Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel
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1 1 ADP Digital Dealer Solutions – Social Marketing & Reputation Management Ralph Paglia Director - Digital Marketing ADP Dealer Services • 20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management and dealership CRM process design and execution. • Executed Digital Marketing strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years. • Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006. • Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program • Managed first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007 • Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal • CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers. Cell: 505.301.6369 [email protected] www.ADMPC. Social Marketing & Reputation Management An ADP Managed Services Solution
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Transcript of Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
Ralph Paglia Director - Digital MarketingADP Dealer Services• 20+ year automotive industry leader in Digital
Marketing, Advertising, Lead Management and dealership CRM process design and execution.
• Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.
• Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006. • Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program • Managed first retail automotive Behavioral Targeting Digital Ad pilot program
while at Courtesy Chevrolet in 2005, 2006 and 2007• Started generating Internet leads in 1988 using CompuServe ISP access
and vehicle listings on defense contractor BBS’s in SoCal • CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz,
GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.• Designed and Implemented prototype dealer installations of the ADP Social
Marketing & Reputation Management Solution
Cell: 505.301.6369 [email protected] www.ADMPC.com
Social Marketing & Reputation Management An ADP Managed Services Solution
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
Dealers currently see the Social and UGC
Online Landscape as a bewildering array of
brands and sites!
Dealership Community.com
MySpace
WordPress
YouTube
Flickr
Photobucket
Blogger
DealerRater
Edmunds
Kudzu
Digg
Del.cio.us
Technorati
ADP SM/RM Solution Component Deployment Example
www.Ford-Community.comDealer Sponsored Online Community
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
www.SandersonCommunity.com Dealer Sponsored Online Community
Created and Managed by ADP & Dealer
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
www.MyJeepCommunity.com Dealer Sponsored Online Community
Created and Managed by ADP & Dealer
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
www.FordCommunity.com Online Dealer Community
Created by ADP to close DA Contract
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
ADP’s Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content.
1. Consumer members of Dealership Community• Customer Contests and Incentives (UCN example)• Advertise syndication brands to attract consumers
2. RSS Feeds from OEM’s and Enthusiast sites• ADP library of feeds catalogued by brand
3. Video & Photo Feeds from multiple sources• ADP library of Media feeds by brand
4. Widgets/Gadgets from multiple sources• DealerRater.com reseller agreement• Embed selected dealer website content (inventory, specials, etc.)• Over 100 Widget Apps available from platform provider
5. Dealership Employees• Fixed Operations• Civic Activities, Fund Raisers, Local Sponsorships,
6. Suppliers• Every supplier required to have a profile within community
7. OEM associates - Car Companies are HIGHLY supportive
Content Drives Traffic and Customer Engagement
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
SEO Strength of Platform: www.ADMPC.com
