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Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.
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Transcript of Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.
![Page 1: Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.](https://reader035.fdocuments.us/reader035/viewer/2022070411/56649f3c5503460f94c5b0f9/html5/thumbnails/1.jpg)
Rajjat A. BarjatyaManaging Director
Rajshri Media (P) LimitedNovember 11, 2008
![Page 2: Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.](https://reader035.fdocuments.us/reader035/viewer/2022070411/56649f3c5503460f94c5b0f9/html5/thumbnails/2.jpg)
Is Bollywood Going Digital?
• The use of Digital technology in the production process is growing rapidly
• Digital cinemas have redefined film exhibition, especially in tier 2 and 3 cities
• Mobile is a big revenue stream• VCD > DVD : Music Cassette > CD• The Web began as a marketing platform but is
now a sales & distribution platform• Vivah was the first feature film to release on the
Internet, day and date with theatrical
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Vivah - A Catalyst
• Medium budget film• Released simultaneously on Rajshri.com• Over 6,500 downloads @ USD 9.99 each• 99% downloads overseas (> 60 countries)• Growth in overall revenue pie. No
cannibalization of traditional revenue• Online strategy mirrored offline strategy• Now available for free streaming on
Rajshri.com
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Bollywood Drives Digital • Rajshri.com has close to 1,000 full length
feature films• Free streaming and paid downloads• Hindi films is the most popular channel• 200+ TB of video served every month (>
50% for Bollywood films)• Films streamed in > 150 countries• Huge consumption of the long tail • So how much do people really watch?
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Bollywood Is Engaging
• 72% film viewers on Rajshri.com watch films for > 30 minutes in one go
• 32% watch films for > 60 minutes in one go• 17% watch films for > 120 mts. in one go• And we thought the web was for short form
content only!• Highly engaged eyeball• Lean forward medium• Rich media advertising performs really well
![Page 6: Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.](https://reader035.fdocuments.us/reader035/viewer/2022070411/56649f3c5503460f94c5b0f9/html5/thumbnails/6.jpg)
In The FutureA Huge Opportunity
Lies in Creating‘Bollywood Inspired’
Content for Digital Media Platforms
And The Future is NOW!
![Page 7: Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.](https://reader035.fdocuments.us/reader035/viewer/2022070411/56649f3c5503460f94c5b0f9/html5/thumbnails/7.jpg)
Now Showing On A PC, Mobile & iPod Near You
![Page 8: Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008.](https://reader035.fdocuments.us/reader035/viewer/2022070411/56649f3c5503460f94c5b0f9/html5/thumbnails/8.jpg)
Akbar Birbal Remixed
• Traditional Akbar & Birbal anecdotes, set in a modern, Mumbai underworld milieu
• Endearing stories of wit and wisdom• Hindi language with a local Mumbai flavour• 90 video episodes of 2-3 minutes each• 90 audio episodes of 3-4 minutes each• SMS quotes, images and tones• Spot-the-mistake Contest• Released on Idea, YouTube and Rajshri
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Bollywood Is Going DigitalWith a Vengeance
Join The Fun!
Rajjat A. BarjatyaManaging Director
Rajshri Media (P) [email protected]