What is the Raindance Film Festival?The Raindance Film Festival takes place in London and exhibits feature length films, shorts and music videos from around the world.

Beginning in 1992, as well as showcasing work, seminars and workshops are also held to inspire and share passion for film.

People who have attended Raindance include Christopher Nolan and Quentin Tarentino and films that have premiered there include the UK premiere of ‘Pulp Fiction’ and the short film, ‘Winter Light’.

Target Audience at RaindanceThis is a screenshot from the media kit that I requested from Raindance’s organsisers in order to collect information for my secondary target audience research.

It states that most of their audience are males (60%). This is reflected in my primary target audience research as most people who I interviewed were males (7/11 participants).

The media kit also states that industry professionals attend, whether it be actors, directors or producers. This is also reflected in my primary target audience research as the partcipants we interviewed were either industry professionals, such as directors, or students who were studying film.