Raise $10,000 in 30 Days (WeDidIt Webinar)
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How to raise 30 Days $10,000 in a webinar
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Transcript of Raise $10,000 in 30 Days (WeDidIt Webinar)
How to raise
30Days
$10,000 in
a webinar
Instructors
Mark Shreve is Director of Client Success for WeDidIt.
He’s worked with hundreds of nonprofits, helping them
plan, launch, manage, and analyze fundraising
campaigns, helping them raise over $1.4 million.
Andrew Littlefield is an Inbound Marketing Specialist
for WeDidIt. He helps nonprofits raise more money
and reach new donors through educational resources
like the WeDidIt Fundraising Blog and this very
webinar!
#Raise10K
Planning
Launching
Promoting
Amplifying
Planning
Launching
Promoting
Amplifying
Selecting a Project to Fund
Project Based
Flickr user Texas A&M University-Commerce Marketing Communications Photography
Setting Realistic Goals
What’s Realistic?
Assets
• Email – 56%
• Facebook – 25%
• Website – 10%
• Search – 5%
• Twitter – 3%
• Other – 1%
Using Data to Set Goals
Get Creative
Flickr user Zoe
Planning
Launching
Promoting
Amplifying
Planning
Launching
Promoting
Amplifying
Launching and Promotion
Building a
donation
page that
converts
What is Conversion Rate?
Conversion Rate
Page visitors
Donors
= Conversion rate
6%
6% 11%
6% 11%456 donations
7195 visits
6%30 donations
269 visits
11%456 donations
7195 visits
Page Optimization
Setting up your campaign page to maximize its
potential to capture donations.
Mobile Friendly
Page Copy
Visuals
Social Sharing
Pre-Launch Email
Promotion
Flickr user stu_spivack
Find your
strongest
supporters
Launch Events
Planning
Launching
Promoting
Amplifying
Planning
Launching
Promoting
Amplifying
• Keep emails short
• End with a call-to-action
• Include a link
Tips
Perfect Your Subject Line
Good:
“78 and counting, who’s going to be next?”
Bad:
“CHECK OUT OUR CAMPAIGN!!!!!!”
Test and Measure
Flickr user U.S. Army RDECOM
Flickr user Aditya Laghate
• Thank
• Congratulate
• Update
Social Media Promotion
Connect and Nurture
Planning
Launching
Promoting
Amplifying
Planning
Launching
Promoting
Amplifying
Amplify Your Campaign
Incentivize Sharing
Encourage Personal Asks
Make Your Message Heard
• Video
• Stories
Use Variety to Avoid Burnout
• Social proof
Volunteer
Fundraiser Guide
blog.wedid.it/Volunteer-Fundraiser-Guide
Peer-to-Peer Fundraising
Extending Your Goal
Thank and
congratulate
profusely
Communicate What Else
Can Be Done
• This isn’t the end of your
relationship!
• Foster relationship with relevant
communications
• Educate on other (non-monetary)
ways to get involved
Closing and Following Up
Questions?
?
Crush Your Crowdfunding: What
to Do Before and After
Launching Your Campaign to
Ensure Success
Download for free!
blog.wedid.it/crowdfunding-guide-e-book
Fundraising just got smarter, not harder.
Insights
Targeted donor
prospecting helps
you uncover new
major gift donors
and social
influencers
Mobile
Take donations
anywhere,
anytime, no
hardware required.
All while capturing
donor data.
Campaigns
Set-up
crowdfunding
campaigns with
ease, with your
branding and style.
Donations
Accept year-round
donations online
with high
converting,
beautifully
designed donation
pages.
Peer-to-Peer
Empower anyone
to fundraise on
your behalf.
Supporters can
set-up fundraising
pages with ease.
Fundraising tools for data hungry fundraisers.
