khaled3220Al Gana Fe Beyoutena - Amr Khaled842114

    Tereek El Hedaya21119Tereek El Hedaya22221

    Al Habib El Ali1122Al Habib El Ali24124

    Dayman "amer24Dayman "amer1127

    El Kahera El Youm33218El Kahera El Youm3618

    Ma'a Osama Atyab222Ma'a Osama Atyab4224

    Khamas Nugoum Program122Khamas Nugoum Program11224

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana1088712El Nas We Ana91113121349

    Meen Feina Ye'dar Yensa3124619Meen Feina Ye'dar Yensa3613331947

    Karakeeb21137Karakeeb314246

    Ma'a Sherifa12336Ma'a Sherifa3423746

    Al Mane' Wel Mamnou'227922Al Mane' Wel Mamnou'7710211946

    El Shaka1359629El Shaka5159711047

    El Beit Beitak127114110El Beit Beitak91112321148

    Super Heneidy1442329Super Heneidy245233147

    90 minutes24223190 minutes376212948

    Al Gana Fe Beyoutena - Amr Khaled1144320Al Gana Fe Beyoutena - Amr Khaled13662449

    Tereek El Hedaya42234Tereek El Hedaya73213548

    Al Habib El Ali11138Al Habib El Ali413323447

    Dayman "amer521132Dayman "amer1113244

    El Kahera El Youm784122El Kahera El Youm56413046

    Ma'a Osama Atyab23438Ma'a Osama Atyab6513648

    Khamas Nugoum Program311137Khamas Nugoum Program11234047

    Totals

    ExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana31253313344

    Meen Feina Ye'dar Yensa9253111463

    Karakeeb11822123

    Ma'a Sherifa15740119

    Al Mane' Wel Mamnou'14152714272

    El Shaka24293616631

    El Beit Beitak41243710431

    Super Heneidy10141581085

    90 minutes1212136393

    Al Gana Fe Beyoutena - Amr Khaled3514144078

    Tereek El Hedaya137731109

    Al Habib El Ali86362118

    Dayman "amer151331115

    El Kahera El Youm1823102088

    Ma'a Osama Atyab2131310120

    Khamas Nugoum Program53136123

    Q6

    Males 15-25Males 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a122Qalb Emra'a6318

    Kadeyet Ra'I A'am98217Kadeyet Ra'I A'am878

    El Daly8111116El Daly710134

    Yetraba Fe "Ezo1491114Yetraba Fe "Ezo1211113

    Hanan We Hanin61114Hanan We Hanin81114

    Hak Mashroo'319Hak Mashroo'22314

    Man Atlak el Rasas Ala Hend Alam42117Man Atlak el Rasas Ala Hend Alam41214

    Ragel We Set Setat11139Ragel We Set Setat9412

    Azhar319Azhar4115

    Al Malik Farook131316Al Malik Farook17412

    Tamer & Shwakia 216133Tamer & Shwakia 21633

    Females 15-25Females 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a411425Qalb Emra'a101741739

    Kadeyet Ra'I A'am1116717Kadeyet Ra'I A'am192042449

    El Daly12164110El Daly1717127549

    Yetraba Fe "Ezo18191324Yetraba Fe "Ezo2119124249

    Hanan We Hanin1922116Hanan We Hanin221131735

    Hak Mashroo'4111124Hak Mashroo'61222132

    Man Atlak el Rasas Ala Hend Alam824221Man Atlak el Rasas Ala Hend Alam15831137

    Ragel We Set Setat1712718Ragel We Set Setat19141438

    Azhar10125Azhar1611936

    Al Malik Farook13718Al Malik Farook1741738

    Tamer & Shwakia 2161395Tamer & Shwakia 2291322744

    Totals

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a212000801182

    Kadeyet Ra'I A'am4751130022026

    El Daly4454100281125

    Yetraba Fe "Ezo655821007813

    Hanan We Hanin55202026351

    Hak Mashroo'15120500678

    Man Atlak el Rasas Ala Hend Alam313000160663

    Ragel We Set Setat561001121853

    Azhar03300002178

    Al Malik Farook011401018063

    Tamer & Shwakia 2771010451718

    Q7

    Males 15-25Males 25+Females 15-25Females 25+Total

    Ad Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times Recalled

    Pepsi22Pepsi19Pepsi39Mobinil34

    Mobinil22Mobinil20Mobinil37Pepsi31

    mansour8Etisalat8Mansour14Mansour18

    Ceramica Cleopatra7Damac1Chipsy12Chipsy14

    Chipsy7Mansour13Etisalat10Etisalat11

    Etisialat7Ezz Steel2Toshiba9Vodafone9

    Toshiba5Toshiba5Juhayna8Guhaina Rayeb9

    El Darayeb4Huyndai2Cleopatra5Toshiba7

    Rayeb3Juhayna Rayeb4Vodafone5Cliopatra6

    hyundai2Cleopatra4Al Darayeb4Labanita4

    Vodafone2Snaffy1Rawabi4Samnet Al Dawar4

    Labanita2Knorr1Rashidy El Mizan37 up3

    Ezz Steel2Carrier6Ezz3Juhaina youghrt3

    7up2Tedata4Galaxy3Rawabi3

    Al Ahram Kawaleen1Ahram Keys2Carrier3Ganah3

    Madinaty1Labanita1TE Data3Hundai3

    Nouval17 Up2Hyundai2Al Darayeb3

    Sprite1Juhayna Yoghurt1Labanita2Halah Oil2

    Marina Ceramics1Vodafone1Damac27alwah2

    Miraco Carrier1Chipsi4Dove2Carrier2

    El Rasheedy el Meyzan1Ta3ma1Coca Cola1Galaxy2

    TE Data1NBE1Oxi1Coca Cola1

    Juhayna1Taxes2Crystal1Dodge1

    Rawaby1Madinati1El Hanem1DAMAC1

    Clean & Clear1Talaat Mostafa12alayah1

    OXI1Olympic1Madinaty1

    El dawar1Pril1Noval1

    El Taza1Persil1Ezz Al dekhela1

    Tata1Fresh1Dream Land1

    Resala1Al Hanem Gold1

    Maggi1Ta3ma cheese1

    Panda Cheese1Al 3askari1

    Cristal Oil1

    Tide1

    Baity juice1

  • 3. El Nas We AnaTotal Sample: Programs ViewedEl Beit Beitak & El Shaka are the most viewed programs 1. El Beit Beitak2. El Shaka

    Total Sample

    15-2525+

    Males273158

    Females475097

    Total7481155

    Q3

    Males 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping2224239311313128

    Eating4111124524225

    Praying142424384631499433

    Watching TV4114533161315131198

    Listening to Radio16223312111

    Driving112161211142

    At Work1111718161

    At school/uni356551

    Caf131013106

    Cooking1

    Males 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping1931224237912427

    Eating6122422245

    Praying363337662132395122

    Watching TV71113681820121111910

    Listening to Radio1513223313211

    Driving3102664121

    At Work14212327521111

    At school/uni433111

    Caf111147118

    Cooking

    Females 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping3844421572241213414Sleeping78%85%95%25%13%4%4%7%31%0%0%0%0%2%7%9%30%

    Eating212141841118Eating4%0%0%0%0%0%2%3%3%69%17%7%2%0%2%2%17%

    Praying68143535641121221033Praying12%15%2%7%6%10%5%8%15%7%23%38%46%19%7%0%7%

    Watching TV313310121228271929212718Watching TV6%0%0%2%0%6%5%17%31%20%58%49%40%56%48%60%39%

    Listening to Radio212452111Listening to Radio0%0%0%3%2%4%7%8%5%0%0%2%0%0%2%2%0%

    Driving193110172112131Driving0%0%0%32%6%2%18%29%5%2%2%4%2%6%0%2%0%

    At Work1143432261121At Work0%0%2%24%64%64%46%19%5%2%0%0%0%0%0%0%0%

    At school/uni4554111At school/uni0%0%0%7%9%10%7%2%0%0%0%0%2%2%0%0%0%

    Caf4815113Caf0%0%0%0%0%0%0%0%0%0%0%0%8%15%34%24%7%

    Cooking342Cooking0%0%0%0%0%0%5%7%5%0%0%0%0%0%0%0%0%

    4952445953505659395948554852444546

    Females 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping364343621420Sleeping72%86%86%12%4%0%0%0%0%0%0%0%0%0%0%28%40%

    Eating44734Eating0%0%0%0%0%0%0%0%0%88%14%6%0%0%0%0%8%

    Praying7744875312Praying14%14%8%0%0%0%0%0%0%8%16%14%10%6%0%2%4%

    Watching TV71431510235383943443224Watching TV14%0%0%0%2%8%6%30%20%4%70%76%78%86%88%64%48%

    Listening to Radio12Listening to Radio0%0%2%0%0%4%0%0%0%0%0%0%0%0%0%0%0%

    Driving234139Driving0%0%4%6%0%0%8%26%18%0%0%0%0%0%0%0%0%

    At Work3740393683At Work0%0%0%74%80%78%72%16%6%0%0%0%0%0%0%0%0%

    At school/uniAt school/uni0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%

    Caf26463Caf0%0%0%0%0%0%0%0%0%0%0%4%12%8%12%6%0%

    Cooking47571428Cooking0%0%0%8%14%10%14%28%56%0%0%0%0%0%0%0%0%

    5050505050505050505050505050505050

    Total

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping11514213034143614340001382249Sleeping69%84%84%18%8%2%3%8%25%0%0%0%1%2%5%14%31%

    Eating12200002321312411741722Eating7%1%0%0%0%0%1%2%1%69%16%7%4%2%1%5%14%

    Praying1725101181612191227244545278610Praying10%15%6%6%5%10%6%11%9%14%16%27%29%16%5%4%6%

    Watching TV21021281133312597988596877760Watching TV13%0%1%1%1%5%6%19%22%13%65%59%54%56%56%51%38%

    Listening to Radio0121336811543424421Listening to Radio0%1%1%7%2%4%4%6%4%2%2%2%1%2%3%1%1%

    Driving005437226481611429310Driving0%0%3%23%4%1%14%28%12%1%1%2%1%5%2%1%0%

    At Work0027611211210525710001111At Work0%0%1%40%67%68%55%14%5%1%0%0%0%1%1%1%1%

    At school/uni00391513123000011110At school/uni0%0%2%5%9%8%6%2%0%0%0%0%1%1%1%1%0%

    Caf1000000000141426413517Caf1%0%0%0%0%0%0%0%0%0%1%2%9%15%27%23%11%

    Cooking00047510183100000000Cooking0%0%0%2%4%3%5%10%22%0%0%0%0%0%0%0%0%

    166170154191168165192174138189150166157171154152160

    TotalQ3

    0.09523809520.17687074830.19047619050.08163265310.11564625850.3401360544

    0.22516556290.21192052980.16556291390.11258278150.05298013250.2317880795

    0.05405405410.10135135140.11486486490.09459459460.08108108110.5540540541

    0.01369863010.02054794520.11643835620.027397260300.8219178082

    0.12162162160.16216216220.12837837840.05405405410.03378378380.5

    0.03472222220.09722222220.11111111110.11111111110.06250.5833333333

    0.01388888890.06944444440.06944444440.11805555560.07638888890.6527777778

    00.03448275860.09655172410.0758620690.06206896550.7310344828

    0.00709219860.02836879430.04964539010.05673758870.0851063830.7730496454

    0.23239436620.21126760560.13380281690.09154929580.06338028170.2676056338

    0.3750.23026315790.15789473680.05921052630.07236842110.1052631579

    0.18954248370.21568627450.18300653590.10457516340.0457516340.2614379085

    0.04137931030.04827586210.06206896550.08965517240.03448275860.724137931

    0.02836879430.07092198580.07801418440.09219858160.07092198580.6595744681

    0.07142857140.07857142860.12142857140.050.05714285710.6214285714

    0.0209790210.0419580420.0419580420.06293706290.08391608390.7482517483

    0.02777777780.01388888890.05555555560.02777777780.02777777780.8472222222

    0.01388888890.06250.03472222220.07638888890.05555555560.7569444444

    0.08843537410.08843537410.10204081630.10204081630.10884353740.5102040816

    0.07801418440.05673758870.07801418440.00709219860.02127659570.7588652482

    0.0489510490.08391608390.09090909090.0419580420.0139860140.7202797203

    0.12328767120.12328767120.15753424660.05479452050.02054794520.5205479452

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q4

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat1144410Ragel We Set Setat373412

    Tamer & Shwakia 2557225Tamer & Shwakia 263679

    Ragol Fakir Ghany Gedan322119Ragol Fakir Ghany Gedan2413512

    Al Imam Al Shafie1222Al Imam Al Shafie16124

    Soltan al Gharam154114Soltan al Gharam5332314

    Man Atlak el Rasas Ala Hend Alam113117Man Atlak el Rasas Ala Hend Alam113121

    Qalb Emraa122Qalb Emraa2720

    3emaret Yaquobian52173emaret Yaquobian1225

    Afreet El Kersh1221Afreet El Kersh132220

    Kadeyet Ra'I A'am43647Kadeyet Ra'I A'am5422311

    Yetraba Fe 'Ezo783313Yetraba Fe 'Ezo1357312

    El Daly575216El Daly4743113

    3a2elah Magnoona4223a2elah Magnoona22124

    Azhar11121Azhar111518

    Nouqtat Nizam53115Nouqtat Nizam1152116

    Emra'a Fo' El Ada1121Emra'a Fo' El Ada11224

    Bab El Hara123Bab El Hara425

    Awlad El Leil24Awlad El Leil22124

    Hanan We Hanin223116Hanan We Hanin22619

    Hak Mashroo'21120Hak Mashroo'241120

    Al Masrawiya211120Al Masrawiya231220

    Al Malik Farook323115Al Malik Farook36417

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat578451645Ragel We Set Setat8159141249

    Tamer & Shwakia 21512833647Tamer & Shwakia 28124531547

    Ragol Fakir Ghany Gedan47522846Ragol Fakir Ghany Gedan357642348

    Al Imam Al Shafie24244Al Imam Al Shafie3733245

    Soltan al Gharam546222746Soltan al Gharam712631947

    Man Atlak el Rasas Ala Hend Alam153752445Man Atlak el Rasas Ala Hend Alam4711322249

    Qalb Emraa136512945Qalb Emraa721232347

    3emaret Yaquobian71235453emaret Yaquobian42852948

    Afreet El Kersh22213542Afreet El Kersh111473347

    Kadeyet Ra'I A'am15103311143Kadeyet Ra'I A'am913845948

    Yetraba Fe 'Ezo1814534448Yetraba Fe 'Ezo19895748

    El Daly9118451148El Daly1181171047

    3a2elah Magnoona214134423a2elah Magnoona256732548

    Azhar125323043Azhar364832448

    Nouqtat Nizam324242843Nouqtat Nizam635322847

    Emra'a Fo' El Ada115413345Emra'a Fo' El Ada51482947

    Bab El Hara2113943Bab El Hara25333548

    Awlad El Leil124123444Awlad El Leil151852747

    Hanan We Hanin265752247Hanan We Hanin758541847

    Hak Mashroo'5133443Hak Mashroo'45313346

    Al Masrawiya3333443Al Masrawiya58322947

    Al Malik Farook559232145Al Malik Farook75752347

    Females 15-25 (%)Females 25+ (%)

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat11%16%18%9%11%36%Ragel We Set Setat16%31%18%2%8%24%

    Tamer & Shwakia 232%26%17%6%6%13%Tamer & Shwakia 217%26%9%11%6%32%

    Ragol Fakir Ghany Gedan0%9%15%11%4%61%Ragol Fakir Ghany Gedan6%10%15%13%8%48%

    Al Imam Al Shafie0%0%5%0%0%95%Al Imam Al Shafie0%7%16%7%0%71%

    Soltan al Gharam11%9%13%4%4%59%Soltan al Gharam15%26%13%6%0%40%

    Man Atlak el Rasas Ala Hend Alam2%11%7%16%11%53%Man Atlak el Rasas Ala Hend Alam8%14%22%6%4%45%

    Qalb Emraa2%7%13%11%2%64%Qalb Emraa0%15%4%26%6%49%

    3emaret Yaquobian0%0%16%2%4%78%3emaret Yaquobian0%8%4%17%10%60%

    Afreet El Kersh0%5%5%5%2%83%Afreet El Kersh2%2%2%9%15%70%

    Kadeyet Ra'I A'am35%23%7%7%2%26%Kadeyet Ra'I A'am19%27%17%8%10%19%

    Yetraba Fe 'Ezo38%29%10%6%8%8%Yetraba Fe 'Ezo40%17%19%0%10%15%

    El Daly19%23%17%8%10%23%El Daly23%17%23%15%0%21%

    3a2elah Magnoona0%5%2%10%2%81%3a2elah Magnoona4%10%13%15%6%52%

    Azhar2%5%12%7%5%70%Azhar6%13%8%17%6%50%

    Nouqtat Nizam7%5%9%5%9%65%Nouqtat Nizam13%6%11%6%4%60%

    Emra'a Fo' El Ada2%2%11%9%2%73%Emra'a Fo' El Ada0%11%2%9%17%62%

    Bab El Hara0%0%5%2%2%91%Bab El Hara0%4%10%6%6%73%

    Awlad El Leil2%5%9%2%5%77%Awlad El Leil2%11%2%17%11%57%

    Hanan We Hanin4%13%11%15%11%47%Hanan We Hanin15%11%17%11%9%38%

    Hak Mashroo'12%2%7%0%0%79%Hak Mashroo'9%11%7%0%2%72%

    Al Masrawiya7%7%7%0%0%79%Al Masrawiya0%11%17%6%4%62%

    Al Malik Farook11%11%20%4%7%47%Al Malik Farook15%11%15%11%0%49%

    Total

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat142628121750147

    Tamer & Shwakia 234322517835151

    Ragol Fakir Ghany Gedan81517141282148

    Al Imam Al Shafie231740120146

    Soltan al Gharam1824198574148

    Man Atlak el Rasas Ala Hend Alam5141616984144

    Qalb Emraa21010171194144

    3emaret Yaquobian0514119106145

    Afreet El Kersh147812109141

    Kadeyet Ra'I A'am33301913938142

    Yetraba Fe 'Ezo57352491116152

    El Daly29332816740153

    3a2elah Magnoona679135105145

    Azhar41011131093141

    Nouqtat Nizam1011177887140

    Emra'a Fo' El Ada366912107143

    Bab El Hara42844122144

    Awlad El Leil295118109144

    Hanan We Hanin131315151675147

    Hak Mashroo'1181113107141

    Al Masrawiya7121362103143

    Al Malik Farook1818238376146

    Total (%)

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat10%18%19%8%12%34%

    Tamer & Shwakia 223%21%17%11%5%23%

    Ragol Fakir Ghany Gedan5%10%11%9%8%55%

    Al Imam Al Shafie1%2%12%3%0%82%

    Soltan al Gharam12%16%13%5%3%50%

    Man Atlak el Rasas Ala Hend Alam3%10%11%11%6%58%

    Qalb Emraa1%7%7%12%8%65%

    3emaret Yaquobian0%3%10%8%6%73%

    Afreet El Kersh1%3%5%6%9%77%

    Kadeyet Ra'I A'am23%21%13%9%6%27%

    Yetraba Fe 'Ezo38%23%16%6%7%11%

    El Daly19%22%18%10%5%26%

    3a2elah Magnoona4%5%6%9%3%72%

    Azhar3%7%8%9%7%66%

    Nouqtat Nizam7%8%12%5%6%62%

    Emra'a Fo' El Ada2%4%4%6%8%75%

    Bab El Hara3%1%6%3%3%85%

    Awlad El Leil1%6%3%8%6%76%

    Hanan We Hanin9%9%10%10%11%51%

    Hak Mashroo'8%6%8%1%2%76%

    Al Masrawiya5%8%9%4%1%72%

    Al Malik Farook12%12%16%5%2%52%

    TotalQ4

    0.20805369130.16778523490.22147651010.08724832210.02013422820.2953020134

    0.06293706290.17482517480.21678321680.07692307690.0279720280.4405594406

    0.00729927010.00729927010.05839416060.01459854010.01459854010.897810219

    0.00735294120.03676470590.05147058820.029411764700.875

    0.09722222220.10416666670.18750.09722222220.01388888890.5

    0.16901408450.20422535210.25352112680.11267605630.04225352110.2183098592

    0.27891156460.16326530610.25170068030.06802721090.02721088440.2108843537

    0.07042253520.09859154930.10563380280.05633802820.07042253520.5985915493

    0.08633093530.08633093530.09352517990.04316546760.02158273380.6690647482

    0.24137931030.09655172410.09655172410.027586206900.5379310345

    0.09285714290.050.050.02142857140.00714285710.7785714286

    0.05594405590.0419580420.0209790210.0419580420.0139860140.8251748252

    0.00724637680.03623188410.09420289860.02173913040.00724637680.8333333333

    0.12765957450.16312056740.07092198580.014184397200.6241134752

    0.01342281880.08724832210.08724832210.006711409400.8053691275

    0.03546099290.02127659570.00709219860.02127659570.04255319150.8723404255

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q5

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana43919El Nas We Ana8334110

    Meen Feina Ye'dar Yensa148119Meen Feina Ye'dar Yensa236116

    Karakeeb12121Karakeeb1123

    Ma'a Sherifa123Ma'a Sherifa123

    Al Mane' Wel Mamnou'125117Al Mane' Wel Mamnou'4452114

    El Shaka161214El Shaka536328

    El Beit Beitak112716El Beit Beitak94734

    Super Heneidy3332112Super Heneidy4332313

    90 minutes1331890 minutes612115

    Al Gana Fe Beyoutena - Amr Khaled3220Al Gana Fe Beyoutena - Amr Khaled842114

    Tereek El Hedaya21119Tereek El Hedaya22221

    Al Habib El Ali1122Al Habib El Ali24124

    Dayman "amer24Dayman "amer1127

    El Kahera El Youm33218El Kahera El Youm3618

    Ma'a Osama Atyab222Ma'a Osama Atyab4224

    Khamas Nugoum Program122Khamas Nugoum Program11224

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana1088712El Nas We Ana91113121349

    Meen Feina Ye'dar Yensa3124619Meen Feina Ye'dar Yensa3613331947

    Karakeeb21137Karakeeb314246

    Ma'a Sherifa12336Ma'a Sherifa3423746

    Al Mane' Wel Mamnou'227922Al Mane' Wel Mamnou'7710211946

    El Shaka1359629El Shaka5159711047

    El Beit Beitak127114110El Beit Beitak91112321148

    Super Heneidy1442329Super Heneidy245233147

    90 minutes24223190 minutes376212948

    Al Gana Fe Beyoutena - Amr Khaled1144320Al Gana Fe Beyoutena - Amr Khaled13662449

    Tereek El Hedaya42234Tereek El Hedaya73213548

    Al Habib El Ali11138Al Habib El Ali413323447

    Dayman "amer521132Dayman "amer1113244

    El Kahera El Youm784122El Kahera El Youm56413046

    Ma'a Osama Atyab23438Ma'a Osama Atyab6513648

    Khamas Nugoum Program311137Khamas Nugoum Program11234047

    Totals

    ExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana31253313344149

    Meen Feina Ye'dar Yensa9253111463143

    Karakeeb11822123137

    Ma'a Sherifa15740119136

    Al Mane' Wel Mamnou'14152714272144

    El Shaka24293616631142

    El Beit Beitak41243710431147

    Super Heneidy10141581085142

    90 minutes1212136393139

    Al Gana Fe Beyoutena - Amr Khaled3514144078145

    Tereek El Hedaya137731109140

    Al Habib El Ali86362118143

    Dayman "amer151331115138

    El Kahera El Youm1823102088141

    Ma'a Osama Atyab2131310120149

    Khamas Nugoum Program53136123141

    Totals

    ExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana21%17%22%9%2%30%

    Meen Feina Ye'dar Yensa6%17%22%8%3%44%

    Karakeeb1%1%6%1%1%90%

    Ma'a Sherifa1%4%5%3%0%88%

    Al Mane' Wel Mamnou'10%10%19%10%1%50%

    El Shaka17%20%25%11%4%22%

    El Beit Beitak28%16%25%7%3%21%

    Super Heneidy7%10%11%6%7%60%

    90 minutes9%9%9%4%2%67%

    Al Gana Fe Beyoutena - Amr Khaled24%10%10%3%0%54%

    Tereek El Hedaya9%5%5%2%1%78%

    Al Habib El Ali6%4%2%4%1%83%

    Dayman "amer1%4%9%2%1%83%

    El Kahera El Youm13%16%7%1%0%62%

    Ma'a Osama Atyab1%9%9%1%0%81%

    Khamas Nugoum Program4%2%1%2%4%87%

    Q6

    Males 15-25Males 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a122Qalb Emra'a6318

    Kadeyet Ra'I A'am98217Kadeyet Ra'I A'am878

    El Daly8111116El Daly710134

    Yetraba Fe "Ezo1491114Yetraba Fe "Ezo1211113

    Hanan We Hanin61114Hanan We Hanin81114

    Hak Mashroo'319Hak Mashroo'22314

    Man Atlak el Rasas Ala Hend Alam42117Man Atlak el Rasas Ala Hend Alam41214

    Ragel We Set Setat11139Ragel We Set Setat9412

    Azhar319Azhar4115

    Al Malik Farook131316Al Malik Farook17412

    Tamer & Shwakia 216133Tamer & Shwakia 21633

    Females 15-25Females 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a411425Qalb Emra'a101741739

    Kadeyet Ra'I A'am1116717Kadeyet Ra'I A'am192042449

    El Daly12164110El Daly1717127549

    Yetraba Fe "Ezo18191324Yetraba Fe "Ezo2119124249

    Hanan We Hanin1922116Hanan We Hanin221131735

    Hak Mashroo'4111124Hak Mashroo'61222132

    Man Atlak el Rasas Ala Hend Alam824221Man Atlak el Rasas Ala Hend Alam15831137

    Ragel We Set Setat1712718Ragel We Set Setat19141438

    Azhar10125Azhar1611936

    Al Malik Farook13718Al Malik Farook1741738

    Tamer & Shwakia 2161395Tamer & Shwakia 2291322744

    Totals

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a212000801182

    Kadeyet Ra'I A'am4751130022026

    El Daly4454100281125

    Yetraba Fe "Ezo655821007813

    Hanan We Hanin55202026351

    Hak Mashroo'15120500678

    Man Atlak el Rasas Ala Hend Alam313000160663

    Ragel We Set Setat561001121853

    Azhar03300002178

    Al Malik Farook011401018063

    Tamer & Shwakia 2771010451718

    Q7

    Males 15-25Males 25+Females 15-25Females 25+Total

    Ad Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times Recalled

    Pepsi22Pepsi19Pepsi39Mobinil34

    Mobinil22Mobinil20Mobinil37Pepsi31

    mansour8Etisalat8Mansour14Mansour18

    Ceramica Cleopatra7Damac1Chipsy12Chipsy14

    Chipsy7Mansour13Etisalat10Etisalat11

    Etisialat7Ezz Steel2Toshiba9Vodafone9

    Toshiba5Toshiba5Juhayna8Guhaina Rayeb9

    El Darayeb4Huyndai2Cleopatra5Toshiba7

    Rayeb3Juhayna Rayeb4Vodafone5Cliopatra6

    hyundai2Cleopatra4Al Darayeb4Labanita4

    Vodafone2Snaffy1Rawabi4Samnet Al Dawar4

    Labanita2Knorr1Rashidy El Mizan37 up3

    Ezz Steel2Carrier6Ezz3Juhaina youghrt3

    7up2Tedata4Galaxy3Rawabi3

    Al Ahram Kawaleen1Ahram Keys2Carrier3Ganah3

    Madinaty1Labanita1TE Data3Hundai3

    Nouval17 Up2Hyundai2Al Darayeb3

    Sprite1Juhayna Yoghurt1Labanita2Halah Oil2

    Marina Ceramics1Vodafone1Damac27alwah2

    Miraco Carrier1Chipsi4Dove2Carrier2

    El Rasheedy el Meyzan1Ta3ma1Coca Cola1Galaxy2

    TE Data1NBE1Oxi1Coca Cola1

    Juhayna1Taxes2Crystal1Dodge1

    Rawaby1Madinati1El Hanem1DAMAC1

    Clean & Clear1Talaat Mostafa12alayah1

    OXI1Olympic1Madinaty1

    El dawar1Pril1Noval1

    El Taza1Persil1Ezz Al dekhela1

    Tata1Fresh1Dream Land1

    Resala1Al Hanem Gold1

    Maggi1Ta3ma cheese1

    Panda Cheese1Al 3askari1

    Cristal Oil1

    Tide1

    Baity juice1

  • Total Sample: Channel Selection ETV CH1&CH2 followed by ART Hekayat are the most viewed channels this Ramadan

    Chart1

    0.16935483870.01612903230000.06451612900.08870967740.6612903226

    0.33333333330.36170212770.0921985816000.01418439720.014184397200.1843971631

    0.30344827590.37241379310.0068965517000.01379310340.05517241380.0758620690.1724137931

    0.42207792210.37662337660.0129870130.0064935065000.04545454550.05194805190.0844155844

    0.45454545450.016528925600.016528925600.01652892560.04958677690.02479338840.4214876033

    0.14018691590.00934579440.018691588800.046728972000.05607476640.7289719626

    0.26050420170.0252100840000.134453781500.05042016810.5294117647

    0.42424242420.0075757576000.00757575760.00757575760.01515151520.13636363640.4015151515

    00.289473684200000.01754385960.00877192980.6842105263

    00.00806451610.00806451610.32258064520.008064516100.145161290300.5080645161

    0.62601626020.008130081300.008130081300.03252032520.04065040650.13821138210.1463414634

    CH1/CH2

    ART Hekayat

    Dubai

    MBC1

    Abu Dhabi

    Dream2

    Orbit

    Others

    Have not Seen

    Sheet1

    Qalb Emra'aKadeyet Ra'I A'amEl DalyYetraba Fe "EzoHanan We HaninHak Mashroo'Man Atlak el Rasas Ala Hend AlamRagel We Set SetatAzharAl Malik FarookTamer & Shwakia 2

    CH1/CH217%33%30%42%45%14%26%42%0%0%63%

    ART Hekayat2%36%37%38%2%1%3%1%29%1%1%

    Dubai0%9%1%1%0%2%0%0%0%1%0%

    MBC10%0%0%1%2%0%0%0%0%32%1%

    Abu Dhabi0%0%0%0%0%5%0%1%0%1%0%

    Dream26%1%1%0%2%0%13%1%0%0%3%

    Orbit0%1%6%5%5%0%0%2%2%15%4%

    Others9%0%8%5%2%6%5%14%1%0%14%

    Have not Seen66%18%17%8%42%73%53%40%68%51%15%

  • FemalesFemales 15-25Females 25+

  • Females 15-25: A Normal Day in RamadanWatching TV & going to Taraweeh Paryers is the main activity after Iftar for this target. Younger females usually nap or watch TV before IftarNapping or Watching TVPraying Taraweeh

  • Females 15-25: Serials ViewedYetraba Fe Ezo & Tamer & Shawkia 2 are the most viewed serials 2. Tamer & Shawkia 24. El Daly1. Yetraba Fe Ezo3. Kadeyat Rai Aam

    Total Sample

    15-2525+

    Males273158

    Females475097

    Total7481155

    Q3

    Males 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping2224239311313128

    Eating4111124524225

    Praying142424384631499433

    Watching TV4114533161315131198

    Listening to Radio16223312111

    Driving112161211142

    At Work1111718161

    At school/uni356551

    Caf131013106

    Cooking1

    Males 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping1931224237912427

    Eating6122422245

    Praying363337662132395122

    Watching TV71113681820121111910

    Listening to Radio1513223313211

    Driving3102664121

    At Work14212327521111

    At school/uni433111

    Caf111147118

    Cooking

    Females 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping3844421572241213414Sleeping78%85%95%25%13%4%4%7%31%0%0%0%0%2%7%9%30%

    Eating212141841118Eating4%0%0%0%0%0%2%3%3%69%17%7%2%0%2%2%17%

    Praying68143535641121221033Praying12%15%2%7%6%10%5%8%15%7%23%38%46%19%7%0%7%

    Watching TV313310121228271929212718Watching TV6%0%0%2%0%6%5%17%31%20%58%49%40%56%48%60%39%

    Listening to Radio212452111Listening to Radio0%0%0%3%2%4%7%8%5%0%0%2%0%0%2%2%0%

    Driving193110172112131Driving0%0%0%32%6%2%18%29%5%2%2%4%2%6%0%2%0%

    At Work1143432261121At Work0%0%2%24%64%64%46%19%5%2%0%0%0%0%0%0%0%

    At school/uni4554111At school/uni0%0%0%7%9%10%7%2%0%0%0%0%2%2%0%0%0%

    Caf4815113Caf0%0%0%0%0%0%0%0%0%0%0%0%8%15%34%24%7%

    Cooking342Cooking0%0%0%0%0%0%5%7%5%0%0%0%0%0%0%0%0%

    4952445953505659395948554852444546

    Females 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping364343621420Sleeping72%86%86%12%4%0%0%0%0%0%0%0%0%0%0%28%40%

    Eating44734Eating0%0%0%0%0%0%0%0%0%88%14%6%0%0%0%0%8%

    Praying7744875312Praying14%14%8%0%0%0%0%0%0%8%16%14%10%6%0%2%4%

    Watching TV71431510235383943443224Watching TV14%0%0%0%2%8%6%30%20%4%70%76%78%86%88%64%48%

    Listening to Radio12Listening to Radio0%0%2%0%0%4%0%0%0%0%0%0%0%0%0%0%0%

    Driving234139Driving0%0%4%6%0%0%8%26%18%0%0%0%0%0%0%0%0%

    At Work3740393683At Work0%0%0%74%80%78%72%16%6%0%0%0%0%0%0%0%0%

    At school/uniAt school/uni0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%

    Caf26463Caf0%0%0%0%0%0%0%0%0%0%0%4%12%8%12%6%0%

    Cooking47571428Cooking0%0%0%8%14%10%14%28%56%0%0%0%0%0%0%0%0%

    5050505050505050505050505050505050

    Total

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping11514213034143614340001382249Sleeping69%84%84%18%8%2%3%8%25%0%0%0%1%2%5%14%31%

    Eating12200002321312411741722Eating7%1%0%0%0%0%1%2%1%69%16%7%4%2%1%5%14%

    Praying1725101181612191227244545278610Praying10%15%6%6%5%10%6%11%9%14%16%27%29%16%5%4%6%

    Watching TV21021281133312597988596877760Watching TV13%0%1%1%1%5%6%19%22%13%65%59%54%56%56%51%38%

    Listening to Radio0121336811543424421Listening to Radio0%1%1%7%2%4%4%6%4%2%2%2%1%2%3%1%1%

    Driving005437226481611429310Driving0%0%3%23%4%1%14%28%12%1%1%2%1%5%2%1%0%

    At Work0027611211210525710001111At Work0%0%1%40%67%68%55%14%5%1%0%0%0%1%1%1%1%

    At school/uni00391513123000011110At school/uni0%0%2%5%9%8%6%2%0%0%0%0%1%1%1%1%0%

    Caf1000000000141426413517Caf1%0%0%0%0%0%0%0%0%0%1%2%9%15%27%23%11%

    Cooking00047510183100000000Cooking0%0%0%2%4%3%5%10%22%0%0%0%0%0%0%0%0%

    166170154191168165192174138189150166157171154152160

    Chart1

    0.11111111110.15555555560.17777777780.08888888890.11111111110.3555555556

    0.31914893620.25531914890.1702127660.06382978720.06382978720.1276595745

    00.08695652170.1521739130.10869565220.04347826090.6086956522

    000.0454545455000.9545454545

    0.10869565220.08695652170.13043478260.04347826090.04347826090.5869565217

    0.02222222220.11111111110.06666666670.15555555560.11111111110.5333333333

    0.02222222220.06666666670.13333333330.11111111110.02222222220.6444444444

    000.15555555560.02222222220.04444444440.7777777778

    00.04761904760.04761904760.04761904760.02380952380.8333333333

    0.34883720930.23255813950.06976744190.06976744190.0232558140.2558139535

    0.3750.29166666670.10416666670.06250.08333333330.0833333333

    0.18750.22916666670.16666666670.08333333330.10416666670.2291666667

    00.04761904760.02380952380.09523809520.02380952380.8095238095

    0.0232558140.04651162790.11627906980.06976744190.04651162790.6976744186

    0.06976744190.04651162790.09302325580.04651162790.09302325580.6511627907

    0.02222222220.02222222220.11111111110.08888888890.02222222220.7333333333

    000.04651162790.0232558140.0232558140.9069767442

    0.02272727270.04545454550.09090909090.02272727270.04545454550.7727272727

    0.04255319150.12765957450.10638297870.14893617020.10638297870.4680851064

    0.11627906980.0232558140.0697674419000.7906976744

    0.06976744190.06976744190.0697674419000.7906976744

    0.11111111110.11111111110.20.04444444440.06666666670.4666666667

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q4

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat1144410Ragel We Set Setat373412

    Tamer & Shwakia 2557225Tamer & Shwakia 263679

    Ragol Fakir Ghany Gedan322119Ragol Fakir Ghany Gedan2413512

    Al Imam Al Shafie1222Al Imam Al Shafie16124

    Soltan al Gharam154114Soltan al Gharam5332314

    Man Atlak el Rasas Ala Hend Alam113117Man Atlak el Rasas Ala Hend Alam113121

    Qalb Emraa122Qalb Emraa2720

    3emaret Yaquobian52173emaret Yaquobian1225

    Afreet El Kersh1221Afreet El Kersh132220

    Kadeyet Ra'I A'am43647Kadeyet Ra'I A'am5422311

    Yetraba Fe 'Ezo783313Yetraba Fe 'Ezo1357312

    El Daly575216El Daly4743113

    3a2elah Magnoona4223a2elah Magnoona22124

    Azhar11121Azhar111518

    Nouqtat Nizam53115Nouqtat Nizam1152116

    Emra'a Fo' El Ada1121Emra'a Fo' El Ada11224

    Bab El Hara123Bab El Hara425

    Awlad El Leil24Awlad El Leil22124

    Hanan We Hanin223116Hanan We Hanin22619

    Hak Mashroo'21120Hak Mashroo'241120

    Al Masrawiya211120Al Masrawiya231220

    Al Malik Farook323115Al Malik Farook36417

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat578451645Ragel We Set Setat8159141249

    Tamer & Shwakia 21512833647Tamer & Shwakia 28124531547

    Ragol Fakir Ghany Gedan47522846Ragol Fakir Ghany Gedan357642348

    Al Imam Al Shafie24244Al Imam Al Shafie3733245

    Soltan al Gharam546222746Soltan al Gharam712631947

    Man Atlak el Rasas Ala Hend Alam153752445Man Atlak el Rasas Ala Hend Alam4711322249

    Qalb Emraa136512945Qalb Emraa721232347

    3emaret Yaquobian71235453emaret Yaquobian42852948

    Afreet El Kersh22213542Afreet El Kersh111473347

    Kadeyet Ra'I A'am15103311143Kadeyet Ra'I A'am913845948

    Yetraba Fe 'Ezo1814534448Yetraba Fe 'Ezo19895748

    El Daly9118451148El Daly1181171047

    3a2elah Magnoona214134423a2elah Magnoona256732548

    Azhar125323043Azhar364832448

    Nouqtat Nizam324242843Nouqtat Nizam635322847

    Emra'a Fo' El Ada115413345Emra'a Fo' El Ada51482947

    Bab El Hara2113943Bab El Hara25333548

    Awlad El Leil124123444Awlad El Leil151852747

    Hanan We Hanin265752247Hanan We Hanin758541847

    Hak Mashroo'5133443Hak Mashroo'45313346

    Al Masrawiya3333443Al Masrawiya58322947

    Al Malik Farook559232145Al Malik Farook75752347

    Total

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat142628121750147

    Tamer & Shwakia 234322517835151

    Ragol Fakir Ghany Gedan81517141282148

    Al Imam Al Shafie231740120146

    Soltan al Gharam1824198574148

    Man Atlak el Rasas Ala Hend Alam5141616984144

    Qalb Emraa21010171194144

    3emaret Yaquobian0514119106145

    Afreet El Kersh147812109141

    Kadeyet Ra'I A'am33301913938142

    Yetraba Fe 'Ezo57352491116152

    El Daly29332816740153

    3a2elah Magnoona679135105145

    Azhar41011131093141

    Nouqtat Nizam1011177887140

    Emra'a Fo' El Ada366912107143

    Bab El Hara42844122144

    Awlad El Leil295118109144

    Hanan We Hanin131315151675147

    Hak Mashroo'1181113107141

    Al Masrawiya7121362103143

    Al Malik Farook1818238376146

    Total

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat11%16%18%9%11%36%

    Tamer & Shwakia 232%26%17%6%6%13%

    Ragol Fakir Ghany Gedan0%9%15%11%4%61%

    Al Imam Al Shafie0%0%5%0%0%95%

    Soltan al Gharam11%9%13%4%4%59%

    Man Atlak el Rasas Ala Hend Alam2%11%7%16%11%53%

    Qalb Emraa2%7%13%11%2%64%

    3emaret Yaquobian0%0%16%2%4%78%

    Afreet El Kersh0%5%5%5%2%83%

    Kadeyet Ra'I A'am35%23%7%7%2%26%

    Yetraba Fe 'Ezo38%29%10%6%8%8%

    El Daly19%23%17%8%10%23%

    3a2elah Magnoona0%5%2%10%2%81%

    Azhar2%5%12%7%5%70%

    Nouqtat Nizam7%5%9%5%9%65%

    Emra'a Fo' El Ada2%2%11%9%2%73%

    Bab El Hara0%0%5%2%2%91%

    Awlad El Leil2%5%9%2%5%77%

    Hanan We Hanin4%13%11%15%11%47%

    Hak Mashroo'12%2%7%0%0%79%

    Al Masrawiya7%7%7%0%0%79%

    Al Malik Farook11%11%20%4%7%47%

    Q5

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana43919El Nas We Ana8334110

    Meen Feina Ye'dar Yensa148119Meen Feina Ye'dar Yensa236116

    Karakeeb12121Karakeeb1123

    Ma'a Sherifa123Ma'a Sherifa123

    Al Mane' Wel Mamnou'125117Al Mane' Wel Mamnou'4452114

    El Shaka161214El Shaka536328

    El Beit Beitak112716El Beit Beitak94734

    Super Heneidy3332112Super Heneidy4332313

    90 minutes1331890 minutes612115

    Al Gana Fe Beyoutena - Amr Khaled3220Al Gana Fe Beyoutena - Amr Khaled842114

    Tereek El Hedaya21119Tereek El Hedaya22221

    Al Habib El Ali1122Al Habib El Ali24124

    Dayman "amer24Dayman "amer1127

    El Kahera El Youm33218El Kahera El Youm3618

    Ma'a Osama Atyab222Ma'a Osama Atyab4224

    Khamas Nugoum Program122Khamas Nugoum Program11224

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana1088712El Nas We Ana91113121349

    Meen Feina Ye'dar Yensa3124619Meen Feina Ye'dar Yensa3613331947

    Karakeeb21137Karakeeb314246

    Ma'a Sherifa12336Ma'a Sherifa3423746

    Al Mane' Wel Mamnou'227922Al Mane' Wel Mamnou'7710211946

    El Shaka1359629El Shaka5159711047

    El Beit Beitak127114110El Beit Beitak91112321148

    Super Heneidy1442329Super Heneidy245233147

    90 minutes24223190 minutes376212948

    Al Gana Fe Beyoutena - Amr Khaled1144320Al Gana Fe Beyoutena - Amr Khaled13662449

    Tereek El Hedaya42234Tereek El Hedaya73213548

    Al Habib El Ali11138Al Habib El Ali413323447

    Dayman "amer521132Dayman "amer1113244

    El Kahera El Youm784122El Kahera El Youm56413046

    Ma'a Osama Atyab23438Ma'a Osama Atyab6513648

    Khamas Nugoum Program311137Khamas Nugoum Program11234047

    Totals

    ExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana31253313344

    Meen Feina Ye'dar Yensa9253111463

    Karakeeb11822123

    Ma'a Sherifa15740119

    Al Mane' Wel Mamnou'14152714272

    El Shaka24293616631

    El Beit Beitak41243710431

    Super Heneidy10141581085

    90 minutes1212136393

    Al Gana Fe Beyoutena - Amr Khaled3514144078

    Tereek El Hedaya137731109

    Al Habib El Ali86362118

    Dayman "amer151331115

    El Kahera El Youm1823102088

    Ma'a Osama Atyab2131310120

    Khamas Nugoum Program53136123

    Q6

    Males 15-25Males 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a122Qalb Emra'a6318

    Kadeyet Ra'I A'am98217Kadeyet Ra'I A'am878

    El Daly8111116El Daly710134

    Yetraba Fe "Ezo1491114Yetraba Fe "Ezo1211113

    Hanan We Hanin61114Hanan We Hanin81114

    Hak Mashroo'319Hak Mashroo'22314

    Man Atlak el Rasas Ala Hend Alam42117Man Atlak el Rasas Ala Hend Alam41214

    Ragel We Set Setat11139Ragel We Set Setat9412

    Azhar319Azhar4115

    Al Malik Farook131316Al Malik Farook17412

    Tamer & Shwakia 216133Tamer & Shwakia 21633

    Females 15-25Females 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a411425Qalb Emra'a101741739

    Kadeyet Ra'I A'am1116717Kadeyet Ra'I A'am192042449

    El Daly12164110El Daly1717127549

    Yetraba Fe "Ezo18191324Yetraba Fe "Ezo2119124249

    Hanan We Hanin1922116Hanan We Hanin221131735

    Hak Mashroo'4111124Hak Mashroo'61222132

    Man Atlak el Rasas Ala Hend Alam824221Man Atlak el Rasas Ala Hend Alam15831137

    Ragel We Set Setat1712718Ragel We Set Setat19141438

    Azhar10125Azhar1611936

    Al Malik Farook13718Al Malik Farook1741738

    Tamer & Shwakia 2161395Tamer & Shwakia 2291322744

    Totals

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a212000801182

    Kadeyet Ra'I A'am4751130022026

    El Daly4454100281125

    Yetraba Fe "Ezo655821007813

    Hanan We Hanin55202026351

    Hak Mashroo'15120500678

    Man Atlak el Rasas Ala Hend Alam313000160663

    Ragel We Set Setat561001121853

    Azhar03300002178

    Al Malik Farook011401018063

    Tamer & Shwakia 2771010451718

    Q7

    Males 15-25Males 25+Females 15-25Females 25+Total

    Ad Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times Recalled

    Pepsi22Pepsi19Pepsi39Mobinil34

    Mobinil22Mobinil20Mobinil37Pepsi31

    mansour8Etisalat8Mansour14Mansour18

    Ceramica Cleopatra7Damac1Chipsy12Chipsy14

    Chipsy7Mansour13Etisalat10Etisalat11

    Etisialat7Ezz Steel2Toshiba9Vodafone9

    Toshiba5Toshiba5Juhayna8Guhaina Rayeb9

    El Darayeb4Huyndai2Cleopatra5Toshiba7

    Rayeb3Juhayna Rayeb4Vodafone5Cliopatra6

    hyundai2Cleopatra4Al Darayeb4Labanita4

    Vodafone2Snaffy1Rawabi4Samnet Al Dawar4

    Labanita2Knorr1Rashidy El Mizan37 up3

    Ezz Steel2Carrier6Ezz3Juhaina youghrt3

    7up2Tedata4Galaxy3Rawabi3

    Al Ahram Kawaleen1Ahram Keys2Carrier3Ganah3

    Madinaty1Labanita1TE Data3Hundai3

    Nouval17 Up2Hyundai2Al Darayeb3

    Sprite1Juhayna Yoghurt1Labanita2Halah Oil2

    Marina Ceramics1Vodafone1Damac27alwah2

    Miraco Carrier1Chipsi4Dove2Carrier2

    El Rasheedy el Meyzan1Ta3ma1Coca Cola1Galaxy2

    TE Data1NBE1Oxi1Coca Cola1

    Juhayna1Taxes2Crystal1Dodge1

    Rawaby1Madinati1El Hanem1DAMAC1

    Clean & Clear1Talaat Mostafa12alayah1

    OXI1Olympic1Madinaty1

    El dawar1Pril1Noval1

    El Taza1Persil1Ezz Al dekhela1

    Tata1Fresh1Dream Land1

    Resala1Al Hanem Gold1

    Maggi1Ta3ma cheese1

    Panda Cheese1Al 3askari1

    Cristal Oil1

    Tide1

    Baity juice1

  • 1. El Nas We AnaFemales 15-25: Programs ViewedEl Shaka & Al Nas Wa Ana are the most viewed programs 3. El Beit Beitak2. El Shaka

    Total Sample

    15-2525+

    Males273158

    Females475097

    Total7481155

    Q3

    Males 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping2224239311313128

    Eating4111124524225

    Praying142424384631499433

    Watching TV4114533161315131198

    Listening to Radio16223312111

    Driving112161211142

    At Work1111718161

    At school/uni356551

    Caf131013106

    Cooking1

    Males 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping1931224237912427

    Eating6122422245

    Praying363337662132395122

    Watching TV71113681820121111910

    Listening to Radio1513223313211

    Driving3102664121

    At Work14212327521111

    At school/uni433111

    Caf111147118

    Cooking

    Females 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping3844421572241213414Sleeping78%85%95%25%13%4%4%7%31%0%0%0%0%2%7%9%30%

    Eating212141841118Eating4%0%0%0%0%0%2%3%3%69%17%7%2%0%2%2%17%

    Praying68143535641121221033Praying12%15%2%7%6%10%5%8%15%7%23%38%46%19%7%0%7%

    Watching TV313310121228271929212718Watching TV6%0%0%2%0%6%5%17%31%20%58%49%40%56%48%60%39%

    Listening to Radio212452111Listening to Radio0%0%0%3%2%4%7%8%5%0%0%2%0%0%2%2%0%

    Driving193110172112131Driving0%0%0%32%6%2%18%29%5%2%2%4%2%6%0%2%0%

    At Work1143432261121At Work0%0%2%24%64%64%46%19%5%2%0%0%0%0%0%0%0%

    At school/uni4554111At school/uni0%0%0%7%9%10%7%2%0%0%0%0%2%2%0%0%0%

    Caf4815113Caf0%0%0%0%0%0%0%0%0%0%0%0%8%15%34%24%7%

    Cooking342Cooking0%0%0%0%0%0%5%7%5%0%0%0%0%0%0%0%0%

    4952445953505659395948554852444546

    Females 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping364343621420Sleeping72%86%86%12%4%0%0%0%0%0%0%0%0%0%0%28%40%

    Eating44734Eating0%0%0%0%0%0%0%0%0%88%14%6%0%0%0%0%8%

    Praying7744875312Praying14%14%8%0%0%0%0%0%0%8%16%14%10%6%0%2%4%

    Watching TV71431510235383943443224Watching TV14%0%0%0%2%8%6%30%20%4%70%76%78%86%88%64%48%

    Listening to Radio12Listening to Radio0%0%2%0%0%4%0%0%0%0%0%0%0%0%0%0%0%

    Driving234139Driving0%0%4%6%0%0%8%26%18%0%0%0%0%0%0%0%0%

    At Work3740393683At Work0%0%0%74%80%78%72%16%6%0%0%0%0%0%0%0%0%

    At school/uniAt school/uni0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%

    Caf26463Caf0%0%0%0%0%0%0%0%0%0%0%4%12%8%12%6%0%

    Cooking47571428Cooking0%0%0%8%14%10%14%28%56%0%0%0%0%0%0%0%0%

    5050505050505050505050505050505050

    Total

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping11514213034143614340001382249Sleeping69%84%84%18%8%2%3%8%25%0%0%0%1%2%5%14%31%

    Eating12200002321312411741722Eating7%1%0%0%0%0%1%2%1%69%16%7%4%2%1%5%14%

    Praying1725101181612191227244545278610Praying10%15%6%6%5%10%6%11%9%14%16%27%29%16%5%4%6%

    Watching TV21021281133312597988596877760Watching TV13%0%1%1%1%5%6%19%22%13%65%59%54%56%56%51%38%

    Listening to Radio0121336811543424421Listening to Radio0%1%1%7%2%4%4%6%4%2%2%2%1%2%3%1%1%

    Driving005437226481611429310Driving0%0%3%23%4%1%14%28%12%1%1%2%1%5%2%1%0%

    At Work0027611211210525710001111At Work0%0%1%40%67%68%55%14%5%1%0%0%0%1%1%1%1%

    At school/uni00391513123000011110At school/uni0%0%2%5%9%8%6%2%0%0%0%0%1%1%1%1%0%

    Caf1000000000141426413517Caf1%0%0%0%0%0%0%0%0%0%1%2%9%15%27%23%11%

    Cooking00047510183100000000Cooking0%0%0%2%4%3%5%10%22%0%0%0%0%0%0%0%0%

    166170154191168165192174138189150166157171154152160

    TotalQ3

    0.09523809520.17687074830.19047619050.08163265310.11564625850.3401360544

    0.22516556290.21192052980.16556291390.11258278150.05298013250.2317880795

    0.05405405410.10135135140.11486486490.09459459460.08108108110.5540540541

    0.01369863010.02054794520.11643835620.027397260300.8219178082

    0.12162162160.16216216220.12837837840.05405405410.03378378380.5

    0.03472222220.09722222220.11111111110.11111111110.06250.5833333333

    0.01388888890.06944444440.06944444440.11805555560.07638888890.6527777778

    00.03448275860.09655172410.0758620690.06206896550.7310344828

    0.00709219860.02836879430.04964539010.05673758870.0851063830.7730496454

    0.23239436620.21126760560.13380281690.09154929580.06338028170.2676056338

    0.3750.23026315790.15789473680.05921052630.07236842110.1052631579

    0.18954248370.21568627450.18300653590.10457516340.0457516340.2614379085

    0.04137931030.04827586210.06206896550.08965517240.03448275860.724137931

    0.02836879430.07092198580.07801418440.09219858160.07092198580.6595744681

    0.07142857140.07857142860.12142857140.050.05714285710.6214285714

    0.0209790210.0419580420.0419580420.06293706290.08391608390.7482517483

    0.02777777780.01388888890.05555555560.02777777780.02777777780.8472222222

    0.01388888890.06250.03472222220.07638888890.05555555560.7569444444

    0.08843537410.08843537410.10204081630.10204081630.10884353740.5102040816

    0.07801418440.05673758870.07801418440.00709219860.02127659570.7588652482

    0.0489510490.08391608390.09090909090.0419580420.0139860140.7202797203

    0.12328767120.12328767120.15753424660.05479452050.02054794520.5205479452

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q4

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat1144410Ragel We Set Setat373412

    Tamer & Shwakia 2557225Tamer & Shwakia 263679

    Ragol Fakir Ghany Gedan322119Ragol Fakir Ghany Gedan2413512

    Al Imam Al Shafie1222Al Imam Al Shafie16124

    Soltan al Gharam154114Soltan al Gharam5332314

    Man Atlak el Rasas Ala Hend Alam113117Man Atlak el Rasas Ala Hend Alam113121

    Qalb Emraa122Qalb Emraa2720

    3emaret Yaquobian52173emaret Yaquobian1225

    Afreet El Kersh1221Afreet El Kersh132220

    Kadeyet Ra'I A'am43647Kadeyet Ra'I A'am5422311

    Yetraba Fe 'Ezo783313Yetraba Fe 'Ezo1357312

    El Daly575216El Daly4743113

    3a2elah Magnoona4223a2elah Magnoona22124

    Azhar11121Azhar111518

    Nouqtat Nizam53115Nouqtat Nizam1152116

    Emra'a Fo' El Ada1121Emra'a Fo' El Ada11224

    Bab El Hara123Bab El Hara425

    Awlad El Leil24Awlad El Leil22124

    Hanan We Hanin223116Hanan We Hanin22619

    Hak Mashroo'21120Hak Mashroo'241120

    Al Masrawiya211120Al Masrawiya231220

    Al Malik Farook323115Al Malik Farook36417

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat578451645Ragel We Set Setat8159141249

    Tamer & Shwakia 21512833647Tamer & Shwakia 28124531547

    Ragol Fakir Ghany Gedan47522846Ragol Fakir Ghany Gedan357642348

    Al Imam Al Shafie24244Al Imam Al Shafie3733245

    Soltan al Gharam546222746Soltan al Gharam712631947

    Man Atlak el Rasas Ala Hend Alam153752445Man Atlak el Rasas Ala Hend Alam4711322249

    Qalb Emraa136512945Qalb Emraa721232347

    3emaret Yaquobian71235453emaret Yaquobian42852948

    Afreet El Kersh22213542Afreet El Kersh111473347

    Kadeyet Ra'I A'am15103311143Kadeyet Ra'I A'am913845948

    Yetraba Fe 'Ezo1814534448Yetraba Fe 'Ezo19895748

    El Daly9118451148El Daly1181171047

    3a2elah Magnoona214134423a2elah Magnoona256732548

    Azhar125323043Azhar364832448

    Nouqtat Nizam324242843Nouqtat Nizam635322847

    Emra'a Fo' El Ada115413345Emra'a Fo' El Ada51482947

    Bab El Hara2113943Bab El Hara25333548

    Awlad El Leil124123444Awlad El Leil151852747

    Hanan We Hanin265752247Hanan We Hanin758541847

    Hak Mashroo'5133443Hak Mashroo'45313346

    Al Masrawiya3333443Al Masrawiya58322947

    Al Malik Farook559232145Al Malik Farook75752347

    Females 15-25 (%)Females 25+ (%)

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat11%16%18%9%11%36%Ragel We Set Setat16%31%18%2%8%24%

    Tamer & Shwakia 232%26%17%6%6%13%Tamer & Shwakia 217%26%9%11%6%32%

    Ragol Fakir Ghany Gedan0%9%15%11%4%61%Ragol Fakir Ghany Gedan6%10%15%13%8%48%

    Al Imam Al Shafie0%0%5%0%0%95%Al Imam Al Shafie0%7%16%7%0%71%

    Soltan al Gharam11%9%13%4%4%59%Soltan al Gharam15%26%13%6%0%40%

    Man Atlak el Rasas Ala Hend Alam2%11%7%16%11%53%Man Atlak el Rasas Ala Hend Alam8%14%22%6%4%45%

    Qalb Emraa2%7%13%11%2%64%Qalb Emraa0%15%4%26%6%49%

    3emaret Yaquobian0%0%16%2%4%78%3emaret Yaquobian0%8%4%17%10%60%

    Afreet El Kersh0%5%5%5%2%83%Afreet El Kersh2%2%2%9%15%70%

    Kadeyet Ra'I A'am35%23%7%7%2%26%Kadeyet Ra'I A'am19%27%17%8%10%19%

    Yetraba Fe 'Ezo38%29%10%6%8%8%Yetraba Fe 'Ezo40%17%19%0%10%15%

    El Daly19%23%17%8%10%23%El Daly23%17%23%15%0%21%

    3a2elah Magnoona0%5%2%10%2%81%3a2elah Magnoona4%10%13%15%6%52%

    Azhar2%5%12%7%5%70%Azhar6%13%8%17%6%50%

    Nouqtat Nizam7%5%9%5%9%65%Nouqtat Nizam13%6%11%6%4%60%

    Emra'a Fo' El Ada2%2%11%9%2%73%Emra'a Fo' El Ada0%11%2%9%17%62%

    Bab El Hara0%0%5%2%2%91%Bab El Hara0%4%10%6%6%73%

    Awlad El Leil2%5%9%2%5%77%Awlad El Leil2%11%2%17%11%57%

    Hanan We Hanin4%13%11%15%11%47%Hanan We Hanin15%11%17%11%9%38%

    Hak Mashroo'12%2%7%0%0%79%Hak Mashroo'9%11%7%0%2%72%

    Al Masrawiya7%7%7%0%0%79%Al Masrawiya0%11%17%6%4%62%

    Al Malik Farook11%11%20%4%7%47%Al Malik Farook15%11%15%11%0%49%

    Total

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat142628121750147

    Tamer & Shwakia 234322517835151

    Ragol Fakir Ghany Gedan81517141282148

    Al Imam Al Shafie231740120146

    Soltan al Gharam1824198574148

    Man Atlak el Rasas Ala Hend Alam5141616984144

    Qalb Emraa21010171194144

    3emaret Yaquobian0514119106145

    Afreet El Kersh147812109141

    Kadeyet Ra'I A'am33301913938142

    Yetraba Fe 'Ezo57352491116152

    El Daly29332816740153

    3a2elah Magnoona679135105145

    Azhar41011131093141

    Nouqtat Nizam1011177887140

    Emra'a Fo' El Ada366912107143

    Bab El Hara42844122144

    Awlad El Leil295118109144

    Hanan We Hanin131315151675147

    Hak Mashroo'1181113107141

    Al Masrawiya7121362103143

    Al Malik Farook1818238376146

    Total (%)

    ExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat10%18%19%8%12%34%

    Tamer & Shwakia 223%21%17%11%5%23%

    Ragol Fakir Ghany Gedan5%10%11%9%8%55%

    Al Imam Al Shafie1%2%12%3%0%82%

    Soltan al Gharam12%16%13%5%3%50%

    Man Atlak el Rasas Ala Hend Alam3%10%11%11%6%58%

    Qalb Emraa1%7%7%12%8%65%

    3emaret Yaquobian0%3%10%8%6%73%

    Afreet El Kersh1%3%5%6%9%77%

    Kadeyet Ra'I A'am23%21%13%9%6%27%

    Yetraba Fe 'Ezo38%23%16%6%7%11%

    El Daly19%22%18%10%5%26%

    3a2elah Magnoona4%5%6%9%3%72%

    Azhar3%7%8%9%7%66%

    Nouqtat Nizam7%8%12%5%6%62%

    Emra'a Fo' El Ada2%4%4%6%8%75%

    Bab El Hara3%1%6%3%3%85%

    Awlad El Leil1%6%3%8%6%76%

    Hanan We Hanin9%9%10%10%11%51%

    Hak Mashroo'8%6%8%1%2%76%

    Al Masrawiya5%8%9%4%1%72%

    Al Malik Farook12%12%16%5%2%52%

    TotalQ4

    0.18367346940.22448979590.26530612240.02040816330.04081632650.2653061224

    0.06382978720.12765957450.27659574470.06382978720.06382978720.4042553191

    000.06521739130.021739130400.9130434783

    00.06521739130.08695652170.043478260900.8043478261

    0.1521739130.1521739130.21739130430.04347826090.02173913040.4130434783

    0.10638297870.31914893620.19148936170.14893617020.02127659570.2127659574

    0.18750.22916666670.250.06250.04166666670.2291666667

    0.04255319150.0851063830.10638297870.04255319150.06382978720.6595744681

    0.06250.14583333330.1250.04166666670.02083333330.6041666667

    0.26530612240.12244897960.1224489796000.4897959184

    0.14583333330.06250.04166666670.020833333300.7291666667

    0.0851063830.02127659570.06382978720.06382978720.04255319150.7234042553

    000.250.022727272700.7272727273

    0.10869565220.13043478260.08695652170.021739130400.652173913

    00.1250.10416666670.020833333300.75

    0.02127659570.021276595700.04255319150.06382978720.8510638298

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q5

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana43919El Nas We Ana8334110

    Meen Feina Ye'dar Yensa148119Meen Feina Ye'dar Yensa236116

    Karakeeb12121Karakeeb1123

    Ma'a Sherifa123Ma'a Sherifa123

    Al Mane' Wel Mamnou'125117Al Mane' Wel Mamnou'4452114

    El Shaka161214El Shaka536328

    El Beit Beitak112716El Beit Beitak94734

    Super Heneidy3332112Super Heneidy4332313

    90 minutes1331890 minutes612115

    Al Gana Fe Beyoutena - Amr Khaled3220Al Gana Fe Beyoutena - Amr Khaled842114

    Tereek El Hedaya21119Tereek El Hedaya22221

    Al Habib El Ali1122Al Habib El Ali24124

    Dayman "amer24Dayman "amer1127

    El Kahera El Youm33218El Kahera El Youm3618

    Ma'a Osama Atyab222Ma'a Osama Atyab4224

    Khamas Nugoum Program122Khamas Nugoum Program11224

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana1088712El Nas We Ana91113121349

    Meen Feina Ye'dar Yensa3124619Meen Feina Ye'dar Yensa3613331947

    Karakeeb21137Karakeeb314246

    Ma'a Sherifa12336Ma'a Sherifa3423746

    Al Mane' Wel Mamnou'227922Al Mane' Wel Mamnou'7710211946

    El Shaka1359629El Shaka5159711047

    El Beit Beitak127114110El Beit Beitak91112321148

    Super Heneidy1442329Super Heneidy245233147

    90 minutes24223190 minutes376212948

    Al Gana Fe Beyoutena - Amr Khaled1144320Al Gana Fe Beyoutena - Amr Khaled13662449

    Tereek El Hedaya42234Tereek El Hedaya73213548

    Al Habib El Ali11138Al Habib El Ali413323447

    Dayman "amer521132Dayman "amer1113244

    El Kahera El Youm784122El Kahera El Youm56413046

    Ma'a Osama Atyab23438Ma'a Osama Atyab6513648

    Khamas Nugoum Program311137Khamas Nugoum Program11234047

    Totals

    ExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana31253313344149

    Meen Feina Ye'dar Yensa9253111463143

    Karakeeb11822123137

    Ma'a Sherifa15740119136

    Al Mane' Wel Mamnou'14152714272144

    El Shaka24293616631142

    El Beit Beitak41243710431147

    Super Heneidy10141581085142

    90 minutes1212136393139

    Al Gana Fe Beyoutena - Amr Khaled3514144078145

    Tereek El Hedaya137731109140

    Al Habib El Ali86362118143

    Dayman "amer151331115138

    El Kahera El Youm1823102088141

    Ma'a Osama Atyab2131310120149

    Khamas Nugoum Program53136123141

    Totals

    ExcellentVery goodGoodFairPoorHave Not Seen

    El Nas We Ana18%22%27%2%4%27%

    Meen Feina Ye'dar Yensa6%13%28%6%6%40%

    Karakeeb0%0%7%2%0%91%

    Ma'a Sherifa0%7%9%4%0%80%

    Al Mane' Wel Mamnou'15%15%22%4%2%41%

    El Shaka11%32%19%15%2%21%

    El Beit Beitak19%23%25%6%4%23%

    Super Heneidy4%9%11%4%6%66%

    90 minutes6%15%13%4%2%60%

    Al Gana Fe Beyoutena - Amr Khaled27%12%12%0%0%49%

    Tereek El Hedaya15%6%4%2%0%73%

    Al Habib El Ali9%2%6%6%4%72%

    Dayman "amer0%0%25%2%0%73%

    El Kahera El Youm11%13%9%2%0%65%

    Ma'a Osama Atyab0%13%10%2%0%75%

    Khamas Nugoum Program2%2%0%4%6%85%

    Q6

    Males 15-25Males 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a122Qalb Emra'a6318

    Kadeyet Ra'I A'am98217Kadeyet Ra'I A'am878

    El Daly8111116El Daly710134

    Yetraba Fe "Ezo1491114Yetraba Fe "Ezo1211113

    Hanan We Hanin61114Hanan We Hanin81114

    Hak Mashroo'319Hak Mashroo'22314

    Man Atlak el Rasas Ala Hend Alam42117Man Atlak el Rasas Ala Hend Alam41214

    Ragel We Set Setat11139Ragel We Set Setat9412

    Azhar319Azhar4115

    Al Malik Farook131316Al Malik Farook17412

    Tamer & Shwakia 216133Tamer & Shwakia 21633

    Females 15-25Females 25+

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not SeenCH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a411425Qalb Emra'a101741739

    Kadeyet Ra'I A'am1116717Kadeyet Ra'I A'am192042449

    El Daly12164110El Daly1717127549

    Yetraba Fe "Ezo18191324Yetraba Fe "Ezo2119124249

    Hanan We Hanin1922116Hanan We Hanin221131735

    Hak Mashroo'4111124Hak Mashroo'61222132

    Man Atlak el Rasas Ala Hend Alam824221Man Atlak el Rasas Ala Hend Alam15831137

    Ragel We Set Setat1712718Ragel We Set Setat19141438

    Azhar10125Azhar1611936

    Al Malik Farook13718Al Malik Farook1741738

    Tamer & Shwakia 2161395Tamer & Shwakia 2291322744

    Totals

    CH1/CH2ART HekayatDubaiMBC1Abu DhabiDream2OrbitOthersHave not Seen

    Qalb Emra'a212000801182

    Kadeyet Ra'I A'am4751130022026

    El Daly4454100281125

    Yetraba Fe "Ezo655821007813

    Hanan We Hanin55202026351

    Hak Mashroo'15120500678

    Man Atlak el Rasas Ala Hend Alam313000160663

    Ragel We Set Setat561001121853

    Azhar03300002178

    Al Malik Farook011401018063

    Tamer & Shwakia 2771010451718

    Q7

    Males 15-25Males 25+Females 15-25Females 25+Total

    Ad Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times RecalledAd Name# Times Recalled

    Pepsi22Pepsi19Pepsi39Mobinil34

    Mobinil22Mobinil20Mobinil37Pepsi31

    mansour8Etisalat8Mansour14Mansour18

    Ceramica Cleopatra7Damac1Chipsy12Chipsy14

    Chipsy7Mansour13Etisalat10Etisalat11

    Etisialat7Ezz Steel2Toshiba9Vodafone9

    Toshiba5Toshiba5Juhayna8Guhaina Rayeb9

    El Darayeb4Huyndai2Cleopatra5Toshiba7

    Rayeb3Juhayna Rayeb4Vodafone5Cliopatra6

    hyundai2Cleopatra4Al Darayeb4Labanita4

    Vodafone2Snaffy1Rawabi4Samnet Al Dawar4

    Labanita2Knorr1Rashidy El Mizan37 up3

    Ezz Steel2Carrier6Ezz3Juhaina youghrt3

    7up2Tedata4Galaxy3Rawabi3

    Al Ahram Kawaleen1Ahram Keys2Carrier3Ganah3

    Madinaty1Labanita1TE Data3Hundai3

    Nouval17 Up2Hyundai2Al Darayeb3

    Sprite1Juhayna Yoghurt1Labanita2Halah Oil2

    Marina Ceramics1Vodafone1Damac27alwah2

    Miraco Carrier1Chipsi4Dove2Carrier2

    El Rasheedy el Meyzan1Ta3ma1Coca Cola1Galaxy2

    TE Data1NBE1Oxi1Coca Cola1

    Juhayna1Taxes2Crystal1Dodge1

    Rawaby1Madinati1El Hanem1DAMAC1

    Clean & Clear1Talaat Mostafa12alayah1

    OXI1Olympic1Madinaty1

    El dawar1Pril1Noval1

    El Taza1Persil1Ezz Al dekhela1

    Tata1Fresh1Dream Land1

    Resala1Al Hanem Gold1

    Maggi1Ta3ma cheese1

    Panda Cheese1Al 3askari1

    Cristal Oil1

    Tide1

    Baity juice1

  • Females 15-25: Channel Selection ETV CH1&CH2 & ART Hekayat are the most viewed channels this Ramadan

    Chart1

    0.11428571430.02857142860000.028571428600.11428571430.7142857143

    0.26190476190.3809523810.1666666667000.0238095238000.1666666667

    0.27906976740.372093023300000.09302325580.0232558140.2325581395

    0.38297872340.404255319100.0212765957000.06382978720.04255319150.085106383

    0.4750.0500000.050.0250.4

    0.1250.031250.0312500.03125000.031250.75

    0.21621621620.05405405410000.108108108100.05405405410.5675675676

    0.37777777780.022222222200000.04444444440.15555555560.4

    00.277777777800000.027777777800.6944444444

    0000.3421052632000.184210526300.4736842105

    0.47058823530.029411764700000.08823529410.26470588240.1470588235

    CH1/CH2

    ART Hekayat

    Dubai

    MBC1

    Abu Dhabi

    Dream2

    Orbit

    Others

    Have not Seen

    Sheet1

    Qalb Emra'aKadeyet Ra'I A'amEl DalyYetraba Fe "EzoHanan We HaninHak Mashroo'Man Atlak el Rasas Ala Hend AlamRagel We Set SetatAzharAl Malik FarookTamer & Shwakia 2

    CH1/CH211%26%28%38%48%13%22%38%0%0%47%

    ART Hekayat3%38%37%40%5%3%5%2%28%0%3%

    Dubai0%17%0%0%0%3%0%0%0%0%0%

    MBC10%0%0%2%0%0%0%0%0%34%0%

    Abu Dhabi0%0%0%0%0%3%0%0%0%0%0%

    Dream23%2%0%0%0%0%11%0%0%0%0%

    Orbit0%0%9%6%5%0%0%4%3%18%9%

    Others11%0%2%4%3%3%5%16%0%0%26%

    Have not Seen71%17%23%9%40%75%57%40%69%47%15%

  • Females 25+: A Normal Day in RamadanCooking before Iftar & watching TV at night are the main activity during Ramadan for the older FemalesCooking

  • Females 25+: Serials ViewedYetraba Fe Ezo & Kadeyat Rai Aam are the most viewed serials 3. El Daly1. Yetraba Fe Ezo2. Kadeyat Rai Aam

    Total Sample

    15-2525+

    Males273158

    Females475097

    Total7481155

    Q3

    Males 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping2224239311313128

    Eating4111124524225

    Praying142424384631499433

    Watching TV4114533161315131198

    Listening to Radio16223312111

    Driving112161211142

    At Work1111718161

    At school/uni356551

    Caf131013106

    Cooking1

    Males 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping1931224237912427

    Eating6122422245

    Praying363337662132395122

    Watching TV71113681820121111910

    Listening to Radio1513223313211

    Driving3102664121

    At Work14212327521111

    At school/uni433111

    Caf111147118

    Cooking

    Females 15-25

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping3844421572241213414Sleeping78%85%95%25%13%4%4%7%31%0%0%0%0%2%7%9%30%

    Eating212141841118Eating4%0%0%0%0%0%2%3%3%69%17%7%2%0%2%2%17%

    Praying68143535641121221033Praying12%15%2%7%6%10%5%8%15%7%23%38%46%19%7%0%7%

    Watching TV313310121228271929212718Watching TV6%0%0%2%0%6%5%17%31%20%58%49%40%56%48%60%39%

    Listening to Radio212452111Listening to Radio0%0%0%3%2%4%7%8%5%0%0%2%0%0%2%2%0%

    Driving193110172112131Driving0%0%0%32%6%2%18%29%5%2%2%4%2%6%0%2%0%

    At Work1143432261121At Work0%0%2%24%64%64%46%19%5%2%0%0%0%0%0%0%0%

    At school/uni4554111At school/uni0%0%0%7%9%10%7%2%0%0%0%0%2%2%0%0%0%

    Caf4815113Caf0%0%0%0%0%0%0%0%0%0%0%0%8%15%34%24%7%

    Cooking342Cooking0%0%0%0%0%0%5%7%5%0%0%0%0%0%0%0%0%

    4952445953505659395948554852444546

    Females 25+

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping364343621420Sleeping72%86%86%12%4%0%0%0%0%0%0%0%0%0%0%28%40%

    Eating44734Eating0%0%0%0%0%0%0%0%0%88%14%6%0%0%0%0%8%

    Praying7744875312Praying14%14%8%0%0%0%0%0%0%8%16%14%10%6%0%2%4%

    Watching TV71431510235383943443224Watching TV14%0%0%0%2%8%6%30%20%4%70%76%78%86%88%64%48%

    Listening to Radio12Listening to Radio0%0%2%0%0%4%0%0%0%0%0%0%0%0%0%0%0%

    Driving234139Driving0%0%4%6%0%0%8%26%18%0%0%0%0%0%0%0%0%

    At Work3740393683At Work0%0%0%74%80%78%72%16%6%0%0%0%0%0%0%0%0%

    At school/uniAt school/uni0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%

    Caf26463Caf0%0%0%0%0%0%0%0%0%0%0%4%12%8%12%6%0%

    Cooking47571428Cooking0%0%0%8%14%10%14%28%56%0%0%0%0%0%0%0%0%

    5050505050505050505050505050505050

    Total

    2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am2:00-4:00 am4:00-6:006:00-8:008:00-10:0010:00-12:0012:00-2:002:00-4:00 pm4:00-5:00 pm5:00-6:00 pm6:00-6:30 pm6:30-7:00 pm7:00-8:00 pm8:00-9:00 pm9:00-10:00 pm10:00-11:00 pm11:00-12:00 pm12:00-2:00 am

    Sleeping11514213034143614340001382249Sleeping69%84%84%18%8%2%3%8%25%0%0%0%1%2%5%14%31%

    Eating12200002321312411741722Eating7%1%0%0%0%0%1%2%1%69%16%7%4%2%1%5%14%

    Praying1725101181612191227244545278610Praying10%15%6%6%5%10%6%11%9%14%16%27%29%16%5%4%6%

    Watching TV21021281133312597988596877760Watching TV13%0%1%1%1%5%6%19%22%13%65%59%54%56%56%51%38%

    Listening to Radio0121336811543424421Listening to Radio0%1%1%7%2%4%4%6%4%2%2%2%1%2%3%1%1%

    Driving005437226481611429310Driving0%0%3%23%4%1%14%28%12%1%1%2%1%5%2%1%0%

    At Work0027611211210525710001111At Work0%0%1%40%67%68%55%14%5%1%0%0%0%1%1%1%1%

    At school/uni00391513123000011110At school/uni0%0%2%5%9%8%6%2%0%0%0%0%1%1%1%1%0%

    Caf1000000000141426413517Caf1%0%0%0%0%0%0%0%0%0%1%2%9%15%27%23%11%

    Cooking00047510183100000000Cooking0%0%0%2%4%3%5%10%22%0%0%0%0%0%0%0%0%

    166170154191168165192174138189150166157171154152160

    Chart1

    0.16326530610.3061224490.18367346940.02040816330.08163265310.2448979592

    0.1702127660.25531914890.0851063830.10638297870.06382978720.3191489362

    0.06250.10416666670.14583333330.1250.08333333330.4791666667

    00.06666666670.15555555560.066666666700.7111111111

    0.14893617020.25531914890.12765957450.063829787200.4042553191

    0.08163265310.14285714290.22448979590.06122448980.04081632650.4489795918

    00.14893617020.04255319150.25531914890.06382978720.4893617021

    00.08333333330.04166666670.16666666670.10416666670.6041666667

    0.02127659570.02127659570.02127659570.0851063830.14893617020.7021276596

    0.18750.27083333330.16666666670.08333333330.10416666670.1875

    0.39583333330.16666666670.187500.10416666670.1458333333

    0.23404255320.1702127660.23404255320.148936170200.2127659574

    0.04166666670.10416666670.1250.14583333330.06250.5208333333

    0.06250.1250.08333333330.16666666670.06250.5

    0.12765957450.06382978720.10638297870.06382978720.04255319150.5957446809

    00.10638297870.02127659570.0851063830.1702127660.6170212766

    00.04166666670.10416666670.06250.06250.7291666667

    0.02127659570.10638297870.02127659570.1702127660.10638297870.5744680851

    0.14893617020.10638297870.1702127660.10638297870.0851063830.3829787234

    0.08695652170.10869565220.065217391300.02173913040.7173913043

    00.10638297870.1702127660.06382978720.04255319150.6170212766

    0.14893617020.10638297870.14893617020.106382978700.4893617021

    Excellent

    Very good

    Good

    Fair

    Poor

    Have Not Seen

    Q4

    Males 15-25Males 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat1144410Ragel We Set Setat373412

    Tamer & Shwakia 2557225Tamer & Shwakia 263679

    Ragol Fakir Ghany Gedan322119Ragol Fakir Ghany Gedan2413512

    Al Imam Al Shafie1222Al Imam Al Shafie16124

    Soltan al Gharam154114Soltan al Gharam5332314

    Man Atlak el Rasas Ala Hend Alam113117Man Atlak el Rasas Ala Hend Alam113121

    Qalb Emraa122Qalb Emraa2720

    3emaret Yaquobian52173emaret Yaquobian1225

    Afreet El Kersh1221Afreet El Kersh132220

    Kadeyet Ra'I A'am43647Kadeyet Ra'I A'am5422311

    Yetraba Fe 'Ezo783313Yetraba Fe 'Ezo1357312

    El Daly575216El Daly4743113

    3a2elah Magnoona4223a2elah Magnoona22124

    Azhar11121Azhar111518

    Nouqtat Nizam53115Nouqtat Nizam1152116

    Emra'a Fo' El Ada1121Emra'a Fo' El Ada11224

    Bab El Hara123Bab El Hara425

    Awlad El Leil24Awlad El Leil22124

    Hanan We Hanin223116Hanan We Hanin22619

    Hak Mashroo'21120Hak Mashroo'241120

    Al Masrawiya211120Al Masrawiya231220

    Al Malik Farook323115Al Malik Farook36417

    Females 15-25Females 25+

    ExcellentVery goodGoodFairPoorHave Not SeenExcellentVery goodGoodFairPoorHave Not Seen

    Ragel We Set Setat578451645Ragel We Set Setat8159141249

    Tamer & Shwakia 21512833647Tamer & Shwakia 28124531547

    Ragol Fakir Ghany Gedan47522846Ragol Fakir Ghany Gedan357642348

    Al Imam Al Shafie24244Al Imam Al Shafie3733245

    Soltan al Gharam546222746Soltan al Gharam712631947

    Man Atlak el Rasas Ala Hend Alam153752445Man Atlak el Rasas Ala Hend Alam4711322249

    Qalb Emraa136512945Qalb Emraa721232347

    3emaret Yaquobian71235453emaret Yaquobian42852948

    Afreet El Kersh22213542Afreet El Kersh111473347

    Kadeyet Ra'I A'am1