Strategies to Raise the state Buying Power Research Department.
Raise research selection
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Transcript of Raise research selection
AIESEC INDIA oGCDP
oGCDP Summit
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Research Promotions Selection Raising
Engagement plans (Raise to match period)
Matching
Engagement plans (match
to realize period)
Realization
Engagement during
internshipRe Integration
EP FLOW
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Research
University ResearchBefore approaching Universities in your local reality, conducting a Market Research is important.
Fill this spreadsheet to get a in depth idea of the university/college/institutes you want to partner with https://docs.google.com/spreadsheet/ccc?key=0Ar5p8n_-mQnRdEJxQkpZY2RKWXdYYTBfckFQZW9qakE#gid=0
Youth Research
Youth opinion can be involved in the following ways to understand market:
1. Surveys can be conducted through the LC’s Facebook page to know which countries the city’s youth is looking forward to go to. LC-LC Co-operations can be worked on using this data.
2. Social media can be used to conduct a survey and find out what kind of internships the youth is looking for.
Survey in the LC(Members)Name, Contact Number, Email, Department, College , Year, Course, Exam Cycle, Holiday Breaks, Experience with any other Youth organizations, details of events in college, Coaching classes and contact , if they have learned any foreign language and do they plan to go on an exchange.
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Promotions
Physical Promotions
•Posters•Global Village•Classroom to classroom•Café partnerships•Campus ambassadors•College festivals•Print media•Career Fairs•Partnership with Youth Events/Colleges Fests
Virtual
•Social Media•Television•Radio•Story Telling through videos and Case Studies.
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TYPES OF SOCIAL MEDIA PROMOTIONS
Country Based
• Promotion of top IR countries.
• Popular pictures of the country, interesting facts about the country to be promoted.
EP Based
• Sharing of Case Studies, Impact Reports and Videos of Returned EPs.
LC Based
• I am A Global Leader Campaign for LC Members.
• LC Members write their name and dream internship destination on a card and then promote it via Social Media.
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Raising
Product Packaging
Standard ways of approaching colleges
Documents involved
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Raising
GCDP
GLPGEPGlobal Entrepreneurs Programme(GEP) and Global Leadership programme(GLP/IXP) are sub products of GCDP.
•To make GCDP more externally relevant its called GEP(with a few more activities apart from GCDP) This is Product packaging , to get more details check JNC 2012 Output.
•Since members/leaders experience work on BDMs/CEEDs/TLP in the hosting country its called GLP.
•It doesn’t mean that you cannot talk about GCDP or now its only called GEP.In some cases(eg. a Law colleges) a GCDP will be more relevant so you should talk about GCDP there whereas in a Arts college you might want to talk about international exposure or the projects instead of GCDP or GEP. So customize everything depending on the Stream of students you are addressing to.
Following slides will tell you how to customize.
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Commerce
GEP
Finance/Marketing Projects
International Network
Entrepreneurship
Arts Hotel Management Architecture
GEP – As Architects want to open their own firms.
Countries - as they can go to different countries and learn about their architecture styles while
doing the project.
Science Law
GCDP
Product Packaging
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ARTS•English Honors – Teaching English•Economics – GEP + Countries•Language – Countries•Psychology – Cultural Education •History/ Geography – Countries•Journalism / Communications – Countries + Cultures•Photography – Countries + Tourism•Social Science – GCDP + Culture
SCIENCE•Medicine – Health Awareness •IT/ CS/ Electrical – GEP + IT based projects•Mechanical/ Civil/ – GEP + Industrial Research(additional issue)•Biomedical/ Biotech/ Environmental/ - Environment based projects + GEP
HOTEL MANAGEMENT•Value Proposition of AIESEC Internships – Depending on what they want from
the 25+ value propositions of a GCDP Internship provides
Commerce
--BBA/BCOM/BMS – GEP-- Finance – GEP+ Finance Based Project
Entrepreneurship /Marketing/Finance Projects will definitely suit them but GEP as such is a good product for a commerce student.
Please do not sell issue based project(tourism, environment) if you don’t have IR partnerships for the same)
VALUE PROPOSITION TO A EP
Issue - Projects1. It means you offer/suggest a student one of the following issues to align a GCDP internship experience to their career.This can be like a personal research work /project that they undertake in addition to the internship. They can devote 3-4 hours a week researching, taking interviews and making videos on the same. It will help them in their CV as they will have a thesis / research on a particular issue as well as enhance their internship experience as they will more engaged in work.
Please note that this is not part of the internship, its something a EP would do on their own. They still have to work in the GCDP project they have been selected for with full dedication.
2. We have selected 8 issues which covers most streams , you have to standardize these issues so that they don’t go and work on anything and everything.
3. a. Certificates should be given to an EP for making these. b. You can also run RNR Campaign for the same to drive better quality.
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Issues - ProjectsEducation System
Tourism
Political System
Micro Finance
Marketing
Cultural Evolution Research + Food + Language
Architecture Industry.
Industrial Research
University
Global Village
YE
Recruiting TMP
Campus Ambassadors
Dean/ Principal
Events
Placement Cells
Youth Cells/Councils/Clubs in the College
Standard ways of approaching
UniversitiesTop to Bottom Approach or Bottom to Top ApproachTry every way to get into a University. Any one of them might work in your local reality.
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Documents involved in Raising
EP Contract Selection Non Objection Letter by parents
Expectation Setting Checklist
SELECTION1. We want to make our internships exclusive because it will make more students apply for it. The idea is not to reject people but enhance the programme value from being ones who sell an internship to an organization who provides opportunities on the basis of their skills and credentials.
2. Our delivery rate was less than 40% in 2012 which means we need to improve it drastically which can only happen if we raise the right people and do proper expectation setting. Having said that selection can help you also identify the area an EP needs to improve on and you can help the EP to improve it.
3. The idea is to also make AIESEC an exclusive organization which can send students to Asia, South America and Africa which most companies/agencies can’t(they send to US/UK) and this should be our USP not a hindrance. Interviews can be a good place of mentioning this as well. “You can go to US on a trip but will you ever go a country like this”
THE SELECTION PROCEDURE
Assessment Centre
Interview
Expectation setting Passport Check
Language
Finances Intention For Going
Parents Non Objection Certificate
Reason For Going
Documents for Selection(Interview Questions , Assessment Centre) will be available on the wiki.
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EXPECTATION SETTING
EXPECTATION SETTING• Passport• Sell Issues only through National Partnerships.• Mention specific countries you can send them to before Raising.• Tell them you are not responsible for their VISA, you will just get them the required
documents.• AIESEC is a PLATFORM which provides OPPORTUNITIES to students to go for an
International EXPERIENCE. We do not guarantee internships.• Do not promise Free food and accommodation.• Tell them we will get you interviews but if you dont get through, Raising Fees will not
be returned.• Accommodation will be basic and this needs to be communicated to them.• Make sure you screen the EPs through an interview before having an Expectation
Setting with them. You only need to check their English speaking skills, Finances and the reason they are going for a GEP.
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