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RAISE MONEY NOWW I T H V I R T U A L E V E N T S & D O N O R L O V E

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YOUR

PRESENTER

Rachel Ramjattan, CFREBest-selling author & National Program Director

Connect on LinkedINFind me on FacebookTweet @RachelNPP

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A G E N DA

N E W F U N D R A I S I N G L A N D S C A P E

3 D O N O R L O V E TA S K S

P I V O T T O V I R T U A L E V E N T S

F I N D I N G N E W O P P O R T U N I T I E S

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A WORD OF ENCOURAGEMENT

Donors are giving!

❖ March 2020 up 30% over March 2019

❖ April 2020 up 75%-125% over April 2019

❖ History shows people give generously during crises

❖ 9/11

❖ Hurricane Katrina

❖ Great recession of 2008

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THE CHANGING

LANDSCAPE

➢ Less revenue from major gifts

➢ Few contributions from businesses

➢ Smaller average gift size

➢ Donors support causes they are

already connected to

➢ Increase in monthly gifts

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L O V E Y O U R D O N O R S& P I V O T T O

V I R T U A L E V E N T S

YO U R B E S T S T R AT EGYSecure relationships with

major donors.

Cultivate relationships with

small donors that tend to get

left behind.

Prioritize donor cultivation.

S O L U T I O N

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WHY EVERY NONPROFIT NEEDS AN ENDOWMENT

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❖ $$$ when crises strike

❖ Quasi-Endowment

❖ Interest income

❖ Gives donors confidence in your work

❖ Increases the probability you’ll receive major and planned gifts

❖ Access to skilled practitioners that can help you seal the deal with donors

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Programs Shut Down

➢ How are you feeling, donor?

➢ We’re taking care of staff and planning for increased needs when recovery begins

➢ How has the crisis amplified the needs of the people you serve?

➢ Link to current events/news

➢ CTA: Donate now

Programs Running Now

➢What’s happening now ➢ What services are you providing?

➢ Who are you helping?

➢ What do they need?

➢ Why you need help now - without resources we’ll have to turn people away

➢ CTA: Donate now

DONOR CULTIVATION BEST PRACTICES

PRIORITIZE OUTREACH

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• Pareto Principle

• 80% $ comes from 20% donors

• Know who your VIPs are and focus on high

touch relationships with those

• Wellness Checks

• Do you know which of your donors live

alone and may feel lonely?

• Thank-a-thon

• The call that led to a $20k gift

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LEVERAGE

AVAILABLE

RESOURCES

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V I R T UA L F U N D R A I S I N G E V E N T I D E A S

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5 local chefs competed for “Best Chef”: pre-event voting and in-event cook-off.

• Live event tastings prepared by each chef • Winner = a combo of $ raised & best food • Used peer-to-peer fundraising for each chef • Online tickets & sponsorships sold• CEO went live on Facebook & Instagram

• Announced winning chef• Thanked sponsors • Shared COVID-19 response • Detailed why support is needed now

• Impactful live ask with text-to-donate • Asked viewers to share on social media • Giveaway for donors during broadcast• Raised $13,569 ahead of event

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HOW DID THEY DO IT?

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• Used Facebook Live to live stream

• Created videos to share during live stream

• Added sponsor names to end of videos

• Promoted virtual event on social media

• Changed website to encourage attendance

• Hosted Live Q&A during live stream

• Used text-to-donate to solicit donors

• Secured matching gift donors

• Shared links to online giving form to encourage giving after the event

Goal: $500,000

Results: Raised $418,000 net profit

Profit higher than previous year due to banquet costs saved.

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Goal: $7,000Raised: $42,000

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• Streaming platform

• Text-to-donate

• Online giving pages

• Multi-channel communication tools

(email, social media, text, direct mail)

VIRTUAL

EVENT

TECHNOLOGY

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• Use a host or emcee

• Share videos about your impact

• Use live speakers

• Share text-to-give process

• Recognize donors as they give

VIRTUAL

EVENT

STRATEGIES

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A D D I T I O N A L R E S O U R C E S T O H E L P Y O U

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ADDITIONAL RESOURCES

Rachel Ramjattan, CFREBest-selling author & National Program Director

What is Jumpstart all about?

Designed for nonprofit “Chief Everything Officers” with the passion to do it all, but the budget that requires do-it-yourself, Jumpstart is a program that provides you access to fundraising professionals and software dedicated to help you raise more money, not expenses.

The Jumpstart Program matches you with a Personal Fundraising Coach – a certified nonprofit development coach, paired with a suite of integrated, all-in-one fundraising software,

Jumpstart creates a nonprofit’s complete “back-office” support that enables all fundraising functions.

Together, there is no boss or board we can’t blow away.

Raise More. Save time. Build sustainability.

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WHAT ’S NEXT?

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1. If you would like to have a personal fundraising coach by your side and simple, smart fundraising software to help you raise more money from individuals…

Click here to apply to the Jumpstart Fundraising program.

2. Click here to take the Thrivability Survey regarding today’s program.

3. Click here to Join Nonprofits Unleashed