Rahul s Project on Swot

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A

PROJECTREPORT

ON

SWOT ANALYSIS OF RELIANCE COMMUNICATION

WITH COMPETITORS

Submittedto:

Prof. LINKON

(MANAGEMENT DEPRTMENT)

Submitted by:

RAHUL PUNDIR

of

MastersofBusiness Administration

(2nd

semester)

DR. I.T. GROUP OF INSTITUTES

Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh

Affiliatedto Punjab Technical University, Jalandhar.2010-2012


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CERTIFICATE

Certifiedthatthis project report_____TITLE OF THE PROJECT_________ is the

originalwork of __RAHUL PUNDIR_____ who carried outthe projectwork under

my supervisionas apart of Assignment of Research Methodology.


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ACKNOWLEDGEMENT

Itis myproudprivilege to express adeep sense ofgratitude and regard

to Myguide Prof. LINKON (Department of Management).

His initiative Keeninterest, expertandvaluable guidance at every step

Provideda constant Source ofinspirationand encouragementto me for

Intensive studies inthe subject. I am deeplyindebtedto His.

RAHUL PUNDIR

MBA III SEM


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DECLARATION

I here bydeclare thatprojectwork SWOT analysis of Reliance

Communicationwith competitor is anhonestattempt, to put entire

finding onactualdatagatheredthroughpersonalinvestigationwiththe

managers, employee and market report ofthe Company.

The work presented is my original piece of work and not been

submittedto any other place for anydegree or diploma.

I also declare thatallinformationgatheredby me duringthe course of

projectat RELIANCE COMMUNICATION LTD.

DATE_____________

PLACE_______________


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TABLE OF CONTENTS

CHAPTER1:INTRODUCTION

o COMPANY PROFILE

o HISTORY OF THE ORGANIZATION

o VISION

o MISSION

o PERSONNEL

o OBJECTIVES

o ORGANISATIONAL STRUCTURE

CHAPTER2:MAINSTUDIES

o INTRODUCTION OF THE TOPIC

o THE PROBLEMS BEING FACED

o WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE

PROBLEM

o STRATEGIC WEAPON OF RELIANCE


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CHAPTER3:RESEARCH

OBJECTIVES &METHODOLOGIES

o RESEARCH PROBLEM

o RESEARCH OBJECTIVE & SUBJECT OBJECTIVE

o INFORMATION REQUIREMENT

o CHOICE OF RESEARCH DESIGN

o

RESEARCH INSTRUMENT USED

CHAPTER4:DATA ANALYSIS & INTERPRETATION

o DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY

CHAPTER5:CONCLUSIONS

o CONCLUSION

CHAPTER6:SUGGESTIONS

APPENDIXES

o BIBLIOGRAPHY

o QUESTIONNAIRE


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CHAPTER1:INTRODUCTION

o COMPANY PROFILE

o HISTORY OF THE ORGANIZATION

o VISION

o MISSION

o PERSONNEL

o OBJECTIVES

o ORGANISATIONAL STRUCTURE


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COMPANY PROFILE

Reliance Communications Limited (commonly called RCOM) is a major Indian

telecommunication company headquartered in Navi Mumbai, India. It is the 16th

largest operator in the world with more than 128 million subscribers. RCOM,

founded by Dhirubhai H Ambani (19322002), is the flagship company of the

Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani

Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash

flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion).

The Equity Shares of RCOM are listed on Bombay Stock Exchange Limited and

National Stock Exchange Limited. The Global Depository Receipts and Foreign


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Currency Convertible Bonds are listed on Luxembourg Stock Exchange and

Singapore Stock Exchange respectively.

It ranks among the top 5 telecommunications companies. Retrieved 2010-04-14. in

the world by number of customers in a single country. Reliance Communications

corporate clientele includes 2,100 Indian and multinational corporations, and over

800 global, regional and domestic carriers. The company has established a pan-

India, next-generation, integrated (wireless and wireline), convergent (voice, data

and video) digital network that is capable of supporting services spanning the

entire communications value chain, covering over 24,000 towns and 600,000

villages. Reliance Communications owns and operates the next-generation IP-

enabled connectivity infrastructure,[2] comprising over 190,000 kilometers of fiber

optic cable systems in India, USA, Europe, Middle East and the Asia Pacific

region.

About Sh. Dhirubhai heerachand Ambani (the founder of the company)

Dhirubhai was born in 1932 in the village of Chorwad in Gujarat in circumstances

that can best be described as modest. Driven by hardship and want, he had to drop

out of school early.

In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity,

and worked as a dispatch clerk for A. Besse & Co. A couple of years later, the

company became a distributor for Shell products and Dhirubhai was promoted to

manage the companys oil-filling station at the port of Aden. It was here that he

dreamed of setting up and owning a refinery, which he later realized with his

petrochemicals venture.


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He returned to India in 1958 to launch his first business venture, a spice trading

company named Reliance Commercial Corporation.

In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted

to the new business. Three years later, he changed the name of his company to

Reliance Textile IndustriesLimited.

In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a

technical team from the World Bank recognised the Naroda mill as one of the best

composite textile mills in India and certified it as excellent even by developed

country standards.

In 1977, the company went public. At the time of the Reliance Textiles IPO,

participation in the Indian capital markets was largely limited to a small but

influential elite which dabbled in a handful of stocks. The great majority of Indias

middle class chose to stay away. Dhirubhais decision to prefer the capital markets

over banks as the primary source of funding for his ambitious expansion plans, was

as daring as it was unprecedented. In the event, The Reliance IPO was an unlikely

success. Against all odds, Dhirubhai managed to convince a sufficiently large

number of sceptical middle class investors to put their money, and faith, in what

was then a small, relatively unknown company. The subsequent growth and

success of Reliance and its philosophy of generously rewarding shareholders

rapidly gave Dhirubhai an iconic status in the Indian financial markets. Under

Dhirubhais charismatic leadership, the Annual General Meetings (AGM) of

Reliance took on the character of large public spectacles. Typically held in large

public arenas, and attended by thousands of adoring shareholders, the Reliance

AGM became a day to remember in the annual corporate calendar of India. In

1986, the Reliance AGM held in Cross Maidan, Mumbai, was attended by as many

as 30,000 stockholdersa record in Indias corporate history. By the mid-80s,

Dhirubhai had become something of a living legend, widely hailed by peers and


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critics alike as one of the greatest corporate visionaries in the history of post-

Independent India.

But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken

the first important step in strategic backward integration for Reliance with the

commissioning of the Patalganga plant which initially manufactured polyester

filament yarn and polyester staple fibre.

In 1991, he set up Reliance Hazira, for the manufacture of petrochemicalsthe

next link in the backward integration chain. At the time, Reliance Hazira

represented the single largest investment made by a private sector group in India at

a single location.

Meanwhile, Dhirubhai had firmed up plans of setting up a massive grassroots

refinerythe next big leap in his overall strategic roadmap for Reliance.

Conceived as the worlds largest grassroots refinery at the time, Jamnagar in

Gujarat was to have an annual capacity of 27 million tonnes. In the face of

formidable challenges, including a massive cyclone that flattened the project site

mid-way through construction, Reliance commissioned the Jamnagar facility in

1999. It was a fully integrated refinery, complete with a dedicated port and a

captive supply of power.

The refinery was not only commissioned ahead of schedule, but also set up at a

cost that was significantly lower than the prevailing global benchmark for a project

of such magnitude. It was one of Dhirubhais great dreams in life to see ordinary

Indians enjoy the enormous economic benefits of being able to access affordable

yet world class telecommunications infrastructure. He wanted Reliance to

spearhead a communications revolution that would dramatically cut down the cost

of connectivity, and propel India into the digital age. His ultimate ambition: To

make the cost of a phone call cheaper than that of a post card. It was therefore

entirely logical for Reliance to enter the telecommunications space when the sector


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was opened up for private participation in the 1990s. The rest, as they say, is

history. Today, Reliance Communications is Indias largest information and

communications services provider with over 20 million subscribers, and offers the

full range of integrated telecom services at prices that are, by far, the lowest

anywhere in the world. Dhirubhai left for his heavenly abode on July 6, 2002.

HISTORY OF THE ORGANIZATION

2009

12 January 2009Rcom launches GSM services in Delhi.

31 January 2009

All new reliance mobile GSM connections come with lifetime validity at a nominal

charge.

5 February 2009

Reliance GSM service in J&K.12 February 2009

R-Globalcom bags work orders from 3 global retailers

13 february 2009

Company launches 50 min STD pack in 35 rs. On GSM

26 February 2009

Rcom launches voice-based mobile navigation service.

9 june 2009

Rcomm has entered into joint venture with Kribhco (krishak Bharti cooperative ltd.)

28 february 2009

Rcom adds 3.3.-mn. Wireless customers in feb.

9 march 2009

Rcom places 300 cr.modem order with huawei,ZTE


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10 march 2009

Rcom adds record 11 m subscribers

13 march 2009

Rcom unveils new wireless net service

22 march 2009

Rcomm launches a new format of Reliance mobile store

25 march 2009

Rcom post-paid services for in U.P & uttarakhand.

1 june 2009

Rcom signs hrithik roshan as brand ambassador

8 june 2009

Rcomm bagged a 125 cr. WAN contract from global consuntancy major Mott

Macdonald.

11 june 2009

Rcom to offer BlackBerry services for Rs. 299

18 june 2009

Reliance mobile in deal with EA mobile

2008January 12

Reliance Communications receives Start-up GSM Spectrum

January 16

Yahoo partners with Reliance Communications to provide Yahoo One Search for its

CDMA and

GSM customers.

January 31

RCOM's Q 3 Net Profit increases by 48.5% and Revenues Up by 29.8 %. Remains the

most

profitable Telecom Company in India.

February 4

Reliance Communications offers Lifetime Validity at Rs 199


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RCOMs subsidiary Infratel files Draft Red Herring Prospectus with SEBI

February 5

Reliance Mobile strengthens its religious content portfolio on Mobile by tie-up with

Sadhana TV

February 14

RCOM in partnership with CanvasM, launches Mulitplayer Mobile Games

February 19

HDFC Bank ties up with RCOM, turns every Reliance Mobile into a credit card

February 27

Reliance Communications consolidates Global Telecom Business under Business

Globalcom

Reliance Communications forays into International Mobile Market with GSM License in

Uganda.

March 3

Reliance Communications drops prices of Internet Data Cards

March 10

Reliance Communications announces ESOPs for over20,000 employees

March 20

Reliance Communications and HTC forge Strategic Alliance

March 27

Corporation Bank Launches Banking Services on Reliance Mobile World

April 1

Reliance Communications forays into IT space, launches Reliance Technology Services

Company

April 9

RCOM launches Educational Portal on Reliance Mobile Phones

April 25

Reliance Globalcom unit Reliance Infocom BV, Netherlands acquires Global WiMAX

Operator

eWave World

April 29


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Reliance Communications Announces Unlimited Free STD calls

April 30

Reliance Globalcom Launches Passport Global SIM

RCOM's Net Profit up by 70.8% to Rs 5,401 crore

May 2

Reliance Communications Net Profit up by 70.8% to Rs 5,401 crore (US$ 1,350

million),

Revenues higher by 31.8% to Rs.19, 068 crore (US$ 4,765 million) and EBIDTA

increases by

43.3% to Rs.8, 199 crore (US$ 2049 million)

May 12

Reliance Communications and Alcatel form Joint Venture to offer Managed Network

Services to

telcos across the globe

May 26

Reliance Globalcom acquires UK based VANCO Group Limited

June 24

Reliance Globalcom, Stealth Communications forge Strategic Alliance to extend VOIP

Network

across 50 countries

July 12

CA Exam Results on Reliance Mobile

July 22

Reliance Communications Mobile Subscriber base crosses 50 Million

July 29

CA Professional Exam Results on Reliance Mobile

July 31

Reliance Communications (RCOM) announces its financial results for the first quarter

ended


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June 30, 2008. Net Profit up by 23.9% to Rs. 1,512 crore (US$ 352 million)

2007

January10

Reliance Communications adds a record 1.4 million subscribers in December 06

January 18

Reliance Communication launches unique "Simply 2030" plan on Reliance Hello

January 25

Reliance Communications promotes Roger Waters Music Concert

January 29

RCOM shareholders approve tower business demerger with a 99.99% overwhelming

majority

January 30

Overwhelming response to Reliance Worlds National Digital Elocution Competition

January 30

Reliance joins Lenovo and Intel for "Internet on the Move"

February 2

Reliance Communications market capitalization tops Rs 1 lakh crore ( 1 trillion rupees

or24.39

billion US dollars) on Bombay Stock Exchange

February 16

Reliance Communications offers best value on roaming

February 26

Search Jobs & Classified Ads from Reliance Mobile World - Reliance Communications

ties up

with Naukri.com

March 6

Reliance Communications ushers in Virtual Global Conference Network

March 7

DHIRUBHAI AMBANI THE MAN I KNEW By KOKILABEN

Book on Founder Chairman launched.


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March 8

Reliance Communications launches Roam Jamaica on Reliance Mobile

March 16

Reliance Mobile launches ' Suno Zee

March 19

Demerger of Passive Infrastructure division Reliance Communications & Reliance

Telecom

approved by the Bombay High Court

March 21

Reliance World Offers Program to Help Students Crack Admissions in Colleges

Abroad

March 23

Govts Rural Telephone Scheme(RDEL)through Reliance Communications successfully

closes

CHAIRMANS PROFILE

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D

Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural

Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of

Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he

also held the post of Vice Chairman and Managing Director of Reliance Industries

Limited (RIL), Indias largest private sector enterprise. Anil D Ambani joined Reliance in

1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the

companys management over the next 22 years. He is credited with having pioneered a

number of path-breaking financial innovations in the Indian capital markets. He

spearheaded the countrys first forays into the overseas capital markets with


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international public offerings of global depositary receipts, convertibles and bonds.

Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion.

He also steered the 100-year Yankee bond issue for the company in January 1997.

He is a member of

Wharton Board of Overseers, The Wharton School, USA

Central Advisory Committee, Central Electricity Regulatory Commission

Board of Governors, Indian Institute of Management, Ahmedabad Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent member of

the Rajya Sabha,

Upper House of Indias Parliament a position he chose to resign voluntarily on

March 25, 2006.

Awards and Achievements:

Conferred the CEO of the Year2004 in the Platts Global Energy Awards

Rated as one of Indias Most Admired CEOs for the sixth consecutive year in

the Business Barons TNS Mode opinion poll, 2004

Conferred The Entrepreneur of the Decade Award by the Bombay Management

Association, October2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic

Forum (WIEF) in recognition of his contribution to the establishment of Reliance

as a global leader in many of its business areas, December2001


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Selected by Asiaweek magazine for its list of Leaders of the Millennium in

Business and Finance and was introduced as the only new hero in Business

and Finance from India, June 1999.

PERSONNEL:

BOARD OF DIRECTORS

SHRI ANIL D. AMBANI - CHAIRMAN

PROF. J RAMACHANDRAN

SHRI S.P. TALWAR

SHRI DEEPAK SHOURIE

SHRI A.K.PURWAR

OBJECTIVES:

Strengths and enhances existing business roles.

Drives greater empowerment, business focus, operational efficiencies and

customer value.

Takes another significant steps towards institutionalization and building a

conglomerate of the future.


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VISION:

We will leverage our strengths to execute complex global-scale projects to facilitateleading-edge information and communication services affordable to all individual

consumers and businesses in India.

We will offer unparalleled value to create customer delight and enhance business

productivity. We will also generate value for our capabilities beyond Indian borders and

enable millions of India's knowledge workers to deliver their services globally.

VALUES:

We will put customer first at all times, and built long term relationship with them.

We shall believe interpretation and keep every commitment that we make.

We will operate with honesty and integrity interpretation all our dealings.

We treat every individual with dignity and respect.

We will approach every endeavor with zeal & an attitude towards excellence.

MISSION:

To attain global best practices and become a world-class communication service

providerguided\ by its purpose to move towards greater degree of sophistication

and maturity.

To work with vigor, dedication and innovation to achieve excellence in service

quality, reliability, safety and customer care as the ultimate goal.

To consistently achieve high growth with the highest levels of productivity.

To be a technology driven, efficient and financially sound organisation.

To contribute towards community development and nation building.


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To be a responsible corporate citizen nurturing human values and concern for

society, the environment and above all, the people.

To promote a work culture that fosters individual growth, team spirit and creativity

to overcome challenge and attain goals.

To encourage ideas, talents and value systems.

To uphold the guiding principle of trust, integrity and transparency in all aspects

of interpretation and dealings.

ORGANIZATIONAL STRUCTURE

Reliance Communication Limited

CHAIRMAN

PRESIDENT PRESIDENT PRESIDENT

(PERSONAL ( ENTERPRISE ( HOME BUSINESS)

BUSINESS) BUSINESS)

SENIOR VICEPRESIDENT

VICE PRESIDENT


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GENERALMANAGER

DEPUTY GENERALMANAGER

ASSISTANT GENERALMANAGER

SENIORMANAGER

MANAGER

DEPUTYMANAGER

ASST.MANAGER

MANAGEMENTTRAINING


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CHAPTER2:MAINSTUDIES

o INTRODUCTION OF THE TOPIC

o THE PROBLEMS BEING FACED

o WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE

PROBLEM

o STRATEGIC WEAPON OF RELIANCE


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INTRODUCTION OF THE TOPIC

What is SWOT Analysis?

SWOT analysis is a basic, straightforward model that provides direction and serves as a

basis for the development of marketing plans. It accomplishes this by assessing an

organizations strengths (what an organization can do) and weaknesses (what an

organization cannot do) in addition to opportunities (potential favorable conditions for an

organization) and threats (potential unfavorable conditions for an organization). SWOT

analysis is an important step in planning and its value is often underestimated despite

the simplicity in creation. The role of SWOT analysis is to take the information from the

environmental analysis and separate it into internal issues (strengths and weaknesses)

and external issues (opportunities and threats). Once this is completed, SWOT analysis

determines if the information indicates something that will assist the firm in

accomplishing its objectives (a strength or opportunity),

SWOT analysis is a general technique which can be applied across diverse functions

and activities, but it is particularly appropriate to the early stages of planning for a TIPD

visit. Performing SWOT analysis involves generating and recording the strengths,

weaknesses, opportunities, and threats relating to a given task. It is customary for the

analysis to take account of internal resources and capabilities (strengths and

weaknesses) and factors external to

the organization (opportunities and threats). SWOT analysis can provide:

A framework for identifying and analyzing strengths, weaknesses, opportunities and

threats. This checklist is for those carrying out, or participating in, SWOT analysis. It is a

simple,popular technique which can be used in preparing or amending plans, in problem

solving and decision making. Illustrative diagram of SWOT analysis If SWOT analysis

does not start with defining a desired end state or objective, it runs the risk of being

useless. A SWOT analysis may be incorporated into the strategic planning model. An


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example of a strategic planning technique that incorporates an objective-driven SWOT

analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis,

has been the subject of much research.

Strengths: attributes of the organization those are helpful to achieving the objective.

Weaknesses: attributes of the organization those are harmful to achieving the

objective.

Opportunities: external conditions those are helpful to achieving the objective.

Threats: external conditions that is harmful to achieving the objective.

SWOT analysis can be used for all sorts of decision-making, and the SWOT template

enables proactive thinking, rather than relying on habitual or instinctive reactions.

The SWOT analysis template is normally presented as a grid, comprising four sections,

one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and

Threats. The free SWOT template below includes sample questions, whose answers

are inserted into the relevant section of the SWOT grid. The questions are examples, or

discussion points, and obviously can be altered depending on the subject of the SWOT

analysis. Note that many of the SWOT questions are also talking points for other

headings - use them as you find most helpful, and

make up your own to suit the issue being analyzed. It is important to clearly identify the

subject of a SWOT analysis, because a SWOT analysis is a perspective of one thing,

be it a company, a product, a proposition, and idea, a method, or option, etc.

Here are some examples of what a SWOT analysis can be used to assess:

ya company (its position in the market, commercial viability, etc)

ya method of sales distribution

ya product or brand

ya business idea


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ya strategic option, such as entering a new market or launching a new product

ya opportunity to make an acquisition

ya potential partnership

ychanging a supplier

youtsourcing a service, activity or resource

yan investment opportunity

(2) PROBLEM BEING FACED

Lack of communication between retailers and distributor

Lack of improper distribution channel

Competitors

Not regular visit of DSE and Runner

All retailers are not aware of new scheme of RCOM

Lack of sales promotion and advertisement

Retailer doesnt get claim at proper time\\


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RELIANCE COMMUNICATION LIMITED

Strength

yLow Entry Cost

yFast Activation Process

yNetwork

yConnectivity

yData GPRS

Weakness

yBranding Image

yDistribution problem

yLimited product portfolio- OnlyMobile

yLack of Competitive Strength

yLimited Budget

Opportunity

yNew Specialist application

yRural Telephony

yCompetitors` Vulnerabilities

y New technology

Threat

yPolitical destabilization.

yNew Entrants

yIT Development

yMarket Demand


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(3) WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE

PROBLEM

Customer Satisfaction

Retailer Satisfaction

Increase in Sale

Sales Promotion

Proper Distribution Channel

(4)-STRATEGICWEAPONSOF RELIANCE

The sharpest weapon that a corporation can develop to survive and thrive, in the

globalized market place is competitiveness. Its cornerstone, as articulated by

strategy Guru Michael Porters is. Its ability to create more value, on a sustainable

basis, for the customer than its rivels can. The competitiveness of a corp. flow

froms a clearly defined strategy, devised after analysis the different forces in the

industry impacting on the company, According to Porterian three generic

alternatives:

Cost leadership,differentiation,orstrategicfocus.

Applying these principles along with the related ones of building entry barriers,

erecting economics of scale, developing marketing competitors Reliance has

attained global levels of competitiveness adopting a single unique route to attain

competitive status (their competitive weapon is the scale of operations).


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A Reliance Official Told An Economic Daily Recently: Dont Forget That Our

Company May Seem To Be Diversified, But It Has Built A Core Competence In

Terrific Project

Management And Government Liaison Skills Which Are A Must Core Sector

Ventures. That, More Than Anything Else Sums up the Behemoths Foray into

the Telecom Sector and the Regulations That Govern It

TECHNOLOGY

Reliances led achievement in manufacturing is, of course, its comment once

process technology since its products do not need cutting edge. Not only has

Reliance pushed its production capacity beyond normal levels, its has develop

supervisor processes to increase the utilisation and cost efficiency levels.

The company has technical collaborations with Du-Pont Canada, Unipol/sheel

technology Japan, and Sinco technology Japan which name enhanced their

capabilities in the areas of production efficiency and quality improvements - this

helping Reliance to supply to its customers the best of quality at the right price.

Communication is the synergy of information and communication services brought

about by the digitalisation and convergence. In the fast moving and competitive

knowledge era, Communication is not only a driver of growth but also

competitiveness. Reliance Communication is revolutionizing telecommunication in

India by provisioning services that would match with the leading operators of the

most developed countries. These services are the outcome of state-of-the-art

network technologies that have been inducted in the Reliance Communication

network.

Our network consists of the latest switching, transmission and access technologies.

The core of the network consists of fiber deployed throughout the country. Besides

circuit switched technologies, the backbone also has an IP architecture and uses


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MPLS technology to carry data on an overlay network. In addition gigabit ethernet

provide broadband services on wireline access

CHAPTER3:RESEARCH

OBJECTIVES &METHODOLOGIES

o RESEARCH PROBLEM

o RESEARCH OBJECTIVE & SUBJECT OBJECTIVE

o INFORMATION REQUIREMENT

o CHOICE OF RESEARCH DESIGN

o RESEARCH INSTRUMENT USED


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(1)RESEARCHPROBLEM

Collection of Data of other companies Tata Indicom, Airtel & BSNL

Retailers some time gives wrong data

Limitation of time and money

(2) RESEARCHOBJECTIVE

To help in development and introduction of new product.

To identify the company position among competitors.

To find out which type of schemes retailers prefer and why?

To study the effect of irregular supply on the sale of the product.

To find out the problem of effective distribution among retalers.

(3) SUBJECTOBJECTIVE

o To identify the Market share of RCOM

o To find out the basic problems of retailers

o To find out the performance of Distributor

o To find out the basic problems of Channel of Distributor

o To find out the Claims pending of Retailers

(4) SOURCESOF INFORMATION

Data collected from the Company

Secondary Data

Internet

Retailers

Distributor

Sales Executives


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RESEARCHMETHODOLOGY

Research methodology is a way to systematically do the job. It may be understood

as a science of studying how research is done scientifically. The most desirable

approach with regards to the selection of the research methodology depends on the

nature of particular work, time and resources available along with the desire level

of accuracy.

Research Type - Descriptive Research

Data Source - Primary Data & Secondary Data

Research Instrument Questionnaires

Type of Questionnaire Structured

Contact Method - Personal Interview


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CHAPTER 4

DATA ANALYSIS & INTERPRETATION


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1.Do you have any Landline Connection in your office?

0- No

1-Yes

Above figure shows that researcher having surveyed 20 respondents,98% people have

landline connection his office.\


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2.How many connections do you have?

0-Four1-Six2-Eight3-More than Eight

The above analysis shows that 10% people have four landline connection,45% people

six,25% people have eight landline connection and 20% people more than 20%connection.

3-What is your average monthly Bill?


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0-10000-150001-15000-200002-20000-25000

3-25000& above

In above figure show that 25% of people have average bill under 10000-15000 Rs, 24% people

15000-20000 Rs.

40% people whose average bill under 20000-25000 Rs and only 10% people who average billabove 25000rs.

4.Percentages of customer who are prospective take of a particular service


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company Percentage (%)

AirTel 30

Vodafone 25

RIM 20

Tata Indicom 13

MTNL 10

Aircel 2


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It was found in the survey that 55% of the respondents intended to purchase eitherAirTel orRim services in the future. Out of this 55% more than (that is 30% of the wholesamplesize) intended to purchase AirTel and 25% intended to purchase RIM

5.Are you aware about reliance telecom?0-No1-Yes


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This figure show that 25% people are says that there is no deferent service with other but 75%

people are favoring in deferent with other.


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7. What you consider most while purchase a connection?

1) For better services2) Better Tariff plans3) Value added services4) Easily available connections

This figure shows that people in most prefer to better tariff plan and better services.

8.Who is the competitor of RIM

1-Airtel

2-connect

3-vodaphone


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4-idea

In 20 respondent 35% people favor in airtel,20% in connect, 20% in idea and 25% favor in

vodaphone.

9.Are you ready to pay more for Value Added Services?

0-No


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1-Yes

In this figure show that 45% people are not pay for value added service and

55% people are ready to pay for value added services.

CHAPTER 6

oSuggestions


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oAppendixes

oBibliography

oQuestionnaire

Suggestions


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On the basis of extensive study and research, here are some recommendation and

suggestion which may help the company to market the product and service more

profitability and increase its share in the Telecom market.

1. PROMOTIONAL ACTIVITIES

The company expands the budget allocation for promotional campaign in

center DELHI & NCR. It has affected the sale service brand image of Reliance

especially in DELHI. Low supports in promotion have lead to fluctuation in sale

There may be some useful tools which can be summrized as follows:-

(1) Advertising advertising should have a clear objective and message,

which has not been found in recent ads. Reliance is a faster growing

provider service in each state .every offers and schemes they should

show with proper message for benefit to the customer. In busy life

customer do not remembered any offers and which service we can

provided for the customer therefore they should by force showing

advertisement in growing market and among customer .customers wants

continuously exposure in Cable and Local newspapers.

(2) Persuasive Advertising:-

Now there is a need of persuasive advertising for Reliance service which

can be moved into the category of comparative advertising. It will

help the company to establish the superiority of its brand service through

specific comparison of one or more attributes and features.

(3)Technical Expertise:-

The advertisement should show the companies expertise, experience and

pride in market the product service sale.

Media A combination of print ads and TV commercial do a better job.

Local ads and publicity should be giving more stress. Hoardings,


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banners, wall painting should be promoted, as some expenses are also

beard by dealers. Ads on Cable network result greater audience

attention. Schemes, gift offers etc. must be highlighted through Radio

and Local newspapers.

2. SALESPROMOTION

Cash discount

Premiums

Appointment of sale promoter

Financial schemes

3.OCCASIONALDISCOUNT

The company may go for occasional discount offers or price off from time

to time specially during any festival. Off season discount may also prove

helpful to check fluctuating sales.

4.PRODUCTQUALITY ANDTECHNICAL FEATURES

As for as some hand set mobile product quality is concerned, there is an

urgent need of technical up gradation of Reliance mobile product line. It

would be beneficial for company to launch some colors mobile hand set

with the some added feature and minimum price.

ANNEXURE 1

SAMPLE QUESTIONNAIRE


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(FORFINDINGRIMINDICOMCUSTOMERS)

Name:

Occupation:

1.Do you have any Landline Connection in your office?

0- No1-Yes

2.How many connections do you have?

0-Four1-Six

2-Eight3-More than Eight

3-What is your average monthly Bill?

0-10000-150001-15000-200002-20000-250003-25000& above

4.Are you aware about reliance telecom?0-No1-Yes

5. Is there a major difference between the services of RIM and other service providers?

0-No1-Yes

6-.Are you satisfied with the services and facilities of RIM?

0-No1-Yes


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7. What you consider most while purchase a connection?

1) For better services2) Better Tariff plans3) Value added services4) Easily available connections

8.Are you ready to pay more for Value Added Services?

0-No1-Yes

BIBLIOGRAPHY

BOOKS

Marketing Management - Phillip Kotler

MAGAZINE


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Business Today

NEWSPAPERS

Economic TimesHindustan TimesBusiness standard

WEBSITE

www.google.comwww.auspi .inwww.rcom.co.in

www.reliancemobile.com

THE RELEVANT INFORMATION FROM THE INTERNAL SOURCE OFTHE ORGANIZATION.

CHAPTER6:CONCLUSIONS


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CONCLUSIONS

Indian economy is an emerging one and is growing very fast at the averageGDP rate 7.8% so in this emerging market competition level among

telecommunication services provides new players are coming who will

necessarily intensify the competition. New products and new schemes are


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being offered by the telecom service providers. The need for large information

capacity has grown tremendously due to the demand of real time information.

Telecommunication has now become a major information transmission system and

telecom has undoubtedly emerged as the most important industry in India. Indian

telecom companies are putting in their best offer to rope in major telecom

operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in

synergy with the operation of the Indian companies. Process of acquisition and

merger are in process and future will be only for those companies who have an

edge over others in the field. Service provided and the better quality of network

etc. is provided at affordable cost. In this process of competition it is assumed that

only those companies will survive who adopt suitable market strategy and

technology innovation and up gradation to suit the aspiration and demand of the

consumer.RCOMM cellular ltd.

An Anil D.Ambani Group of cos. Is very fast catching

up with the market by providing cheaper calling rates. The market strategies

adopted by its executives are bearing fruits and the company although being the

Second one to enter the market of DELHI & NCR has found a suitable niche and

recognition in the consumer. But this is not a thing for self contentment as the

survey reveals that in network, service and distributor, its place is very far behind

to other competitors viz. Airtel, BSNL, and Tata indicom etc. so to withstand the

competition resources mobilization and technological innovation on the part of cos.

To upgrade its quality of network and services is urgently called for. Market access

and growth is alright but the improvement of quality on the above counts is

necessity of the time.


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Rahul s Project on Swot

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Transcript of Rahul s Project on Swot