Lesson 10brief

2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0

http://www.slideshare.net/DaveChaffey/benchmarking-digital-marketing-strategy

Benchmark

http://freelanceswitch.com

/finding/web-design-client-questionnaires/

Brief

1. Why do you w

ant to have a new w

ebsite, or have your current site redesigned? 2. W

hat will happen if you don’t have a new

w

ebsite, or have your current site redesigned? 3. Please describe your organization in a few

sentences. 4. W

hat is there about you and your background that sets you apart for a special (niche) group of potential custom

ers?5. W

hat problems do your prospects have that

your business solves? 6. H

ow can your particular w

ork background help prospects, com

pared to others in your industry? W

hat’s special about your work experience?

7. Why do you believe site visitors should do

business with you rather than w

ith a competitor?

8. Do you have a slogan or tagline that clearly

describes what you offer in term

s of benefits or features? 9. Please describe your potential custom

ers. 10. W

hat is your budget for this project? 11. W

ho are the decision makers on this project?

What is the turnaround tim

e for making a

decision? 12. W

hat staff will be involved? W

hat are their roles? Is there a w

ebmaster on your staff?

13. What is your deadline for com

pleting the site? 14. Please list the nam

es of five other sites that you like. W

hy are they attractive to you? 15. H

ave you researched your online competition

so you have an idea of what you do and don’t

want on your site?

16. What do you N

OT w

ant on your site in terms

of text, content, etc.? 17. W

here is the website content com

ing from?

Who’s responsible for updating it? Is it ready for

use on your website?

18. Do you have a logo/brand/corporate

comm

unication guidelines? 19. A

re you planning to do online sales? 20. If you’re planning to sell online, are you set up to accept credit cards?21. H

ow m

uch time w

ill you be able to spend online, responding to inquiries that com

e in via your w

ebsite? Once a day? Several hours a day?

22. If you were using a search engine, w

hat w

ords or phrases would you use to find your

site? Which of these w

ords or phrases is most

important? Second? Third?

23. Other than w

hat search engines will produce,

what m

ethods do you have in mind to spread the

word about your w

ebsite?24. O

nce your website is com

pleted, how long do

you think it will be before you begin bringing in

significant business from the w

ebsite? 25. H

ow do you plan to encourage repeat visitors

and referrals? How

is a website like a piece of

granite?

http://www.slideshare.net/ludvikplus/mobile-marketing-3302341

Mobile Marketing