Raimo Van der Klein, co founder Layar, iMinds The Conference 2013

“HOW TO GROW A START-UPFROM AMSTERDAM”

Raimo van der Klein

LEARNINGS AND TIPS FOR:

Thursday 12 December 13

NOSHEMA Nokia KPN MoMo Layar

RAIMO VAN DER KLEIN


I SHAPE DISRUPTIVE TECHNOLOGIES INTO DEMOCRATISING PRODUCTS


DEMOCRATISATION OF “SPACE”

FOUNDED 2009

“It's not what you look at that matters, it's what you see.” - Henry David Thoreau


30.000.000+ DOWNLOADS OF LAYAR APP

€12.500.000,- FUNDING

40.000+ EDITORS FOR LAYAR CREATOR

30 PEOPLE IN AMSTERDAM


THE NEXT BIG THING...


www.glasseffect.nlThursday 12 December 13

http://www.glasseffect.nl

http://www.glasseffect.nl

LEARNINGS AND TIPS FOR:

“HOW TO GROW A START-UPFROM AMSTERDAM”


SMALL HOME COUNTRY

LIMITED RIGHT RESOURCES

NOT MANY EARLY STAGE VC’S

CONCLUSION:„YOU NEED TO BE IN THE BAY AREA”


TIMINGThursday 12 December 13

Access to: GPS, Accelerometer & Compass

2008: ANDROID G1


THE MISSION IF YOU CHOOSE TO ACCEPT IT:PLANT THE SEED OF THIS

MASS MEDIUM


June, 2009


PR, PR AND PR


.LAYAR


SELL THE OPPORTUNITYSHARE THE VISION

Tip: paint the future


PRESS

HARDWAREMANUFACTURERS

DEVELOPERS

OPERATORS

VENTURE CAPITALISTS

ARTISTS

USERS

BRANDS


RIDE THE HYPE


GET MASSIVE FUNDING


PIVOTThursday 12 December 13

Theory U by Otto ScharmerThursday 12 December 13

SUMMARY:

TIMING PR, PR, PR

RIDE THE HYPEPIVOT


THANK [email protected]


mailto:[email protected]

mailto:[email protected]

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