Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers...

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Transcript of Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers...

Page 1: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 2: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

”Ragdoll LA, casual cool

wardrobe staples with rock chic details and

vintage aesthetics“

#imaragdoll

Page 3: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 4: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

RAGDOLL LA started with my favorite threadbare tee. I’m a fan of flea markets, always

on the hunt for the perfect sweater to wear with my recycled denims, fave leather pants

or plaid skirt. All my vintage treasures that I love have fallen apart at some point. This is

how the idea for Ragdoll LA was born, I wanted to create your favorite tee that you can

buy in multiple colors and be available forever. Ragdoll LA is casual cool essentials with

the highest quality, rock chic details and vintage feel.

From growing up in Sweden, traveling the world as a fashion buyer and living

in California the last 10 years, I get inspired by girls with an effortless cool style

from all over. Just like me, Ragdoll LA is a mix of European chic and slouchy

Los Angeles lifestyle. From LA I like the very casual way you dress, and from Europe

I love the aesthetic and colors. I’m a Ragdoll. I like to dress classy with

a touch of sexy, vintage and rock ’n’ roll.

“I’M A RAGDOLL. I LIKE TO DRESS CLASSY WITH A TOUCH OF SEXY, VINTAGE AND ROCK ’N’ ROLL”

LISA LARSON, Ragdoll LA founder & designer

Page 5: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 6: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 7: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

SKINNY LONG JOHNS VINTAGE TEES

TRACK PANTS

SWEATSHIRTS

RAGDOLL LA

THE NEW GO-TO BRAND FOR WARDROBE ESSENTIALS Los Angeles based Ragdoll LA is adored for its statement Track Pants and ‘best in the biz’ soft vintage washed Tees. Ragdoll LA’s rock chic aesthetic is built on mixing

European trend with California lifestyle, created by Swedish designer Lisa Larson, out of the studio in West Hollywood. The casual cool basics with its luxury details such

as braided leather strings, brass beads and perfect vintage wash have quickly established Ragdoll LA as one of the coolest off-duty brands.

HOODIES

Page 8: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 9: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

RAGDOLL LA FLAGSHIP STORE Mon - Sat: 11am - 7pm Sun: 11am - 5pm

Email: [email protected] Phone: +1 310 890 0924

WELCOME TO 8400 W 3RD STREET The home of Ragdoll LA is centrally located in a blooming district that captures the diversity of Los Angeles; eclectic and mainstream, affordable and upscale, rock n roll and luxe all at once. A lively thoroughfare with endless shopping, dining and people-watching.

Our flagship store, showroom and studio is close to favorite LA hangouts Magnolia Bakery and Joan’s on Third. With our chic collection, European/American team and unique ambiance we are constantly booked with Ragdolls we love, stylists, buyers, bloggers, shoppers and local industry and entertainment fans of the brand. RAGDOLL LA SHOWROOM & STUDIO

By Appointment Only

Email: [email protected]

Page 10: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 11: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

#IMARAGDOLL | 24SEVEN

OFF-DUTY. AT NIGHT. ON THE MOVE. WEAR RAGDOLL LA BASICS ANYTIME, ANY PLACE. We love mixing our staples with statement pieces. Ragdolls always end up with one basic item in the look, no matter the time of day or occasion. Wear

your Ragdoll essentials at anytime and any place. For example, our signature Track Pants is as stylish with boots daytime, as they are off-duty with heels at

night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling tips keeping Ragdoll LA top of mind for year

round editorial coverage.

Page 12: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

RAGDOLL LA TRACK PANTS & VINTAGE TEE featuring Rosie Huntington-Whiteley

Page 13: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

RAGDOLL LA LACE-UP SWEATER featuring Olivia Munn

RAGDOLLS WE ♥ Kate Bosworth. Gala Gonzalez. Rosie Huntington-Whiteley. Caroline Winberg. Olivia Munn. Sarah Jessica Parker. Nicole Richie. Jessica Alba. Sincerely Jules. Mini Andén. Alicia Vikander. Songofstyle. Izabella Scorupco. Fashiontoast Rumi Neely. Icona Pop. Always Judging.

Please visit Ragdoll-LA.com/pages/ragdolls-we-love for a full list of style crushes, celebrities, stylists, bloggers, tastemakers and our other beloved fans of the brand.

RAGDOLL LA MUSCLE TANK featuring Kate Bosworth

RAGDOLL LA VELOUR TRACK SUIT featuring Gala Gonzalez

Page 14: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 15: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

RAGDOLL LA IN THE PRESS Swedish designer Lisa Larson moved to LA ten years ago with her husband, filmmaker and creative director Björne Larson. Lisa stayed at home with their two model-esque children before launching Ragdoll LA in March 2013. She designed the first collection two summers ago while touring Europe. “I was looking to create the perfect, worn-in tee that you could wear with both sneakers during the day and heels for a night out.” The collection features perfectly vintage washed tees, tanks, hoodies, sweatshirts, frill shorts, skinny long johns and signature track pants all made of 100% cotton on a neutral, faded color palette. Full interview, see LA Racked

Glamour UK. VOGUE ES. StyleBy Sweden. ELLE. Broken English. Walk in my closet. LA Racked. FLARE Magazine Canada. C Magazine. Z Magasin. PLAZA. Top Model.

Page 16: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling
Page 17: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

ONLINE STORE www.Ragdoll-LA.com

FLAGSHIP STORE, SHOWROOM & STUDIO 8400 W 3rd St. Los Angeles, CA 90048

RETAIL STORES 60 boutiques worldwide

AGENTS USA, Canada, Sweden, Italy, Norway, Holland, Belgium, Spain, Germany

RAGDOLL LA AVAILABLE WORLDWIDE Ragdoll LA is sold by more than 90 boutiques all over the world. Every order is made through our online flagship store Ragdoll-LA.com and shipped worldwide. For all orders $150 USD and over we offer FREE delivery.

Welcome to our Flagship Store in LA on 8400 W 3rd Street. To book a showroom visit, or get a full list of worldwide agents and retail stores, please email: [email protected]

Page 18: Ragdoll LA story-line-sheet-SS15-NYC-040815-FINAL-Retail · 2019-12-10 · night. Editors, bloggers and fashionistas get inspired by our #IMARAGDOLL lookbooks with 24 seven styling

FLAGSHIP STORE, SHOWROOM & STUDIO

8400 W 3rd St. Los Angeles CA 90048#IMARAGDOLL ONLINE STORE

www.Ragdoll-LA.com