Interactive Elements

Nisha MenezesOnline Marketing

CMGT 555

Organic Health Food • Founded in San Francisco in

1975

• “Hippy collective” to

country’s largest

cooperative-owned grocery

store

• Commited to 100% organic

and local produce, protecting

the environment and being

socially responsible

http://www.rainbowgrocery.tumblr.com

• Content that is fun, engaging, easy to share &

reblog

• Tells a compelling story with pictures, videos and

short links

• The playful side of all things food!

http://www.rainbowgrocery.tumblr.com/

http://rainbowgrocerycoop.wordpress.com/

• Traditional style and serious undertones

• Focus on creating awareness and educating users

• Rainbow’s co-op owners share personal

experiences

• Voice issues around food, sustainable farming

and environment protection

http://rainbowgrocerycoop.wordpress.com/

http://www.youtube.com/user/RainbowGroceryCoop

• Video showcase of all Rainbow Grocery feature

films

• Creative content “Om Cooking Show –

Organically Made”

• Videos on organic recipes, organic farming,

environmental sustenance

http://www.youtube.com/user/RainbowGroceryCoop

http://youtu.be/vmbaBP86zzk

• “OrganicVille”, facebook game app in

collaboration with Zynga

• Grow organic seeds, vegetables and fruits using

organic farming techniques

• Learn to compost and use biofuel to power farm

vehicles

• Redeem dollar purchases at Rainbow Grocery for

Farm Cash & Coins