Name: RAHUL GUPTA Enrollment No: 12BSP1589

IBS Campus: MUMBAI Mobile No. 9278434838 Email Id: therahulgupta@yahoo.com

SUMMER INTERNSHIP PROGRAM

PROJECT PROPOSAL

Title of the project:

Consumer Buying Behaviour for Outlook magazine and increasing the CRM with evaluating Marketing Strategies.

DESCRIPTION OF THE PROJECT (SYNOPSIS).

Summer Internship is a crucial period of an MBA program, during this period we get an opportunity to be a part of some organization, where we get matured and learn,

This project proposal is about how a magazine industry works and what are the strategies for increasing sales. In Outlook India group we are trying to find their business practices and how the magazine publishing is managed. The project will address the following:-

How strategies are made and implemented?

Studying the consumer buying behavior of magazine users

How work is done in teams?

How performance is evaluated?

Why targets are important to achieve?

What are the role of print media and what are the difference between E-

media Vs Print media?

What are the Achievements of Outlook India Group?

What strategies should be adopted against the competitor?

Proper analysis of STP, and implementing in a proper way to get the

maximum result.

These are few things which we learning as an Intern in outlook and Summer Internship gives a view of business world before we professionally join it.

OBJECTIVE:-

To promote the magazines of outlook.

Understanding the role of database and how it’s helpful for CRM in print

media.

To find the most preferred magazine.

What are the different strategies of competitor and how to evaluate and

implement it in a better way to get maximum profit?

Understanding the different buying behavior of customers.

To identify the factors which motivate readers to purchase a magazine.

LIMITATION OF THE STUDY:

Limited time period, only 14 weeks.

There is less face to face interaction with customers.

Limited resource of data.

Not immediate action on customer’s complaint.

Disinterested consumer behavior.

METHODOLOGY:

The methodology that we used is a descriptive research methodology

Collection of the secondary data from different organization. Use of secondary data through telephonic conversation with customer’s, and

convincing them to have the subscription of outlook magazines Applying objective oriented approach to generate sales Generating the references from the data, and through reference generate

further sales. Resolving the customer’s problems. Try to convince customer in such a way so that they become the loyal

customer. Generating sales through online marketing (e commerce). Data collection and take feedback from telephonic conversation.

The methodology adopted for the study is divided into 5 phases -:

Phase 1: Product Training and Knowledge

This means over view of all the magazines of outlook India group in detail. To know how one magazine distinguish from the other, in terms of features, target customers, readership, circulation.

Since, outlook is a print media, we get to know the add-on thing how a print media works, how costing plays an effective role in sales and marketing.

Phase 2: Identification of segments

The Indian market is very huge, thus, catering the needs of diverse customers. Thus in the second phase identification of new segment is must.

SCHEDULE:

EVALUATION STAGES DATE EVALUATION PARAMETERS

Stage-1 05/04/2013 Project proposal

Stage-2 10/05/2013 Interim Evaluation

Stage -3 14/06/2013 Final Evaluation

REFERNCES:

Phase 3: Cold calling

Generation of database, for companies in different segments, present in Delhi/NCR to know how they promote their brand and to make them aware about the new marketing tools and strategies thus adopted by sales & promotion team of the outlook group.

The terminology used for customers:

The list of customers present in the database who are to be contacted. The list of customers who are interested in the promotion. The customers who finally close the deal on a positive note.

Phase 4: Corporate exposure

A meeting is fixed with the concerned person (Head Business Development, Marketing Head etc.) of the company to know how the promotion tools and strategies being followed. As per the requirements of the marketing/promotion department, a business proposal is mailed along with the appropriate costing for their references, followed by constant follow ups.

Phase 5: Generation of sales

Assisting the sales and promotion team in promoting sales by converting present customers in database who are to be contacted to customers who finally close the deal on a positive note. Consequently, sales are generated as per the targets.

1. http://travel.outlookindia.com/

2. http://subscription.outlookindia.com/sfa/outlook_newoffer.asp?source=Direct

3. www.outlookindia.com

4. www.google.com

5. www.wikipedia.com

Faculty Guide Name: Dr. Pritee SaxenaCompany Guide: Mr. Sandeep Kumar Sona

Date: 05/04/2013 Signature of the Student