1

B company certified in 2014

Raízes Desenvolvimento Sustentável [Sustainable Devolpment] is a

social business committed to the co-creation of solutions for a

better world. Our areas of projects and interventions are:

• Sustainable

Tourism

• Income

Generation

• Development

strategies for NGOs

Awards and other recognitions

3

3ord Place in the category

Trade Partner 2013

Fundação Getúlio Vargas

2013

Finalist 2012

Fellow 2014 - 2015

Latin America Fellow

Vital Voices Grow

Program 2014 - 2015

Dignity Project -

Fundação Dom

Cabral 2012

Projects and expertises

Touristic

Destination’s

Development

Strategic and

Collaborative

Planning

Governance,

associations and

network formation

Entrepreneurship

fostering and

Inspiration

Human

development for

collaboration

Solidarity

Economy & Income

Generation

Clients

Government

Companies

Clients

Non-profit Organizations

Main Staff

Mariana Madureira Co-founder and Partner

Marianne Costa Co-founder and Partner

Jussara Rocha Partner and Consultant

Lucila Egydio Consultant

Mayra Sayuri Analyst

Raízes knows that as important as having good projects and initiatives is having good

people to make them happen! Our staff accumulate skills and expertises in diferente areas,

but everyone have in common the desire to change the world!

8

cases

worth

sharing

ArteCarste – Income and Self-esteem Generation using handcraft and colabortaive work

Costumer: Associação do Circuito Turístico das Grutas (Caves Tourism Circuit Association) sponsored by

Brennand Cement and TAM airlines.

Identified problem: Lack of regional identity, as well as lack of quality in the craft offered for tourists and its

inefficiency as an income generation activity for local people.

Project goals: Raízes diagnosed the state of art of craft production in the region, mobilized artisans and

selected 50 of them to participate in a training process. After more than 200 hours of training, ArteCarste

Association was established. The project allowed the production of two unique collections and the opening of a

store in Cordisburgo.

More info

Strategic Planning for Blue Macaw

Institute (Instituto Arara Azul)

More info

Client: Costumer: Toyota Brazil Foudation

Identified problem: The Hyacinth Macaw Institute needed to turn its actions more professional and create a

sustainable management model so that the current sponsor, Toyota Foudation, could gradually decrease the

annual financial support to the institution. A Sustainability Center was built by Toyota to house the NGO and its

projects. Toyota hired Raízes to support the management of NGO in this new phase.

Project goals: Support Hyacinth Macaw Institute in the planning and management of the institution in order to

diversify revenue sources and ensure sustainability to conservation initiatives. The consulting process aimed

optimization in the use of the new space and institutional strengthening, and also creating impact campaigns and

marketing strategies to the institution.

Development of a Tourism Segmentation Plan and

construction of a Touristic Trade Network in São

Francisco River Bank

Costumer: Government of Alagoas state, IDB Inter-American Development Bank, Spanish Agency for International

Development Cooperation (AECID) and Environmental Institute Brazil Sustainable (IABS).

Identified problem: The Tourism Boosting Project of the lower course area of the São Francisco River came from the

need to structure the tourist region between the river mouth and its canyons. The area comprises 24 cities in the

states of Alagoas and Sergipe, in the Brazilian northeast region. Tourism should be established as an element of

income generation, cultural and environmental improvement and socioeconomic development of the region.

Project goals: Constitution of Regional Tourism Enterprises Network able to manage and give sustainability to the

project as protagonists and in a cooperative approach.

More info

Tourism as a tool for the Sustainable Community

Development in Jequitinhonha Valley

Identified Problem: Absence of alternatives for income generation in the region in which women, as their

husbands spend months away working, have to take care of children and elders by selling their handcrafts

(ceramic mainly) and cultivating subsistence agriculture.

Project Goals: Raízes has diagnosed the situation and mobilized the community to create tours that could

bring visitors, income and a better quality of life. The work was conducted in win-win bases and transparency

was always a premise. The commercialization and conduction of the groups was made by Raízes and after

each group the results were monitored. Ingoing Project. It has started in 2012.

More info

Results reached with the opperations between 2012 and 2015

• 7 touristic groups totalizing 84 visitors, and 2 voluntourism groups, leaving to the community:

- Walls painted with an ecotecnology thtat

uses the mud as ink;

- A community library with more than s de

1.000 books.

• Direct income of R$ 57.000,00 (in the community a family income generally is around R$ 780)

• 7 families involved directly receving at home;

• 160 artisans producing and selling handcrafts;

• 1.500 people involved indirectly.

• The community tourism broadcasted in many medias: Newspaper Folha de São Paulo, Rede Minas TV,

Magazine Vida Simples, Magazine TAM nas Nuvens, Magazine Azul Airlines, Sagarana, TV5 from Canadá.

Tourism as a tool for the Sustainable Community

Development in Jequitinhonha Valley

Midia Recognition

Raízes have provided

information for many

national magazines and

newspapers and featured

articles on social

business and susitanable

development.

Contact

15

contato@raizesds.com.br

http://www.raizesds.com.br/

Rua Minerva, 156 – Perdizes – São Paulo – S.P.

(11) 2373-0036

https://www.youtube.com/user/Raizesturbr

https://www.facebook.com/RaizesDS

https://www.linkedin.com/company/ra-zes-turismo-e-desenvolvimento-local