RAHUL BAJAJ

Chairman Bajaj group of companies

Submitted to: Sri Lalitha, Asst.professor

Submitted by:

S. Mohan krishna

CONTENT

Biodata

Leadership style of Rahul Bajaj

Way of motivation

Influence on turnover

Business expansion

Corporate social responsibility

Strengths and weakness

Conclusion

Bibliography

BIODATA

Name: RAHUL BAJAJ

Father's Name : Shri Kamalnayan Bajaj

Date of Birth: 10 June 1938

Place of Birth: Calcutta (West Bengal)

Educational Qualifications: B.A.(Hons.), LL.B., M.B.A. Educated at Delhi University,

Bombay University and Harvard University (U.S.A.)

Profession: Industrialist.

Positions Held:

June 2006 Elected to Rajya Sabha July 2006 - Nov. 2007, Consultative Committee for the Ministry of External Affairs Sept. 2006-March 2007

Member, Sub-Committee-III for Heavy Industries and Public Enterprises of the Committee on

Indusry Nov. 2007 onwards Member, Consultative Committee for the Ministry of Finance Nov. 2007 onwards Permanent

Special Invitee, Consultative Committee for the Ministry of External Affairs May 2008 onwards

Member, Committee on Public Undertakings

Other Information:

Chairman, (i) Bajaj Auto Limited, (ii) Bajaj Finserve Limited, (iii) Bajaj Holdings and Investment Limited, (iv) Bajaj Auto Finance Limited (v) Bajaj Allianz

LEADERSHIP STYLE OF RAHUL BAJAJ

Final DECISION MAKING: Contrary to new trends in leadership practices, he does not believe in delegating authority to all and sundry. He likes to keep himself at the helm of things. Not that he does not give a patient hearing to others. He does it but the final decision is vested in him.

Honesty is the Best Policy: Rahul Bajaj believes in hard work more than anything else. It is no wonder he is one of the most admired and respected businessmen in India. Claims, he has never bribed anyone and has been an honest businessman through out his career. Has built a forture due to the sheer might of his will power

Concentration of Core Competency: Rahul Bajaj collaborated with Kawasaki for production of motorcycle but for scooter he did not go for any collaboration. Manufacturing scooters is his core competency and he does not want to experiment with that.

Never give up attitude: ‘Licence Raj’ was a nightmare for Bajaj. He does not believe in bringing Government officials and getting his license cleared. This is a major reason why Bajaj Auto came under MRTP and was allowed to expand its production capacity. But he did not give up to the Government conditions and after some years, done lobbying

through business housed and putting tremendous pressure on Government learn his license

BBC: Rahul Bajaj is well known for his unflinching frankness and varied opinion on every topic under the sun. His office is therefore popularly known as BBC (Bajaj Broadcasting Corporation)

WAY OF MOTIVATION,REWARDING

He has different view about his employees ,he did not have a great concern towards themAttitude towards workers: Bajaj has less kind of words for workers. Still, there has been only one strike in the history of 35 years of the company. He takes care of the needs of the workers and at the same time, he views workers as a tool for production. In his word’ “Why do they strike and lose wages? They should work more, earn more”

BAJAJ group came to know they are lag in employees care when compared to other companies so they are trying to implement employee welfare activities like sports, clubs, entertainment, fitness programmes

They conclude that in today’s world where Management, Leadership and Motivation are being redefined. In today's ultra-competitive business environment leadership is about building winning characteristics in to the organization so that achievement levels exceed normal expectations. Leadership is about doing things that Management does not define.

Changes in employee management and training had an enormous impact. It took 22,000 workers to produce 1 million vehicles in 2000, for example, but only half that number to make 1.8 million four years late

Now In addition, Bajaj Auto has consistently invested in R&D. The company's ability to develop products desired by the customer has been an important source of confidence for the future.

NEW PRODUCTS LAUNCHED

Two stroke engine

Four stroke engines

These are the some of products launched under his guidance

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Bajaj Priya

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125,

1990 - Bajaj Sunny

1991 - Kawasaki Bajaj 4S Champion

1993 - Bajaj Stride

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit

2000 - Bajaj Saffire

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar Bajaj Endura FX

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel

Injection) , XCD 125 DTS-Si

2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)

2009 - Bajaj Pulsar 135(December 9)[5] (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i

UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i , Bajaj Discover 100 DTS-

Si, Kawasaki Ninja 250R

INFLUENCE ON TURNOVER

He took over the reins of Bajaj Group in 1965. Under his stewardship, the turnover of the Bajaj Auto the flagship company has risen from Rs.72 million to Rs.46.16 billion

That is roughly a change of 1800% growth of revenue was seen in bajaj group under his leadership

Under his leadership Bajaj became world’s fourth largest manufacturer of two wheelers

Bajaj's antiestablishment views prevailed, and by the beginning of the 1980s, Bajaj Auto had increased its annual production to 172,000 vehicles. Today, with revenues of $1.5 billion and a market capitalization of $3 billion, the company sells nearly 2 million vehicles per year in India and other developing countries in Africa, Latin America, and Southeast Asia

 It sold 11 million bikes since it had been launched. At annual sales of 1.5 million, it was the single biggest brand in the world. Hero Honda accounted for two-third of all bike sales in India.

For the year 2009-2010 Net sales and other operating income grew by 35% to over Rs.119 billion

2009-2010 year saw record sales of 2.85 million units – over 2.5 million motorcycles and 340,937 three-wheelers.

Exports rose by 15% to 891,002 units.

Exports has again done well this year, as it hadin the last. 2009-10 saw Bajaj Auto export over725,000 motorcycles and almost 165,000 three-wheelers.I expect 2010-11 will see us exporting over 1 milliontwo- and three-wheelers

He invested big money in R&D and product development and began to remake the fuddy-duddy “Hamara Bajaj” image of the company.

BUSINESS EXPANSION

In between 1990 to early 2000 tough competition with Hero Honda motorcycles then he made a tie up with Japanese companies to start production of Bajaj motorcycles he expanded his company in motorcycle segment eventough he is new to motorcycle segment

He made tough for his rival company Hero Honda with new releases of bikes in every fiscal and later in 2001 .

The recession and stock market collapse of 2001 hit the company hard and it was predicted that the days of Bajaj Auto were numbered. However, Bajaj Auto re-invented itself, established a world-class factory in Chakan, invested in R&D and came up with Bajaj Pulsar Motorcycle. Bajaj Pulsar is currently a leader in its segment.

And after automobile bajaj enters into various businesses some of them are

VARIOUS STRATEGIC BUSINESS UNITS OF BAJAJ

Some of his various business strategic units are

Bajaj Auto - Manufacturers of Scooters, Motorcycles and Three wheeler vehicles and spare parts.

Bajaj Auto Finance Ltd - Deals in financial services including hire purchase financing & leasing.

Bajaj Holdings & Investment Ltd - Investment company focusing on new business opportunities

Mukand Ltd - Manufacturers of stainless, alloy and special steels including carbon and alloy steels.

Bajaj Electricals Ltd - Manufacturers of electric fans, highmasts, lattice closed towers and poles.

Bajaj Hindusthan Ltd - Manufacturers of white crystal sugar and industrial alcohol.

Bajaj Ventures Ltd - Involved in manufacturing and trading of power tools and manufacturing of houseware and parts.

Bajaj Consumer Care Ltd - Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder, Shampoos, Pure coconut oil.

Maharashtra Scooters Ltd - Manufactures of scooters.

Bajaj Allianz General Insurance Company Ltd - General insurance business

Bajaj Allianz Life Insurance Co. Ltd

Bajaj Financial Solutions Ltd - Distribution of financial products and services

Bajaj Allianz Financial Distributors Ltd - Distribution of financial products

Bajaj Auto Holdings Ltd - Investment Company

PT Bajaj Auto Indonesia (PTBAI) - Bajaj auto venture in Indonesia

Bajaj Auto International Holdings BV - Bajaj auto venture in Netherlands

Hind Lamps Ltd - Manufactures GLS, fluorescent, miniature lamps and major components such as glass shells, miniature and aluminium caps, lead glass

Mukand Engineers Ltd - Construction, fabrication and erection of industrial and infrastructural projects and infotech business

Mukand International Ltd - Trading in metals, steel and ferro alloys

Bajaj Sevashram Pvt Ltd - Investment activities

Jamnalal Sons Pvt Ltd - Investment and finance company

Rahul Securities Pvt Ltd

CORPORATE SOCIAL RESPONSIBILITY

These are the some of programmes of Bajaj

Jamnalal Bajaj Foundation (JBF – Foundation)

Rural development

Health , education

Jankidevi Bajaj Gram Vikas Sanstha (JBGVS)

Health care

Tribal developement

Kamalnayan Bajaj Hospital

Kamalnayan Bajaj Hospital, located in Aurangabad in Marathwadaregion, is providing super speciality and tertiary care medical facilities, not available elsewhere in this region. Bajaj Auto

with its group companies, is supporting the Trust, named – MMRI(Marathwada Medical & Research Institute), which runs the hospital. In the last one year, hospital has expanded its capacity from 150 beds to 250 beds and major part of the expansion has been for general category patients. Recently, it has added cancer treatment facilities, including Linac Accelerator & Brachy therapy. Also added are MRI 1.5 Tesla equipment, new generation SiemensCath Lab for heart patients, latest ophthalmology equipment another advanced facilities

Other charitable activities

school under National Child Labour Project:

Schools running with the financial support of National Child Labour Project (GOI), are monitored and controlled by JBF. 200 students and 20 staff members are part of these4 schools

STRENGTHS AND WEAKNESS OF RAHUL BAJAJ

Strengths:

High attitude, Competitiveness, can mingle with different types of people

Weakness:

Straight forward, Less concern about Labor

CONCLUSION

Due to his hard work and innovative ideas Indian automobile manufacturing became fourth largest in the world in two wheeler segment and simply his products are called as pride of India wherever we found those in corners of the world.

Our ultimate objective here is not just to be flabbergasted by the magnificence of his lifetime achievements but learn some things which will aid us in reaching such great heights

Bibliography

www.bajaj.com

www.googlebooks.com