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Submitted By: Rajanee MaharjanACE

Trimester VI

Promotional Management

BACKGROUND

INTRODUCTION

Under the Industry Act of the Government of Nepal in 1982, Music Nepal Pvt. Ltd began

its journey as the pioneering private music company in Nepal with a capital of two hundred

thousand rupees (Approx. US$ 15000). 28 years of quality service, continuous involvement and

sincere dedication this company is establish itself as the leaders in the music business of Nepal.

When this company started in 1983, it was the first private recording and music publishing house

of the country. As the pioneers in commercial music business, Music Nepal Pvt. Ltd has been

continuously playing an important role of strengthening the music fraternity of Nepal by

strengthening the copyright situation in Nepal by establishing the first copyright protectionsociety of Nepal. It also became the first music company to run a FM station and pay royalty to

the artists whose songs are played on the FM radio.

Music Nepal is not just another music company but it is the brand tagged as the biggest

music company of Nepal. It is equipped with the state-of-the-art technology and engineering that

defines the modern day music whether it be for recording or duplication. Breaking conventional

methods, Music Nepal has always tried to embark upon new ideas, incorporating new

innovations & technologies. For instance, the concept like digital sales was first initiated by

Music Nepal and which was later followed by other companies. Music Nepal was the first

company not only in Nepal but in the entire South Asia to introduce a digital loop dubbing plant

and acquire license from multinational music companies like Polygram, RPGML (HMV) and

Magna sound for sale representation in Nepal. It was also the first music company in this region

to be featured in Asia Who is who a documentary program broadcasted by NHK Television

of Japan.

Today, Music Nepal has alliances with more than 200 other music companies for the digital

marketing of songs, videos and personal ring back tone (PRBTs) which accounts for three

quarter of the market of domestic and foreign music in the country. It also hosts the largest

8/7/2019 Rajanee_Progress_Report_V1

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Submitted By: Rajanee MaharjanACE

Trimester VI

Promotional Management

number of music and related content which includes songs of different genres in different

languages, different types of instruments and their information. The music bank as it is often

referred consists of more than 25000 copies of original songs in digital format from various

artists and musicians. This catalog of songs encompasses for more than 90% of the total Nepali

songs from almost all the past and contemporary Nepali artists. With such vast resources of

Nepali music, Music Nepal has managed to keep on par with this reputation by providing a one-

stop solution for all digital audio, video music needs and demands, and all information that

matters.

In its pursuit for its musical excellence and applied research in Nepal, Music Nepal has also

founded its own formal music school and research center named Nepal Music Center in

Kathmandu, the capital city itself. Perhaps, it is for these contributions, for its continued and

conscious effort to Nepali Music fraternity that this company has been decorated with the

Goldstar International Award for excellence in quality.

OUR VISION:

Our vision is to make Nepali music commercially competitive in the international music

market by encouraging creativity and enhancing competency through education so that music

becomes a dignified career for the gifted and a source of income for the country.

OUR MISSION:

Our mission is to stimulate Nepali musical life and to establish music as a profession

financially rewarding to all the stakeholders. We will achieve our goal by:

1. Encouraging creations and protecting them.2. Practicing just distribution of income.3. Ensuring quality of content and delivery mechanism.