Rail PortfolioJCDECAUX RAILPRODUCTS

Delivering high frequency coverage at a competitive rate, these posters are located throughout the station to deliver a broadcast presence.

Backlit and illuminated, these posters are strategically placed in high footfall locations within the station for maximum visibility.

Predominately located on station platforms, billboards deliver scale and impact. Benefitting from high dwell time, 48-sheets deliver greater depth of communication and ensure higher message recall.

4-sheet (1m x 1.5m) 6-sheet (1.1m x 1.7m) 48-sheet (6m x 3m)

CLASSIC ADVERTISING

JCDecaux sites reach 91% of the 1.5 billion rail journeys made each year.

Place your message in front of this hard to reach rail audience via our station advertising created solely to engage commuters during their daily journeys. With over 450 stations in our portfolio, JCDecaux delivers targeted local station campaigns through to large scale, national campaigns.

Backlit and HD, these sites are suspended above busy concourses or commuter walkways in the busiest stations ensuring high visibility.

Ticket gateways provide an unavoidable branding opportunity where commuters are surrounded by your advertising, increasing brand recall. Dominate the station entrance and reach commuters entering or exiting the station.

Premium and platform-based, spotlights achieve high levels of stand out through their square shape and high quality illumination.

Premium, platform-based sites, these stand-alone backlit posters ensure visibility and engage commuters waiting on the platform or exiting the train. These sites are available in termini and major UK rail stations.

Backlight Spotlight Limelight

Ticket gateways

*Source: ORR 2013 & Route 2015

Located in stations with the highest commuter audience, these HD digital portrait screens deliver consistently high impacts and create a premium branding opportunity.

A dynamic branding opportunity, these large high-resolution screens are elevated in high traffic and dwell locations at major stations. Situated next to the departures board, these sites ensure maximum visibility and capture and hold commuters’ attention.

A powerful new digital channel located at the busiest major stations, targeting the affluent commuter audience. Includes the UK’s largest single indoor screen, located at London Waterloo.

D6 (65 inch)5 second ad in 30 second loop

Transvision (6m x 3m) 20 second ad in 6 minute loop.Includes localised Sky content

Motion@Portfolio

DIGITALFull motion screens make digital sites twice as likely to be seen by commuters, increasing brand recall.

- Digital screens command 60% longer viewing time allowing for greater influence on commuter response.- You can update your campaign in real time and link your digital campaign to your social media feeds.- Digital allows you to keep your content 100% relevant and reflect conditional triggers i.e. product sales, events, news, trends or the weather.

Follow and engage commuters en route from the Underground to King’s Cross or Euston rail stations with these dynamic, full motion screens.

DEPs (32 inch screens)

*Source: Kinetic Eye Tracker Study

Promote your company’s identity and make your brand synonymous with your local community with nameplates. Located under the station nameplate, these panels are seen by those on the platform as well as those passing through the station.

Dominate your local station and create huge impact and brand awareness using tunnel wraps, floor media and bespoke banners.

Engage and interact with thousands of commuters across the UK. Generating conversation and brand awareness, experiential puts brands in the commuters’ hands creating powerful experiences.

Nameplates Immersion Experiential

IMMERSION AND EXPERIENTIAL

Captivate the rail commuter audience with a total branding experience dominating all or part of a station.

JCDecaux delivers exclusive access for experiential advertising at National Rail and London Underground tube stations. For long term campaigns or continual brand building, we offer nameplates at a number of our stations.

T: 0845 643 1020E: nurture@jcdecaux.co.uk @jcdnurture