Raising Private Capital Today The Private Capital Market Solution for Private Growth Companies...

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Raising Private Capital Today The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement. Integrating Marketing, Due Diligence, Automated Closing, and Investor Relations In a Private Placement Offering.

Transcript of Raising Private Capital Today The Private Capital Market Solution for Private Growth Companies...

Page 1: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

Raising Private Capital Today

The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.

Integrating Marketing, Due Diligence, Automated Closing, and Investor Relations In a Private Placement Offering.

Page 2: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

First Step In Conducting an Offering: We Help You Prepare Your Investor Relations Page

Potential investors need a place to land on your website to begin their investigation.

We want them to land on our hosted investor relations page that is inserted on your website for 6 months.

Later, 90 days before the closing, when we confirm their identities, one of the questions we will ask investors is:

How did you learn about the company and begin your investigation?

“I landed on their investor relations page.”

Page 3: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

We Create, Host, and Manage Your Investor Relations Page During The 6 Month Offering Period

A Nav button is inserted on your website that opens the IR page.

The IR page has very limited information about your company, like Who We Are, Our News, Our Events, etc.

We provide internet search engine optimization and social media marketing of your IR page.

We want potential investors to investigate your company website and go from there to the Zacks Profile Page, where more information is stored.

Later, we will ask the investor:“Did you investigate the company on an outside website?”

Page 4: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

Zacks Company Profile Page Is One Outside Website Where Your Marketing Materials Are Presented To Investors

You buy your marketing services on the Regional Capital Exchange website, and upload documents into the RCE dashboard.

Your marketing documents are posted on outside websites, like Zacks, where accredited investors are searching for deals.

Zacks has a data base of over 1,000,000 accredited investors.

You can choose to email a minimum of 40,000 Zacks investors to alert them to your offering.

Page 5: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

We Have The Ability To Place Your Marketing Material on 5 Outside Accredited Investor Websites

You select the outside websites and pay for the listing on your Regional Capital Exchange admin panel.

Each website has a different fee and different process.

We manage the entire process of placing your marketing materials on each site.

Links on each outside accredited investor website lead to your company Investor Relations page on your website.

Page 6: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

We Want Interested Investors To Register As Members on The Private Capital Market Website. The Private Capital Market Private Placement

website provides a dashboard for investors to conduct an investigation of multiple companies.

In our membership registration process, we will ask the potential investor to confirm their credentials as accredited investors.

Before investors enter the company pass-word protected portal, they ask the CEO for authorization, and the CEO can view the investor profile page.

Page 7: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

The Company Has A Dashboard on The Private Capital Market to Manage the Offering.

The company dashboard contains pass-word protected levels, like private deal rooms, where the investor requests authorization to enter.

The company uploads documents into each level, leading to the offering terms and conditions and private placement memo.

At each step, the investor confirms and represents that they have read all of the materials and that they want to enter the next level.

Later, we will ask the investor: “Did you investigate the company offering on each

level?”

Page 8: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

The Most Important Company Document in The Private Capital Market is the Company Quick Deal Overview

A brief summary of the Quick Deal Overview appears on many different internet sites as the marketing tool to drive potential investors to the Private Capital Market.

If the investor wants to see the full QDO, they register as PCM members and then view the QDO.

If the investors like what they see on the QDO, they can request the CEO authorization to enter Level One of the company portal to see Level One documents.

Page 9: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

At Each Step, The Company CEO Is In Control Of Who Is Viewing the Documents.

The company dashboard lets the CEO see who is investigating the company.

The CEO can communicate in private with any single investor, or with the whole group of investors.

The CEO can always remove an investor from the pass-word protected portal.

The CEO can grant authorization to an investor to enter the next level, leading finally to the private placement memo and subscription agreements.

All of the documents are archived for future use in the Company Archive Library, which can act as the archive for future investor relations on the Private Capital Market.

Page 10: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

We Offer An Automated Private Placement Closing Transaction on An Independent Broker Dealer Platform

The company opens the private placement company account on the platform.

Each investor who signs the subscription agreement opens an account and deposits the funds for the investment.

On the day of closing, the investor authorizes the broker to transfer funds to the company account.

On the day of closing, the CEO investigates the investors, and authorizes the broker to accept the funds into the company account.

The broker company account performs double duty, after the closing, as a company money market checking account to finance the company activities.

Page 11: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

After The Closing, The Company Can Open the Investor Relations Module To Keep Investors Fully and Fairly Informed.

The Private Capital Market investor relations module functions much like the requirements of a public company, with regular periodic updates about the company.

The CEO controls who has authorization to enter the PCM investor relations module.

Page 12: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

Public Relations Is Key To Keeping Investors Happy.

We own and manage a new type of multi-media internet television channel, called The Private Capital News Network.

PCNN broadcasts news and information about the private capital market.

Companies can buy ads and sponsor shows on PCNN to gain visibility before and after a private placement.

Page 13: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

We Own and Manage A Network of Regional Capital Exchange Websites

We want to help companies connect to local investors on each Regional Capital Exchange website.

Each RCE website contains a company dashboard where the company selects and pays for the marketing and advertising services.

The brief summaries of each marketing document appear as a news post on the Regional Capital Exchange website, with links to the company Investor Relations page.

Page 14: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

The CEO Can Conduct The Private Placement On Their Own Do-It-Yourself Basis or Retain The Investment Advisor To Manage The Offering.

Do-It-Yourself costs less. InitiallyRetaining an outside advisor to

manage the process, and coordinate activities with your other professional advisors may make better sense.

Page 15: Raising Private Capital Today  The Private Capital Market Solution for Private Growth Companies Conducting A Private Placement.  Integrating Marketing,

Questions?Call Thomas E. Vass, President of the

Private Capital Market, Inc.919 975 4856 tvass AT private capital

market dot com

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