Raising capital for your scaling social venture
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Transcript of Raising capital for your scaling social venture
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Raising capital for your scaling social venture
Suzanne Biegel, Clearly Social Angels, ClearlySo
CONTACT: @[email protected] 7490 9526uk.linkedin.com/in/simonevill
We help social entrepreneurs raise capital
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There are at least five keys to entrepreneurial success
A compelling solution to a real problem, need or
opportunity
Having/building a great team
Financial management & control
Producing, selling, and delivering your product or service
Being adequately capitalised
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Scaling Growth – What investors look for
Demonstrated traction in the market – product/service out
there and working
An investable team including board
Clarity around the numbers – understanding of the
enterprise business model and capital needs
Testimonials/references from clients, suppliers, partners
Social metrics
Clarity re: your enterprise role in market landscape
Clarity around scaling strategy – replication, growth,
franchising, etc.
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Seed Scaling
Concept
At least tech prototype
Commitment
Initial team
Initial plan
Instincts around mkt
Ideas around metrics
Initial customers
Good questions
Real products/svcs
Solid team
Strong scaling plan
Customer testimonials
Partners
Measurement/metrics
Operational processes
Good tech
Commitment
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Six things your enterprise should offer
Compelling market opportunity
Source of sustainable competitive advantage
Clear plan
A management team and board which can get the
job done and are “well-functioning”
An attractive investment proposition for where you
are
A clear and realistic plan for exit; or clarity on lack
thereof
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The Process
Is your plan together?
Do you have an investable team?
Do you have a clear financial plan, capital raising
strategy, and clarity on timing, use of proceeds?
Are you clear on who is managing the fundraising
process?
Do you have the connections to investors?
Are you ready for due diligence, negotiation?
Are you ready for investors – ongoing!
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Five things your “pitch” must do
Be clear about what you are looking (investment/support) for,
what you’re offering in return, and the use of funds - right at the
start!
Present a clear, crisp summary of the market opportunity and
how you uniquely approach it, what is your solution?
Demonstrate that you have the team to get the job done
Present a set of forecasts which evidence your realism and the
proposition’s appeal
Outline the social impact generated and how you will measure it
and report on it
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Some of your competitive advantages as a social entrepreneur
Legitimacy/moral authority/lower risk from better
business practices
Passion/Conviction
Access to passion driven labour
Readier access to publicity
Access to below market rate capital, possibly,
And/or values-led advice/counsel/investment
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Finding the right investors
Who is your ideal target investor?
What will motivate them to invest?
What are your networks for finding investors?
Are you ready for a full on due diligence process, deal
process?
What are their reference points?
Who is helping you?
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Getting through the process
Are you the right person to pitch/negotiate or do you need
some help?
Do you have everything together for due diligence?
Who are they going to ask about you, about your space, and
what will those people say?
Do you have the time to be responsive in due diligence and
negotiation?
Do you know what it means to have outside
investors/board?
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Things to know about the relationship
You are being assessed/judged from your first interaction to
your last
Your responsiveness, how you are in written communication,
how you are in pitching, meetings, responsiveness, all feeds
their decision making
This is a relationship – you should be able to ask questions
as well, do you LIKE these people?
You are building a relationship – they may not invest but
may add other value, introductions, or the opposite
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Questions!
CONTACT AT CLEARLYSO
Simon Evill, Social Business Manager, ClearlySo @[email protected] 7490 952607813 793 736uk.linkedin.com/in/simonevill
We connect social enterpriseswith investors & the corporate world